Best Software for 2025 is now live!
Save to My Lists
Paid
Claimed

AppTweak Reviews & Product Details

Julia S.
JS
Senior SEO Manager
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: Seller invite
Incentivized Review
What do you like best about AppTweak?

TrackingApptweak has a intuitive keyword research tool, offering invaluable data on keyword rankings, search volumes, and competition to optimize app visibility effectively. Its competitive analysis feature provides actionable insights into competitors' strategies, helping users identify opportunities to differentiate. The team from Apptweak/Customer Support ist really good in keeping us up to date about the industry insights. As my primary role is SEO Manager and not ASO Manager I do not use the tool daily but when it comes to ASO topics Apptweak is the main tool that I use. Apptweak stands out for its ease of implementation, enabling users to quickly onboard and start leveraging its tools without a steep learning curve. Review collected by and hosted on G2.com.

What do you dislike about AppTweak?

The navigation on the left is sometimes not so intuitive as you would expect. Some features are a bit hidden and you have to know where to find them. Review collected by and hosted on G2.com.

What problems is AppTweak solving and how is that benefiting you?

Helps monitoring the app store keywords and for us especially monitoring the ASO activities of the competitors. Review collected by and hosted on G2.com.

Response from Lea Marrazzo of AppTweak

Hi Julia,

Thank you for taking the time to share your experience with AppTweak!

It’s fantastic to hear that our keyword research and competitive analysis tools are providing you with actionable insights to optimize your app’s visibility. We’re also happy that our ease of implementation and customer support team are helping you stay up to date with industry trends!

We appreciate your feedback about the navigation. Making the platform more intuitive and features easier to locate is always a priority, and your input helps us refine the experience further!

AppTweak Overview

What is AppTweak?

AppTweak is an App Store Marketing & Intelligence Platform powered by AI, enabling mobile leaders to optimize their app’s organic and paid performance in the app stores. AppTweak stands out as the industry's most comprehensive platform, providing ASO Intelligence, Search Ads Campaign Management, App Store Review Management, and Market Intelligence. We empower app marketers with tools, data, and managed services to make more informed decisions and stay ahead of the competition. At the core of AppTweak is Atlas AI, our proprietary deep-learning language model trained on app store data since 2014. This technology, combined with unparalleled support, makes AppTweak the trusted partner for mobile leaders such as Uber, Zynga, and The North Face.

AppTweak Details
Product Website
Languages Supported
Arabic, Czech, Danish, German, Greek, English, Finnish, French, Hebrew, Hindi, Croatian, Hungarian, Indonesian, Italian, Japanese, Korean, Malay, Dutch, Norwegian, Polish, Portuguese, Romanian, Russian, Slovak, Spanish, Swedish, Thai, Turkish, Ukrainian, Vietnamese, Chinese (Simplified)
Show LessShow More
Product Description

AppTweak fuels growth for the world’s most popular apps and games by providing actionable insights in a simple interface.

How do you position yourself against your competitors?

AppTweak is the trusted app store acquisition partner for mobile leaders worldwide. We continuously innovate to provide our customers with unique features and metrics.


Seller Details
Seller
AppTweak
Company Website
Year Founded
2014
HQ Location
Brussels, Brussels Region
Twitter
@AppTweak
4,446 Twitter followers
LinkedIn® Page
www.linkedin.com
113 employees on LinkedIn®
Description

AppTweak is an App Store Marketing & Intelligence Platform driven by data science, enabling mobile leaders to optimize their app’s organic and paid performance in the app stores. AppTweak stands out as the industry's most comprehensive platform, providing ASO Intelligence, Search Ads Campaign Management, App Store Review Management, and Market Intelligence. We empower app marketers with tools, data, and managed services to make more informed decisions and stay ahead of the competition. At the core of AppTweak is Atlas AI, our proprietary deep-learning language model trained on app store data since
014. This technology, combined with unparalleled support, makes AppTweak the trusted partner for mobile leaders such as Uber, Zynga, and The North Face.


