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Buffer Reviews & Product Details - Page 47

Buffer Overview

What is Buffer?

Buffer is an intuitive, streamlined social media management platform trusted by brands, businesses, agencies, and individuals to help drive meaningful engagement and results on social media. Buffer is a team of real people, aligned with common values. Being a Buffer customer should feel like you have a whole team of people cheering for you. We want to see you succeed on social!

Buffer Details
Discussions
Buffer Community
Languages Supported
English
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Product Description

Buffer makes it super easy to share any page you're reading. Keep your Buffer topped up and we automagically share posts for you through the day.

How do you position yourself against your competitors?

Buffer places a premium on customer support, user experience, education resources, and clarity. We want to see you succeed on social media, as easily and completely as you can.

The suite of Buffer tools puts a premium on publishing and analytics.


Seller Details
Seller
Buffer
Year Founded
2010
HQ Location
San Francisco, CA
Twitter
@buffer
945,039 Twitter followers
LinkedIn® Page
www.linkedin.com
226 employees on LinkedIn®
Description

The most flexible social media toolkit from the most flexible company. ✨Create, schedule, publish, and analyze your posts in one place.


Mike E.
ME
Overview Provided by:

Recent Buffer Reviews

StartupStage S.
SS
StartupStage S.Small-Business (50 or fewer emp.)
3.5 out of 5
"Great software solution for managing Social media!"
Simplcity of sending and adjusting tone and hastags by platform. However I did notice a a 20% decrease when I start using the feature. I am unsure ...
Anne O.
AO
Anne O.Small-Business (50 or fewer emp.)
4.5 out of 5
"Buffer manages your social media pipeline"
I love that I can customize the posts for each different platform I plan to post on. It really helps cater the message to the audience that uses di...
Cori F.
CF
Cori F.Small-Business (50 or fewer emp.)
5.0 out of 5
"Great for building a social media presence"
You can connect most of your social media platforms and create a schedule. It allows you to cusomize the posts so while they may be similar, you're...
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Buffer Media

Buffer Demo - Social media planning and publishing
Plan your social schedule ahead of time with a calendar view or queue view.
Buffer Demo - Reply to comments
Engage with your Instagram and Facebook audiences.
Buffer Demo - Create your own Start Page
Build a link in bio page in minutes.
Buffer Demo - Easy to understand analytics
Get insights and answers to help you optimize your content.
Answer a few questions to help the Buffer community
Have you used Buffer before?
Yes

Video Reviews

1,008 Buffer Reviews

4.3 out of 5
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1,008 Buffer Reviews
4.3 out of 5
1,008 Buffer Reviews
4.3 out of 5

Buffer Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for BufferQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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G2 reviews are authentic and verified.
Verified User in Higher Education
UH
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Buffer?

It's free! I like that it offers scheduling for posts, but more than that I appreciate that it picks times for posts on its own that are based on the usage stats for the various social media sites you link to your account. Review collected by and hosted on G2.com.

What do you dislike about Buffer?

I dislike that it is struggling to post to Instagram. Instagram is difficult enough to use from a desk job perspective. You have to use it on a phone/tablet, and that adds another step to sharing. They recently updated to include IG posting and scheduling, but we have not had success with this feature. It works some of the time, but other times it sends a reminder to log into IG and share the post. All too often, the post if MIA from Buffer at this point. Review collected by and hosted on G2.com.

Recommendations to others considering Buffer:

Think about the possibilities of it -- easy to customize messages to platforms. Review collected by and hosted on G2.com.

What problems is Buffer solving and how is that benefiting you?

The best thing is that it allows to schedule out multiple posts across several social media sites in one sitting. This is great for when we have a lot of stories and news to share! Review collected by and hosted on G2.com.

Marianna P.
MP
Artista
Apparel & Fashion
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about Buffer?

I like that I can manage my business social profiles at once. Also it's great because Buffer scan your audience to check and find the right time to post. You can of course program the posts so you do not have to follow every profile every minute. Review collected by and hosted on G2.com.

What do you dislike about Buffer?

