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Buffer Reviews & Product Details - Page 46

Buffer Overview

What is Buffer?

Buffer is an intuitive, streamlined social media management platform trusted by brands, businesses, agencies, and individuals to help drive meaningful engagement and results on social media. Buffer is a team of real people, aligned with common values. Being a Buffer customer should feel like you have a whole team of people cheering for you. We want to see you succeed on social!

Buffer Details
Discussions
Buffer Community
Languages Supported
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Product Description

Buffer makes it super easy to share any page you're reading. Keep your Buffer topped up and we automagically share posts for you through the day.

How do you position yourself against your competitors?

Buffer places a premium on customer support, user experience, education resources, and clarity. We want to see you succeed on social media, as easily and completely as you can.

The suite of Buffer tools puts a premium on publishing and analytics.


Seller Details
Seller
Buffer
Year Founded
2010
HQ Location
San Francisco, CA
Twitter
@buffer
945,039 Twitter followers
LinkedIn® Page
www.linkedin.com
226 employees on LinkedIn®
Description

The most flexible social media toolkit from the most flexible company. ✨Create, schedule, publish, and analyze your posts in one place.


Mike E.
ME
Overview Provided by:

Recent Buffer Reviews

StartupStage S.
SS
StartupStage S.Small-Business (50 or fewer emp.)
3.5 out of 5
"Great software solution for managing Social media!"
Simplcity of sending and adjusting tone and hastags by platform. However I did notice a a 20% decrease when I start using the feature. I am unsure ...
Anne O.
AO
Anne O.Small-Business (50 or fewer emp.)
4.5 out of 5
"Buffer manages your social media pipeline"
I love that I can customize the posts for each different platform I plan to post on. It really helps cater the message to the audience that uses di...
Cori F.
CF
Cori F.Small-Business (50 or fewer emp.)
5.0 out of 5
"Great for building a social media presence"
You can connect most of your social media platforms and create a schedule. It allows you to cusomize the posts so while they may be similar, you're...
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Buffer Media

Buffer Demo - Social media planning and publishing
Plan your social schedule ahead of time with a calendar view or queue view.
Buffer Demo - Reply to comments
Engage with your Instagram and Facebook audiences.
Buffer Demo - Create your own Start Page
Build a link in bio page in minutes.
Buffer Demo - Easy to understand analytics
Get insights and answers to help you optimize your content.
Answer a few questions to help the Buffer community
Have you used Buffer before?
Yes

Video Reviews

1,008 Buffer Reviews

4.3 out of 5
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1,008 Buffer Reviews
4.3 out of 5
1,008 Buffer Reviews
4.3 out of 5

Buffer Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for BufferQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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Sara N.
SN
SEO Coordinator
Marketing and Advertising
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about Buffer?

Buffer is easy to use, and best of all they provide killer content on their blog offering everything you need to totally crush your social media and content marketing. The free version isn't anything fancy, but it's easy to use and covers what you need. Additional plans aren't super expensive, but they also aren't as comprehensive as other tools.

Analytics for paid plans show best and worst performing posts based on engagement (for retweets, favorites, replies, likes, comments, clicks, reach, and post type).You can also export for easier analysis, for reporting, for additional review, etc. Review collected by and hosted on G2.com.

What do you dislike about Buffer?

Buffer is extremely straightforward, but provides less bang for your buck compared to bigger tools like Hootsuite.

It also contains an automatic link shortener which "Buffer-brands" all your links, which is a bit annoying.

Analytics on the free version are limited and the lack of monitoring tools likely means you'll need to add a second tool to your repertoire. The free version also makes it difficult to recycle posts, which can be frustrating.

Really the bottom line is that Buffer — even a paid version — isn't comprehensive enough for a super serious marketer or large team. It would likely need to be combined with other tools, which can be cumbersome. Review collected by and hosted on G2.com.

Recommendations to others considering Buffer:

Free version is great for simple/limited scheduling across platforms. Review collected by and hosted on G2.com.

What problems is Buffer solving and how is that benefiting you?

The free version is pretty solid if your social budget is zilch. You just can't schedule more than 10 posts per platform. Review collected by and hosted on G2.com.

