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Buffer Reviews & Product Details

TW
Lead Digital Strategist
Information Technology and Services
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Buffer?

Buffer is extensively used in our company in marketing and corporate communication departments. It enables users to schedule and track scheduled posts across all major social networks. The analytics are great that show the performance of each post and aslo buffer is pretty affordable. Review collected by and hosted on G2.com.

What do you dislike about Buffer?

Instagram is not supported well in basic plan. Review collected by and hosted on G2.com.

What problems is Buffer solving and how is that benefiting you?

Buffer makes scheduling of post across all our social media platform an easy process. The support is great and aslo their pricing is very fair. Review collected by and hosted on G2.com.

Buffer Overview

What is Buffer?

Buffer is an intuitive, streamlined social media management platform trusted by brands, businesses, agencies, and individuals to help drive meaningful engagement and results on social media. Buffer is a team of real people, aligned with common values. Being a Buffer customer should feel like you have a whole team of people cheering for you. We want to see you succeed on social!

Buffer Details
Discussions
Buffer Community
Languages Supported
English
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Product Description

Buffer makes it super easy to share any page you're reading. Keep your Buffer topped up and we automagically share posts for you through the day.

How do you position yourself against your competitors?

Buffer places a premium on customer support, user experience, education resources, and clarity. We want to see you succeed on social media, as easily and completely as you can.

The suite of Buffer tools puts a premium on publishing and analytics.


Seller Details
Seller
Buffer
Year Founded
2010
HQ Location
San Francisco, CA
Twitter
@buffer
945,819 Twitter followers
LinkedIn® Page
www.linkedin.com
226 employees on LinkedIn®
Description

The most flexible social media toolkit from the most flexible company. ✨Create, schedule, publish, and analyze your posts in one place.


Mike E.
ME
Overview Provided by:

Recent Buffer Reviews

StartupStage S.
SS
StartupStage S.Small-Business (50 or fewer emp.)
3.5 out of 5
"Great software solution for managing Social media!"
Simplcity of sending and adjusting tone and hastags by platform. However I did notice a a 20% decrease when I start using the feature. I am unsure ...
Anne O.
AO
Anne O.Small-Business (50 or fewer emp.)
4.5 out of 5
"Buffer manages your social media pipeline"
I love that I can customize the posts for each different platform I plan to post on. It really helps cater the message to the audience that uses di...
Cori F.
CF
Cori F.Small-Business (50 or fewer emp.)
5.0 out of 5
"Great for building a social media presence"
You can connect most of your social media platforms and create a schedule. It allows you to cusomize the posts so while they may be similar, you're...
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Buffer Media

Buffer Demo - Social media planning and publishing
Plan your social schedule ahead of time with a calendar view or queue view.
Buffer Demo - Reply to comments
Engage with your Instagram and Facebook audiences.
Buffer Demo - Create your own Start Page
Build a link in bio page in minutes.
Buffer Demo - Easy to understand analytics
Get insights and answers to help you optimize your content.
Answer a few questions to help the Buffer community
Have you used Buffer before?
Yes

Video Reviews

1,007 out of 1,008 Total Reviews for Buffer

4.3 out of 5
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1,007 out of 1,008 Total Reviews for Buffer
4.3 out of 5
1,007 out of 1,008 Total Reviews for Buffer
4.3 out of 5

Buffer Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
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Overall Review Sentiment for BufferQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
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CM
Data Scientist
Marketing and Advertising
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about Buffer?

We were able to increase our brand's visibility and presence by optimizing Buffer's ability to analyze the performance of our posts. This has allowed us to change our approach and achieve higher engagement results. It is a platform that makes it easy to manage multiple social media accounts and launch campaigns across multiple platforms. The ability to create ads quickly is fantastic, and the best part is the clear methodology that makes it easy to understand. I also like their customized reporting. With Buffer, gathering the necessary components for a raw data dump is a breeze. A wealth of tracking, reporting and management options are at your fingertips. Because it scales so efficiently, it comes highly recommended for large organizations with big marketing budgets. Review collected by and hosted on G2.com.

