Best Software for 2025 is now live!
Save to My Lists
Paid
Claimed
Optimized for quick response

Canto Reviews & Product Details

Hannah R.
HR
Photography Manager (Marketing & Product)
Internet
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Canto?

The UI was really modern and streamlined. Having image identification upon upload to prevent duplicates was also a great feature. Looked easy to organize and configure. Review collected by and hosted on G2.com.

What do you dislike about Canto?

The permissions were limited for a company my size (150+ users). Would be great for a smaller team. Review collected by and hosted on G2.com.

Recommendations to others considering Canto:

My considerations were:

> permissions / ease of use to modify and add users (okta integration)

> open key API

> AWS

> Ability to identify duplicates

> Ability to modify tagging / meta data / search intensity

> Ability to search text on images

> Ability to group same image sets together to surface when finding one of a group

> Collaboration with other member accounts to approve/deny image options Review collected by and hosted on G2.com.

What problems is Canto solving and how is that benefiting you?

Trying to solve more of the barrier to entry with a DAM system. Staff is accustomed to file sharing through google or slack -- and having them refocus to a single depository is a challenge. Review collected by and hosted on G2.com.

Canto Overview

What is Canto?

Canto is the single source of truth for all your digital assets. With over 30 years of expertise, it centralizes and organizes content, ensuring teams have quick, consistent access to what they need. Its AI Visual Search uses natural language for instant discovery, making asset retrieval effortless. Canto unlocks the full value of your assets, driving higher ROI and faster time to market for global brands.

Canto Details
Product Website
Discussions
Canto Community
Languages Supported
Czech, German, English, French, Japanese, Korean, Dutch, Russian, Spanish, Swedish, Thai, Chinese (Simplified)
Show LessShow More
Product Description

Canto's digital asset management technologies enable organizations to manage digital content.

How do you position yourself against your competitors?

Canto delivers tailored digital asset management with an intuitive interface that boosts productivity. As pioneers in the DAM space with 30+ years of expertise, we’ve become trusted experts. Unlike rigid competitor platforms, Canto adapts seamlessly to your workflows. Our AI Visual Search enables instant discovery through natural language queries. Effortlessly organize, curate, and distribute assets with features designed for real-world use. With fast adoption and transparent pricing, Canto maximizes your team’s potential and delivers exceptional value.


Seller Details
Seller
Canto
Company Website
Year Founded
1990
HQ Location
San Francisco, CA
Twitter
@Canto
3,869 Twitter followers
LinkedIn® Page
www.linkedin.com
308 employees on LinkedIn®
Phone
415-495-6545
Description

Canto provides digital asset management solutions for companies of all sizes and across all industries that rely on visual communications. Founded in 1990, Canto is one of the pioneers of the digital asset management industry. Over
,500 customers rely on Canto’s software to organize, find and share images and videos that are key to working faster and building a brand in today's digital ecosystem. Canto is based in San Francisco (USA), Berlin and Giessen (Germany) with a global partner network. Canto ranks high for ease of use, customer experience and user adoption.


MD
Overview Provided by:

Recent Canto Reviews

Verified User
A
Verified UserSmall-Business (50 or fewer emp.)
4.5 out of 5
"Great searchability"
Great for teams that have multiple teams uploading things -- I can search for anything I need and its AI visual search will find it for me. Makes i...
Daniella C.
DC
Daniella C.Enterprise (> 1000 emp.)
5.0 out of 5
"Canto is amazing!"
Canto is so user-friendly and easy to navigate. It arranges all digital content into an easy-to-use platform that can be shared internally and exte...
AM
Antoinette M.Small-Business (50 or fewer emp.)
4.0 out of 5
"Canto solved our digital management issues"
We were looking for a platform that would be able to house our sermon videos (.mp4 & .mov), audio files (.mp3), lesson outlines (PDF & Microsoft Wo...
Security Badge
This seller hasn't added their security information yet. Let them know that you'd like them to add it.
0 people requested security information

Canto Media

Canto Demo - AI-Powered Search
Find the perfect visuals for any project in seconds. Just describe what you're looking for in natural language, and our industry-leading AI scans your entire library and instantly retrieves relevant photos and videos.
Canto Demo - Canto's Integrations
At Canto, we pride ourselves on having the integrations our customers need to elevate their content journey, including Adobe Creative Suite, Hootsuite, Canva, monday.com, and more!
Canto Demo - Unify your content lifecycle with one central platform.
One platform, endless possibilities. Discover the single source of truth for your organization’s entire content lifecycle.
Canto Demo - Share assets smarter
Push on-brand digital content easily to teams, channels, and platforms while maintaining control with access controls and digital rights management.
Play Canto Video
Play Canto Video

