The level of granularity to which the click string is tracked. It goes down to the campaign level, has time-stamped data per click, and also integrates cost seamlessly for most channels. It makes building a custom attribution model from the click data very doable. Review collected by and hosted on G2.com.
There are times where the UI can load slowly or time out if you are looking at a massive data set with an extensive date range. Review collected by and hosted on G2.com.
![[Ebook] Senior Marketer’s Guide to Advanced Marketing Attribution 2019](/assets/vendor-download-file-c4abac575edccd3dd01bc9be5fd3d51f33e4e043f9bb8a3ee8e33f7b32807e4c.png)
49 out of 50 Total Reviews for Attribution
Overall Review Sentiment for Attribution
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Attribution App transformed our marketing analytics with precise multi-touch attribution modeling. The platform clearly shows how each marketing channel contributes to conversions, helping us optimize our ad spend more effectively. Special mention to Cameron Horton, who provided exceptional support throughout the onboarding process and made implementation seamless. The real-time dashboard and customizable reporting features have become essential tools for our marketing strategy. Review collected by and hosted on G2.com.
While the platform is excellent overall, the initial data integration process required some technical coordination with our dev team. However, the support team was very responsive and helped us work through any challenges quickly. Review collected by and hosted on G2.com.
My favorite part of Attribution is the ability to get comprehensive detailed view of traffic, and easily customize views and drill down into traffic sources and campaigns. It was easy to integrate with Segment to get our data imported. Setting up custom rules to isolate particular traffic sources is great. And easily switching between different attribution models to better understand contribution to revenue.
Depending on your data inputs, it may take a bit of setup to get revenue data correctly set up. Attribution offered consistent support throughout onboarding to help us get our data streams and filters set up correctly. Review collected by and hosted on G2.com.
The only downside I've experienced so far is that it can sometimes take a while for views to load. Review collected by and hosted on G2.com.
Attribution was easy to set up, and gave immediate insights onto our marketing and sales metrics. Compared to other solutions and consulting services, i was the eaisest to set up while providing the flexibility needed. Team was great to work with and supportive during onboarding also! Review collected by and hosted on G2.com.
only thing is that it's tough to get retroactive data, so historical attribution prior to standing up attribution was tough Review collected by and hosted on G2.com.
Our experience with Attribution has been great so far. Their support team has been quick to reply and helpful in all of our interactions. We've been using their product to tackle our attribution challenges, fine-tuning our data to gather valuable insights, and using our marketing budget wisely. Cameron has been super helpful in making sure we have our data export set up nicely to GCS. Review collected by and hosted on G2.com.
I haven't experienced any downsides. The app works great and tells us what we need. Review collected by and hosted on G2.com.
I've worked with every analytics tool out there and Attribution is the only tool that can actually do multi-touch attribution.
* Easy to integrate with DP, ad platforms, warehouse, rETL, etc.
* Ad spend automatically imported down to the lowest level of granularity
* Highly customizeable dashboard to lay out marketing channels that align with how you view your business
* Evaluate ad spend based on lookback window AND forward looking. The main dashboard can answer both questions:
* "In Q2, I had X conversions and $Y revenue. How much did I spend to get these results? Which channels/ads were most effective?"
* "In Q2, I spent $X on ads. How many conversions and revenue did that yield? Which channels/ads were most effective"
* Other tools may be able to attribute simple ecommerce, where a visitor clicks on an ad, visits the site, and makes a one-time purchase. But only Attribution has settings to account for free trials, SAAS, etc. where customers come to the site directly before making a purchase.
* Excellent team - eager to hop on a call and answer questions. Excited to work with customers to improve the product and tackle complicated data solutions Review collected by and hosted on G2.com.
Their documentation is lacking and should be updated. Fortunately, you can reach out to their team and speak directly with a specialist who will readily give a demo and personalized help for your business. But there should be a better resource to quickly remind yourself of definitions, etc. Review collected by and hosted on G2.com.
Like many marketers, I was told that GA4 would solve my attribution problems. Not so, hence the need for a standalone solution like Attribution App. I use Attribution every day and what I love about it is that it integrates directly with all the major Ad platforms, Segment, and importantly for us, Stripe. One of the primary questions I wanted answers to was, "Where is my organic traffic coming from and how much revenue does each URL or user pathway generate?" Easy to answer with Attribution - impossible to answer with GA4. Additionally, David, the CEO, and his team at Attribution (including Cameron) helped us work directly with our AE at Segment to get the best possible plan for our implementation needs. Once Attribution helped us with this, Cameron did a fantastic job of onboarding us and training me on how to set up Dashboards and reports in Attribution. Hands down some of the best SaaS onboarding I've had. Review collected by and hosted on G2.com.
It's clear that the team at Attribution is actively working on and improving their product. That being said, I have no major dislike or gripe with their product or platform. It helps me get answers to my top-of-funnel conversion rate and revenue questions. The only negatives I've experienced are that dashboards and data sometimes take a while to load. But this is understandable given how much data a report can sometimes consume, especially if the lookback period is longer than 90 days. Review collected by and hosted on G2.com.
Having the ability to get name based attribution is a helpful and necessary. To not only measure data or leads, it allows you to attach the name of that lead to the pathway. Getting the platfrom setup is pretty reasonable for its capability. The team is always helpful and provide good service. Review collected by and hosted on G2.com.
Not being able to export data to measure against client tools is one missing feature. Tracking phone calls would be greatly valuable. Review collected by and hosted on G2.com.
1. Hands on implementation with client success team
2. Easy to customize how we want to group marketing channels
3. Marketing spend calculation reconciles with our ad platforms
4. Multiple attributions models are available out of the box
5. Easy to make and export reports built within Attribution app Review collected by and hosted on G2.com.
1. If using a tool like Segment or GA, requires clean data taxonomy and clean implementation so that integration and data population within Attribution is not a mess.
2. The app captures everything, including unnecessary data
3. There are layers of features with one feature so there is a learning curve Review collected by and hosted on G2.com.
I found that the onboarding process was great and that their team was willing to go the extra mile to help us be successful with their product. Their product works great and helped us solve the customer attribution issue we had been trying to resolve for over a year with just a few hours of our time. They integrate easily with both Segment and Stripe which was a huge plus for us. Review collected by and hosted on G2.com.
Due to the complexity of our situation, we also needed to use Segment with Attribution to get everything in order, luckily we already were using this product but I can see this being an issue depending on the customer. It happened to work well for us in our use case. Review collected by and hosted on G2.com.
Attribution has many built in integrations that work well if the user has a faily straightforward e-commerce website and is using mainstream platforms like Google Analytics, Hubspot, Stripe etc. It's all fast and easy to setup with little technical knowledge required to get it up and running. The support team is very helpful and quickly responds with a solution to handle most things. Review collected by and hosted on G2.com.
If your use case is less typical, the methods required to get things to work without a built in integration is quite high. There wasn't great documentation around the API and a we required a lot of emails and calls to get certain leads and events to track properly. Review collected by and hosted on G2.com.
