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Brandzooka Reviews & Product Details

PG
Small-Business(50 or fewer emp.)
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Validated Reviewer
Review source: Organic
What do you like best about Brandzooka?

The ease of use and effectiveness. Brandzooka has built a platform that anyone can use to launch a campaign in minutes. The UI is much simpler and easier to use than Facebook Ads, and you can reach your audience everywhere outside of social media with just a few clicks. The targeting capabilities on the platform are pretty hard to believe until you see the results for yourself. Highly recommend. Review collected by and hosted on G2.com.

What do you dislike about Brandzooka?

Due to the nature of our product, social media often works better for us in terms of direct attributable sales. However, Brandzooka is an amazing awareness driver and we're able to get in front of tons of eyeballs when we need to (i.e. expanding our product into a new consumer category, event-specific awareness campaigns, general brand awareness). Review collected by and hosted on G2.com.

What problems is Brandzooka solving and how is that benefiting you?

With Brandzooka we're able to target audiences that we KNOW will be interested in our product, and we don't have to go through a third party to do it. No back-and-forth with a media agency, no insane advertising costs, just results at a budget that feels right for us. As a small team of 4, this is a huge benefit for us. Review collected by and hosted on G2.com.

Brandzooka Overview

What is Brandzooka?

Brandzooka makes it possible for anyone to put their ads on Primetime TV, Internet Radio and the Web affordably in minutes. Our revolutionary self-service platform is built with the mission of making world-class digital advertising accessible and affordable to all. With the first ad-buying experience that outsmarts traditional advertisers, we deliver effective and automated management of TV & digital ad-buying with none of the complexity. Based in Boulder, Colorado. We’re a venture-backed technology company; founded, funded and run by the most successful professionals working in media today. Trusted by 60,000 advertisers across 110 countries, we are disrupting the $500b digital and programmatic media ecosystems. We're proud to have built the first scalable platform connecting millions of business and agencies worldwide to the power of premium media.

Brandzooka Details
Languages Supported
English
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Product Description

The new standard in TV and digital advertising. Hassle free + subscription free.

How do you position yourself against your competitors?

As the first platform to democratize the world of digital advertising, Brandzooka enables anyone to access placements on Primetime TV and the world's best sites for as little as $5 a day. Traditionally, and with most other platforms now, minimum spends for these kinds of placements are in the thousands of dollars making the landscape inaccessible for many and outright inefficient for others. We believe anyone should have access to these placements at their budget – hassle free + subscription free.


Seller Details
Year Founded
2015
HQ Location
Boulder, Colorado
Twitter
@Brandzooka
11,369 Twitter followers
LinkedIn® Page
www.linkedin.com
11 employees on LinkedIn®

PQ
Overview Provided by:

Recent Brandzooka Reviews

BH
Brad H.Small-Business (50 or fewer emp.)
5.0 out of 5
"Great service and communication"
Simple and straightforward process for building ad campaigns.
JK
John K.
5.0 out of 5
"Hard to Imagine Running a Digital Strategy Ever Again Without Brandzooka"
An amazing platform allowing direct placement of digital ads, very easy to use and great support from knowledgeble Brandzooka staff.
ST
Sean T.Small-Business (50 or fewer emp.)
5.0 out of 5
"Go with the Best!"
Very Knowledgable team, they digital buying plaform is by far the easiest and most repsonsive I have seen. We have increased our digital budgets be...
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Brandzooka Media

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43 out of 44 Total Reviews for Brandzooka

4.5 out of 5
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43 out of 44 Total Reviews for Brandzooka
4.5 out of 5
43 out of 44 Total Reviews for Brandzooka
4.5 out of 5

Overall Review Sentiment for BrandzookaQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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ST
Co-Founder
Small-Business(50 or fewer emp.)
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Validated Reviewer
Review source: Organic
What do you like best about Brandzooka?

Very Knowledgable team, they digital buying plaform is by far the easiest and most repsonsive I have seen. We have increased our digital budgets because of Brandzooka. Review collected by and hosted on G2.com.

What do you dislike about Brandzooka?

Honestly I have not found a reason to complain. Wehen we have ticket items they are resolved same day and many times same hour. I rarely have found this level of service in the Marketing/political world. Review collected by and hosted on G2.com.

What problems is Brandzooka solving and how is that benefiting you?

They are democratizing digital buying to the client level. Simialr to Facebook ad buying which is made easy Brandzooka has done the same and better with their digital platform. No smoke and mirrors. Review collected by and hosted on G2.com.

BH
CEO
Small-Business(50 or fewer emp.)
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Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Brandzooka?

Simple and straightforward process for building ad campaigns. Review collected by and hosted on G2.com.

