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Buffer Reviews & Product Details - Page 48

Buffer Overview

What is Buffer?

Buffer is an intuitive, streamlined social media management platform trusted by brands, businesses, agencies, and individuals to help drive meaningful engagement and results on social media. Buffer is a team of real people, aligned with common values. Being a Buffer customer should feel like you have a whole team of people cheering for you. We want to see you succeed on social!

Buffer Details
Discussions
Buffer Community
Languages Supported
English
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Product Description

Buffer makes it super easy to share any page you're reading. Keep your Buffer topped up and we automagically share posts for you through the day.

How do you position yourself against your competitors?

Buffer places a premium on customer support, user experience, education resources, and clarity. We want to see you succeed on social media, as easily and completely as you can.

The suite of Buffer tools puts a premium on publishing and analytics.


Seller Details
Seller
Buffer
Year Founded
2010
HQ Location
San Francisco, CA
Twitter
@buffer
945,039 Twitter followers
LinkedIn® Page
www.linkedin.com
226 employees on LinkedIn®
Description

The most flexible social media toolkit from the most flexible company. ✨Create, schedule, publish, and analyze your posts in one place.


Mike E.
ME
Overview Provided by:

Recent Buffer Reviews

StartupStage S.
SS
StartupStage S.Small-Business (50 or fewer emp.)
3.5 out of 5
"Great software solution for managing Social media!"
Simplcity of sending and adjusting tone and hastags by platform. However I did notice a a 20% decrease when I start using the feature. I am unsure ...
Anne O.
AO
Anne O.Small-Business (50 or fewer emp.)
4.5 out of 5
"Buffer manages your social media pipeline"
I love that I can customize the posts for each different platform I plan to post on. It really helps cater the message to the audience that uses di...
Cori F.
CF
Cori F.Small-Business (50 or fewer emp.)
5.0 out of 5
"Great for building a social media presence"
You can connect most of your social media platforms and create a schedule. It allows you to cusomize the posts so while they may be similar, you're...
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Buffer Media

Buffer Demo - Social media planning and publishing
Plan your social schedule ahead of time with a calendar view or queue view.
Buffer Demo - Reply to comments
Engage with your Instagram and Facebook audiences.
Buffer Demo - Create your own Start Page
Build a link in bio page in minutes.
Buffer Demo - Easy to understand analytics
Get insights and answers to help you optimize your content.
Answer a few questions to help the Buffer community
Have you used Buffer before?
Yes

Video Reviews

1,008 Buffer Reviews

4.3 out of 5
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1,008 Buffer Reviews
4.3 out of 5
1,008 Buffer Reviews
4.3 out of 5

Buffer Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for BufferQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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G2 reviews are authentic and verified.
Verified User in Marketing and Advertising
UM
Small-Business(50 or fewer emp.)
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Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about Buffer?

I enjoy being able to see all my social accounts in one place and when the lost successful times to powt are. Review collected by and hosted on G2.com.

What do you dislike about Buffer?

I am not a fan of how it doesnt allow you to tag business on all platforms. That is a BIG part of marketing. Review collected by and hosted on G2.com.

Recommendations to others considering Buffer:

This is a great product if you were looking to manage all your social media platforms in one place. Review collected by and hosted on G2.com.

What problems is Buffer solving and how is that benefiting you?

The ability to track all accounts in one place. The Buffer short links are also great for analutic purposes. Review collected by and hosted on G2.com.

Response from Alfred Lua of Buffer

Hi, there, thank you for the honest review. I agree that it isn't great we can't tag on all platforms at the moment. We are also hoping that platforms like LinkedIn will enable such capabilities soon so that we can bring it to our customers like you. Thank you for bearing with us in the meantime.

Verified User in Dairy
UD
Small-Business(50 or fewer emp.)
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Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
(Original )Information
What do you like best about Buffer?

