---
title: Amplitude Analytics Reviews
meta_title: 'Amplitude Analytics Reviews 2026: Details, Pricing, & Features | G2'
meta_description: Filter 2947 reviews by the users' company size, role or industry
  to find out how Amplitude Analytics works for a business like yours.
aggregate_rating:
  rating_value: 4.5
  review_count: 2947
  scale: '5'
date_modified: '2026-07-10'
parent_category:
  name: Conversion Rate Optimization Tools
  url: https://www.g2.com/categories/conversion-rate-optimization-tools
---

# Amplitude Analytics Reviews
**Vendor:** Amplitude  
**Category:** [Product Analytics Software](https://www.g2.com/categories/product-analytics)  
**Average Rating:** 4.5/5.0  
**Total Reviews:** 2,947
## About Amplitude Analytics
The core of the Amplitude AI Analytics Platform, Amplitude Analytics lets you dig into the real-time data about what users are doing in your digital products and experiences. These quantitative insights help you quickly and deeply understand what’s working, what’s not, and what to do more of to drive growth. Amplitude Analytics makes it fast and easy for product teams, marketing teams, data teams, or anyone to get actionable insights: • Track every click and metric across the full customer journey to understand conversion, adoption, retention, and more in real time. • Self-serve access lets teams explore insights with simple AI prompts, break down information silos, and free up data teams for higher-impact analysis. • AI Agents automatically surface new trends, unexpected behaviors, and action plans for an unfair advantage. • Marketing analytics gives marketers purpose-built tools to see full-funnel customer behavior, improve ROI, and scale insights with other teams. • Trust your data with precision tracking schema design, AI-enhanced data governance controls, and enterprise-level security. And if you’re new to analytics, don’t worry: you can get started fast with Autocapture event tracking, chat-based interfaces, and expert-built dashboard templates. Coupled with the rest of the Amplitude platform, Analytics’s quantitative insights are just the beginning. Turn behavioral cohorts into A/B test segments, deliver smarter in-app engagement, and activate your data for precise personalization throughout your tech stack. Which you’ll also be able to shrink, thanks to our consolidated platform. Amplitude Analytics lets you understand what your users want so you can give it to them. Use it to get the answers you need to grow relentlessly.



## Amplitude Analytics Pros & Cons
**What users like:**

- Users highlight the **intuitive interface** of Amplitude Analytics, enhancing data tracking and user behavior analysis effortlessly. (320 reviews)
- Users find Amplitude Analytics remarkably **easy to use** , appreciating its powerful insights and intuitive interface for tracking behavior. (295 reviews)
- Users value the **intuitive interface** of Amplitude Analytics, enabling fast, self-service insights without technical barriers. (240 reviews)
- Users value the **intuitive interface** of Amplitude Analytics, making data tracking and analysis easy for everyone. (147 reviews)
- Users enjoy the **intuitive user interface** of Amplitude Analytics, appreciating its seamless integration and comprehensive features. (120 reviews)
- Charts (111 reviews)
- Users value the **powerful reporting features** of Amplitude Analytics, enhancing data-driven decision-making and insights. (111 reviews)
- Capabilities (107 reviews)
- Dashboard Usability (94 reviews)
- Simple (93 reviews)

**What users dislike:**

- Users find the **learning curve challenging** , especially for newcomers to analytics, requiring time to understand the platform. (136 reviews)
- Users find a **steep learning curve** initially with Amplitude Analytics, requiring time to effectively utilize its features. (132 reviews)
- Users are frustrated by the **missing features** in Amplitude Analytics, limiting functionality and customization options. (72 reviews)
- Users face **high costs and complicated dashboard creation** issues, impacting their event management and overall experience. (69 reviews)
- Users find the **expensive pricing** of Amplitude Analytics limits their ability to analyze data fully. (57 reviews)
- Users find Amplitude Analytics' **complex features** challenging to interpret, making data analysis difficult and time-consuming. (54 reviews)
- Complexity (54 reviews)
- Users find Amplitude Analytics **not intuitive** , struggling with its various charts and steep learning curve for non-technical users. (54 reviews)
- Difficult Learning (52 reviews)
- Lack of Guidance (49 reviews)

## Amplitude Analytics Reviews
  ### 1. Powerful Dashboards, Needs More Proactive Insights

**Rating:** 4.0/5.0 stars

**Reviewed by:** Narendra Nath J.

**Reviewed Date:** January 06, 2026

**What do you like best about Amplitude Analytics?**

I like Amplitude Analytics for its ability to build various types of dashboards, such as funnel and conversion dashboards. It allows tracking user behavior in real time, offering features like viewing user sessions and heat maps. I appreciate being able to manage and analyze data over different time frames, like weekly, monthly, or daily data.

