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Arkreach Reviews & Product Details

Verified User in Public Relations and Communications
AP
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: Organic
What do you like best about Arkreach?

Variety of Metrics and detailed insights into consumer preferences Review collected by and hosted on G2.com.

What do you dislike about Arkreach?

Nothing as such. Liked almost everything Review collected by and hosted on G2.com.

What problems is Arkreach solving and how is that benefiting you?

Arkreach provides detailed online news consumption behavioral data at the article level, facilitating precise PR media outreach planning and accurate coverage impact measurement. Review collected by and hosted on G2.com.

Arkreach Overview

What is Arkreach?

Arkreach specializes in online news consumption behaviour data, analyzing user data from 150,000 news sources to enable accurate PR media planning, impact measurement, and journalist assessment. Arkreach's approach focuses on [progressive metrics](https://arkreach.com/2024/02/27/understanding-new-age-progressive-pr-metrics/), tracking readers' online news consumption patterns to inform data-led PR planning and strategies. It offers features such as media list crafting, performance measurement, content optimization, and crisis navigation, suited to the dynamic reader behaviour across 97,200 reader persona segments covering more than 800 million domains in over 50+ languages. Our modules support a range of use cases that lead to efficient PR research, planning, benchmarking, and measurement, making it an invaluable tool for strategic media and brand management. **Media Planning Module**: - Plan custom media outreach lists tailored to the audience's demographic and psychographic traits. - Offers precise outreach with predictive reach at the media category level and detailed journalist information. **Measurement Module**: - Gain insights on earned media (PR) performance related to a brand or topic. - Provides article-level data, including reach, share of voice (SOV), audience persona, sentiment, and more. -**Brand Ark (Compare)**: - Delivers real-time benchmarking for brands or topics. - Facilitates strategic pivots with insights from media and content analysis. **Journalist Assessment Module**: - Identify and secure top journalists for your media category or brand based on the reach of their articles. - Analyze journalists by the popularity (reach) of their content and those delivering a higher Share of Voice (SoV). **PULSE (AI)**: - AI-curated articles based on themes across a brand or sector. - Keeps you updated on evolving trends and measures media interest.

Arkreach Details
Languages Supported
English
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Product Description

Arkreach specializes in online news consumption behaviour data, analyzing user data from 150,000 news sources to enable accurate PR media planning, impact measurement, and journalist assessment. Arkreach's approach focuses on Progressive Metrics, tracking readers' online news consumption patterns to inform data-led PR planning and strategies. It offers features such as media list crafting, performance measurement, content optimization, and crisis navigation, suited to the dynamic reader behaviour across 97,200 reader persona segments covering more than 800 million domains in over 50+ languages.


Seller Details
Seller
Arkeach
Year Founded
2023
HQ Location
New Delhi, Delhi
Twitter
@ArkReachHQ
2 Twitter followers
LinkedIn® Page
www.linkedin.com
3 employees on LinkedIn®
Description

Arkreach provides online news consumption behavioural data at the article level to effectively plan PR media outreach, and precisely measure its impact. With it, you can craft media lists, measure performance, optimize content, and navigate crises using progressive metrics. You no longer have to rely on news domain traffic or social media data to gauge the coverage performance. We analyse data from 150,000 news sources, uncovering 97,
00 distinct user persona segments. Our global database spans over 800 million domains in 487+ languages.


Neeraj K.
NK
Overview Provided by:

Recent Arkreach Reviews

Verified User
A
Verified UserMid-Market (51-1000 emp.)
4.5 out of 5
"Effective and future ready metrics for every PR professional's need"
Variety of Metrics and detailed insights into consumer preferences
NV
Nitesh V.Mid-Market (51-1000 emp.)
4.5 out of 5
"A platform that helps PR professionals with data-driven informed decisions"
- Arkreach helped me analyze media platforms, and audience insights and customize my audience type for planning a targeted campaign with a high lik...
Neeraj K.
NK
Neeraj K.Small-Business (50 or fewer emp.)
5.0 out of 5
"Bang on bata backed insights with no fluff"
Arkreach provides you with detailed insights about the campaigns. Its easy to setup the monitoring and measurement dashbaords. Media lists are also...
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Arkreach Media