One of the features I like best is the new automatic Instagram posting that has been added in the last few weeks. It has really made posting during peak hours more feasible and consistent. Before, I would receive a reminder to post to Instagram right before the scheduled time and often, I would be busy or not have my phone right next to me. Review collected by and hosted on G2.com.

What do you dislike about Buffer?

I dislike that there are no image editing options within Buffer itself. They do have Pablo, but it would be nice if it was all in one - Photo Editing (Adding words or image details like other apps do (FontCandy), scheduling social media posts, and perhaps the amount of traffic or interaction each generates to see which are more successful Review collected by and hosted on G2.com.

Recommendations to others considering Buffer:

It is one of the better deals out there for Social Media Scheduling and is very user friendly. It can only improve from here! Review collected by and hosted on G2.com.

What problems is Buffer solving and how is that benefiting you?

We are a small family-owned business that uses Buffer to help expand our brand recognition and increase our social media activity. Since we are smaller, we all have many hats so Buffer decreases the time spent on social media allowing us to focus on other tasks. Review collected by and hosted on G2.com.

Verified User in Non-Profit Organization Management
AN
Small-Business(50 or fewer emp.)
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Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about Buffer?

The affordability and simplicity of use. The free functions get the job done well enough. Review collected by and hosted on G2.com.

What do you dislike about Buffer?

It will sometimes not sync with your accounts and need to work on individual posts when doing tagging and hashtags. Review collected by and hosted on G2.com.

Recommendations to others considering Buffer:

Better analytics tool that combines engagements from your social media accounts. Review collected by and hosted on G2.com.

What problems is Buffer solving and how is that benefiting you?

Managing social media content and sharing posts that are time sensitive. We realized the ease of the mobile app during live sharing. Review collected by and hosted on G2.com.

Verified User in Accounting
UA
Small-Business(50 or fewer emp.)
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Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about Buffer?

I have used many different social media schedulers from the tried and true, to the newest in the market and always end up coming back to Buffer. It is the most simple to use across the major platforms (like Facebook and Twitter). The free version works perfect for me so it is also extremely cost effective. Review collected by and hosted on G2.com.

What do you dislike about Buffer?

It does not work well to post on Instagram, YouTube, LinkedIn or Pinterest as seamlessly. Review collected by and hosted on G2.com.

What problems is Buffer solving and how is that benefiting you?

It allows me to post on social media personally and professionally for free while staying organized Review collected by and hosted on G2.com.

Response from Alfred Lua of Buffer

Hi there, thank you for the kind review. You might be pleased to know that you can now schedule single-image Instagram posts to be automatically published by Buffer to your Instagram business profiles. Here's a bit more information: https://buffer.com/instagram. Feel free to let me know if you have any questions.

Verified User in Real Estate
UR
Small-Business(50 or fewer emp.)
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Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Buffer?

Easy to go between desktop and mobile app. Review collected by and hosted on G2.com.

What do you dislike about Buffer?

When posting a gallery on Instagram, Buffer only lets you use 4 photos. Review collected by and hosted on G2.com.

What problems is Buffer solving and how is that benefiting you?

Buffer makes it easy for me to schedule all my social posts when I am at work, so that it is easy to get them posted at any time. Review collected by and hosted on G2.com.

Heather C.
HC
Digital Marketing Instructor, Digital Marketing Bootcamp
Mid-Market(51-1000 emp.)
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Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about Buffer?

I'm a big fan of the Buffer platform. Their freemium model is great for multiple reasons. The Free plan is great for personal use if you want to build your personal reputation and following on social. But the Freemium model is also great for business because I've been able to sign up for a free account, use it for a couple of weeks, and show my bosses the great reports Buffer provides, and then use that as a case for upgrading to a larger plan. And their plan options are very flexible for small business to large enterprises with multiple management user levels. I love how the platform is user-friendly, easy to setup and schedule posts, and also offers really great reports. The ability to show nice reports is a great selling feature when pitching it to stakeholders in your company. I also like how you can re-buffer posts that perform well. Review collected by and hosted on G2.com.

