I really like using Amplitude because it’s powerful but still easy to work with. I don’t have to export data to Excel since I can do all my analysis in one place. The charts and visualizations make it simple to explore the data and dig deeper when needed. Features like Session Replay and Cohort Analysis are very helpful to understand user behavior. I also find the Event Segmentation, Funnel, and Retention charts especially useful for my day-to-day analysis. Getting started was pretty straightforward with the help of their documentation. Review collected by and hosted on G2.com.

It isn’t very intuitive or easy to use for a non-technical audience. Many non-technical users find it overwhelming and often need ongoing support from the data team to understand their reports and to create their own. Review collected by and hosted on G2.com.

The ability to rapidly answer questions that would be otherwise time-consuming and potentially require specialised knowledge of tools like SQL as well as being able to easily dig deeper, investigating related information in a way that can easily be visualised and shared with others. Review collected by and hosted on G2.com.

Much harder to find things I dislike about it than things I like. The only thing that really comes to mind is that the ease of use sometimes comes at the cost of being able to perform some complex analyses. Review collected by and hosted on G2.com.

I appreciate Amplitude Analytics' easy-to-use UI, which allows non-technical teams like design and product to access data without relying on us. The segment and funnel charts are a lifesaver for monitoring and analysis, and I find the ability to download data from a chart very helpful. I value the real-time connectivity and data flow because it's easy to integrate and ensures that events are tracked in real time, which helps reduce the turnaround time for anomaly detection. The initial setup was very easy, and we didn't face much trouble setting it up. Review collected by and hosted on G2.com.

In the free version, on a dashboard, we cannot change the time range for all visuals at once. We have to adjust each one manually inside each chart one by one. If we have many charts on a dashboard, it can take some time to load. Review collected by and hosted on G2.com.

I like the interface, how easy and intuitive it is to use, it's integration with Slack, and the monitoring features where I can get important alerts straight into my mailbox instantly. One thing I absolutely love though, is the Amplitude's AI - it is too good to be true especially when it comes to analyzing dashboards. Review collected by and hosted on G2.com.

Even though the performance on creating dashboards with AI is pretty strong, it can only manage some of the basic charts like segmentation, funnel and retention. Dashboards are really good overall, but the personalization could be better, in my opinion. Also, for some mostly used charts, there are information bubbles everywhere which I really like, but some of the others -in my opinion, the less intuitive ones- doesn't have that supporting bubbles, I'd really like to have them. Review collected by and hosted on G2.com.

Amplitude works well as a shared source of truth across marketing, data, and engineering. The same event taxonomy that drives Braze campaigns also powers the analytics dashboards the wider business looks at, so when a campaign isn't behaving as expected, everyone can investigate in the same tool. Review collected by and hosted on G2.com.

Amplitude has been shipping a lot of UI changes recently, which is generally good, but it means features sometimes move around or get reorganised between releases. New users in our team have to relearn navigation more than I'd expect, and some older documentation no longer matches what's on screen. Review collected by and hosted on G2.com.

I like Amplitude Analytics for its ability to provide clear and detailed insights into user behavior, which is crucial for tracking user interaction with different app features. The charts feature makes it pretty easy to derive insights, and the ability to track custom events simplifies analyzing feature usage across the app. The dashboards and visualizations save a lot of time and the real-time analytics through live events is very helpful in measuring success and failure metrics. Review collected by and hosted on G2.com.

Real-time data updates may sometimes have delays depending on the volume of events being processed. Better integration visibility and debugging support for developers would make implementation and maintenance easier. Could improve integration visibility by providing more detailed event delivery logs, including clearer information on whether events were successfully sent, delayed or failed and a more developer-friendly debugging console with real-time event inspection would make it easier to validate event payloads. Review collected by and hosted on G2.com.

I find that Amplitude can definitely be a bit of a challenge to pick up at first. The UI is powerful, but navigating through the advanced performance settings and cohort builders can be a steep learning curve for team members just starting out. I also find myself wishing for more intelligent automation around taxonomy management; keeping data clean as we scale requires a lot of manual lifting that I think could be better handled by AI suggestions. From a pricing standpoint, it can also get quite expensive as your data grows, which means we have to stay really hands-on with monitoring to make sure we're seeing the right ROI. A more guided onboarding or deeper native support for these specific scaling pain points would make a big difference in the daily experience. Review collected by and hosted on G2.com.

While the platform is undeniably powerful, it isn’t always the easiest to pick up. The interface can feel overwhelming for new team members, making the learning curve for advanced analysis quite steep. I also find that as our data needs grow, the costs climb fairly quickly, requiring us to be very diligent with monitoring to ensure we’re getting the right value. Additionally, while the integrations are extensive, managing data taxonomy at scale is still a manual effort, and sometimes the performance can feel a bit sluggish when running complex, high-volume queries. It would be a huge help to see more intuitive, AI-driven guidance built into the onboarding process to help new users get up to speed faster, streamline our taxonomy, and optimize overall query performance. Review collected by and hosted on G2.com.

I'm relatively new to Amplitude, but I've already found it to be a genuinely powerful tool for our team. We've been using it to build dashboards and reports to track user engagement across both our ecommerce platform and our CMS — and getting both set up was far more straightforward than I expected.

What stands out most is how comprehensively it tracks interactions. Every click, session, and funnel step surfaces cleanly, and I haven't hit a wall when trying to drill into something specific. The filtering capabilities have been a real highlight — being able to filter results using properties from our Salesforce integration (like Salesforce account names and instance data) means our engagement reporting is actually tied to our real customer context.

Also, I love the AI assistant. It is just so easy to share your thoughts of what we want to build, and it just does for us. A little tweak here and there but the groundwork is done by the AI, which is a time saver Review collected by and hosted on G2.com.

The breadth of features can feel overwhelming at first. As a new user, discovering where everything lives takes time, and a more guided onboarding or contextual tips within the dashboard builder would help speed up that initial ramp.

At our company, we had our own simple learning paths/materials that helped. The ones on Amplitude University felt a little overwhelming. Review collected by and hosted on G2.com.

I like that they allow me to deeply configure the data and metrics I want to observe; moreover, the artificial intelligence offers quite a precise guide to achieve what I'm looking for. The interface can be overwhelming at first, but with use and the support of AI, one gets oriented in no time. Review collected by and hosted on G2.com.

The interface is overwhelming, there are many options to choose from and finding something specific can be challenging, but the artificial intelligence was very efficient in helping me with this. Review collected by and hosted on G2.com.

I really appreciate the amazing support for TypeScript. Since our entire system is built in TypeScript, being able to download the description of every single event in TypeScript helps us ensure our code isn't drifting away. The branching and versioning features built into their library are great because they allow our team to use the platform in various ways without a single point of failure. Additionally, the Chrome extension makes it much easier for us to test and play around with the system without spending too much time, which is easier compared to alternative options. Review collected by and hosted on G2.com.

I feel like there could be a beginner friendly interface in our company. Our engineering and product team is very savvy in using Amplitude. But some of the other departments find it too intimidating to use Amplitude on a day-to-day basis. Also, giving the ability to build dashboards and then share with specific people would be useful. So essentially not public links, but controlled links where we can just share it with a couple of people via their email. It wasn't actually too easy to set up because we had a mono repo and we didn't have Amplitude from the get-go, so it meant that we had to experiment a lot with how we can make it work. Review collected by and hosted on G2.com.