Arkreach Demo - Arkreach's Measurement Module
Gain valuable insights on your PR performance with access to detailed, article-level data including reach, share of voice, audience persona, sentiment, and more, tailored specifically to your brand or topic.
Arkreach Demo - Arkreach's Media Planning Module
Optimize your media outreach with our platform that tailors media lists to your audience's demographic and psychographic traits and provides detailed journalist insights for targeted and effective communication.
Arkreach Demo - Arkreach's PULSE (AI)
Stay ahead with AI-curated articles organized by themes across your brand or sector, enabling you to monitor evolving trends, crises, and gauge media interest effectively.
Arkreach Demo - Arkreach's Contextual Sentiment Feature
Go beyond basic sentiment analysis with AI-enabled contextual sentiment tracking, specifically tailored to your brand, topic, or keywords mentioned within articles.
Arkreach Demo - Arkreach's Brand Ark (Comparison)
Enable strategic pivots and optimize your approach with real-time benchmarking and insightful media and content analysis tailored to specific brands or topics.
Arkreach Demo - Arkreach's Journalist Assessment Module
Secure top journalists for your brand or media category by analyzing their content's reach and impact, ensuring those with a higher Share of Voice drive your messaging.
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10 out of 11 Total Reviews for Arkreach

4.5 out of 5
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10 out of 11 Total Reviews for Arkreach
4.5 out of 5
10 out of 11 Total Reviews for Arkreach
4.5 out of 5

Arkreach Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for ArkreachQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
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G2 reviews are authentic and verified.
NV
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Arkreach?

- Arkreach helped me analyze media platforms, and audience insights and customize my audience type for planning a targeted campaign with a high likelihood of success

- It assisted my team in planning PR campaigns

- Provides comprehensive analytics that allows you to track key metrics like media mentions, brand sentiment, and social media engagement. This data gives you valuable insights to refine your strategies and demonstrate the impact of your PR efforts

- The team at Arkreach listens to your feedback and accommodates relevant suggestions with proper implementation Review collected by and hosted on G2.com.

What do you dislike about Arkreach?

- As with any powerful tool, there's a learning curve associated with Arkreach. However, the platform offers resources and support to help you get up and running quickly

- Arkreach excels in analyzing online media coverage and audience insights. It is not as comprehensive for monitoring traditional media channels like print or broadcast Review collected by and hosted on G2.com.

What problems is Arkreach solving and how is that benefiting you?

Plan PR approach while identifying relevant media platforms, and audience demography according to the brand's TG and objectives Review collected by and hosted on G2.com.

Vishal S.
VS
Vice President
Public Relations and Communications
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Arkreach?

- Backed by data science and AI.

- Rooted in progressive metrics

- Strong focused on news readers' behavioural data for insights rather than using proxy metrics

- best use of contextual sentiment analysis on article coverage Review collected by and hosted on G2.com.

What do you dislike about Arkreach?

Great UI but some of the navigation can improve. Review collected by and hosted on G2.com.

What problems is Arkreach solving and how is that benefiting you?

Most of the metrics in PR are either proxy or convenience-driven. Arkreach focuses on deep reader behaviour and gets real insights.

My media targeting improved with Arkreach and in-depth insights for coverage assessment using AI were superb Review collected by and hosted on G2.com.

Verified User in Public Relations and Communications
UP
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Arkreach?

Using behavioral data from news consumption, this tool provides PR teams with valuable metrics for tracking and analyzing online reader engagement.

The measurement module's metrics are impressive, with a standout feature being the intuitive pop-ups on graphs, allowing for in-depth analysis.

Really appreciate the media analysis tab and Pulse feature for their effective use of AI analysis in evaluating PR coverage. Review collected by and hosted on G2.com.

What do you dislike about Arkreach?

Chat bot could be better. I think since it's a new platform there is always room to grow. Review collected by and hosted on G2.com.

What problems is Arkreach solving and how is that benefiting you?

It helps quantify outreach better, giving a more realistic overview of how a particular story has performed. Review collected by and hosted on G2.com.

Vaibhav S.
VS
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: Organic
What do you like best about Arkreach?

Their UI ios excellent. It is easy to go from one module to the other.