Laurie G.
LG
Overview Provided by:

Recent AppTweak Reviews

Verified User
A
Verified UserMid-Market (51-1000 emp.)
4.0 out of 5
"The tool that is powering our ASO"
ASO Intelligence and the Store explorer are the features that I appreciate the most.
Matt P.
MP
Matt P.Mid-Market (51-1000 emp.)
5.0 out of 5
"The Apptweak tool and team are fantastic!"
We've been with Apptweak for a year now and just signed on for two more years. The tool is great and gives us everything we need to monitor our ASO...
Julia S.
JS
Julia S.Mid-Market (51-1000 emp.)
4.0 out of 5
"Great tool for starting with App Store Optimization"
TrackingApptweak has a intuitive keyword research tool, offering invaluable data on keyword rankings, search volumes, and competition to optimize a...
Security Badge
This seller hasn't added their security information yet. Let them know that you'd like them to add it.
1 person requested security information

AppTweak Media

AppTweak Demo - App Store Optimization Tools
The Most Complete Set of ASO Tools for Apps & Games We provide advanced tools, insights & expertise to help app businesses of all sizes drive downloads.
AppTweak Demo - ASO Timeline (In-app-events & PPO)
Spy on competitors’ metadata updates & A/B tests Find new inspiration for your metadata & creative optimization strategy with unique market insights.
AppTweak Demo - Keywords Table
Understand which keywords are driving downloads to your app Get your app to the top of keyword search results, find new opportunities to get featured, and strengthen your app store acquisition strategy.
AppTweak Demo - Apple Search Ads Campaign Manager
With Search Ads Manager, unite ASO and ASA to effectively manage your Apple Search Ads campaigns, optimize budgets, and find new opportunities to expand your reach:
AppTweak Demo - Reviews & Ratings Manager
Empower your customer success team and take control of your app store reputation. Powered by GPT-4, our Review Management platform allows app marketers and developers to effectively leverage product feedback, improve user engagement, and maximize productivity using automation & AI.
AppTweak Demo - Market Intelligence
Go deeper in your market research with advanced filters Analyze specific industries, gain a unique view of the competitive landscape, and uncover the most relevant growth opportunities with advanced filters and breakdowns.
Play AppTweak Video
Play AppTweak Video
Play AppTweak Video
Play AppTweak Video
Play AppTweak Video

Official Downloads

Answer a few questions to help the AppTweak community
Have you used AppTweak before?
Yes

Video Reviews

180 out of 181 Total Reviews for AppTweak

4.6 out of 5
The next elements are filters and will change the displayed results once they are selected.
Search reviews
Popular Mentions
The next elements are radio elements and sort the displayed results by the item selected and will update the results displayed.
Hide FiltersMore Filters
The next elements are filters and will change the displayed results once they are selected.
The next elements are filters and will change the displayed results once they are selected.
180 out of 181 Total Reviews for AppTweak
4.6 out of 5
180 out of 181 Total Reviews for AppTweak
4.6 out of 5

AppTweak Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for AppTweakQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
Log In
Want to see more insights from verified reviewers?
Log in to view review sentiment.
G2 reviews are authentic and verified.
Léa N.
LN
SEO Specialist
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about AppTweak?

Apptweak is an essential tool that I use a lot to optimize our mobile app in the stores.

Its intuitive interface and range of features have enabled us to increase our visibility and downloads in the stores.

A special mention goes to the support team, who are always very responsive and competent!

In short, I would recommend this tool to any SEO or marketing team looking to effectively optimize their ASO. Review collected by and hosted on G2.com.

What do you dislike about AppTweak?

It can be a little difficult at first to get used to all the different features the tool has to offer. But once you get used to it, this is no longer a problem. Review collected by and hosted on G2.com.

What problems is AppTweak solving and how is that benefiting you?

> ASO: Identify all the keywords we need to target on our product pages both on iOS and Play Store to improve our visibility.

> Competitive Analysis: Compare our app with our top competitors in terms of visuals, keywords and paid strategies.

> Reviews: optimize our reviews.

> Reporting: track our visibility (keyword positions, category ranking), the number of our downloads and reviews.

>> Get all the insights we need to improve our app on the stores. Review collected by and hosted on G2.com.

Response from Lea Marrazzo of AppTweak

Hi Léa,

Thank you for such a detailed review!

We’re so happy to hear that AppTweak has become essential in optimizing your app’s visibility and downloads. It’s fantastic that you’ve found our intuitive interface and features useful for everything from keyword optimization and competitive analysis to reviews and reporting.

Your kind words about our support team mean a lot to us 🙌

Federica B.
FB
ASO Manager
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about AppTweak?