**What do you dislike about Amplitude Analytics?**

I think there could be a better show of support on Amplitude Analytics, proactively giving us more data insights and helping us understand more about what users are doing. Also, if we have built some dashboards, adding some kind of triggers based on certain user activities would be really helpful. Additionally, there needs to be improvement on tracking the user sessions and replaying those sessions, as I think the replay session features hit and miss sometimes. It's also very difficult to get Amplitude Analytics data elsewhere; it would be great if we could export some of that data directly into some other platforms. Sometimes dashboards or feature names could be a bit tricky to understand because there are a lot of features.

**What problems is Amplitude Analytics solving and how is that benefiting you?**

Amplitude Analytics helps me track user behavior, check heat maps, and build funnel graphs. It lets me see conversion rates and actions performed daily, while allowing dashboard creation for real-time user tracking.

  ### 2. Exceptional Granular Analytics That Elevate B2B Marketing

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Food & Beverages | Small-Business (50 or fewer emp.)

**Reviewed Date:** January 06, 2026

**What do you like best about Amplitude Analytics?**

The granularity of the funnel and cohort analysis is exceptional. In the B2B industry, the user journey from viewing market data to making a transaction is complex and long. Amplitude helps us pinpoint exactly where users drop off and understand why. The ability to drill down into specific user behaviors and create dynamic cohorts based on those actions helps us tailor our marketing campaigns more effectively than simple page-view based analytics tools.

**What do you dislike about Amplitude Analytics?**

While the tool is powerful, the initial onboarding can be challenging for marketers accustomed to session-based tools like Google Analytics. Understanding the event-based model and property grouping requires a mindset shift. It takes time to train new team members to fully utilize advanced features like complex behavioral cohorts or predictive analysis without getting overwhelmed by the interface.

**What problems is Amplitude Analytics solving and how is that benefiting you?**

Amplitude helped us visualize the entire user path. We identified specific friction points in our sign-up and inquiry forms. By optimizing these steps based on data, we significantly increased our conversion rate for high-quality leads. It allows us to distinguish between casual browsers and serious procurement managers, enabling our sales team to focus on the right prospects.

  ### 3. Essential Tool with Steep Initial Learning Curve

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Computer Software | Enterprise (> 1000 emp.)

**Reviewed Date:** May 17, 2025

**What do you like best about Amplitude Analytics?**

I like that Amplitude Analytics is very easy to use once you get past the initial setup. After understanding how it works, it becomes a tool that can be shared with anyone in the company. I really enjoy how it provides real insights about funnel drop-offs and what's working, what's not working. The ability to run A/B tests and easily visualize the results on the tool is a big plus. So, yeah, I really enjoy using the tool.

**What do you dislike about Amplitude Analytics?**

When you're setting up Amplitude Analytics, especially the dashboard and analytics, it takes a fair bit of time and understanding. It's not a tool that can be picked up and used by anyone in just one go. You need to spend time with it to understand what's being tracked and what's possible. The initial setup is slightly more complicated and detailed.

**What problems is Amplitude Analytics solving and how is that benefiting you?**

I use Amplitude Analytics to track customer behavior and flows, setting up dashboards to compare funnel performance over time. It provides real insights on funnel drop-offs, helps visualize A/B tests easily, and once set up, it's simple to use and share across the company.

  ### 4. AI-Powered Insights, Quick and Effective

**Rating:** 4.5/5.0 stars

**Reviewed by:** Sahor D.

**Reviewed Date:** January 06, 2026

**What do you like best about Amplitude Analytics?**

I like how Amplitude Analytics helps me get to the data quickly using the AI search feature. Most of the time, the AI search is accurate, and even though I sometimes have to make quick changes, that's not an issue for me. The AI search feature is the most used feature on my end, and it not only helps me get data quickly but also allows me to create charts easily. This capability to create charts by just a single prompt makes it very quick and easy to get data from my customers, which has been very helpful for me. I can further create more charts and tweak them according to the audiences or workspaces, which has saved me a lot of time.

