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Buffer Reviews & Product Details - Page 19

Buffer Overview

What is Buffer?

Buffer is an intuitive, streamlined social media management platform trusted by brands, businesses, agencies, and individuals to help drive meaningful engagement and results on social media. Buffer is a team of real people, aligned with common values. Being a Buffer customer should feel like you have a whole team of people cheering for you. We want to see you succeed on social!

Buffer Details
Discussions
Buffer Community
Languages Supported
English
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Product Description

Buffer makes it super easy to share any page you're reading. Keep your Buffer topped up and we automagically share posts for you through the day.

How do you position yourself against your competitors?

Buffer places a premium on customer support, user experience, education resources, and clarity. We want to see you succeed on social media, as easily and completely as you can.

The suite of Buffer tools puts a premium on publishing and analytics.


Seller Details
Seller
Buffer
Year Founded
2010
HQ Location
San Francisco, CA
Twitter
@buffer
945,458 Twitter followers
LinkedIn® Page
www.linkedin.com
226 employees on LinkedIn®
Description

The most flexible social media toolkit from the most flexible company. ✨Create, schedule, publish, and analyze your posts in one place.


Mike E.
ME
Overview Provided by:

Recent Buffer Reviews

StartupStage S.
SS
StartupStage S.Small-Business (50 or fewer emp.)
3.5 out of 5
"Great software solution for managing Social media!"
Simplcity of sending and adjusting tone and hastags by platform. However I did notice a a 20% decrease when I start using the feature. I am unsure ...
Anne O.
AO
Anne O.Small-Business (50 or fewer emp.)
4.5 out of 5
"Buffer manages your social media pipeline"
I love that I can customize the posts for each different platform I plan to post on. It really helps cater the message to the audience that uses di...
Cori F.
CF
Cori F.Small-Business (50 or fewer emp.)
5.0 out of 5
"Great for building a social media presence"
You can connect most of your social media platforms and create a schedule. It allows you to cusomize the posts so while they may be similar, you're...
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Buffer Media

Buffer Demo - Social media planning and publishing
Plan your social schedule ahead of time with a calendar view or queue view.
Buffer Demo - Reply to comments
Engage with your Instagram and Facebook audiences.
Buffer Demo - Create your own Start Page
Build a link in bio page in minutes.
Buffer Demo - Easy to understand analytics
Get insights and answers to help you optimize your content.
Answer a few questions to help the Buffer community
Have you used Buffer before?
Yes

Video Reviews

1,008 Buffer Reviews

4.3 out of 5
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1,008 Buffer Reviews
4.3 out of 5
1,008 Buffer Reviews
4.3 out of 5

Buffer Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for BufferQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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G2 reviews are authentic and verified.
Verified User in Computer Games
AC
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Buffer?

Simple UI, very easy to use and introduce new team members to Review collected by and hosted on G2.com.

What do you dislike about Buffer?

Hard to find anything that I dislike about Buffer. Review collected by and hosted on G2.com.

What problems is Buffer solving and how is that benefiting you?

Easy social media management on a simple platform with a simple UI Review collected by and hosted on G2.com.

Prashant L.
PL
Sr. Digital Strategist - CRM | App Retention & Marketing
Mid-Market(51-1000 emp.)
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Validated Reviewer
Review source: Organic
Verified User in Marketing and Advertising
UM
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Buffer?

This software has a great free version for people getting started with their social media strategy. Review collected by and hosted on G2.com.

What do you dislike about Buffer?

I have not found anything that I dislike as of yet. Review collected by and hosted on G2.com.

What problems is Buffer solving and how is that benefiting you?

I use Buffer to schedule posts for my social media clients. Review collected by and hosted on G2.com.

KO
IT Analyst
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Buffer?

We use Buffer to schedule content publications in the social networks of our organization, I have been able to efficiently control our active accounts and keep them always up to date, through a software that does not represent any complication, its interface is pleasant, it is extremely easy to use and its functionalities and analytics are excellent references to know how we are doing day after day. Review collected by and hosted on G2.com.

What do you dislike about Buffer?

Only that the mobile version does not have all the features that the web version has, however I think it is normal, as in many applications. Review collected by and hosted on G2.com.

Recommendations to others considering Buffer:

It is simply the ideal tool to publish all kinds of content to different social media platforms and boost digital marketing strategies, we recommend Buffer without hesitation. Review collected by and hosted on G2.com.

