Attribution Features
What are the features of Attribution?
Marketing Operations
- Multi-User Access
Campaign Activity
- Campaign Insights
Attribution Modeling
- Single-Touch Attribution
- Multi-Touch Attribution
- Algorithmic Attribution
- Cross-Device Attribution
- Offline Attribution
- Custom Attribution
Marketing
- B2B Attribution
- B2C Attribution
- Marketing Channels
- Integrations
Reporting
- Dashboards
- Data Visualizations
- Custom Reporting
Attribution Categories on G2
Filter for Features
Lead Intelligence
Market Insights | Provides tools that help identify key topics that are trending, as well as the content that customers are more likely to engage with. | Not enough data | |
Account-level Insights | Helps determine the correlation between ad exposure and site visits, assets downloaded, content, leads generated, etc. | Not enough data | |
Lead Analysis | Prioritizes leads through lead scoring, market insights, account-level insights, etc. | Not enough data |
Lead Management
Segmentation | Provides customer and prospect segmentation capabilities, which in turn assists marketing prioritization and effectiveness. | Not enough data | |
Predictive Scoring | Automatically scores prospects based on behavior and engagement levels. | Not enough data | |
Account Identification | Helps identify and distribute accounts internally, giving prioritization to those that are more likely to convert to sales. | Not enough data |
Marketing Campaigns
Omni-Channel Tracking | Provides tracking across multiple digital advertising channels, such as video, mobile, and social media. | Not enough data | |
Revenue Planning | Helps allocate marketing budget based predicted amount of incoming revenue. | Not enough data | |
Media Attribution | Assists in the attribution of marketing budget by identifying successful campaigns and initiatives. | Not enough data | |
Opportunity Timeline | Provides a timeline to visualize the effects of individual campaigns, leads, and other opportunities. | Not enough data | |
Customization | Allows for custom report types to match the goals of a company. | Not enough data | |
Journey Analytics | Provides tools to analyze every stage of the customer journey to customize an account-based funnel. | Not enough data |
Marketing Operations
ROI Tracking | Based on 17 Attribution reviews and verified by the G2 Product R&D team. Helps marketers measure return on investment (ROI) by analyzing campaign effectiveness against costs | 88% (Based on 17 reviews) | |
Data Collection | Based on 17 Attribution reviews and verified by the G2 Product R&D team. Gathers data about the effectiveness, impact, and reach of marketing campaigns | 90% (Based on 17 reviews) | |
Customer Insights | Based on 16 Attribution reviews and verified by the G2 Product R&D team. Collects and reports on data relating to customer journeys, preferences, and history | 84% (Based on 16 reviews) | |
Multi-User Access | Based on 18 Attribution reviews and verified by the G2 Product R&D team. Allows multiple users access to a unified, transparent overview of analytics, dashboards, and campaign results | 95% (Based on 18 reviews) | |
Spend Management | Based on 16 Attribution reviews and verified by the G2 Product R&D team. Includes features for budgeting, forecasting, and managing marketing investments | 85% (Based on 16 reviews) |
Campaign Activity
Campaign Insights | Based on 18 Attribution reviews and verified by the G2 Product R&D team. Analyzes historical and current marketing campaigns to inform future strategy | 88% (Based on 18 reviews) | |
Reports and Dashboards | Based on 18 Attribution reviews and verified by the G2 Product R&D team. Creates reports and dashboards to analyze results of campaigns | 81% (Based on 18 reviews) | |
Campaign Stickiness | Based on 17 Attribution reviews and verified by the G2 Product R&D team. Identifies which marketing campaigns resolved in open or closed opportunities | 80% (Based on 17 reviews) | |
Multichannel Tracking | Based on 18 Attribution reviews and verified by the G2 Product R&D team. Collects marketing campaign performance data across multiple channels | 94% (Based on 18 reviews) | |
Brand Optimization | Based on 17 Attribution reviews and verified by the G2 Product R&D team. Provides opportunities for brands and businesses to fix or modify existing or future campaigns via feedback | 81% (Based on 17 reviews) |
Attribution Modeling
Single-Touch Attribution | Based on 22 Attribution reviews and verified by the G2 Product R&D team. Uses an attribution model that assigns credit to one touchpoint in the customer’s journey. | 95% (Based on 22 reviews) | |
Multi-Touch Attribution | Based on 23 Attribution reviews and verified by the G2 Product R&D team. Uses an attribution model that assigns credit to all touchpoints in the customer’s journey. | 95% (Based on 23 reviews) | |
Algorithmic Attribution | Based on 21 Attribution reviews and verified by the G2 Product R&D team. Uses machine learning to create an attribution model. | 93% (Based on 21 reviews) | |
Cross-Device Attribution | Based on 21 Attribution reviews and verified by the G2 Product R&D team. Tracks customer interactions across mobile and desktop. | 87% (Based on 21 reviews) | |
Offline Attribution | Based on 20 Attribution reviews and verified by the G2 Product R&D team. Allows users to track touchpoints through offline channels, such as events. | 69% (Based on 20 reviews) | |
Custom Attribution | Based on 19 Attribution reviews and verified by the G2 Product R&D team. Allows the user to create a custom attribution model. | 78% (Based on 19 reviews) |
Marketing
B2B Attribution | Based on 20 Attribution reviews and verified by the G2 Product R&D team. Provides features for B2B marketers. | 88% (Based on 20 reviews) | |
B2C Attribution | Based on 19 Attribution reviews and verified by the G2 Product R&D team. Provides features for B2C marketers. | 89% (Based on 19 reviews) | |
Marketing Channels | Based on 22 Attribution reviews and verified by the G2 Product R&D team. Enables marketers to track multiple marketing channels. | 92% (Based on 22 reviews) | |
Integrations | Based on 22 Attribution reviews and verified by the G2 Product R&D team. Integrates with other sales, marketing, and advertising software. | 86% (Based on 22 reviews) |
Reporting
Dashboards | Based on 22 Attribution reviews and verified by the G2 Product R&D team. Provides customizable dashboards that allow users to view and manage data. | 86% (Based on 22 reviews) | |
Data Visualizations | Based on 21 Attribution reviews and verified by the G2 Product R&D team. Displays attribution data through easy-to-interpret charts and graphs. | 83% (Based on 21 reviews) | |
Custom Reporting | Based on 20 Attribution reviews and verified by the G2 Product R&D team. Allows users to build custom reports. | 74% (Based on 20 reviews) |