The state-of-the-art Progressive metrics which are based on News Consumption behavioral data are an eye opener.

I don't find anyone else has used data science on comms/PR as Arkreach does Review collected by and hosted on G2.com.

What do you dislike about Arkreach?

Some of the dashboards take time to load Review collected by and hosted on G2.com.

What problems is Arkreach solving and how is that benefiting you?

Wholistically from PR planning, research, insights, and meaurement they bring AI and data science into everything. Much ahead of currently availabel tools.

I would say the Media Planning module and PULSE AI stands out for me Review collected by and hosted on G2.com.

Neeraj K.
NK
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: Organic
What do you like best about Arkreach?

Arkreach provides you with detailed insights about the campaigns. Its easy to setup the monitoring and measurement dashbaords. Media lists are also a unique feature they provide. Their audience first approach is first in the industry and is very valuable feature when gathering insights. Also, in case you you are stuck, they have an amazing support team. Review collected by and hosted on G2.com.

What do you dislike about Arkreach?

There is nothing that I do not like about Arkreach currently Review collected by and hosted on G2.com.

What problems is Arkreach solving and how is that benefiting you?

We are using Arkreach to win new business. generate campaign reports. Manage crisis for our clients Review collected by and hosted on G2.com.

Verified User in Consumer Electronics
AC
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: Organic
What do you like best about Arkreach?

Ever since we've incorporated Arkreach into our operations, from our initial start-of-year media planning to measuring results for specific campaigns or overall results for specific time periods, the platform has consistently delivered the highest level of accuracy in the industry. This is what distinguishes it from the competition and makes it an invaluable asset for my agency, MSLGroup. With these positives, I hope to leverage it for quite the time to come. Review collected by and hosted on G2.com.

What do you dislike about Arkreach?

The user interface though decent, can be improved further. No other complaints as such. Review collected by and hosted on G2.com.

What problems is Arkreach solving and how is that benefiting you?

Accuracy in media planning and the measurement of results. Review collected by and hosted on G2.com.

HS
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: Organic
What do you like best about Arkreach?

It's ease of use, its intuitive UI, and its deep understanding of the PR industry. Review collected by and hosted on G2.com.

What do you dislike about Arkreach?

It has some glitches sometimes which is understandable at this stage of development. Review collected by and hosted on G2.com.

What problems is Arkreach solving and how is that benefiting you?

Arkreach simplifies PR outreach like no other product. It helps you edit, curate, and optimise your article, find your audience, and help your PR article stand out. Review collected by and hosted on G2.com.

Verified User in Public Relations and Communications
UP
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Arkreach?

It gives a comprehensive analysis of the coverage, helps with guaging measurement and is especially helpuful to measure coverage for campaigns Review collected by and hosted on G2.com.

What do you dislike about Arkreach?

Not all publications are accessable and sometimes the lists take too long to load Review collected by and hosted on G2.com.

What problems is Arkreach solving and how is that benefiting you?

Measurement of reach Review collected by and hosted on G2.com.

Verified User in Public Relations and Communications
CP
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: Organic
What do you like best about Arkreach?

AI led modules, especailly the measurement module.

The progressive metrics like article reach, Audience persona of engaged coverage were really cool. Review collected by and hosted on G2.com.

What do you dislike about Arkreach?

only coverage data can be downloaded. I would want the graphs to also become downloadable. Takign snapshots for now Review collected by and hosted on G2.com.

What problems is Arkreach solving and how is that benefiting you?

bringing actual numbers and taking away guess work from PR metrics.

The audience persona 's demographic and psychographcis for PR is the first one I have seen in the industry Review collected by and hosted on G2.com.

Verified User in Public Relations and Communications
UP
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: Organic
What do you like best about Arkreach?

Allows us to plan PR with the planning capabilities digital marketing has enjoyed all these years. Data based media planning and consequently outreach to maximize ROI and relevance of PR tactics Review collected by and hosted on G2.com.

What do you dislike about Arkreach?

Complicated queries take some time to throw responses Review collected by and hosted on G2.com.

What problems is Arkreach solving and how is that benefiting you?

Pr analytics didn't have audience and demographic based shortlist capabilities in the past . Ark reach solves for this critical gap. Review collected by and hosted on G2.com.