The instagram function is just a reminder for you to post, not an actual posting feat. Review collected by and hosted on G2.com.

Recommendations to others considering Buffer:

There is a basic free version that you can use. I reccomend you to try it and see how great Buffer is. Review collected by and hosted on G2.com.

What problems is Buffer solving and how is that benefiting you?

Buffer is what I ever needed to manage my social media profiles. As a jewels sellers we always like to post pics and videos about our products, behind the scene on how we create jewels, and posts about promotions. Buffer helps me to program and post everything at the right time. I use it to manage the Facebook page and Instagram page of our business. Review collected by and hosted on G2.com.

Ankur S.
AS
Content Marketing - Southeast Asia
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about Buffer?

The ease of use is phenomenal, especially how one can draft a single post for all three major Social Media sharing platforms -- Facebook, LinkedIn, Twitter. Also, it makes it very easy to track the engagement on your content in the form on reports and analytics. The team takes feedback very encouragingly. I'm happy that they've also added Instagram as a Social Media channel as well. Overall, it's doing what it says. Review collected by and hosted on G2.com.

What do you dislike about Buffer?

The tool isn't really seamless, gives errors out of the blue. The support isn't the best either. A lot of things could be improved regarding the robustness of the product. The tool is also very pricey for no reason, I'll be making a switch as soon as I get a better deal in the same price. Pay around $10/month just for the basic plan. Perhaps if they can price the same one around $5 a month it would really make sense to use this tool. Apart from these minor drawbacks, it's good enough. Review collected by and hosted on G2.com.

Recommendations to others considering Buffer:

Please make sure you'll be able to get the value out of the money you pay. Review collected by and hosted on G2.com.

What problems is Buffer solving and how is that benefiting you?

Social sharing across the three major platforms from one place, one point. This is the only major benefit I've realized till now. I believe the team has a lot of scope to improve this product and add more features in alignment with the problems Social Media marketers face currently. They have Facebook, Twitter, LinkedIn and Instagram right now, would be great if they also added channels such as Google+, Pinterest, Quora etc. Review collected by and hosted on G2.com.

Verified User in Hospitality
AH
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Buffer?

I like how it's easy to use. You can set up an account in minutes and post easily to multiple channels (Twitter, FB, IG and more) Also, allows you to make times for posts to go out every day. (i.e. 5pm every Monday) Review collected by and hosted on G2.com.

What do you dislike about Buffer?

That it limits how much you post. So if you use the free version, you can only post up to 5 times per day Review collected by and hosted on G2.com.

What problems is Buffer solving and how is that benefiting you?

It allows me to go to one place and upload posts for IG and Twitter, so I don't have to log on to those accounts when I want to make a post. Saves time and is convenient. Review collected by and hosted on G2.com.

Gabe C.
GC
Account Executive
Marketing and Advertising
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Buffer?

It is the best service to integrate all of your social media accounts into one place. Review collected by and hosted on G2.com.

What do you dislike about Buffer?

It does not integrate with Instagram and LinkedIn very well. Review collected by and hosted on G2.com.

Recommendations to others considering Buffer:

Do not expect LinkedIn and Instagram to be fully optimized for your business. They have had several issues with scheduling my posts as well. Review collected by and hosted on G2.com.

What problems is Buffer solving and how is that benefiting you?

This service has simplified my job, and freed up more time for other things. Review collected by and hosted on G2.com.

Jovana S.
JS
Photographer
Marketing and Advertising
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Buffer?

Calendar. It's easy to buffer plenty of posts to be published! You can easily change the time zone so working for clients on different continents is not an issue. Review collected by and hosted on G2.com.

What do you dislike about Buffer?

The design. It's clean but not that nice. Also, some options happen to stop working and start working by themselves.

Their support is available only on Twitter. It's not 24/7. Review collected by and hosted on G2.com.

Recommendations to others considering Buffer:

It's good for scheduling posts and you can set those for different time zones.

However, the brand's mission is not clear to me, they aren't big on socializing, improvements, design, etc. Review collected by and hosted on G2.com.