What do you dislike about Buffer?

There isn't anything I dislike at this point. Review collected by and hosted on G2.com.

Recommendations to others considering Buffer:

Sign up for a free version first to test out and see if it makes sense for your business. I would also use the free version to run posting for a while and gather some reports you can share with stakeholders if you need to convince others that the tool should be added to your budget. Review collected by and hosted on G2.com.

What problems is Buffer solving and how is that benefiting you?

I've used Buffer at multiple companies now from small agency settings to international organizations. It makes social media management easy almost to the point of setting and forgetting. Our marketing team can all contribute content, I'll pick and schedule the best, and let it run for a month while we shift gears and focus on other work. It's helped my companies build audiences passively. Review collected by and hosted on G2.com.

Verified User in Entertainment
AE
Small-Business(50 or fewer emp.)
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Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Buffer?

I love how buffer has allowed us to manage all of our platforms in one place Review collected by and hosted on G2.com.

What do you dislike about Buffer?

No dislikes. Although I feel like the UI can use some improvement Review collected by and hosted on G2.com.

What problems is Buffer solving and how is that benefiting you?

We can manage a clients ominichannel apparoach all through buffers scheduling feature Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
AM
Small-Business(50 or fewer emp.)
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Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Buffer?

What I like best about Buffer is the ability to scheduled posts to Instagram. It’s so easy navigate! Review collected by and hosted on G2.com.

What do you dislike about Buffer?

What I dislike about Buffer is having to upload a lower resolution photo when scheduled posts to Instagram. Review collected by and hosted on G2.com.

What problems is Buffer solving and how is that benefiting you?

The benefit I have realized is its added efficiency to our business process. Review collected by and hosted on G2.com.

Sigurd B.
SB
Speaker & Consultant
Marketing and Advertising
Small-Business(50 or fewer emp.)
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Verified Current User
Review source: Seller invite
What do you like best about Buffer?

I love that this platform functions flawlessly from any device— be it iPhone or PC desktop. I’m always on the go so being able to make additions and edits from my phone works best for me while some of the team prefers their PCs. It’s so user friendly and packs a punch! Review collected by and hosted on G2.com.

What do you dislike about Buffer?

Honestly, very little. The price can be prohibitive for some businesses, but the free version does so much! Review collected by and hosted on G2.com.

What problems is Buffer solving and how is that benefiting you?

What doesn’t it do? We’ve been able to track and increase engagement significantly. Review collected by and hosted on G2.com.

Jose Tomas T.
JT
Community Manager
Small-Business(50 or fewer emp.)
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Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about Buffer?

In my personal opinion I think that Buffer is a very good tool for beginners in the world of social media, your graphic interface is very simple and easy to use so that anyone can use it, for those who venture into social networks and time shorten us with so many information and schedules to publish, this tool could be of great help because with it we can program any content whether text, links, photos and videos to post them by social networks like Facebook, Twitter, Linkedin, G + and Instagram

also has recommendations of the best publication schedules to achieve better performance with our publications.

If you are starting in this wonderful world of social networks, I recommend this tool very useful. Review collected by and hosted on G2.com.

What do you dislike about Buffer?

Lo que me desanina en esta herramienta es que se quedó en su funcion básica y no busco integrar nuevas funciones para seguir siendo atractivo y utíl a los usuarios, eso sin mencionar pque su precio lo veo un poco elevado en sus versiones premium. Review collected by and hosted on G2.com.

Recommendations to others considering Buffer:

Actually this tool had its golden years, but today there are other more advanced functions ... Review collected by and hosted on G2.com.

What problems is Buffer solving and how is that benefiting you?

Cuando usé esta herramienta pude ahorar muchisimo tiempo en mis publicaciones diarias ya que su funcion de mejores horarios es excelente. me ayudó muchísimo pero lastima que no evolucionaron en nuevas funciones para adaptarse a las actualizaciones de las redes sociales hoy en día. Review collected by and hosted on G2.com.