Official Downloads

Answer a few questions to help the Canto community
Have you used Canto before?
Yes

Video Reviews

1,490 out of 1,491 Total Reviews for Canto

4.4 out of 5
The next elements are filters and will change the displayed results once they are selected.
Search reviews
Popular Mentions
The next elements are radio elements and sort the displayed results by the item selected and will update the results displayed.
Hide FiltersMore Filters
The next elements are filters and will change the displayed results once they are selected.
The next elements are filters and will change the displayed results once they are selected.
1,490 out of 1,491 Total Reviews for Canto
4.4 out of 5
1,490 out of 1,491 Total Reviews for Canto
4.4 out of 5

Canto Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for CantoQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
Log In
Want to see more insights from verified reviewers?
Log in to view review sentiment.
G2 reviews are authentic and verified.
MP
Creative Director
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Canto?

Holy smokes!! We love Canto! It's basically like having Google images for your photos/assets. It is easy to search and tag images. Looking for a photo with a lot of white space for a website? Not a problem! You no longer have to scroll through thousands of images looking for a photo with white space because you've tagged your images and you can easily pull it up with search. So easy and saves so much time. The facial recognition feature is HUGE. Does it take you hours to search through photos to find the one you are looking for of a specific person? Not anymore! You can search for it, and voi la! You've got your mits on it! The Adobe integration is fantastic. You don't have to download each image and then insert, they are all right in a library in the Adobe App (and guess what?! you still have all of the same great search features so you don't have to spend hours scrolling).

If you are a brand, you NEED Canto! It will save you so much time, you will thank me later, and it is worth every penny!

There are a lot of DAMs out there, I met and spoke with all of them. Canto is no questions asked the best. It is fantastic! Review collected by and hosted on G2.com.

What do you dislike about Canto?

It is cumbersome to learn. There are a lot of features. Maybe too many features that it seems a bit overwhelming sometimes. They do have a FANTASTIC team that does a multi-week on-boarding with you. And their customer service is great if you have questions down the road. Review collected by and hosted on G2.com.

What problems is Canto solving and how is that benefiting you?

It saves us so much time by having our images in an easy to search format. Honestly, if you ever have clients that are on the fence about Canto, I am more than happy to pop on a call to talk about it. We love Canto! Review collected by and hosted on G2.com.

Beth A. I.
BI
Senior Manager Corporate Communications
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Canto?

Canto is an excellent digital asset management (DAM) platform. This is our first DAM, so shifting our processes, developing best practices, and training was a significant lift at the start. Our implementation manager at Canto, Meghan, was knowledgeable, thoughtful, and patient as we moved through the setup and training. She took the time to answer questions, offer resources, and got answers when we had unique requests.

The platform itself is easy to use, straightforward, and offers a lot of customization for us. Canto also provides a plug-in to InDesign (Canto Connect), which was a key factor in deciding to go with Canto. While we considered other DAM options, Canto had the most approachable way to integrate images from the DAM to projects and maintain the integrity of the files and the security of copyright agreements. Review collected by and hosted on G2.com.

What do you dislike about Canto?

There are some limitations in the backend file structure or metadata when loading to the system, however, the Canto team is nimble and R&D listens to customer comments and works on improvements. Otherwise, no major issues at this point. Review collected by and hosted on G2.com.

What problems is Canto solving and how is that benefiting you?

Canto provides greater security with copyrights, maintaining file integrity, and transparency surrounding file ownership and use. Canto also makes searching for images across our many offices and services easy with metadata and AI search capabilities. Facial recognition is incredible and it's only going to improve over time. Canto offers us a better way to find the right images for our projects more efficiently and accurately. Review collected by and hosted on G2.com.

Adam B.
AB
Senior Staff
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Canto?

The initial sales demo and calls were informative, providing clear answers to our questions. Review collected by and hosted on G2.com.

What do you dislike about Canto?

As an organization, we made the decision to purchase this subscription under very specific terms, including a delayed implementation start date of January 2024. However, we were pressured by the sales team to sign the agreement before the end of November 2023 due to pricing constraints that would not extend into December.

