AppsFlyer Pros and Cons

AppsFlyer’s dashboard is visually well-designed and provides a lot of detailed metrics, but the reliability of that data is severely lacking based on my experience. Review collected by and hosted on G2.com.

Our experience with AppsFlyer has been nothing short of disastrous. In a single month, they generated fake install data that not only inflated conversion events but also exceeded the total lifetime installs recorded in the App Store for our app. This glaring inaccuracy was alarming and made their platform completely unreliable for tracking actual performance.

Instead of addressing the issue, their team tried to gaslight us into believing the data was valid and then pivoted to aggressively upsell us on additional packages. They seemed more interested in squeezing more money out of us than resolving the obvious errors in their platform.

To add insult to injury, they are now trying to charge us $20,000 for that same month of fraudulent data. This is an outrageous practice that feels like a bait-and-switch—lure you in with promises of accurate analytics, then trap you with inflated bills and false data to justify them.

If you're looking for a trustworthy attribution partner, steer clear of AppsFlyer. There are better options out there that won't play fast and loose with your data—or your wallet. Review collected by and hosted on G2.com.

This is so convinient, easy of use and comprehensive tools at the same time. It helps to solve the main problem of business: to understand which type of media source attracted that client.

One more thing I like from Appsflyer is immediate support from manager and technical team.

In addition, it is important for our company everytime development of soft in accordance with bussines challenges. We always implement new features in our work and this help us to spread the share of market. Review collected by and hosted on G2.com.

I wish it would be more convinient to make API for aggregated data of Protect360 Review collected by and hosted on G2.com.

I like how robust attribution techstack is. I like how flexible the UI can be, letting you create custom dashboards in the Home section as well as saving dashboards in the My Dashboard sections. Support is amazing, the depth of knowledge of the account managers is high quality. Review collected by and hosted on G2.com.

Pricing is very high relative to all other MMPs. The OneLink product is a bit more complex than needed. You should be able to export directly from a table (i.e. SKAN Overview or Classic Overview) being able to group by date. Review collected by and hosted on G2.com.

As a FinTech, we value AppsFlyer’s robust attribution accuracy,ROI Measurement, Fraud Prevention and data security,

Integration with Ad Networks and retargeting

And of course the professional support team is highly responsive, knowledgeable, and consistently goes above and beyond to resolve issues quickly Review collected by and hosted on G2.com.

AppsFlyer offers exceptional value and powerful features, the high pricing can be a challenge, especially for smaller teams or companies with strict budgets Review collected by and hosted on G2.com.

Have been using Appsflyer from quite sometime now, and it has made by life easier by providing quick analysis and reporting. Another great part about it is it enables integrations with all the major platforms like Meta, Google, etc. Review collected by and hosted on G2.com.

Sometimes it becomes a little difficult to navigate through the platform. Another donwside of the platfrom is the pricing can improve. Review collected by and hosted on G2.com.

Appsflyer gives lot of data to analysis your campaigns. Data is easy to understand and availablpe in different formats for consumption.You can however download data frequently and under one login multiple person can use the same. Integration for vendors is easy. We can use appsflyer data on daily basis for analysis of our campaigns. Review collected by and hosted on G2.com.

Data Downloading is huge issue, you can only download data for 90 days at a go.Support team keeps on adding one other when we escalate issues to them.However brand integration takes a lot of time Review collected by and hosted on G2.com.

That it solves for nearly every use case that an app brand could have wrt app attribution. Some things that stand out are: Onelinks and the adaptive deferred deeplinking campabilities, the activity and overview dashboards, audience creation (default segments are very helpful), in-depth insights via raw reports. Review collected by and hosted on G2.com.

- That the unique user level data isn't readily available in any of the dashboards

- The whole CTV attribution piece seems faily complex, unlike that of Android apps Review collected by and hosted on G2.com.

AppsFlyer is the leader in the market and it is not without cause! The amount of features offered to businesses and the support is amazing. The SKAN model in particular is great for cost retention and calculation. Also the deep linking module is the best in the market Review collected by and hosted on G2.com.

Nothing so far. A suggestion for a new feature or an expansion is to include also interstitial ads and app cards. Review collected by and hosted on G2.com.

Advanced technology and data aggregation. You can use accurate and dependable insights. 6 of 10 apps using Appsflyer, so you should do it as well. Review collected by and hosted on G2.com.

The pricing can be high for smaller companies or startups. The second thing is a default dashboard. It lacks polish and functionality, and can't be customated in the way you like. You probably may expect something more than this one. Review collected by and hosted on G2.com.

Integration with various platforms, comfortable dashboards , customization. Ability to track various ad sources in one place is very time efficient and helps making business decisions easier. Also i would like to tell that custom dashboards are saving a lot of time when you need to create various reports monthly. Ability to be integrated with services like sendgrid and mailchimp and salesforce is bringing email marketing to a new level. One link configurations always help to track users outside of digital world. For example you can use qr codes which are being provided when you create a qr code to track app downloads outside of the digital world. And all of this mentioned above in one place makes appsflyer one of the best platforms in the market Review collected by and hosted on G2.com.

My main gripe has been the user interface. At times, it feels slightly less intuitive than I'd like, which means digging deep into metrics can take a tad longer than desired. However, I've heard they're actively refining this, so I'm hopeful for smoother navigation in the future. Review collected by and hosted on G2.com.