CaliberMind Features
What are the features of CaliberMind?
Lead Intelligence
- Account-level Insights
Marketing Campaigns
- Media Attribution
- Opportunity Timeline
- Customization
Attribution Modeling
- Single-Touch Attribution
- Multi-Touch Attribution
- Algorithmic Attribution
- Offline Attribution
- Custom Attribution
Marketing
- B2B Attribution
- Marketing Channels
- Integrations
Reporting
- Dashboards
- Data Visualizations
- Custom Reporting
CaliberMind Categories on G2
Filter for Features
Lead Intelligence
Market Insights | As reported in 45 CaliberMind reviews. Provides tools that help identify key topics that are trending, as well as the content that customers are more likely to engage with. | 81% (Based on 45 reviews) | |
Account-level Insights | Helps determine the correlation between ad exposure and site visits, assets downloaded, content, leads generated, etc. This feature was mentioned in 58 CaliberMind reviews. | 89% (Based on 58 reviews) | |
Lead Analysis | Prioritizes leads through lead scoring, market insights, account-level insights, etc. This feature was mentioned in 56 CaliberMind reviews. | 85% (Based on 56 reviews) | |
Market Insights | As reported in 27 CaliberMind reviews. Provides tools that help identify key topics that are trending, as well as the content that customers are more likely to engage with. | 78% (Based on 27 reviews) | |
Account-level Insights | Helps determine the correlation between ad exposure and site visits, assets downloaded, content, leads generated, etc. 32 reviewers of CaliberMind have provided feedback on this feature. | 89% (Based on 32 reviews) | |
Lead Analysis | Based on 30 CaliberMind reviews. Prioritizes leads through lead scoring, market insights, account-level insights, etc. | 84% (Based on 30 reviews) |
Lead Management
Segmentation | Based on 54 CaliberMind reviews. Provides customer and prospect segmentation capabilities, which in turn assists marketing prioritization and effectiveness. | 80% (Based on 54 reviews) | |
Predictive Scoring | Based on 52 CaliberMind reviews. Automatically scores prospects based on behavior and engagement levels. | 79% (Based on 52 reviews) | |
Account Identification | Helps identify and distribute accounts internally, giving prioritization to those that are more likely to convert to sales. 55 reviewers of CaliberMind have provided feedback on this feature. | 86% (Based on 55 reviews) | |
Segmentation | Based on 31 CaliberMind reviews. Provides customer and prospect segmentation capabilities, which in turn assists marketing prioritization and effectiveness. | 81% (Based on 31 reviews) | |
Predictive Scoring | Automatically scores prospects based on behavior and engagement levels. This feature was mentioned in 29 CaliberMind reviews. | 78% (Based on 29 reviews) | |
Account Identification | Helps identify and distribute accounts internally, giving prioritization to those that are more likely to convert to sales. 30 reviewers of CaliberMind have provided feedback on this feature. | 86% (Based on 30 reviews) |
Marketing Campaigns
Omni-Channel Tracking | Provides tracking across multiple digital advertising channels, such as video, mobile, and social media. This feature was mentioned in 54 CaliberMind reviews. | 82% (Based on 54 reviews) | |
Revenue Planning | Helps allocate marketing budget based predicted amount of incoming revenue. 51 reviewers of CaliberMind have provided feedback on this feature. | 74% (Based on 51 reviews) | |
Media Attribution | Assists in the attribution of marketing budget by identifying successful campaigns and initiatives. This feature was mentioned in 58 CaliberMind reviews. | 78% (Based on 58 reviews) | |
Opportunity Timeline | As reported in 59 CaliberMind reviews. Provides a timeline to visualize the effects of individual campaigns, leads, and other opportunities. | 82% (Based on 59 reviews) | |
Customization | Allows for custom report types to match the goals of a company. This feature was mentioned in 58 CaliberMind reviews. | 83% (Based on 58 reviews) | |
Journey Analytics | Based on 54 CaliberMind reviews. Provides tools to analyze every stage of the customer journey to customize an account-based funnel. | 82% (Based on 54 reviews) | |
Omni-Channel Tracking | As reported in 32 CaliberMind reviews. Provides tracking across multiple digital advertising channels, such as video, mobile, and social media. | 83% (Based on 32 reviews) | |
Revenue Planning | Based on 30 CaliberMind reviews. Helps allocate marketing budget based predicted amount of incoming revenue. | 73% (Based on 30 reviews) | |
