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Buffer Reviews & Product Details - Page 11

Buffer Overview

What is Buffer?

Buffer is an intuitive, streamlined social media management platform trusted by brands, businesses, agencies, and individuals to help drive meaningful engagement and results on social media. Buffer is a team of real people, aligned with common values. Being a Buffer customer should feel like you have a whole team of people cheering for you. We want to see you succeed on social!

Buffer Details
Discussions
Buffer Community
Languages Supported
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Product Description

Buffer makes it super easy to share any page you're reading. Keep your Buffer topped up and we automagically share posts for you through the day.

How do you position yourself against your competitors?

Buffer places a premium on customer support, user experience, education resources, and clarity. We want to see you succeed on social media, as easily and completely as you can.

The suite of Buffer tools puts a premium on publishing and analytics.


Seller Details
Seller
Buffer
Year Founded
2010
HQ Location
San Francisco, CA
Twitter
@buffer
945,458 Twitter followers
LinkedIn® Page
www.linkedin.com
226 employees on LinkedIn®
Description

The most flexible social media toolkit from the most flexible company. ✨Create, schedule, publish, and analyze your posts in one place.


Mike E.
ME
Overview Provided by:

Recent Buffer Reviews

StartupStage S.
SS
StartupStage S.Small-Business (50 or fewer emp.)
3.5 out of 5
"Great software solution for managing Social media!"
Simplcity of sending and adjusting tone and hastags by platform. However I did notice a a 20% decrease when I start using the feature. I am unsure ...
Anne O.
AO
Anne O.Small-Business (50 or fewer emp.)
4.5 out of 5
"Buffer manages your social media pipeline"
I love that I can customize the posts for each different platform I plan to post on. It really helps cater the message to the audience that uses di...
Cori F.
CF
Cori F.Small-Business (50 or fewer emp.)
5.0 out of 5
"Great for building a social media presence"
You can connect most of your social media platforms and create a schedule. It allows you to cusomize the posts so while they may be similar, you're...
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Buffer Media

Buffer Demo - Social media planning and publishing
Plan your social schedule ahead of time with a calendar view or queue view.
Buffer Demo - Reply to comments
Engage with your Instagram and Facebook audiences.
Buffer Demo - Create your own Start Page
Build a link in bio page in minutes.
Buffer Demo - Easy to understand analytics
Get insights and answers to help you optimize your content.
Answer a few questions to help the Buffer community
Have you used Buffer before?
Yes

Video Reviews

1,008 Buffer Reviews

4.3 out of 5
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1,008 Buffer Reviews
4.3 out of 5
1,008 Buffer Reviews
4.3 out of 5

Buffer Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for BufferQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
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Alan B.
AB
Client Success Representative
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about Buffer?

At Flow, we have multiple clients that need content published during very tight time frames. Buffer, let's us get all of our content scheduled way ahead of time across multiple social media platforms. We use it every week! Review collected by and hosted on G2.com.

What do you dislike about Buffer?

Oof. This is something that I hope can be added because we are having to manually do this right now. Tweet threads. Buffer can't handle it right now, and I'd hate to go to a competitor just because of this one feature. Review collected by and hosted on G2.com.

What problems is Buffer solving and how is that benefiting you?

Before we started using Buffer, we'd have to make time on our daily schedule to publish to each social media platform during specific time frames. Now, I can set content weeks in advance to publish on a schedule. It's saved so much time. Review collected by and hosted on G2.com.

Sabina C.
SC
Software Engineer
Mid-Market(51-1000 emp.)
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Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Buffer?

Buffer makes it easy to schedule and post to social networks. You can schedule multiple posts simultaneously on multiple connected platforms. You can also create a calendar, which allows you to specify days of the week and favourite times of day to post to your website. Review collected by and hosted on G2.com.

What do you dislike about Buffer?

I had connection problems because from time to time I unlinked some accounts. Review collected by and hosted on G2.com.

What problems is Buffer solving and how is that benefiting you?

It helped to schedule publications for specific times and days of the week. Review collected by and hosted on G2.com.

Tessa B.
TB
Public Relations and Marketing Specialist
Small-Business(50 or fewer emp.)
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Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Buffer?

While we've seen social media grow over the past few years, we've seen the need to keep up with content in order to keep your business and brand front of mind for consumers. Buffer, allows you to create and schedule posts to be shared directly to your desired social media page or pages. Buffer makes it easy to tag businesses (a recent addition for Facebook), share multiple videos and really plan out your content. Review collected by and hosted on G2.com.

