Bitly

By Bitly, Inc.

4.5 out of 5 stars

How would you rate your experience with Bitly?

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Bitly Reviews & Product Details

Pricing

Pricing provided by Bitly.

Free

Free

Bitly Media

Bitly Demo - Dashboard
View a dashboard with aggregated metrics for all your links.
Bitly Demo - Links
View the performance of your links over time.
Bitly Demo - QR Codes
Generate a downloadable QR Code for any Bitly link.
Bitly Demo - Link-in-Bio
Create a personalized landing page with links to all of the content most relevant to your customers or audience.
Bitly Demo - Campaigns
Build, manage, and measure the success of omnichannel campaigns in a single dashboard.
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Bitly Reviews (914)

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Reviews

Bitly Reviews (914)

View 2 Video Reviews
4.5
915 reviews

Review Summary

Generated using AI from real user reviews
Users consistently praise Bitly for its ease of use and powerful tracking features, which streamline link shortening and management. The platform's ability to create custom links and QR codes enhances branding and user engagement, making it a valuable tool for marketing efforts. However, some users note that the pricing for advanced features can be high.

Pros & Cons

Generated from real user reviews
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Amanda K.
AK
Client Services Specialist
Real Estate
Small-Business (50 or fewer emp.)
"A good tool but not for everyone..."
What do you like best about Bitly?

Super easy to use with the added benefits of analytics. Review collected by and hosted on G2.com.

What do you dislike about Bitly?

People not initiated into the technology don't recognize the type of link and may not trust the source. Review collected by and hosted on G2.com.

Dustin W. S.
DS
Co-founder, Marketing Director
Small-Business (50 or fewer emp.)
"Still the best URL shortener"
What do you like best about Bitly?

I like the simplicity of using bitly with my custom short URL as well as the vast amount of 3rd party tools that integrate with bitly. Review collected by and hosted on G2.com.

What do you dislike about Bitly?

I don't like their custom short URL monthly quota, it's too low. Review collected by and hosted on G2.com.

JL
Small-Business (50 or fewer emp.)
"Does its job"
What do you like best about Bitly?

Bitly is easy to use. Tracking is valuable as well. Review collected by and hosted on G2.com.

What do you dislike about Bitly?

It seems like bitly could have faster functionality – that said, I haven't tried the Chrome extension. Review collected by and hosted on G2.com.

Adam S.
AS
Campaign Manager
Marketing and Advertising
Small-Business (50 or fewer emp.)
"Great for small businesses or personal ise"
What do you like best about Bitly?

I love the ease of use and the free platform! Review collected by and hosted on G2.com.

What do you dislike about Bitly?

The metrics could be better, but it’s not bad for a free software. Review collected by and hosted on G2.com.

Verified User in Non-Profit Organization Management
UN
Small-Business (50 or fewer emp.)
"My bitly review"
What do you like best about Bitly?

I like that its easy to shorten links and fast! I've not experienced any broken links since using bitly. I also quite like the metrics function of bitly... easy to see how my links are performing. Review collected by and hosted on G2.com.

What do you dislike about Bitly?

Not sure I really dislike anything at the moment.So far my experience has been pretty postive Review collected by and hosted on G2.com.

Ana-Marija Z.
AZ
Digital Marketing Consultant
Marketing and Advertising
Small-Business (50 or fewer emp.)
"Bitly link shortener"
What do you like best about Bitly?

It's easy to use and a free version is enough for me. I've been using it for years and I'm used t it. Review collected by and hosted on G2.com.

What do you dislike about Bitly?

New popup chat windows every time I log in. Review collected by and hosted on G2.com.

Verified User in Events Services
AE
Small-Business (50 or fewer emp.)
"Easy to Use"
What do you like best about Bitly?

Bitly is fast and easy to use. The link is created almost instantly and is easy to copy and paste. Review collected by and hosted on G2.com.

What do you dislike about Bitly?

The price for a plan is high, so we haven't gone that route. Review collected by and hosted on G2.com.

Amanda L.
AL
Marketing and Communications Director
Civic & Social Organization
Small-Business (50 or fewer emp.)
"Bitly Review"
What do you like best about Bitly?

I like that bitly allows me to customize my shortened urls. Review collected by and hosted on G2.com.

What do you dislike about Bitly?

I don't like how the link has to say bit.ly and you cannot customize it to the organizations abbreviation. Review collected by and hosted on G2.com.

Andrew C.
AC
Worship and Missions Pastor
Religious Institutions
Small-Business (50 or fewer emp.)
"Bitly Keeps us going"
What do you like best about Bitly?

Bitly does an excellent job of making our current websites easily accessible Review collected by and hosted on G2.com.

What do you dislike about Bitly?

Sometimes hard to understand exactly what Bitly is trying to communicate within my profile. Review collected by and hosted on G2.com.

Verified User in Media Production
UM
Small-Business (50 or fewer emp.)
"Great for tracking!"
What do you like best about Bitly?

We can see how many people use that specific link to help track our sales. It's super helpful to know where people are seeing our products. Review collected by and hosted on G2.com.

What do you dislike about Bitly?

I wish that we could create multiple links for the same website. For instance we are selling a book and we wanted to create links for our pre-sale orders on each of our social platforms to see where our customers are using most to see our ads. Review collected by and hosted on G2.com.

Questions about Bitly? Ask real users or explore answers from the community

Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights.

RL
Rhino Linings
Last activity 12 months ago

Link Clicks Decreasing?

Martin J.
MJ
Martin James
Last activity 6 months ago

Auto Links Creation

Pricing Options

Pricing provided by Bitly.

Free

Free

Core

Starting at $120.00
Per Year

Growth

Starting at $29.00
Per Month
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Bitly Features
Audience Insights
Branded Shortlinks
Link Analytics
Bulk URL Creation
Geographic Targeting
Device/OS Targeting
Digital Analytics
Data Sharing and Exporting
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Bitly