What do you dislike about Brandzooka?

Advanced attribution tech and limited report customization. Review collected by and hosted on G2.com.

What problems is Brandzooka solving and how is that benefiting you?

The ability to serve our local clients with value with video ads. Review collected by and hosted on G2.com.

RS
CMO
More Options
Validated Reviewer
Review source: Organic
What do you like best about Brandzooka?

The reach and channels are similar with other Native Ads platforms. Review collected by and hosted on G2.com.

What do you dislike about Brandzooka?

I can not create an article ad that shows up on a channel to look like an article from that channel. I don't like that their Upload Youtube feature doesn't work at all. I don't like that I can't review all campaigns in a single screen like I can in Google ads for example. I don't like that I can't see a breakdown of billing or spend for a selected date range. I don't like that I can't view performance from a single or multiple campaigns that span multiple months. I don't like that it doesn't show me the spend for a selected time period, it only shows the total spend for that campaign from day 1 to the current date. Review collected by and hosted on G2.com.

What problems is Brandzooka solving and how is that benefiting you?

Our banner ads are showing on high profile websites. This is just for brand awareness and retargeting. Review collected by and hosted on G2.com.

JK
Director
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Validated Reviewer
Review source: Organic
What do you like best about Brandzooka?

An amazing platform allowing direct placement of digital ads, very easy to use and great support from knowledgeble Brandzooka staff. Review collected by and hosted on G2.com.

What do you dislike about Brandzooka?

The only downside might be that it makes spending on digital budgets too fast because it's so easy. Review collected by and hosted on G2.com.

What problems is Brandzooka solving and how is that benefiting you?

Branzooka is making it quicker and more efficient to place digital advertisements. Allows for more money to be spent directly on campaigns. Review collected by and hosted on G2.com.

QJ
Founder | Principal Project Consultant
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: Organic
(Original )Information
What do you like best about Brandzooka?

The many options to advertise on multiple platforms, including connected TV. Review collected by and hosted on G2.com.

What do you dislike about Brandzooka?

1. At first, customer support was nice and helpful. Then after I met with them (turned out to be sales reps), they went ghost. They overpromised and under-delivered. They promised a few follow-up items and answers and never did. I'm unsure if it was because of my low (test) budget or they are SELECTIVE about their customers in a bad way. I was very disappointed because I had high hopes of using this platform.

2. The platform is not robust enough for B2B marketing. They only have options such as business owners and zero options to target specific job titles, company types, and seniority levels. They claim to add it on the back end, however, I wouldn't trust that.

3. The user interface is a bit crammed together when looking at stuff on my dashboard. The color isn't pleasing to the eye either.

4. Too many bugs and errors. Review collected by and hosted on G2.com.

Recommendations to others considering Brandzooka:

Try it first with small budget to familiarize yourself with the reporting and features. Also, if you are doing B2B marketing, I'd look elsewhere. Review collected by and hosted on G2.com.

What problems is Brandzooka solving and how is that benefiting you?

Promote my business and raise awareness off of social media in multiple places. Review collected by and hosted on G2.com.

WD
President / Account Planner
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Validated Reviewer
Review source: Organic
What do you like best about Brandzooka?

All of the ad publishing opportunities available. Review collected by and hosted on G2.com.

What do you dislike about Brandzooka?

Site is very buggy and needs better UX. Navigating the site can be puzzling. Review collected by and hosted on G2.com.

What problems is Brandzooka solving and how is that benefiting you?

Running part of a client's ad campaign. Review collected by and hosted on G2.com.

AT
Freelance Marketing | Brand Strategy | CD
Small-Business(50 or fewer emp.)
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Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Brandzooka?

I like that I can use Brandzooka for all of my client needs, both big and small. Brandzooka's suite of options enable us to run both small, localized test campaigns as well as national efforts. Their Connected TV capabilities are next level. Their many OTT and tech partnerships allow for a one-top shop when running CTV campaigns. I can get a campaign up and running in minutes, and get spots out there across multiple platforms, all for one line item on the budget. This significantly cuts down on the time and effort it takes to place media buys, allowing us more time to devote to other client needs or pitch and source new business. Review collected by and hosted on G2.com.

What do you dislike about Brandzooka?

I have partnered with Brandzooka since the early days, and as a startup, the platform is constantly changing. Most of the time, these are positive changes and offerings, but it still creates a change and workflow and adjustment on our end. Also, I've had many different account reps and contacts during my time working with Brandzooka. Again, symptoms of being a startup, and I know there isn't much you can do about that. Review collected by and hosted on G2.com.

Recommendations to others considering Brandzooka:

Do a demo before getting started and lean in to the Brandzooka team to help manage and optimize your campaign. Review collected by and hosted on G2.com.