What problems is Buffer solving and how is that benefiting you?

Buffer has helped us enormously to manage our social networks, we have obtained several benefits with its use, we have been able to keep our publications up to date, we even know the best times to publish and improve the experience of our followers generating customers, business opportunities. It has represented a substantial time savings in the fulfillment of the digital marketing work. Review collected by and hosted on G2.com.

Verified User in Information Technology and Services
AI
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: Organic
What do you like best about Buffer?

Integration with almost all available social media platforms. Review collected by and hosted on G2.com.

What do you dislike about Buffer?

Pricing is not convenient as per my experience. Review collected by and hosted on G2.com.

What problems is Buffer solving and how is that benefiting you?

We can schedule all kinds of posts for all possible social media platforms. Review collected by and hosted on G2.com.

Tigran K.
TK
Marketing Coordinator
Small-Business(50 or fewer emp.)
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Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about Buffer?

Buffer is a great package of social media management tools that rocks a great design and is very consistent with it's support and improvements over time. It also helps a lot that it's cheaper compared to other competitors in some ways. The price gives it a competitive advantage if you're pitching an acquisition of an SMM platform to companies that aren't willing to spend a lot on their digital marketing activities. Review collected by and hosted on G2.com.

What do you dislike about Buffer?

It lacks some conveinent features that the competitors offer. I'm talking about features like integrated tagging for Twitter and LinkedIn. Last time I used this software it still lacked the proper tagging features which requires you to make an extra step to open a separate tab to check whether you got the username right or wrong.

Another aspect I dislike is that Buffer's middle range plan is intended for two users only. In my opinion, the mid range option should be for at least three people. At the time of choosing, we decided to go with Hootsuite because it's mid-range plan, while more expensive, was intended for three people and also offered more of the above-mentioned features. Review collected by and hosted on G2.com.

Recommendations to others considering Buffer:

Give Buffer's and other management platforms' trials a go before making a final decision. The user experience can make or break using a social media management platform. Review collected by and hosted on G2.com.

What problems is Buffer solving and how is that benefiting you?

Saving time and improving the quality of social media content marketing. It's much easier to schedule the same post from Buffer across different social media platforms than doing so separately. It might seem like a small tweak but makes a great difference for digital marketers. Review collected by and hosted on G2.com.

Verified User in Computer Software
UC
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Buffer?

It is easy to plan and schedule social posts for different platforms all in one place. It also considers character counts Review collected by and hosted on G2.com.

What do you dislike about Buffer?

Tagging on LinkedIn does not work. You have to manually tag after a post is made. Review collected by and hosted on G2.com.

What problems is Buffer solving and how is that benefiting you?

It helps solve the problem of posting on various social channels at different times all in one platform. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
AM
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Buffer?

I like the ability to set specific time slots and create posts to add to the queue easily. Review collected by and hosted on G2.com.

What do you dislike about Buffer?

Adding components, users, accounts, et al starts to get expensive quickly. Features-wise, however, nothing to speak of that's not user friendly. Review collected by and hosted on G2.com.

What problems is Buffer solving and how is that benefiting you?

It is a quick, easy way to schedule a lot of social media posts in one fell swoop. Review collected by and hosted on G2.com.

Cassidy W.
CW
Marketing and Sales
Small-Business(50 or fewer emp.)
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Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Buffer?

Prescheduled posts and organization, layout to determine upcoming posts. Review collected by and hosted on G2.com.

What do you dislike about Buffer?

Constant requirement for upgrades that cost significant amount. Review collected by and hosted on G2.com.

What problems is Buffer solving and how is that benefiting you?

Solving the project management pieces that occur when managing multiple social media accounts. Prescheduling content is the only way to stay on track. Review collected by and hosted on G2.com.

Surakat Opeyemi A.
SA
Digital marketer
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: Organic
What do you like best about Buffer?

It's easy to schedule your social post with this. It's swift and very helpful for small business owners like me. Buffer makes it easier to carry out our tasks in a very straightforward and simple way. Review collected by and hosted on G2.com.

What do you dislike about Buffer?

Buffer can't help you reply comments on social post, you'll have to do that yourself. It's sad Review collected by and hosted on G2.com.

What problems is Buffer solving and how is that benefiting you?

Posting one by one through many accounts. Now I can schedule it and buffer will do the work for me. Review collected by and hosted on G2.com.