**What do you dislike about Amplitude Analytics?**

I tried to explore Amplitude Analytics on my own, and it was quite overwhelming because there are so many things you can do. As a first-time user, I felt overwhelmed with the number of things I could do, making it difficult to get the results I wanted.

**What problems is Amplitude Analytics solving and how is that benefiting you?**

I use Amplitude Analytics to quickly access data using the AI search feature, which is mostly accurate. It also simplifies creating charts, saving time. Initially, exploring Amplitude was overwhelming, but the AI search resolved that.

  ### 5. Comprehensive Analytics with Room for Customization

**Rating:** 4.0/5.0 stars

**Reviewed by:** Maryam B.

**Reviewed Date:** January 05, 2026

**What do you like best about Amplitude Analytics?**

What I like the most about Amplitude Analytics is that it's everything in one platform. You can use it for data analysis and also to run A/B tests for both product and web. There's a wealth of data stored, and the integrations with tools like tag manager allow for a lot of flexibility with event implementation. I love that you can rename events, categorize them, and add descriptions, which makes it easier for the user to use. The tagging and implementation aspects are particularly beneficial. Additionally, the setup was easy and smooth, which I appreciated.

**What do you dislike about Amplitude Analytics?**

Some of the usability aspects can be improved, like having the option to increase the size of the legends on the charts for better readability. Also, more customization options for charts, dashboards, and other elements would be appreciated.

**What problems is Amplitude Analytics solving and how is that benefiting you?**

Amplitude Analytics is a great tool for data analytics, especially for looking at user journeys, analyzing website funnels, and running A/B experiments.

  ### 6. Easier Feature Change Evaluation, Still Early Days

**Rating:** 3.5/5.0 stars

**Reviewed by:** Caleb Christopher Y. | Agile Coach, Mid-Market (51-1000 emp.)

**Reviewed Date:** April 28, 2026

**What do you like best about Amplitude Analytics?**

It has made it much easier for our team to evaluate the effectiveness of the feature changes we’re putting into our product.

**What do you dislike about Amplitude Analytics?**

So far, it has met our expectations; however, we’re still very early in our use of it.

**What problems is Amplitude Analytics solving and how is that benefiting you?**

It helps us evaluate how the given features are being used as we ship them with our products.

**Official Response from Amanda Brush:**

> Hi Caleb, 
Thanks for your review.  Love hearing that Amplitude is helping your team quickly gauge the impact and adoption of new feature releases. Since you’re still early in your journey, totally understand reserving judgment. If you’re looking to accelerate your onboarding, Amplitude Academy has great bite‑size lessons to get more value fast; and once you’ve had more time with the product, we’d love it if you’d update your review with what’s working (and what isn’t).


  ### 7. Loving the flexibility of finding customer behaviour data patterns via Amplitude.

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Computer Games | Mid-Market (51-1000 emp.)

**Reviewed Date:** September 24, 2025

**What do you like best about Amplitude Analytics?**

I love the ability to be able to dive into extremely detailed information about our customers behaviour without needing to worry about how to create information out of it, like I used to when I only had access to BigQuery and needed to figure out how to connect it to other BI tools. The all in one package, with the ability to have control over renaming, organizing, and defining key information allows us to really cleanly work with our event data.

I also love the number of chart options available that come together in a few clicks. It's been amazing to see the interest we have had from team members when they see funnel and retention charts, and they continue to ask questions that help drive our product into new areas that allow us to answer with concrete information.

**What do you dislike about Amplitude Analytics?**

I still find organizing files in folders to be tedious, as well as duplicating information. I also don't love that so much information that I've marked as hidden is still visible in the Event Data section; it confuses others when they want to find out more about each individual event.

**What problems is Amplitude Analytics solving and how is that benefiting you?**

How do customers enter our product? When do they leave? How long are they in a session for? Where did they originate from? How long does it take a customer to perform a particular action? What is the conversion rate of a new user to a paying customer?

  ### 8. Pleasant and Insightful Analytics!

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Financial Services | Mid-Market (51-1000 emp.)

**Reviewed Date:** September 23, 2025

**What do you like best about Amplitude Analytics?**

The most helpful things about Amplitude are honestly the simplicity and intuitive of the platform. I tend to use it everyday in my work as a Product Manager and found that its both great for getting quick insights/high level understandings of my features, but also allows me to very easily deep dive into any specific metric and look further into it. The way the dashboards change live in response to your edits and nothing feels clunky or awkward to use make it a breeze to go in and just try and figure things out, even if the dashboards dont work at first. I truly enjoy the tinkerability the platform shows and how much you can learn from just one session of creating dashboards and messing around!