AppTweak stands out for its robust ASO-specific features, setting it apart from others in the field. One of the best parts is how granular the insights are—you can really drill down into the details, which is huge for ASO since so many factors can influence an app's visibility on the App Store. The tool's intuitive, user-friendly interface makes it incredibly easy to navigate and understand content. What I really appreciate is how innovative and responsive the AppTweak team is. They're always adding new features that keep up with the latest ASO trends, and they’re open to creating ad hoc solutions that fit our needs. Review collected by and hosted on G2.com.

What do you dislike about AppTweak?

AppTweak is an incredibly valuable tool with tons of useful features, but like any complex software, it can occasionally have some bugs. The good thing is that the team behind it is super responsive and always quick to address any issues. Whenever we've encountered a hiccup, they've been on it right away, working to resolve things as fast as possible. Review collected by and hosted on G2.com.

What problems is AppTweak solving and how is that benefiting you?

AppTweak has been a game-changer for structuring insights and diving deeper into the factors that really drive organic growth. It’s helped me pinpoint what has the most impact and clearly demonstrate the value of ASO to other stakeholders. The tool is also great for keeping up with App Store trends and tracking competitors at a granular level, which is key for staying competitive. Review collected by and hosted on G2.com.

Response from Lea Marrazzo of AppTweak

Hi Federica,

Thank you for such detailed and kind feedback 😍

We’re happy to hear that AppTweak’s robust ASO features and granular insights are helping you uncover what drives organic growth and showcase the value of ASO to stakeholders.

It’s fantastic that our user-friendly interface and trend-focused updates are making your work easier and keeping your app competitive!

Michael B.
MB
Head of Performance Marketing
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about AppTweak?

AppTweak has an easy to understand and navigate through interface, whereas with similar tools, you quite easily get lost. Even within specific functions like the ASO or the keyword research, you can quickly go to other markets or apps.

Everything is quite straight forward and easy to find. Integrating additional data sources like Apple Search Ads, App Store Connect or Google Play data is easy to manage.

We use AppTweak on a daily basis for a quick overview of market positions, featurings and their impact, and on a regular basis for market research, keyword research for meta data updates and competitor research.

Whenever we have any questions our account managers respond immediately and help us out. Review collected by and hosted on G2.com.

What do you dislike about AppTweak?

While the core product is very strong, additional features are still in a development phase and might be slightly behind in capabilities, compared to competitors. But the AppTweak team is always interested in usability insights and feedback, which sometimes even gets considered in their production road map. Review collected by and hosted on G2.com.

What problems is AppTweak solving and how is that benefiting you?

AppTweak acts for us as one source for all ASO related information and gives us an easy opportunity to combine and access data from several sources (AppTweak, Apple Search Ads, App Store Connect, Google Play). Review collected by and hosted on G2.com.

Response from Lea Marrazzo of AppTweak

Hi Michael,

Thank you for such a detailed and thoughtful review 🙌

We’re happy to hear that AppTweak has become your go-to source for ASO, market, and competitor insights. It’s also great to know that the intuitive interface and seamless integration with other data sources like Apple Search Ads and App Store Connect make your daily work smoother and more efficient.

And it’s even better knowing that our responsiveness and focus on usability are making a difference for you 🤝

Miloš T.
MT
Global App Growth Manager
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
(Original )Information
What do you like best about AppTweak?

Great user experience and really easy to use!!! I tried other ASO tools as well and this one is absolutely the best. I would recommend it to everyone who is an ASO beginner or already have some ASO experience. Review collected by and hosted on G2.com.

What do you dislike about AppTweak?

Replying to store reviews directly from the dashboard is something I had requested earlier, and they’ve now implemented it, which is great to see! This shows they are actively listening to customer feedback.

Additionally, I’d be interested in seeing a breakdown of which advertising partners our competitors are using for their user acquisition efforts, ideally expressed in percentages. Review collected by and hosted on G2.com.

Recommendations to others considering AppTweak:

I tried different tools, and this one is a market leader for sure. Great job Apptweak! Review collected by and hosted on G2.com.

What problems is AppTweak solving and how is that benefiting you?

To gain insights into our competitors' strategies, we conduct thorough app store analysis and keyword research. By analyzing keyword rankings of competing apps, we can optimize our own listings to improve visibility. Custom product pages also allow us to keep an eye on how competitors are positioning their products. Additionally, spying advertising strategies of other players on the market helps us understand which channels they're leveraging, ensuring we stay competitive. Review collected by and hosted on G2.com.