Media Attribution | Assists in the attribution of marketing budget by identifying successful campaigns and initiatives. 32 reviewers of CaliberMind have provided feedback on this feature. | 81% (Based on 32 reviews) | |
Opportunity Timeline | Based on 30 CaliberMind reviews and verified by the G2 Product R&D team. Provides a timeline to visualize the effects of individual campaigns, leads, and other opportunities. | 79% (Based on 30 reviews) | |
Customization | As reported in 31 CaliberMind reviews. Allows for custom report types to match the goals of a company. | 80% (Based on 31 reviews) |
Campaign Execution
Website Personalization | Provides tools that dynamically serve content, messaging, and calls-to-action. 22 reviewers of CaliberMind have provided feedback on this feature. | 69% (Based on 22 reviews) | |
Prioritized Accounts | As reported in 31 CaliberMind reviews. Helps determine which accounts have the highest/lowest opportunity to convert. | 85% (Based on 31 reviews) | |
Trending Accounts | Helps determine the direction of each individual account and how to engage through specific content. 29 reviewers of CaliberMind have provided feedback on this feature. | 83% (Based on 29 reviews) | |
Email Campaigns | As reported in 26 CaliberMind reviews. Connects sales emails with cross-sell/upsell marketing campaigns across multiple channels. | 76% (Based on 26 reviews) |
Marketing Operations
ROI Tracking | Based on 51 CaliberMind reviews and verified by the G2 Product R&D team. Helps marketers measure return on investment (ROI) by analyzing campaign effectiveness against costs | 85% (Based on 51 reviews) | |
Data Collection | Based on 54 CaliberMind reviews and verified by the G2 Product R&D team. Gathers data about the effectiveness, impact, and reach of marketing campaigns | 91% (Based on 54 reviews) | |
Customer Insights | Based on 47 CaliberMind reviews and verified by the G2 Product R&D team. Collects and reports on data relating to customer journeys, preferences, and history | 83% (Based on 47 reviews) | |
Multi-User Access | Based on 50 CaliberMind reviews and verified by the G2 Product R&D team. Allows multiple users access to a unified, transparent overview of analytics, dashboards, and campaign results | 93% (Based on 50 reviews) |
Campaign Activity
Campaign Insights | Based on 57 CaliberMind reviews and verified by the G2 Product R&D team. Analyzes historical and current marketing campaigns to inform future strategy | 90% (Based on 57 reviews) | |
Reports and Dashboards | Based on 57 CaliberMind reviews and verified by the G2 Product R&D team. Creates reports and dashboards to analyze results of campaigns | 89% (Based on 57 reviews) | |
Campaign Stickiness | Based on 48 CaliberMind reviews and verified by the G2 Product R&D team. Identifies which marketing campaigns resolved in open or closed opportunities | 83% (Based on 48 reviews) | |
Multichannel Tracking | Based on 51 CaliberMind reviews and verified by the G2 Product R&D team. Collects marketing campaign performance data across multiple channels | 89% (Based on 51 reviews) | |
Brand Optimization | Provides opportunities for brands and businesses to fix or modify existing or future campaigns via feedback This feature was mentioned in 41 CaliberMind reviews. | 79% (Based on 41 reviews) | |
Predictive Analytics | Based on 40 CaliberMind reviews and verified by the G2 Product R&D team. Uses artificial intelligence (AI) to predict campaign outcomes and suggest actions for optimization | 78% (Based on 40 reviews) |
Data Sourcing
Data Enrichment | Based on 16 CaliberMind reviews and verified by the G2 Product R&D team. Uses external data sources to improve customer profiles. | 86% (Based on 16 reviews) | |
Expandability | Based on 19 CaliberMind reviews and verified by the G2 Product R&D team. Can be updated to accept new sources and types of data. | 87% (Based on 19 reviews) |
Intelligence
Marketing Metrics | Based on 18 CaliberMind reviews and verified by the G2 Product R&D team. Provides analysis of marketing program ROI and efficiency. | 90% (Based on 18 reviews) | |
Predictive Modeling | Based on 17 CaliberMind reviews and verified by the G2 Product R&D team. Predicts outcomes based on statistical models; can give insight to "what-if" scenarios. | 77% (Based on 17 reviews) | |
Recommendation Engine | Uses artificial intelligence to provide suggestions based on desired outcomes. This feature was mentioned in 15 CaliberMind reviews. | 78% (Based on 15 reviews) |
Attribution Modeling
Single-Touch Attribution | Based on 70 CaliberMind reviews and verified by the G2 Product R&D team. Uses an attribution model that assigns credit to one touchpoint in the customer’s journey. | 90% (Based on 70 reviews) | |