What do you dislike about Buffer?

It's served us well, but if I could change one thing, it would be the interface; it's not always the fastest and has limitations when dealing with large data sets. Review collected by and hosted on G2.com.

What problems is Buffer solving and how is that benefiting you?

Buffer has made it easier for us to plan, execute, monitor and report on our social media efforts. We took full advantage of the unique features of our proprietary technology, including portfolios and intent-driven marketing. We've been able to significantly increase our productivity thanks to its mass editing capabilities and automated rules. It has enabled us to increase our productivity. It offers the ideal solution by providing data-driven insights and optimization tools that help make informed decisions, making it a top platform for many companies looking to plan, activate and amplify their marketing across multiple digital channels. Review collected by and hosted on G2.com.

StartupStage S.
SS
Founder | CEO
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: Organic Review from User Profile
What do you like best about Buffer?

Simplcity of sending and adjusting tone and hastags by platform. However I did notice a a 20% decrease when I start using the feature. I am unsure if it was my content of a bad week for social engagement. Review collected by and hosted on G2.com.

What do you dislike about Buffer?

It can be a little glitchy and often you have to go in a manually resend a post. Review collected by and hosted on G2.com.

What problems is Buffer solving and how is that benefiting you?

Managing multi-platform social media distribution with ease. It saves a ton of time and is a huge help when you need to get a snapshot of what you content calendar looks like. The anaylitics could be more robust but are a nice way to keep an eye on what is working and what is not. Review collected by and hosted on G2.com.

Open Discussions in Buffer
Cori F.
CF
Educational Consultant
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Buffer?

You can connect most of your social media platforms and create a schedule. It allows you to cusomize the posts so while they may be similar, you're putting something different on each platform.

Tracks the statistics of your X feed. Review collected by and hosted on G2.com.

What do you dislike about Buffer?

Doesn't seem to prvoide analytics for all platforms. Review collected by and hosted on G2.com.

What problems is Buffer solving and how is that benefiting you?

Allows you to create a social media calendar and schedule posts. Review collected by and hosted on G2.com.

Jose A.
JA
Marketing Assistant
Information Technology and Services
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Buffer?

I've been using Buffer for 5 years, and it has helped me the way I manage my main social media profiles. In particular, the platform's scheduling feature has simplified my life but also the simply way to repost published content. I'm able to get more done throughout the day since I can pre-schedule my social media updates in advance.

The way it manages the several images associated to the publication was what I have enjojed most since Buffer showed up in the market. Also the custom URL shortener which can connect with your analytics. Both features are also excellent.

Buffer is a great option for those who want to publish and re-publish quickly using the basic social media features. Review collected by and hosted on G2.com.

What do you dislike about Buffer?

As I said earlier, I have used Buffer for a long time with no main issues but the use of emojis was quite tedious for many years of using the tool. Recently Buffer has solved it by showing your most used emojis first to select instead of having to scroll down all the emojis if it happened you needed to select a country flag...one of the last emojis in the list, which was really annoying.

I have not liked that on the free plan Buffer has removed the posibility to have threaded tweets. This just got updated creating a kind of confussion since the "upgrade" message kept showing up when some weeks ago was added to the free plan. Review collected by and hosted on G2.com.

What problems is Buffer solving and how is that benefiting you?

Buffer improves the process to work with the publication calendar. A really easy way to schedule posts in your different social media channels. Excelent analytic feedback and what I like most is the hability to republish content that you have already published but remember that you are unable to create threaded tweets unless you upgrade to a paid plan. Review collected by and hosted on G2.com.

Abhishek G.
AG
Sales Executive
Small-Business(50 or fewer emp.)
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Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about Buffer?

