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Buffer Reviews & Product Details - Page 44

Buffer Overview

What is Buffer?

Buffer is an intuitive, streamlined social media management platform trusted by brands, businesses, agencies, and individuals to help drive meaningful engagement and results on social media. Buffer is a team of real people, aligned with common values. Being a Buffer customer should feel like you have a whole team of people cheering for you. We want to see you succeed on social!

Buffer Details
Discussions
Buffer Community
Languages Supported
English
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Product Description

Buffer makes it super easy to share any page you're reading. Keep your Buffer topped up and we automagically share posts for you through the day.

How do you position yourself against your competitors?

Buffer places a premium on customer support, user experience, education resources, and clarity. We want to see you succeed on social media, as easily and completely as you can.

The suite of Buffer tools puts a premium on publishing and analytics.


Seller Details
Seller
Buffer
Year Founded
2010
HQ Location
San Francisco, CA
Twitter
@buffer
945,039 Twitter followers
LinkedIn® Page
www.linkedin.com
226 employees on LinkedIn®
Description

The most flexible social media toolkit from the most flexible company. ✨Create, schedule, publish, and analyze your posts in one place.


Mike E.
ME
Overview Provided by:

Recent Buffer Reviews

StartupStage S.
SS
StartupStage S.Small-Business (50 or fewer emp.)
3.5 out of 5
"Great software solution for managing Social media!"
Simplcity of sending and adjusting tone and hastags by platform. However I did notice a a 20% decrease when I start using the feature. I am unsure ...
Anne O.
AO
Anne O.Small-Business (50 or fewer emp.)
4.5 out of 5
"Buffer manages your social media pipeline"
I love that I can customize the posts for each different platform I plan to post on. It really helps cater the message to the audience that uses di...
Cori F.
CF
Cori F.Small-Business (50 or fewer emp.)
5.0 out of 5
"Great for building a social media presence"
You can connect most of your social media platforms and create a schedule. It allows you to cusomize the posts so while they may be similar, you're...
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Buffer Media

Buffer Demo - Social media planning and publishing
Plan your social schedule ahead of time with a calendar view or queue view.
Buffer Demo - Reply to comments
Engage with your Instagram and Facebook audiences.
Buffer Demo - Create your own Start Page
Build a link in bio page in minutes.
Buffer Demo - Easy to understand analytics
Get insights and answers to help you optimize your content.
Answer a few questions to help the Buffer community
Have you used Buffer before?
Yes

Video Reviews

1,008 Buffer Reviews

4.3 out of 5
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1,008 Buffer Reviews
4.3 out of 5
1,008 Buffer Reviews
4.3 out of 5

Buffer Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for BufferQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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G2 reviews are authentic and verified.
Verified User in Construction
UC
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about Buffer?

You can access multiple social media platforms at once, and it's easy to navigate in comparison to hootsuite. Review collected by and hosted on G2.com.

What do you dislike about Buffer?

It doesn't automatically show you a preview like hootsuite does. Review collected by and hosted on G2.com.

What problems is Buffer solving and how is that benefiting you?

Same things that any multi social media platform solves. I like the benefits of having all the analytics in one spot. Review collected by and hosted on G2.com.

Verified User in Food & Beverages
AF
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about Buffer?

Buffer has enabled us to think of our social channel holistically, while still creating platform-specific content. It facilitated scheduling and timelines for each post on each platform. Review collected by and hosted on G2.com.

What do you dislike about Buffer?

The analytic capabilities are not as in depth and lack the specificity to make recommendations -- This is not a huge problem, just something to note. Review collected by and hosted on G2.com.

Recommendations to others considering Buffer:

Very useful tool to manage and integrate content across platforms. Worth the investment! Review collected by and hosted on G2.com.

What problems is Buffer solving and how is that benefiting you?

Integrate social media planning and content planning. Review collected by and hosted on G2.com.

Verified User in Entertainment
UE
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Buffer?

I love how you can add multiple accounts on Buffer. You can post the same content across all accounts or you can optimize content to perform best of specific accounts. Review collected by and hosted on G2.com.

What do you dislike about Buffer?

There isn't much I dislike on Buffer since the account I use is a paid account, however, for a small business or a personal account wanting to use Buffer to the best of its ability it would be nice to have more under a free account. Review collected by and hosted on G2.com.

Recommendations to others considering Buffer:

Try out a free account, but using a paid account gives you more room to improve your promotion across various social media channels. Review collected by and hosted on G2.com.

What problems is Buffer solving and how is that benefiting you?

The business problems I am solving with Buffer is managing multiple accounts during all hours of the day. The greatest benefit I've realized is being able to schedule content during the prime times of our customers being active. Review collected by and hosted on G2.com.

Verified User in Government Administration
AG
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Buffer?

Buffer is extremely easy to use and their features make it the best choice in SMM. Review collected by and hosted on G2.com.