Response from Lea Marrazzo of AppTweak

Hi Milos,

Thank you for your great review and kind words!

We love working with customers like you too! We work everyday to be the most easy-to-use and transparent ASO Tool, so we are glad to see that you are having a great user experience.

I have passed your feedback to our product team and as usual we will make our best to implement your suggestion!

WY
Product Marketing Manager
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about AppTweak?

AppTweak is a product first company that always knows what the ASO consumer wants. Their platform is fast and seamless when it comes to research, data extraction, and overall clear ASO decision making. I use this product daily to understand macro climates in the App Store and have made fruitful adjustments to improve impressions, downloads, and sales. Review collected by and hosted on G2.com.

What do you dislike about AppTweak?

Currently none at the moment, the team is always responsive. They listen to their clients needs and are the fastest in providing that information compared to others in the market. Review collected by and hosted on G2.com.

What problems is AppTweak solving and how is that benefiting you?

The app stores (Apple and Google) provide very little information about how the app is gaining traction, growing and scaling based on their algorithm. AppTweak helps ASO managers understand their current app's ranking, where the growth can come from, and ultimately what are other competitors doing that you can learn as well. While the data provided by Apple and Google is limited, AppTweak has found a brilliant way of dissecting that data into meaning pieces. Once you start to piece together what is driving actual growth for your App, you can make adjustments to your current situation and test to see if these levers are creating incremental growth. Review collected by and hosted on G2.com.

Response from Lea Marrazzo of AppTweak

Hi Wesley,

Thank you so much for the fantastic feedback 😍

It’s amazing to hear that AppTweak has become such an integral part of your ASO strategy, helping you navigate the app stores and make impactful adjustments.

It’s great to know you’re happy with our team's responsiveness. We love working closely with clients like you to ensure you get the insights and support you need as quickly as possible.

David T.
DT
Director of Software
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
(Original )Information
What do you like best about AppTweak?

AppTweak is packed with functionality and they are constantly adding more. We have used several tools over the years and AppTweak is the most affordable, feature rich, and easy to use. Review collected by and hosted on G2.com.

What do you dislike about AppTweak?

There were a couple of times where the results were sluggish to load or we got a consistent error. AppTweak did fix those and it is rare for that to happen. Review collected by and hosted on G2.com.

Recommendations to others considering AppTweak:

Take a deep dive with it and see what it can do. Review collected by and hosted on G2.com.

What problems is AppTweak solving and how is that benefiting you?

We use AppTweak to watch our keywords as well as to better understand our competitor's strategies. For example, we use the timeline to understand who is changing their metadata and what impact it might have had. We also use the keyword rankings to determine whether our ranking changes we something we did or were something more universal like a change to the App Store ranking algorithm. We also use the Ads feature to understand where we stand in comparison to others when it comes to keyword advertising. Review collected by and hosted on G2.com.

Response from Suzanne Tablas of AppTweak

Hi David, thank you for your feedback! We're very happy to hear that you are using our keyword tools to better understand your competitor's strategies. At AppTweak, we're committed to providing game changing features and to building the most accurate, transparent and easy-to-use ASO tool. To stay committed to this values, we saw a price increase that will allow us to add more value to our plans. We thank you for your continued support!

EC
ASO Manager
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about AppTweak?

Apptweak is very useful for researching, monitoring and data analysis for mobile apps and games.

The team is super accessible and allows for support or feature request very easily.

Some features are quite unique and very useful for ASO purpose (store explorer, creative and cpp explorer, benchmarks).

Apptweak is probably is the ASO tools with the most easy and logical UI. Review collected by and hosted on G2.com.

What do you dislike about AppTweak?

The new pricing and product split is too pricy and difficult to use.

I enjoy the fact that we can create our own product from several sub-product but it has made it so much more expensive.

Also, I would love to use the Apple Search Ads manager but the pricing is too high compared to market.

The keyword limitation is also very frustrating as it doesn't make a lot of sense to limit that much. Review collected by and hosted on G2.com.

What problems is AppTweak solving and how is that benefiting you?

Apptweak is the central platform for store research. I can find competitors, assets, insights directly into the tool.

It is also the main tool for keyword research and optimization.

Finally, I use Apptweak a lot to monitor featuring, keyword optimization, metadata change and paid UA impact on store. Review collected by and hosted on G2.com.