What do you dislike about Buffer?

While Buffer provides an amazing service and truly valuable app for social media scheduling, there are a few downfalls. The first being even though you can add up to 4 photos to a scheduled post for Instagram, you still have to manually post the photos (I think this might be an Instagram API issue, by what I've heard). Also, Instagram carousels allow for up to 10 photos, however, Buffer will only let you upload 4 at once. That's the biggest issue we found with Buffer. Other than that with other apps of similar functionality, there is availability to add in roles/approval processes which has proven beneficial for our work as an agency. Review collected by and hosted on G2.com.

Recommendations to others considering Buffer:

Buffer has a lot of great functions, especially if you're looking for an easy, efficient way to get your work done without complications. It's easy to use and free if for a limited number of accounts, I think up to 6. This is a great starting place to begin if you're getting into social media scheduling apps. Review collected by and hosted on G2.com.

What problems is Buffer solving and how is that benefiting you?

Buffer allows our entire social media team to stay up to date on what our content schedule looks like, what's coming up and how we need to pivot as needed. It takes off an amazing stress that can come with managing social media as you can view what your feed will look like in the future and plan ahead with a function that posts automatically for you! Buffer also has great reporting, so if you're looking to get into detail with your engagement, reach and insight numbers Buffer will take your analytics and share them with you in an easy to read report. Review collected by and hosted on G2.com.

Verified User in Design
UD
Small-Business(50 or fewer emp.)
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Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about Buffer?

Buffer has been instrumental to almost any social media campaign i have worked with so far. Buffer is so seamless with integrating existing profiles that managers tend to love it more than the main platforms. Review collected by and hosted on G2.com.

What do you dislike about Buffer?

Buffer has a pretty good grasp of the existing social media giants. however, it would be good to see entry into up and coming new social media networks as part of the integrations too. Review collected by and hosted on G2.com.

Recommendations to others considering Buffer:

From beginners to professionals, Buffer is the key to efficient social media management. Review collected by and hosted on G2.com.

What problems is Buffer solving and how is that benefiting you?

Buffer has taken away all the headache of when to post, and at what frequency. Once a posting schedule is up and running, the posts can be fed in at any time, for Buffer to do its magic. Review collected by and hosted on G2.com.

AB
Intern
Small-Business(50 or fewer emp.)
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Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Buffer?

The tools easy to use due to its simple interface. I had tried hootsuite as well but upon comparison... I loved buffer more due to user friendly interface Review collected by and hosted on G2.com.

What do you dislike about Buffer?

Nothing as of now. Being a student i agree to the fact that we need to pay as well and good things with better features do come with a price. Nothing for now Review collected by and hosted on G2.com.

What problems is Buffer solving and how is that benefiting you?

Problems that were solved is i had easy life on my internship as i would just schedule the posts and sleep without worrying about my manager Calling me on why hasn't the post not up on the social handles yet. Review collected by and hosted on G2.com.

Verified User in Education Management
UE
Small-Business(50 or fewer emp.)
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Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about Buffer?

This software is an amazing social media management tool. It is the best tool to manage multiple social media accounts altogether in one place. It is very easy to schedule the content to grow the audience. It has also got an extension to help post really quickly. Review collected by and hosted on G2.com.

What do you dislike about Buffer?

Tagging doesn't work quite seamlessly in comparison to offerings by competitors. It is not possible to share more than one media file via buffer in a single post. Review collected by and hosted on G2.com.

What problems is Buffer solving and how is that benefiting you?

Buffer has made our social media management relatively easy. We are able to manage multiple different accounts from a single platform and also schedule our social media posts in advance. Review collected by and hosted on G2.com.

Adam C.
AC
Director of Partnerships
Small-Business(50 or fewer emp.)
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Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about Buffer?

I like how I can segment different accounts within the scheduler and ultimately learn about how I could use the product in the free version before I consider buying it. It allows me to get my bearings in it within my existing posting routine. Review collected by and hosted on G2.com.

What do you dislike about Buffer?

I'm not too fond of the Linkedin scheduler - since it only fires the post, I spend a lot of time outside of Linkedin checking hashtags and post-previewing before I schedule a post. Review collected by and hosted on G2.com.

Recommendations to others considering Buffer:

It's likely the most accessible and most user-friendly entry into content scheduling Review collected by and hosted on G2.com.

What problems is Buffer solving and how is that benefiting you?