Despite our clear timeline, an unexpected staff transition in December left us unable to begin implementation as planned. We reached out that same month to request a deferment, knowing that we would not be able to proceed for the first eight months of 2024. That request was ignored until we followed up again in January, at which point we were informed that no adjustments could be made due to the signed contract. Additionally, the original sales representative had left the company, leaving us with no point of contact who had been involved in our initial discussions. This response made it clear that our business was not valued and that there was little regard for building a trusted relationship with us as a new customer.

Despite numerous emails throughout the year, we finally met with an account representative on December 13, who assured us they would explore potential solutions. However, despite multiple prior outreach attempts—starting with an initial email in September—there was no follow-up after that meeting. The only communication we received was an invoice for payment. Even after reiterating that we were still awaiting a resolution, the only response came from the accounts payable department.

Now, after eight weeks of silence, we have finally received a follow-up, only to be offered a mere six-month extension—despite having already paid for an entire year of service that we have been unable to use and demanding another year of payment with no clear path of onboarding or implementation. This offer does not acknowledge the challenges we faced, the lack of communication, or the fact that we have been trying to resolve this issue for months.

We are extremely disappointed by this experience. The lack of responsiveness, inflexible policies, and disregard for customer needs reflect poorly on the company’s commitment to service and support. We had hoped to establish a productive, long-term relationship, but this experience has left us questioning whether this is a company that truly prioritizes its customers. Review collected by and hosted on G2.com.

What problems is Canto solving and how is that benefiting you?

None at this time. We can't even onboard. Review collected by and hosted on G2.com.

Response from Julie Neumeister of Canto

Hi Adam,

We’re sorry for the frustration this has caused and appreciate you sharing your experience. Our team has reached out directly to work on a solution, as we value your business and want to make this right. We know how important clear communication and support are, and we’re committed to improving. Please know we’re here to help and will work with you to find the best path forward.

Thank you,

Julie

EMILIO C.
EC
Video Producer and DAM administrator
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Canto?

It has great tools to search for assets, download and manage the galleries. The search tool is quite good. Review collected by and hosted on G2.com.

What do you dislike about Canto?

The experience of uploading assets has issues. The suggestions for TAGS is too aggresive, and the suggestion should not take precedent, especially if it does not start with the same spelling as what was typed.

For example the tag FISH, and the suggestion is ICE FISHING, and we have to redo the process several times to ensure the correct tag is entered.

Pressing enter after adding a TAG, makes the cursor dissaperar and the user has to select the input bar again for every tag. Best practice is that Enter selects the tag and keeps the curson on the same dialogue box so a new TAG can be added.

The Chat bubble is very annoying, it covers the Download Button when the Download window is opened.

When I create a single download preset for a Portal, and no other alternatives existe, Do we really need to go through all the selection process? Can it go straight to download with the preset, just like it does when you download the original?

When sharing a URL to a folder from the main library, with a user who is only in a portal but has access to the same folder I'm sharing, it's a very convoluted process to go to the portal that that user has, and share that URL.

Is there a way to share a URL that will open that folder to all of those who have access? It becomes very tedious to go to different portals, select the URL and share each URL with the different users when working with users who are using different portals. Review collected by and hosted on G2.com.

What problems is Canto solving and how is that benefiting you?

Sharing assets with staff members, and external partners as well as media outlets Review collected by and hosted on G2.com.

Bethany H.
BH
Marketing Project Manager
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Canto?

I like that it's very customizable with lots of eco-systems to help streamline and group work or departments to ensure everyone is getting access to the assets they need. The integration was so seamless and since the look and feel is similar to Google drive it was easy to implement and use. The customer support is very quick and helpful. Since switching to Canto we had an increase in platform use and reduced the amount of assets that were lost in our 'asset graveyard'. I use this took in our marketing department every day! Review collected by and hosted on G2.com.

What do you dislike about Canto?

I wish you could group assets together in the same sizes instead of having them upload as separate assets but the in-tool resize and crop feature is top notch! Review collected by and hosted on G2.com.

What problems is Canto solving and how is that benefiting you?

We create so much content across all departments that it can be difficult to disseminate information to everyone in a timely and easy to use way. Canto solves this problem because it allows us to manage asset use case, contracts and approvals in a timely fashion to ensure everyone who needs access to assets can get it without running into typical pitfalls that include assets with outdated products or expired talent contracts. Review collected by and hosted on G2.com.

AW
Graphic Designer III
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
(Original )Information
What do you like best about Canto?

Our team uses Canto to store and organize our photos, branding, and internal image assets. Images in our library are tagged and categorized, and facial recognition is used to identify the people in our photos. This type of image organization has made it easier for colleagues to view, share, and search for photos and assets within our image collections. Review collected by and hosted on G2.com.

