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Buffer Reviews & Product Details - Page 12

Buffer Overview

What is Buffer?

Buffer is an intuitive, streamlined social media management platform trusted by brands, businesses, agencies, and individuals to help drive meaningful engagement and results on social media. Buffer is a team of real people, aligned with common values. Being a Buffer customer should feel like you have a whole team of people cheering for you. We want to see you succeed on social!

Buffer Details
Discussions
Buffer Community
Languages Supported
English
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Product Description

Buffer makes it super easy to share any page you're reading. Keep your Buffer topped up and we automagically share posts for you through the day.

How do you position yourself against your competitors?

Buffer places a premium on customer support, user experience, education resources, and clarity. We want to see you succeed on social media, as easily and completely as you can.

The suite of Buffer tools puts a premium on publishing and analytics.


Seller Details
Seller
Buffer
Year Founded
2010
HQ Location
San Francisco, CA
Twitter
@buffer
945,458 Twitter followers
LinkedIn® Page
www.linkedin.com
226 employees on LinkedIn®
Description

The most flexible social media toolkit from the most flexible company. ✨Create, schedule, publish, and analyze your posts in one place.


Mike E.
ME
Overview Provided by:

Recent Buffer Reviews

StartupStage S.
SS
StartupStage S.Small-Business (50 or fewer emp.)
3.5 out of 5
"Great software solution for managing Social media!"
Simplcity of sending and adjusting tone and hastags by platform. However I did notice a a 20% decrease when I start using the feature. I am unsure ...
Anne O.
AO
Anne O.Small-Business (50 or fewer emp.)
4.5 out of 5
"Buffer manages your social media pipeline"
I love that I can customize the posts for each different platform I plan to post on. It really helps cater the message to the audience that uses di...
Cori F.
CF
Cori F.Small-Business (50 or fewer emp.)
5.0 out of 5
"Great for building a social media presence"
You can connect most of your social media platforms and create a schedule. It allows you to cusomize the posts so while they may be similar, you're...
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Buffer Media

Buffer Demo - Social media planning and publishing
Plan your social schedule ahead of time with a calendar view or queue view.
Buffer Demo - Reply to comments
Engage with your Instagram and Facebook audiences.
Buffer Demo - Create your own Start Page
Build a link in bio page in minutes.
Buffer Demo - Easy to understand analytics
Get insights and answers to help you optimize your content.
Answer a few questions to help the Buffer community
Have you used Buffer before?
Yes

Video Reviews

1,008 Buffer Reviews

4.3 out of 5
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1,008 Buffer Reviews
4.3 out of 5
1,008 Buffer Reviews
4.3 out of 5

Buffer Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for BufferQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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Daniel R.
DR
Chief Operational Officer
Small-Business(50 or fewer emp.)
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Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about Buffer?

Buffer provides a cheap, easy, and laid-back alternative to social media post scheduling. Using Buffer, I have automated my social media posts to three different platforms and provided my employees and marketing an easy to understand approach to digital marketing. Review collected by and hosted on G2.com.

What do you dislike about Buffer?

Though Buffer is free, Buffer also has its limitations providing users with up to 10 posts in advance at any given moment, no team sharing at any time, making it hard to do everything from one account. I have found that some features are hard to find, and it takes some digging to look for them. The UI is ok, but could use some improvement. Review collected by and hosted on G2.com.

Recommendations to others considering Buffer:

Make sure to have a good understanding of where to find everything! The UI is simple, but is a bit hard to navigate. Review collected by and hosted on G2.com.

What problems is Buffer solving and how is that benefiting you?

Buffer has made social media post scheduling easy as pie. Using it, I have been able to make my marketing team more flexible, cohesive without having the pressure of having to post manually at a certain time. Everything can be planned ahead which is great. Free software is never a complaint, and to me, its a steal in terms of features! Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
UM
Mid-Market(51-1000 emp.)
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Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about Buffer?

I like how you can add multiple accounts, and assign people to specific pages. In a large organization it's easy to manage access. It also provides a review section so some people aren't able to post without oversight. Review collected by and hosted on G2.com.

What do you dislike about Buffer?

Videos don't seem to be published correctly. Also, you can't post multiple images to an Instagram post. Review collected by and hosted on G2.com.

Recommendations to others considering Buffer:

It's a good tool if you're managing multiple accounts. Review collected by and hosted on G2.com.

What problems is Buffer solving and how is that benefiting you?

It's nice to have all our social in one place. We're also able to review posts before they're posted live which gives extra oversight. Review collected by and hosted on G2.com.

Sunil B.
SB
Associate Director - Digital Marketing
Enterprise(> 1000 emp.)
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Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Buffer?

User Interface (UI) is extremely immersive in nature that makes experience flawless and engaging. The browser extension is another useful plugin that makes life of social media manager a bit easy. Review collected by and hosted on G2.com.

What do you dislike about Buffer?

Social media accounts get frequently de-linked that calls for repetition of efforts to connect them Review collected by and hosted on G2.com.

What problems is Buffer solving and how is that benefiting you?

Centralised dashboard to manage all my social media accounts. Tracking the brand handle mentions and analytics Review collected by and hosted on G2.com.

Verified User in Apparel & Fashion
UA
Small-Business(50 or fewer emp.)
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Validated Reviewer
Review source: G2 invite
Incentivized Review
(Original )Information
What do you like best about Buffer?

The interface is good. Compared to other tools I'va used in the past it takes no time to learn how to use it. Review collected by and hosted on G2.com.

What do you dislike about Buffer?

- Very expensive for what they offer. To be able to manage your social channels you need to buy : Publishing + Analytics + Engagement and they sell each of these sepratelly which makes it expensive, specially if you are running a small business like me.