**What do you dislike about Amplitude Analytics?**

The only downside I have to using Amplitude right now is that at times it can be difficult to figure why some charts may not be working or to understand what type of chart would be best for the visualization I am trying to build. This is also due to my limited statistics knowledge, but it would be very cool to see Amplitude build out some education features in their product to help educate users as they use the product, building their statistics knowledge alongside working with actual data.

**What problems is Amplitude Analytics solving and how is that benefiting you?**

Amplitude is the engine that powers our customer analytics in any experience we provide them. With the app, we are able to solve the problem of understanding our customer behavior at a deeper level and tracking across a customer experience what they are seeing, where they are going, and what in their experience might not be matching up to their (or our) expectations. 

The benefit from Amplitude is massive! Being able to understand a whole customer journey in a non-bias way is massive for my product analytics, and it helps us with decision making on how we build our experiences.

  ### 9. User-Friendly UI but Steep Learning Curve

**Rating:** 3.5/5.0 stars

**Reviewed by:** Sam W.

**Reviewed Date:** January 13, 2026

**What do you like best about Amplitude Analytics?**

I really value the self-serve analytics capability in Amplitude Analytics, which makes it accessible for product stakeholders who aren't deeply technical. I like that the platform is easy to use, and I'm particularly fond of the user interface, which enhances usability. The curated functionality for creating charts and reports is another highlight for me. There are several types of charts available, and the platform organizes chart manipulation in a way that's both well-organized and accessible to non-technical stakeholders.

**What do you dislike about Amplitude Analytics?**

Some product managers find Amplitude Analytics not as intuitive, especially for those who are less data savvy. I haven't found any good training material on how to best use Amplitude, so there is a bit of a learning curve for some people.

**What problems is Amplitude Analytics solving and how is that benefiting you?**

Amplitude Analytics offers a self-serve platform that's easy for product stakeholders, with a well-organized interface for creating charts and reports, making data accessible to non-technical stakeholders.

**Official Response from Amanda Brush:**

> Hi Sam, We love to hear that Amplitude Analytics helps your team access and explore data through self-serve charts and reports. We hear you on the learning curve for some product managers – we’re investing in clearer training paths and in-product guidance to make the experience more intuitive for a range of data comfort levels. If you haven’t already, check out the educational resources at Amplitude Academy at https://academy.amplitude.com/. 

  ### 10. Effortless Insights with Amplitude Analytics

**Rating:** 5.0/5.0 stars

**Reviewed by:** Marcos L. | Martech Owner

**Reviewed Date:** February 02, 2026

**What do you like best about Amplitude Analytics?**

I like how easy it is to fetch insightful information with Amplitude Analytics. I appreciate being able to create charts to analyze data in real-time, segmented by event or user property in seconds. Setting up Amplitude Analytics was very easy, like 10 out of 10, which is great since it lets you hit the ground running.

**What do you dislike about Amplitude Analytics?**

I think a better and more native way to see multi-touch attribution for user acquisition and more tools to customize dashboards, like deciding what data to highlight in a chart and how to display it, would be improvements.

**What problems is Amplitude Analytics solving and how is that benefiting you?**

I use Amplitude Analytics to understand user acquisition, engagement, churn, and retention. It helps build funnels to see where users drop off and analyze first-click and last-click attribution. I can create real-time data charts segmented by events or user properties in seconds.

  ### 11. There is a lot to take advantage of with Amplitude

**Rating:** 3.5/5.0 stars

**Reviewed by:** Jon G. | Software Engineer, Small-Business (50 or fewer emp.)

**Reviewed Date:** April 02, 2026

**What do you like best about Amplitude Analytics?**

I think it’s pretty useful. We also use Mixpanel for event tracking because we were using it before Amplitude, but I find Amplitude easier to use and it has a lot more useful feature. The website is fast and pretty straightforward.

**What do you dislike about Amplitude Analytics?**

Maybe it is a new feature, but the global Agent keeps freezing my browser tab. I think creating surveys and some of the UI in the build section is a bit difficult to use without some practice.

**What problems is Amplitude Analytics solving and how is that benefiting you?**

We mostly use it for the onboarding, some surveys, and tracking user retention. It's nice to have this all-in-one place and we need to take advantage of it more.