What do you dislike about Canto?

It takes quite a bit of time to organize things, adding information to images, and making the assets information-rich. I have also gotten error messages when uploading images more than once. Review collected by and hosted on G2.com.

What problems is Canto solving and how is that benefiting you?

Before using Canto we had all of our images in several different locations; now, we can promote collaboration by keeping assets in a centrally managed system. We are staying connected with external audiences and donors by using the portals to share images and branded assets after receptions and award events. Canto benefits our organization by simplifying and making our ability to share image resources collaborative. Review collected by and hosted on G2.com.

AM
Digital Marketing &amp; Communication Director
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Organic Review from User Profile
(Original )Information
What do you like best about Canto?

Helpful implementation crew, lots of great tutorials/information. Recently they started having video series that you can attend or get in your inbox that help you better understand all the cool things Canto can do.

When speaking to an account rep, they were able to help solve a few problems and make my job easier. Review collected by and hosted on G2.com.

What do you dislike about Canto?

No downside other than the fact that I still have not used all the great bells and whistles that it offers! My only disappointment is that some OTHER companies charge for you to use Canto's integrations. (Hootsuite) Not Canto's fault, though! Review collected by and hosted on G2.com.

What problems is Canto solving and how is that benefiting you?

Helped us organize all of our items, suggested ways to tag and label, it is also great for branding purposes. It is very easy to send links to other people for them to download, it is also easy for uploading - when we pay a photographer for photos, we ask them to directly upload to a link. It is SO Much easier to get marketing photos now, because the upload link work great for phones and computer uploads. Review collected by and hosted on G2.com.

Cali H.
CH
Corporate Event Planning Specialist
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Canto?

I like the tagging feature and ability to share content out to clients without them having full access to our account and they can share with attendees that have been at an event. Review collected by and hosted on G2.com.

What do you dislike about Canto?

There are certainly glitches and the system can be a bit slow and rudimentary. For example within an album trying to create a new section and having the images show up in a section below but the title not appearing after several reattempts to log in. Another issue is when faced is when using the mobile upload function it takes an extensive amount of time even if you are on a strong wifi network. Sometimes it crashes and you have to start over on the upload. Review collected by and hosted on G2.com.

What problems is Canto solving and how is that benefiting you?

Canto's platform has created a space for our company to focus organizing all media across all our different events which has been very helpful. Review collected by and hosted on G2.com.

Daniella C.
DC
Digital Asset Coordinator
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Canto?

Canto is so user-friendly and easy to navigate. It arranges all digital content into an easy-to-use platform that can be shared internally and externally with ease. The search feature in Canto is excellent! Review collected by and hosted on G2.com.

What do you dislike about Canto?

The one thing we have struggled with Canto is that multiple people cannot contribute to a collection. This feature was possible in Merlin and we lost that during the migration to Canto. We have teams that curate/add pictures to a folder in SharePoint and Canto not being able to allow this feature makes us have to contineu to use SharePoint. Review collected by and hosted on G2.com.

What problems is Canto solving and how is that benefiting you?

Canto is able to be our one-stop-shop for video, photography, and branding resources. This is excellent and so easy to manage! Review collected by and hosted on G2.com.

AM
TV and Publishing Manager
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: Seller invite
Incentivized Review
What do you like best about Canto?

We were looking for a platform that would be able to house our sermon videos (.mp4 & .mov), audio files (.mp3), lesson outlines (PDF & Microsoft Word), and graphics (PSD, JPG, PNG). We had our files in abou 20 locations (emails, Dropbox, OneDrive, individual computers, servers) and they were not organized. We were looking for a solution that would house everything & allow team members to search for the files & be user-friendly for them. Canto provided this. We created a standard operating procedure for how to enter the data (i.e., file naming procedures, listing of keywords, etc.). It has worked well. Review collected by and hosted on G2.com.

What do you dislike about Canto?

One of the reasons I selected Canto was because they provided direct URLs and cloud links. However, I'm not able to use these direct URLs on our mobile app or other applications. I still have to download the video & upload them to those apps. So, they are not useful when trying to use them in other applications. They seem to only work well when sending them to others to open the file. Review collected by and hosted on G2.com.

What problems is Canto solving and how is that benefiting you?

Digital asset management. We're able to have our series in albums & folders & find all the assets associated with the one project. Review collected by and hosted on G2.com.