Verified User in Internet
UI
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Buffer?

I like how quick and easy it is to post to your social media accounts (except Instagram) according to a pred-defined schedule. Buffer was one of the first to do this, but I imagine it's table stakes now. Review collected by and hosted on G2.com.

What do you dislike about Buffer?

I dislike that the Instagram integration doesn't work even though it's being advertised. When I reach out to customer success, they send a long list of complicated instructions to fix it. I went through them, which fixed it before a day, and then the integration broke again. Review collected by and hosted on G2.com.

Recommendations to others considering Buffer:

Buffer is great unless your company also posts to Instagram Review collected by and hosted on G2.com.

What problems is Buffer solving and how is that benefiting you?

It makes managing multiple social media accounts more manageable. Review collected by and hosted on G2.com.

Response from Alfred Lua of Buffer

Hi, there, thank you for the honest review of Buffer. I'm sorry that our Instagram integration hasn't been working well for you. Our team will be glad to look into this again for you (though I understand it is frustrating). Thank you for bearing with us.

Verified User in Information Technology and Services
AI
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Buffer?

I like the convenience of scheduling out posts ahead of time and how you can schedule the exact time. Review collected by and hosted on G2.com.

What do you dislike about Buffer?

I hate that you can't attach GIFs to your Buffer posts. I also don't like that Buffer will sometimes disconnect and you won't receive a notification that this happened until it's too late. When my colleague reached out to Buffer to complain about this, they simply said that it's a bug that they're working on fixing. Review collected by and hosted on G2.com.

What problems is Buffer solving and how is that benefiting you?

It definitely makes scheduling out social media more convenient Review collected by and hosted on G2.com.

Verified User in Dairy
UD
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about Buffer?

Buffer is an awesome way to create, track, organize, and schedule posts to multiple social media platforms all at the same time. Despite the streamlined process, you can still customize a post to each platform in order to add hashtags. Review collected by and hosted on G2.com.

What do you dislike about Buffer?

I did not like that I can not see any interactions we have from viewers or comments from people like we could in the previous software we used for social media. Review collected by and hosted on G2.com.

Recommendations to others considering Buffer:

Try it out! It was free for a certain level of membership and if you decide to go with it then you can move up in plans. It's risk-free. Review collected by and hosted on G2.com.

What problems is Buffer solving and how is that benefiting you?

We are using Buffer to streamline our social media presence. It allows us to maintain a presence online but doesn't take up half the day like it used to. Review collected by and hosted on G2.com.

Verified User in Computer Networking
UC
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about Buffer?

The interface is very user friendly and it’s easy to change between social media platforms. Review collected by and hosted on G2.com.

What do you dislike about Buffer?

There is a limit on how many posts you can have on Buffer, and you have to pay a premium for that. Also, Buffer does not produce picture web links on Twitter. Review collected by and hosted on G2.com.

Recommendations to others considering Buffer:

Free trial is worth it, not so sure about paid version. Review collected by and hosted on G2.com.

What problems is Buffer solving and how is that benefiting you?

Buffer helps me spread business related content to attract more customers. Review collected by and hosted on G2.com.

Verified User in Graphic Design
UG
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Buffer?

I appreciate that it is easy and simple to use. I haven't had much problem loading documents that differ in size. Review collected by and hosted on G2.com.

What do you dislike about Buffer?

For the amount and reasons that I use it, I haven't found too much to dislike. If I had to choose, maybe that it doesn't cater to all social platforms and also don't have more options that are particular with Buffer but hey it's free. Review collected by and hosted on G2.com.

Recommendations to others considering Buffer:

Buffer covers the most used social platforms. I have not have too much experience with Hootsuite or Tweetdeck. I haven't had much setbacks with Buffer and for preplanning posts, I have stuck with it for the most part. Review collected by and hosted on G2.com.

What problems is Buffer solving and how is that benefiting you?

I love the aspect of being able to pre-plan your posts. It's a time saver for sure. Review collected by and hosted on G2.com.

Scott D.
SD
MD
Hospital & Health Care
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about Buffer?