What problems is Buffer solving and how is that benefiting you?

#1 saving time on scheduling and posting content on social media

#2 saving time on creating calendars for social media Review collected by and hosted on G2.com.

Response from Alfred Lua of Buffer

Hi, there, Jovana, thank you for taking the time to write us a review. I'm sorry that some options are not working as well as they should be. When it happens again, would you be up for emailing us at hello@buffer.com? We would love to take a look and help (and sorry that it wasn't clear; we're very happy to support you via email, too).Thanks for the feedback, Jovana.

Faith B.
FB
Marketing Director
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Buffer?

I love that I can easily move around posts. Life comes at me fast–one minute, my day is free, and the next, I'm suddenly working late tonight. Being able to find and curate content in Buffer that will be posted when I want it posted is HUGE for me.

I also love that Buffer lets me use the best optimized time , or I can set the time for whenever my message needs to be sent out. What a help! Review collected by and hosted on G2.com.

What do you dislike about Buffer?

I think there is room for grown in data and analytics. The feedback we get from Buffer isn't as helpful as I wish it could be–and honestly, in this day and age of real-time analytics, should be included (at very least in the paid subscription, which I use) for users of the platform. Review collected by and hosted on G2.com.

Recommendations to others considering Buffer:

Try it! The free platform provides a GREAT view of what the paid platform looks like. You'll love it! Review collected by and hosted on G2.com.

What problems is Buffer solving and how is that benefiting you?

Scheduling! My goodness, Buffer helps so much with keeping our schedule running, giving us alerts if a feed is out of posts, and helping keep my social media game taken care of. Review collected by and hosted on G2.com.

Response from Alfred Lua of Buffer
(Original )

Thanks for the amazing feedback, Faith! I'm glad that Buffer has been able to help you with your work. If you are up for it, I would love to hear how you think we could improve the data and analytics. For example, what would you like to see? Thank you for your help! :)

Verified User in Religious Institutions
UR
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Buffer?

I like the ability to schedule content in advance, either according to a set posting schedule or a custom time that I choose. Review collected by and hosted on G2.com.

What do you dislike about Buffer?

The scope of what you can post with Buffer is very narrow. For example, Facebook, Instagram, and Twitter all support combining multiple images into one post, but Buffer can only publish one image per post. Review collected by and hosted on G2.com.

Recommendations to others considering Buffer:

Especially for the free version, it's definitely worth trying! Review collected by and hosted on G2.com.

What problems is Buffer solving and how is that benefiting you?

The biggest benefit I have realized is the ability to be posting content when our followers are online without having to actually be working at that time (since it's often in the evenings). Review collected by and hosted on G2.com.

Verified User in Education Management
AE
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Buffer?

The social media editorial calendar planning and auto-posting, plus renarkabke newsletter content Review collected by and hosted on G2.com.

What do you dislike about Buffer?

I haven’t found a thing about Buffer I don’t love. I promote it in nearly every class I teach. Review collected by and hosted on G2.com.

Recommendations to others considering Buffer:

Don’t wait. This product is excellent. Review collected by and hosted on G2.com.

What problems is Buffer solving and how is that benefiting you?

Social media management, time efficiency, continuous online presence, integrated platform messaging Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
UM
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about Buffer?

The ease in scheduling different things. It allows me to schedule everything I need to in an organized manner. Review collected by and hosted on G2.com.

What do you dislike about Buffer?

It messes up a lot. Like more than it should. Review collected by and hosted on G2.com.

Recommendations to others considering Buffer:

Be sure to leave the spaces blank you need blank because moving things around is a pain. Also, always make sure to check connections because for some reason it loses connection to random accounts way too much. Review collected by and hosted on G2.com.

What problems is Buffer solving and how is that benefiting you?

It really helps get all of my clients scheduled out in an organized fashion Review collected by and hosted on G2.com.

Response from Alfred Lua of Buffer

Hi, there, I'm so sorry for the troubles you've been experiencing. Would you be up for emailing us at hello@buffer.com regarding these issues? We would love to see what we can do about them. Thanks for bearing with us.