- Also I don't trust the data much. My instagram data is very different in buffer compared to Instagram insight.

- The data doesn't update automatically and sometimes it takes so long till you can actually see them in Buffer. Unfortunatelly there is no way to reload it if you need realtime report. Review collected by and hosted on G2.com.

Recommendations to others considering Buffer:

Try the free trial first. Review collected by and hosted on G2.com.

What problems is Buffer solving and how is that benefiting you?

Social media management. Review collected by and hosted on G2.com.

Amanda B.
AB
Director of Marketing
Airlines/Aviation
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: Organic
What do you like best about Buffer?

How easy it is to post to all social media outlets at one time. Review collected by and hosted on G2.com.

What do you dislike about Buffer?

It seems to disconnect from some of the social media outlets a bit more than other posting platforms I have used. Review collected by and hosted on G2.com.

What problems is Buffer solving and how is that benefiting you?

Buffer saved my company a ton of time by allowing us to post to all of our social media pages at once versus having to go to each individual page. Having the ability to schedule ahead of time has been amazing for our social media planning process as well. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
UM
Small-Business(50 or fewer emp.)
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Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about Buffer?

I like the publishing capabilities to allow for posting on multiple social media platforms. Anyone can jump in and get started without having a lot of technical know-how. The calendar feature is great; easily see your queue so you always have a full content calendar. There's also a free plan and free trial to try out advanced features. Review collected by and hosted on G2.com.

What do you dislike about Buffer?

There's not a lot to dislike about Buffer if you're just using it to publish content. If you want more advanced features such as analytics, you'll need a paid account. But for what it is, Buffer is a simple publishing tool that would work for independent publishers and small businesses. Review collected by and hosted on G2.com.

What problems is Buffer solving and how is that benefiting you?

Buffer enables publication to my social media platforms of choice so I can keep a consistent flow of content going on my various social media pages, including Facebook, Twitter, and Instagram. Review collected by and hosted on G2.com.

Verified User in Human Resources
UH
Mid-Market(51-1000 emp.)
More Options
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Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about Buffer?

The dashboard looks great. There are quite many features in the free plan. Review collected by and hosted on G2.com.

What do you dislike about Buffer?

Some results might not be 100% accurate, sometimes maybe it takes time to update the metrics for a particular social profile. Review collected by and hosted on G2.com.

What problems is Buffer solving and how is that benefiting you?

Social media management is made simpler by Buffer. Review collected by and hosted on G2.com.

Verified User in Computer Software
UC
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about Buffer?

I am absolutely in love with the calendar view, seeing all my scheduled posts from all my campaigns in 1 neat place.

And now with the enhanced Analysing view, being able to discern which posts perform well & understand my social metrics in 1 easy to digest view makes me job loads easier & more enoyable. Review collected by and hosted on G2.com.

What do you dislike about Buffer?

Now with the multi-campaign, multi-channel month calendar view & Analysis & Engagement tools, I have nothing to complain about. These were my biggest pain points earlier this year, but Buffer has listened to their customers & given us this much-requested functionality. Review collected by and hosted on G2.com.

Recommendations to others considering Buffer:

The features included, price, easy of use & support are world-class. Would recommend to any marketing team. Review collected by and hosted on G2.com.

What problems is Buffer solving and how is that benefiting you?

I am a 1-person marketing department & I manage a global brand, so being able to plan my social media calendars across various channels, schedule content out weeks & months in advance, as well as be able to easily understand what content on what channels is performing best for our strategy is priceless for me & my limited time. Review collected by and hosted on G2.com.

Verified User in Financial Services
AF
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: Organic
What do you like best about Buffer?

The procedure for adding new content is simple, yet it includes several useful added features. When you type a link to share, for example, Buffer will offer you a preview of how it will appear on each of your selected social networks. If you want to include more hashtags to broaden the visibility of your material on Instagram, you can include a first comment with your post. Review collected by and hosted on G2.com.

What do you dislike about Buffer?

Buffer Analyze may be lacking in depth for individuals who seek more information on their social media advertising performance. Furthermore, while Analyze is a useful reporting tool for Twitter, Facebook, and Instagram, it lacks the Pinterest and LinkedIn capability of its competitors. Review collected by and hosted on G2.com.

Recommendations to others considering Buffer:

A great choice Review collected by and hosted on G2.com.

What problems is Buffer solving and how is that benefiting you?

When it comes to scheduled postings, I've found Buffer Publish to be extremely trustworthy. Companies must have faith in their social media management technology to do these responsibilities so that they can focus on other tasks. In that regard, Buffer has you covered. Review collected by and hosted on G2.com.

Verified User in Financial Services
UF
Mid-Market(51-1000 emp.)
More Options
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Verified Current User
Review source: G2 invite
Incentivized Review
Business partner of the seller or seller's competitor, not included in G2 scores.
What do you like best about Buffer?

Buffer is easy to use, really great for Instagram and has a lot of great ways to integrate (Canva). I've saved a lot of time by being able to use Buffer and not have to go to each site to schedule posts. Review collected by and hosted on G2.com.

What do you dislike about Buffer?

Sometimes, Buffer can be glitchy and will have issues loading photos, will log you out/disconnect your accounts, etc. Also, it would be great if there was an added element to be able to copy old posts to reshare them easily. Review collected by and hosted on G2.com.

Recommendations to others considering Buffer:

Buffer is a great tool - when using the pro tool. The free tool is a great way to dip in, but the limit on the number of posts you can schedule and the number of accounts you can have linked is limiting. Review collected by and hosted on G2.com.

What problems is Buffer solving and how is that benefiting you?

Being able to schedule out all my posts for LinkedIn, Instagram and Twitter have been such a great time saver. I'm able to see all of my posts in one place. Review collected by and hosted on G2.com.