I'm getting better at habitually posting to my channels, and capitalizing on writing sprees to preload my content. It's increased my content output to my social channels. Review collected by and hosted on G2.com.

Verified User in Online Media
UO
Small-Business(50 or fewer emp.)
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Verified Current User
Review source: G2 invite
Incentivized Review
(Original )Information
What do you like best about Buffer?

I only recently stumbled across Buffer when I was having issues with Hootsuite. I discovered that Buffer allows you to have a free account with up to three social media sites connected to post things to. There's a queue you can add posts to, and you can also schedule posts throughout the day, which is what I use it for. As an intern for a book publicity company, my job is to share the book tour posts from each blog that posts to social media, namely Facebook and Twitter. Buffer makes it easy to schedule each tour post each day. I also use Buffer to share posts to my own personal Instagram so I don't have to use my phone and the app. Review collected by and hosted on G2.com.

What do you dislike about Buffer?

The only downside I've found while using Buffer is that sometimes scheduled posts don't actually post. I may get an email stating a post had trouble going through, so I'll have to login and manually share the post. Other than that, though, I have no qualms with Buffer. Review collected by and hosted on G2.com.

Recommendations to others considering Buffer:

If you're looking for an easy way to share posts from your blog or website to social media, Buffer is definitely the way to go. It's so easy to use, and it's convenient to set up. I'd recommend it. Review collected by and hosted on G2.com.

What problems is Buffer solving and how is that benefiting you?

Buffer saves me a lot of time. As a book blogger, I can use Buffer to instantly share bok related posts to my Instagram page without having to boot up my phone, open the app, open my email app, copy/paste from the email, etc. I can just copy/paste the info from my email directly into Buffer and share. Bam! Done. Easy-peasy. Buffer also saves me time when it comes to sharing posts to Twitter. As mentioned before, I intern for a book publicity company, and some days I have 20 posts I need to schedule to post to Twitter (and Facebook). Buffer makes it so much easier to schedule and share/auto-post. I don't have to go to Twitter and fuss with the site directly. Works for me. Review collected by and hosted on G2.com.

GP
Administrator
Small-Business(50 or fewer emp.)
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Review source: G2 invite
Incentivized Review
What do you like best about Buffer?

I like to use Buffer to curate content that I can then schedule to post to all my social media. I love being able to schedule all of my posts out for a week or more then I don't have to worry about what to post each day! Review collected by and hosted on G2.com.

What do you dislike about Buffer?

Connecting all of your accounts can be a bit tricky. Some of the features such as analytics are premium features. Review collected by and hosted on G2.com.

What problems is Buffer solving and how is that benefiting you?

Buffer frees up a lot of time for me by allowing me to schedule my social media posts in advance rather than spending time each day on posting to social media. Review collected by and hosted on G2.com.

Arneld C.
AC
Network Associate
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: Organic
What do you like best about Buffer?

I like it because I can efficiently manage social media marketing. We can know who is interacting and schedule our posts at strategic times. I am delighted to have a plan focused on the development of online and digital marketing, and it has helped me achieve significant post coverage and great success in content programming on any social network. I have been able to get new leads thanks to Buffer. Review collected by and hosted on G2.com.

What do you dislike about Buffer?

I wouldn't say I like the ability to optimize the content library because it seems less attractive. A minor update can solve the problem of accurate reporting and tracking of commitments. The Pro version is a bit pricey for small businesses, and you can't schedule posts with tagged firms or people. They removed the suboptimal sync feature that I used and found beneficial. I never knew why they completely removed it, but they should get it back. They have taken some features for free and included them in the paid version. Indeed, it is not that expensive ($ 100 a year), but it is a bit like throwing a rug at some users. Review collected by and hosted on G2.com.

Recommendations to others considering Buffer:

I highly recommend Buffer, and if you like the world of digital marketing, it is more than that as it allows you to keep track of various social media accounts and provides a detailed analysis of the performance of your posts. Chrome extensions are beneficial. It also offers the best time to schedule your posts. Review collected by and hosted on G2.com.

What problems is Buffer solving and how is that benefiting you?

It makes it easy for us to keep track of all of our interactions and strengthens our connection with our audience, saving us time and helping us improve our point of view, enabling us to work smarter, smarter, and not too harsh. We get information about what works on social media. Allows us to manage the content calendar of our social media sites through an easy-to-use control panel. Analytics also help us understand what types of content work and what types don't. Review collected by and hosted on G2.com.