My favorite feature of Buffer is their buffer links which make articles shorter, while still including the featured image for the article. It is also a nice way to post all of your social media posts in one platform. I also love the calendar feature which allows me to easily see when my social media posts are scheduled. Buffer makes my life a lot easier. Review collected by and hosted on G2.com.

What do you dislike about Buffer?

One of my biggest gripes about Buffer is the limitations in the free tier. With some comparable platforms, you can connect them to a reader/RSS to funnel articles into your social media platforms, but it is a paid feature with Buffer, which I find annoying. There are some workarounds, such as using Zapier with a reader such as Inoreader. Review collected by and hosted on G2.com.

Recommendations to others considering Buffer:

Check out other competitors like Smarterqueue and Hootsuite. Personally, Smarterqueue is my favorite of the bunch (it's newer but has some interesting features). Review collected by and hosted on G2.com.

What problems is Buffer solving and how is that benefiting you?

Buffer is allowing me to stay relevant on my social media platforms for my business without spending a lot of time making individual posts. I stay time and keep my social impact. Review collected by and hosted on G2.com.

Ilaria B.
IB
Organizzatore di eventi
Performing Arts
Small-Business(50 or fewer emp.)
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Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about Buffer?

I really like Buffer, I can manage my Facebook business page, my Twitter and schedule my Instagram. I use the social medias to improve and boost my business. I like the fact that I can schedule posts and understand what is the best time to post for my audience (thanks to the Buffer analisys of the active audience). I also love the insights offered by Buffer about the performances of the posts. Review collected by and hosted on G2.com.

What do you dislike about Buffer?

The iPhone app it's a little bit confusing. I prefer to use the browser version of Buffer. You can easily set up posts and manage your profiles. It can be difficult from the app.

Also would be great if there were the opportunity to comment and reply to comments directly from Buffer. Review collected by and hosted on G2.com.

Recommendations to others considering Buffer:

Do not waste your time in using a single social profile at time. Try to work properly using Buffer, it can help you improving your social media presence and saving your time. Review collected by and hosted on G2.com.

What problems is Buffer solving and how is that benefiting you?

Istead of using all the different social medias separately, I can use just Buffer to manage all of them. And when you run a business related to events, as mine is, it's essential to have everything in one place, to perfectly create your social media schedule. And also Buffer helps me to save time, dedicating myself to work. Review collected by and hosted on G2.com.

Amar J.
AJ
Head Of Business Operations
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Buffer?

It's simple layout. Buffer is one tool that packs so much functionality with a clean layout. It also offers a mobile app which makes it very convenient. Review collected by and hosted on G2.com.

What do you dislike about Buffer?

The free plan has a limit of just 3 accounts now and the pricing is also a bit on the expensive side Review collected by and hosted on G2.com.

Recommendations to others considering Buffer:

Start with the free plan and I'd suggest that you scout the market before going into the paid plans. I see that there are a lot more such tools coming up in the market Review collected by and hosted on G2.com.

What problems is Buffer solving and how is that benefiting you?

It helped me save a lot of time and also helped me have my social media activities efficient Review collected by and hosted on G2.com.

Response from Alfred Lua of Buffer

Hi, Amar, thank you for your review, and your feedback on our pricing. I agree with you that it'll be great to test out a few other tools before committing to a paid plan. There are many great social media management tools out there, and each has its own advantages (and disadvantages) depending on one's needs.

Verified User in Computer Software
UC
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about Buffer?

Its simple to use, and offers great value. They also have a great company culture and are very transparent about their pay, diversity, etc. Review collected by and hosted on G2.com.

What do you dislike about Buffer?

Now that they are compatible with Instagram I don't dislike anything about it at all! Review collected by and hosted on G2.com.

Recommendations to others considering Buffer:

I would recommend getting started with the free version first to give it a try. Buffer also offers Pablo which is great for editing photos to attach to your social posts. Review collected by and hosted on G2.com.

What problems is Buffer solving and how is that benefiting you?

We are solving our social media scheduling, editing, and analytics problems with the use of Buffer Review collected by and hosted on G2.com.

Response from Alfred Lua of Buffer

Thanks for the great review of our product and company. We're grateful to have you as a customer.