Response from Lea Marrazzo of AppTweak

Hi Eole 👋

Thank you for taking the time to share your detailed experience with AppTweak on G2!

We’re happy to hear that our user-friendly interface makes your ASO tasks easier and more efficient and that you find value in unique features like Store Explorer, Creative Explorer, CPP Explorer, and benchmarks.

Our team is always happy to support you in your app growth 🚀

Whitney .
W
Organic Marketing Manager & App Growth
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
(Original )Information
What do you like best about AppTweak?

AppTweak has been a game changer for us. It’s more than just an ASO tool—it’s become key to our overall app marketing strategy. The platform is super easy to set up, (they walk you through all integratins needed and no dependency on another team) and their customer support/account management is superb. They also have a blog with LOADS of valuable & helpful content. My team and I use it on the daily, and I highly recommend it to anyone looking to maximize their app's potential with insights o' plenty! Review collected by and hosted on G2.com.

What do you dislike about AppTweak?

Nothing, everything is great. Although it would be nice if you could select specific keywords to get alerts for, i.e top generics Review collected by and hosted on G2.com.

What problems is AppTweak solving and how is that benefiting you?

AppTweak solves many challenges, especially by having such a user-friendly platform. It really helps us align our ASA and ASO strategies, a connection more companies are starting to recognize. However, it also sparks inspiration, ideation and thought when reviewing competitors and non-competitors. Review collected by and hosted on G2.com.

Response from Lea Marrazzo of AppTweak

What an amazing review, thank you, Whitney 🤩

I love that you're using AppTweak to fuel your app marketing strategy, gaining valuable insights from our content, and having a 5-star experience with our account management team!

Thank you for your continued support! 🙌

Miller B.
MB
Ad Ops and Product Marketing Coordinator - TNT Sports
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about AppTweak?

I like the interest in our product from our partners at AppTweak, it is very apparent that they are excited to work with us and passionate about the subject matter. Also, the format we recieve suggestions from AppTweak is really detailed and clear, which is super helpful.

I also really enjoy the ability to use the AppTweak software myself for research purposes. Review collected by and hosted on G2.com.

What do you dislike about AppTweak?

I dislike that the impressions and downloads analytics page for worldwide in the software is only capturing iphone, this has lead to some discrepencies in our reporting. Review collected by and hosted on G2.com.

What problems is AppTweak solving and how is that benefiting you?

AppTweak is giving up better insights into the seasonality of our app and how users are searching for us and ultimately downloading our app. This is giving us better insights into how best to adjust our metadata to align with the seasonality of sports. Review collected by and hosted on G2.com.

Response from Lea Marrazzo of AppTweak

Hi Miller,

Thank you for sharing your experience with AppTweak! It’s wonderful to hear that our team’s enthusiasm and clear, detailed suggestions have been helpful in your ASO journey. We’re delighted that you also find value in using the platform independently to conduct your research and adjust your app’s metadata for seasonality!

We appreciate your feedback on the impressions and downloads analytics, I have passed your feedback to our product team for review.

AC
Paid UA Manager
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about AppTweak?

Apptweak is constantly improving. Good for keyword research - I really like the translation option.

Competitor research tools are very useful.

It was easy to implement.

The team is usually quick to reply. Review collected by and hosted on G2.com.

What do you dislike about AppTweak?

It is a bit difficult to navigate - sometimes I struggle to find what I am looking for. There are a lot of different sections. Some things seem a bit hidden.

Sometimes support is a bit generic Review collected by and hosted on G2.com.

What problems is AppTweak solving and how is that benefiting you?

It helps us optimise our store listing so that we rank high on defined keywords. Sometimes we use it to analyse performance (CRs, Installs, Impressions etc).

We are able to understand what other apps in the industry are doing - what they are testing, what kind of assets work for them, if they use CPPs, etc. Review collected by and hosted on G2.com.

Response from Lea Marrazzo of AppTweak

Hi Anna,

Thank you for sharing your experience!

We’re happy to hear that AppTweak’s continuous improvements, keyword research features, and translation options have been helpful in your ASO work and in analyzing performance against competition. It’s fantastic to hear that the implementation process was smooth and that our team is quick to respond.

We appreciate your feedback on navigation and support. We’re actively working to make the platform more intuitive so that everything you need is easy to find. And we’re always striving to personalize our support to better address specific questions, so thank you for highlighting that.