I've been using Branch for over five years, and it has been an indispensable tool for our mobile measurement needs. The platform's robust features and seamless integration capabilities have significantly enhanced our ability to track and analyze user engagement. The support team is always responsive and helpful, making the overall experience even better. I highly recommend Branch to anyone looking for a reliable and comprehensive mobile measurement partner. Review collected by and hosted on G2.com.
While Branch offers excellent features, one area that could use improvement is the implementation process. I found it quite challenging and time-consuming to set up initially. The documentation, although comprehensive, can be overwhelming for those who are not as technically inclined. Simplifying the setup process would make the platform even more accessible and user-friendly. Review collected by and hosted on G2.com.
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Overall Review Sentiment for Branch
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The best part about using Branch is that it's very user friendly. It has a step by step process of creating links making it easy for the user to creation of the link. Additionally, making a unique link specific to each campaign by adding UTM parameters helps in better analysis of campaign performance. Such features and data tracking is amongst other good features of the platform. Review collected by and hosted on G2.com.
The only problem I have faced using the platform is that finding links is a little difficult and tagging feature doesn't work very aptly at times. Review collected by and hosted on G2.com.
Branch provides a user-friendly platform for tracking and analyzing data, making it straightforward to gain insights into various metrics. The detailed analytics and comprehensive reporting tools are particularly valuable, as they enable precise performance optimization and informed decision-making. The intuitive interface and robust features make it an indispensable tool for growth and efficiency.
Additionally, the customer support team is great, offering prompt and helpful assistance whenever needed. Review collected by and hosted on G2.com.
One of the challenges with Branch is its complexity due to the vast amount of features and data available. For new users, this can be quite overwhelming and may require a steep learning curve to fully utilize its potential. Additionally, navigating through the extensive options and settings can sometimes be cumbersome, leading to inefficiencies in finding specific information quickly. Review collected by and hosted on G2.com.
The features of brand for us are very useful, adding UTM parameters and giving customised names to link as well the event based tracking. It's easy & quick to use, the clone feature is such a time saver. Review collected by and hosted on G2.com.
As such there's nothing that I dislike, however search feature for old links can be improved. Sometimes when I search 9-12 month old links, it takes time to find. Review collected by and hosted on G2.com.
Tracking all my installs from different source of ads partner, Quick links that make easy to get the perofromance of my campaigns and support from the team. Review collected by and hosted on G2.com.
I think cost is little bit high but team is supprotive they suggest best plan as per the data increase and for the long term purpose. Review collected by and hosted on G2.com.
Branch has a quite easy interface to retrieve basic data and draw reporting.
It has a shared channel with us where we can ask unfiltered question to our technical success manager, who is very helpfus to address those Review collected by and hosted on G2.com.
It doesn't have a comprehensive industry data points that we can compare.
More than expected data issues in our API.
SDK integration prone to have issues Review collected by and hosted on G2.com.
accurate attribution for app installs and conversions, advanced deep linking capabilities. and fraud ruls set up configuration which we can do to our convenience. Review collected by and hosted on G2.com.
its dashboard view, it takes time to load in windows but works perfectly in Mac and also for data download sometimes it takes to mush time Review collected by and hosted on G2.com.
Times are changing and tracking users across sessions and events are a pain these days, but Branch keeps evolving and delivering what we need to track install, in-app events and attribution. Obviously, you need a dev to implement, but it's not a big deal and it can be done pretty quickly. You can integrate with the ad platforms you use to help track and attribute installs. Android works perfectly, Apple is... Apple. Branch actually offers great solutions to circumvent Apple's limitations, although ad campaigns in networks like Facebook, Instagram, Google Ads or Twitter are not that great. But again... every MMP faces similar challenges. But I believe Branch was the first to come up with a couple solutions regarding attribution on iOS devices. Review collected by and hosted on G2.com.
A couple features are not as straightforward as they could be and requires reading the documentation for things that you should be able to understand directly on the platform settings, like NativeLink (Branch's solution to Apple Private Relay) and Deepview (another solution for attribution and parameter handling). Review collected by and hosted on G2.com.
* Ease of creating quick links
* Accurate source/wise/channel wise creation of links which give accurate tracking
* easy UI
* Creating a duplicate is one of the most helpful feature while creating new links, it's quick to create links using this feature Review collected by and hosted on G2.com.
* Its genuinely tough to find links by searching by tags. unless i have noted/copied the link, i usually cant find the link Review collected by and hosted on G2.com.
What I personally like about branch is the standout feature of its ability to seamlessly link user experience and attribution across various devices, platforms, and channels adn very easy to implement. I really like Branch because it makes mobile marketing much better and easier to intergrate. Branch is really good at making sure the data it provides is accurate, which is veryimportant for making campaign optimization and planning. Review collected by and hosted on G2.com.
I think some folks might feel like Branch costs a bit more compared to other similar options out there. This might be a problem for smaller businesses or startups with tight budgets. For new people it might take some time to get along with the features.But, even though there are these small downsides, lots of people including me still think Branch is worth it because it has so many good things and we can learn a lot from it gradually. Review collected by and hosted on G2.com.
Branch is very easy to use. There are so many great features, but the top two I use are creating QR codes for tracking and the dashboard for monitoring activity. I view the Quick Links dashboard daily to measure the performance on all of our marketing channels. I then use that information in my monthly KPI deck. Review collected by and hosted on G2.com.
I have not had a negative experience with Branch. Review collected by and hosted on G2.com.