What do you dislike about Buffer?

I work for a government agency and the pricing is a bit high for our budget. Review collected by and hosted on G2.com.

Recommendations to others considering Buffer:

Take time to read their blog posts and listen to The Science of Social Media Podcast. It’s gold every week. Review collected by and hosted on G2.com.

What problems is Buffer solving and how is that benefiting you?

Being able to schedule Instagram content is huge for us. Review collected by and hosted on G2.com.

Verified User in Hospital & Health Care
UH
Enterprise(> 1000 emp.)
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Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about Buffer?

It's easy to schedule postings, swap out photos for our own library, and share content. Review collected by and hosted on G2.com.

What do you dislike about Buffer?

It's not major, but doesn't connect with Sprout. Review collected by and hosted on G2.com.

What problems is Buffer solving and how is that benefiting you?

We share relevant posts from industry sites, blogs, etc. This makes it easy to do and to schedule. Review collected by and hosted on G2.com.

Verified User in Writing and Editing
UW
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
(Original )Information
What do you like best about Buffer?

Managing multiple accounts from one location. Review collected by and hosted on G2.com.

What do you dislike about Buffer?

The cost is a BIT high for media management. Review collected by and hosted on G2.com.

What problems is Buffer solving and how is that benefiting you?

Marketing techniques and consistency are much simpler with the app. Review collected by and hosted on G2.com.

Beverley T.
BT
Social Media Strategist & Consultant
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about Buffer?

Buffer's concept is simple and straightforward, there's no extra features that bog it down which is what I like best. If you want an easy way to schedule your social media posts, Buffer is that tool. I like the calendar view where you can see empty timeslots and the ability to schedule the same link across different networks but customize the caption. Review collected by and hosted on G2.com.

What do you dislike about Buffer?

I wish the analytics were better or that their new analytics offering was included in paid plans. Sometimes the posting page errors and I have to reload it losing what I was doing. Review collected by and hosted on G2.com.

Recommendations to others considering Buffer:

This tool isn't confusing, it doesn't have all the features if you're looking for an all in one management system, but if keeping your posts consistent is an issue, try Buffer. Review collected by and hosted on G2.com.

What problems is Buffer solving and how is that benefiting you?

Retweeting with a scheduling, being able to see what posts are going to look like before you share them. The ability to pull images from a URL... It makes social media more consistent for me. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
UM
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Buffer?

Unlike social media management software I used before, Buffer is extremely reliable. After scheduling my posts for social media, no technical issues would interfere in the way. Plus, if you have an international audience as I do, it gives you the luxury of posting on your social media at different time zones. Review collected by and hosted on G2.com.

What do you dislike about Buffer?

Facebook doesn't give you enough reach when posting Buffer posts. Buffer will need to find a solution for this issue. Review collected by and hosted on G2.com.

Recommendations to others considering Buffer:

Make sure to narrow down a posting schedule that gets the most results. A/B testing helps with that. Review collected by and hosted on G2.com.

What problems is Buffer solving and how is that benefiting you?

We have automated social media, which engage more with our audience in much less time that we normally used to do. Review collected by and hosted on G2.com.

Yuliia C.
YC
Marketing Manager
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: Organic
What do you like best about Buffer?

I love the fast speed and simple interface of the Buffer app. And also one of my favorite way to plunning post is Buffer Chrome extention. Review collected by and hosted on G2.com.

What do you dislike about Buffer?

I'd like to add the ability to mention someone for Facebook and Linkedin. And it'd be great to fix the issue with random losing connections. Review collected by and hosted on G2.com.

Recommendations to others considering Buffer:

I highly recommend Buffer app to auto-posting on social networks. Review collected by and hosted on G2.com.

What problems is Buffer solving and how is that benefiting you?

I save my time! And Buffer also very simplify the process of posting on social networks. Review collected by and hosted on G2.com.

Janelle V.
JV
Web & Social Media Manager
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
(Original )Information
What do you like best about Buffer?

Buffer's extensions can be added to chrome and used via mobile, making it super simple to schedule posts out while on the go. It also makes it quick and easy to shorten links for ease of reading. Review collected by and hosted on G2.com.

What do you dislike about Buffer?

There's nothing I don't like about Buffer. Review collected by and hosted on G2.com.

Recommendations to others considering Buffer:

Buffer's enterprise level offerings also make it easy to work across teams, giving users differing levels of access, but giving you ultimate control over what is posted when. I also frequently turn to buffer over bit.ly when I want a link shortened quickly, just because it's so accessible and fast. Buffer also sends you reminders when your queue is empty, which is good if you plan to use it as your primary social scheduling tool. It lets you know when you need to top it off. Review collected by and hosted on G2.com.

What problems is Buffer solving and how is that benefiting you?

Social media posting and scheduling while on the go. Review collected by and hosted on G2.com.