What problems is Brandzooka solving and how is that benefiting you?

One major benefit Brandzooka is solving is being able to track attribution to TV. With their CTV pixel, we can gauge the effectiveness of our e-commerce focused campaigns in a way that wasn't possible prior. In turn, we're finding that our clients are much more reluctant now to jump into TV for the first time and start speaking to people beyond their targeted audience on Facebook. Review collected by and hosted on G2.com.

CS
Marketing Manager
Mid-Market(51-1000 emp.)
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Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Brandzooka?

Brandzooka is great for small businesses looking to get into programmatic advertising and reach viewers on connected TV. Before Brandzooka, it wasn't possible for us to execute mass media branded campaigns at an affordable rate. Review collected by and hosted on G2.com.

What do you dislike about Brandzooka?

Constantly encountering errors & bugs in the system. On most occasions, I have to reach out to customer support for them to manually make campaign edits for me. Review collected by and hosted on G2.com.

Recommendations to others considering Brandzooka:

I would recommend researching other vendors as thas is a quickly growing space. In addition, if you decide to go with Brandzooka, understand that there needs to be a dedicated point of contact with ~5 hrs/week to spend managing campaigns in order to be successful with Brandzooka. Review collected by and hosted on G2.com.

What problems is Brandzooka solving and how is that benefiting you?

Our business is now able to reach audiences on different platforms and execute mass media ads that actually drive revenu.e Review collected by and hosted on G2.com.

AF
Digital Advertising Specialist
Internet
Mid-Market(51-1000 emp.)
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Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Brandzooka?

I love the ability to schedule advertisements on streaming TV platforms for my clients. This is providing them another facet to their marketing strategy that wasn't there prior. With the ever-growing popularity of streaming services, this is a MUST for many of my clients, and Brandzooka delivers, effortlessly. The first campaign we ran outperformed 83% of the rest of the platform, which was an impressive statistic to use to get other clients behind using the product in their marketing efforts. We now try to incorporate Brandzooka into all of our client marketing campaigns. Review collected by and hosted on G2.com.

What do you dislike about Brandzooka?

I personally dislike the depth of the placement reporting, I wish there was a bit more detail as to what page or page(s) an ad was served when using web placements, not just the root URL. There's not much else to dislike about Brandzooka. I urge others to find reasons they dislike the platform as I'm struggling to find more to provide. Review collected by and hosted on G2.com.

Recommendations to others considering Brandzooka:

Brandzooka is a great platform for providing Streaming TV Placements for your company and clients. Setting up campaigns is effortless and can easily be done by any skill set. If you're looking for an alternative to placements offered by Google, Brandzooka is a great option to expand your offering and your reach for any of your campaigns. Review collected by and hosted on G2.com.

What problems is Brandzooka solving and how is that benefiting you?

I'm being able to provide my clients placements on streaming TV services where other solutions do not provide this capability. The speed of being able to deploy campaigns is also very convenient when working on a plethora of client campaigns with needs on streaming TV. In the music industry, this increased ability makes for a stronger reach when making new releases and content. Review collected by and hosted on G2.com.

MD
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Brandzooka?

BrandBlaster is a great platform for any business that is looking to move its marketing spend toward programmatic video & display advertising. The platform makes it easy to get started and build campaigns. There isn't a steep learning curve to getting into the programmatic space like with other DSPs. It is easy to upload your creative, set an objective and start building campaigns. This is a great platform for agencies and others who want to set it and forget it when it comes to programmatic advertising. Review collected by and hosted on G2.com.

What do you dislike about Brandzooka?

One of the biggest downsides to Brandzooka is the platform's recurring bugs and some issues with reporting. The platform tends to get buggy with larger campaigns and some of the reporting functionality doesn't work or load upon command. However, the team has been very forthcoming with the limitations of the platform and have been diligent about fixing these for their clients. However, there are also issues with the pixels generated in the platform and saving these audiences to use in remarketing campaigns. Review collected by and hosted on G2.com.

Recommendations to others considering Brandzooka:

I would recommend anyone considering Brandzooka to educate yourself on some of the principles of programmatic advertising as well as take any of the guided pieces of training they offer. This will help you to better familiarize yourself in the field. Review collected by and hosted on G2.com.

What problems is Brandzooka solving and how is that benefiting you?

The problem of selecting inventory to programmatic place our ads have been solved with this platform. It makes it easy to go in and create campaigns and let the platform do the bidding and selection of placements for the ads. It's very beneficial to set up campaigns and then check on them periodically without having to go in manually buy ad space like with other DSPs. Review collected by and hosted on G2.com.