The best part of the software is that is quite fluent and easy to navigate and understand. Also, they have responsive customer support which gives a great user experience. Mostly I use this platform daily to manage all my social media accounts and also schedule multiple posts at different timings for better results. It is quite easy to integrate it with all other social media accounts of our organizations in seconds. Review collected by and hosted on G2.com.

What do you dislike about Buffer?

The software is a good-to-go software and quite easy to understand but initially while using and implementing all the tools and functions of the software. It confused our team regarding how to go further with the advanced scheduling and post-queuing but gradually we learned the process and worked on it flawlessly. Review collected by and hosted on G2.com.

What problems is Buffer solving and how is that benefiting you?

The main problem that we were facing to managing all of our social accounts from a single source but now it has become possible due to buffer and we can manage all of the accounts with less resources and time. It is a great app and start-ups should must try it. Review collected by and hosted on G2.com.

Syed Hussain R.
SR
Social Media Marketing
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Buffer?

I do like that there is one window operation. Since i am a social media manager so managing my content for client's profile has got much easier. I can schedule posts for whole month with one click on every platform. Review collected by and hosted on G2.com.

What do you dislike about Buffer?

I am facing some issues regarding pinterest account. It gives glitches few times. My pinterest account does not gets connected some times. The time and date issue is also happening over here sometimes. Review collected by and hosted on G2.com.

What problems is Buffer solving and how is that benefiting you?

The buffer is saving time. At first i did used to go on seperate social media platforms and has to schedule seperately on every social media. But now with only 1 click i can schedule on many social media platforms for whole month. Review collected by and hosted on G2.com.

CK
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about Buffer?

I like buffer Free AI-powered tool which easily and quick in generating social media posts with excellent grammar therefore buffer makes desktop making easier compared to other similar products. Review collected by and hosted on G2.com.

What do you dislike about Buffer?

Buffer is quiet better and amazing therefore no dislike. Review collected by and hosted on G2.com.

What problems is Buffer solving and how is that benefiting you?

Buffer improved on my social media marketing strategies and also increased on productivity and efficiency Review collected by and hosted on G2.com.

ABHAY N.
AN
owner
Consumer Services
Small-Business(50 or fewer emp.)
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Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about Buffer?

The fast and effective posting and management of all social media platforms in one place is the best thing i liked about buffer. It also provides various features like links unshortening, post scheduling. Review collected by and hosted on G2.com.

What do you dislike about Buffer?

It has many bugs. Sometimes it does not unshorten the links even after giving the command Review collected by and hosted on G2.com.

What problems is Buffer solving and how is that benefiting you?

It is helping in saving a lot of time by managing all social media platforms at one place. Review collected by and hosted on G2.com.

Sachin K.
SK
Sales Advisor
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
(Original )Information
What do you like best about Buffer?

It is a best platform for scheduling my post in my social media account. I like its pre planned where i can connect my three social account. Overall buffer is an excellent tool for me and my company where i can easily save my times. Review collected by and hosted on G2.com.

What do you dislike about Buffer?

I have only one querry about buffer is that i need more channels for free connections. Review collected by and hosted on G2.com.

What problems is Buffer solving and how is that benefiting you?

First of all its save my time. I can easily schedule my monthly calender only spent my one day. Review collected by and hosted on G2.com.

Aditi J.
AJ
Social Media Growth Hacker
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Buffer?

It makes social media scheduling in advance on different platforms at once very easy than manually scheduling. Review collected by and hosted on G2.com.

What do you dislike about Buffer?

The unpaid version has limitations to the number of platforms you can use schedule at once. So you want to schedule on multiple platforms more than 3 you will need to do it separately. Review collected by and hosted on G2.com.

What problems is Buffer solving and how is that benefiting you?

This makes the problem of social media scheduling very easy. It makes the process very structured and oraganised for someone to manage. It helps you stay in track with your calendar. Review collected by and hosted on G2.com.