Aprimo Pros and Cons

Aprimo offers a great user interface that makes organizing and managing large volumes of content less stressful and less overwhelming. With everything integrated into our CMS and in one place, managing digital assets is so much easier. This tool meets our business needs, so we were able to sunset use of other media management methods and the team appreciates the ability to manage both content and projects all in one place, saving us time and streamlining project management. Review collected by and hosted on G2.com.

There's a bit of a learning curve for setting up this software, especially when first implementing and integrating. However, it is worth the initial hurdle. Review collected by and hosted on G2.com.

The platform comes with all the top tier features a DAM should have and is API first allowing for ease of integrations. Review collected by and hosted on G2.com.

I miss list view :( card and mosaic just dont provide the personalized metadata needed at a glance for users. Review collected by and hosted on G2.com.

The Asset studio provides a wonderfully power interface for experienced users while the Spaces UI is fantastic for less experienced users. Review collected by and hosted on G2.com.

Being unable to link duplicates assets to a single record upon ingestion. Review collected by and hosted on G2.com.

What I find most helpful about Aprimo is how customizable it is. Creating classifications and fields and organizing them for our users is one of the best features that Aprimo provides. Review collected by and hosted on G2.com.

One of the least helpful things about Aprimo is how hard it is to sort items in the library or collections. It makes it difficult for users to find the items they want when they can't sort by title. It is also difficult to build reports beyond basic usage metrics. Review collected by and hosted on G2.com.

The SaaS platform has gained great development speed. We are seeing new and helpful developments coming in very short cycles. The satisfaction with the system is very high in our organization and helps us accomplish our work.

The new features are usually easy and quick to implement. We have ticked off pretty much everything on our wish list. Review collected by and hosted on G2.com.

In some cases the support could be a bit quicker. Over the last year, the number of unresolved and postponed tickets has become fairly high for our standards, but it is still bearable.

However, what's really concerning us is the lack of willingness to close a serious security concern of ours. Review collected by and hosted on G2.com.

THe connection between everything. DAM, MLR approvals, etc. Review collected by and hosted on G2.com.

I think the learning curve is more demanding than other platforms. Review collected by and hosted on G2.com.

Working with the support and concierge team is always a pleasure.

They do seem to care about issues and appreciate our feedback and suggestions. Review collected by and hosted on G2.com.

As great as everyone is, there are still some lags in getting specific features updated or corrected. I wish there was more feedback from Aprimo on Voice page as to why things get " shelved" Review collected by and hosted on G2.com.

Aprimo have lots of features and market leader in DAM. Also support is real good and friendly. Review collected by and hosted on G2.com.

As its a sas solution, even if we have a good proposal, it takes very long time to implement. Or really depends on voice of other companies doesn't matter if it required for our business. Review collected by and hosted on G2.com.

media asset management, user profiles easiness. Review collected by and hosted on G2.com.

inside admin rules and fields it is really complicated, and doesnt follow a specific encoding language. That complexity imply someone onboarded inAprimo to get a perfect setting Review collected by and hosted on G2.com.

I like how easy it is to configure and the support provided by the concierge service. Sometimes the tech support may take some time if you need something more than configuration, but emergencies are responded to promptly. I have used ADAM/Aprimo DAM since 2014 and seen continuous growth and the power of user suggestions. Review collected by and hosted on G2.com.

They need way more people to help with DAM tech support. Review collected by and hosted on G2.com.