Multi-Touch Attribution | Based on 73 CaliberMind reviews and verified by the G2 Product R&D team. Uses an attribution model that assigns credit to all touchpoints in the customer’s journey. | 94% (Based on 73 reviews) | |
Algorithmic Attribution | Based on 61 CaliberMind reviews and verified by the G2 Product R&D team. Uses machine learning to create an attribution model. | 86% (Based on 61 reviews) | |
Cross-Device Attribution | Based on 56 CaliberMind reviews and verified by the G2 Product R&D team. Tracks customer interactions across mobile and desktop. | 83% (Based on 56 reviews) | |
Offline Attribution | Based on 60 CaliberMind reviews and verified by the G2 Product R&D team. Allows users to track touchpoints through offline channels, such as events. | 83% (Based on 60 reviews) | |
Custom Attribution | Based on 63 CaliberMind reviews and verified by the G2 Product R&D team. Allows the user to create a custom attribution model. | 90% (Based on 63 reviews) |
Marketing
B2B Attribution | Based on 66 CaliberMind reviews and verified by the G2 Product R&D team. Provides features for B2B marketers. | 90% (Based on 66 reviews) | |
B2C Attribution | Provides features for B2C marketers. This feature was mentioned in 44 CaliberMind reviews. | 73% (Based on 44 reviews) | |
Marketing Channels | Based on 71 CaliberMind reviews and verified by the G2 Product R&D team. Enables marketers to track multiple marketing channels. | 91% (Based on 71 reviews) | |
Integrations | Based on 67 CaliberMind reviews and verified by the G2 Product R&D team. Integrates with other sales, marketing, and advertising software. | 91% (Based on 67 reviews) |
Reporting
Dashboards | Based on 74 CaliberMind reviews and verified by the G2 Product R&D team. Provides customizable dashboards that allow users to view and manage data. | 91% (Based on 74 reviews) | |
Data Visualizations | Based on 70 CaliberMind reviews and verified by the G2 Product R&D team. Displays attribution data through easy-to-interpret charts and graphs. | 88% (Based on 70 reviews) | |
Custom Reporting | Based on 65 CaliberMind reviews and verified by the G2 Product R&D team. Allows users to build custom reports. | 90% (Based on 65 reviews) |
Matching
Priority Matching | As reported in 20 CaliberMind reviews. Allows users to prioritize matches based on criteria such as region, account attributes, and other customer information. | 77% (Based on 20 reviews) | |
Account Tiebreakers | Provides tiebreaking features when leads match to multiple accounts. 20 reviewers of CaliberMind have provided feedback on this feature. | 75% (Based on 20 reviews) | |
Fuzzy Matching | Provides matching logic features for special characters, acronyms, and other complex names. This feature was mentioned in 23 CaliberMind reviews. | 83% (Based on 23 reviews) |
Routing
Match and Route | Automatically routes matched leads directly to account owners. 19 reviewers of CaliberMind have provided feedback on this feature. | 74% (Based on 19 reviews) | |
Multi-Objects | Based on 19 CaliberMind reviews. Allows users to build custom routing rules. | 69% (Based on 19 reviews) | |
Territories | As reported in 18 CaliberMind reviews. Allows users to assign leads to selected territories and regions. | 69% (Based on 18 reviews) | |
Working Hours | As reported in 17 CaliberMind reviews. Allows users to configure schedules so leads are routed only during working hours. | 73% (Based on 17 reviews) |
Platform Operations
Service level Agreements | Allows users to configure service level agreements so leads get matched and routed as fast as possible. 18 reviewers of CaliberMind have provided feedback on this feature. | 70% (Based on 18 reviews) | |
Audit Logs | Provides features to audit any leads that were misrouted to incorrect accounts. This feature was mentioned in 17 CaliberMind reviews. | 75% (Based on 17 reviews) | |
Duplicate Match | As reported in 20 CaliberMind reviews. Provides features to quickly audit leads and identify if there are duplicate leads in multiple accounts. | 70% (Based on 20 reviews) | |
Capping | Limits the number of leads to assign to sales reps. This feature was mentioned in 16 CaliberMind reviews. | 68% (Based on 16 reviews) | |
Analytics | As reported in 21 CaliberMind reviews. Provides analytics for tracking and monitoring routing. | 79% (Based on 21 reviews) | |
Integrations | Provides integrations for CRMs and marketing automation platforms. 23 reviewers of CaliberMind have provided feedback on this feature. | 89% (Based on 23 reviews) |