**Official Response from Amanda Brush:**

> Hi Jon, 
Thanks so much for taking the time to leave this review. It’s great to hear Amplitude has been useful for understanding retention, supporting onboarding, and bringing key workflows into one place. Thanks too for calling out the issues you experienced with the global Agent and the UI in the Build section. Feedback like that helps us improve!


  ### 12. Intuitive Dashboarding and Cohort Analysis Powerhouse

**Rating:** 4.5/5.0 stars

**Reviewed by:** Manas S. | Product Manager

**Reviewed Date:** January 05, 2026

**What do you like best about Amplitude Analytics?**

I use Amplitude Analytics for product analytics and monitoring user cohorts. I like the dashboarding capabilities because they allow me to monitor my features and apps effectively. The A/B feature is another aspect I find easy to use and enjoyable. Moreover, I appreciate the ability to create user cohorts based on usage patterns, which helps in better understanding and analyzing user behavior.

**What do you dislike about Amplitude Analytics?**

I have to save a dashboard before adding it to a space - perhaps there could be a recently viewed dashboard space because I have to rely heavily on search and remembering the correct name of the chart someone else created to find it again.

**What problems is Amplitude Analytics solving and how is that benefiting you?**

Amplitude Analytics gives me dashboarding capabilities and easy A/B testing. It helps create user cohorts based on usage patterns. However, I need to save dashboards before adding to a space, which is tedious as I rely on search to find them again.

  ### 13. Easy, Non-Technical UI with Powerful Cross-Platform Analytics and AI Assistant

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Entertainment | Mid-Market (51-1000 emp.)

**Reviewed Date:** May 28, 2026

**What do you like best about Amplitude Analytics?**

Easy UI and interface for non-data people to navigate, possibility to analyze across platforms (iOS, Android, Web), AI assistant

**What do you dislike about Amplitude Analytics?**

Currently still lacking full integrations with Braze, overview of available custom attributes, events or nested attributes with clear definitions would be helpful, more onboarding on AI agent

**What problems is Amplitude Analytics solving and how is that benefiting you?**

Amplitudes helps me to understand the purchase behavior and analyse conversion rates of our products, the different acquisition / origin channels to maximize efficiency and effectiveness for our Digital Library at tonies

  ### 14. Transforms User Behavior Analysis with Ease

**Rating:** 5.0/5.0 stars

**Reviewed by:** Elisa E.

**Reviewed Date:** February 02, 2026

**What do you like best about Amplitude Analytics?**

I really appreciate Amplitude Analytics' extremely low no-code threshold for non-technical teams. Unlike other tools that require manual event name input or basic coding knowledge, Amplitude's visual, drag-and-drop interface makes complex analyses intuitive. The real-time data access is great, as it eliminates delays in making adjustments to marketing campaigns. I also like that non-technical users can handle the basic working setup independently, and there's faster real-time data sync with more flexible user segmentation.

**What do you dislike about Amplitude Analytics?**

I don't like the inflexible data export and integration. Exported data only supports CSV, and we have to manually adjust formats to sync with Tableau tool.

**What problems is Amplitude Analytics solving and how is that benefiting you?**

I use Amplitude Analytics for non-technical teams to analyze user behavior without code and get real-time data to adjust marketing campaigns. Its visual interface makes complex analysis intuitive with drag-and-drop ease, especially for building funnels.

  ### 15. Easy-to-Understand Interface with Intuitive Analysis

**Rating:** 3.5/5.0 stars

**Reviewed by:** Aisha D. | Engagement Producer, Enterprise (> 1000 emp.)

**Reviewed Date:** May 07, 2026

**What do you like best about Amplitude Analytics?**

I like the interface of Amplitude Analytics. I like how simple it is to understand. I like how you can delve into different aspects of the statistics easily and share the graphs and tables with other members of the team easily as well. Having an easy interface saves me time and makes it easier to understand.

**What do you dislike about Amplitude Analytics?**

N/A

**What problems is Amplitude Analytics solving and how is that benefiting you?**

I use Amplitude Analytics to see what's performing well or not and to plan the day ahead. The easy interface saves me time assessing statistics and helps me understand them better.

**Official Response from Amanda Brush:**

> Hi Aisha, 
Really glad the interface is saving you time and making it easy to share context with your team. That's exactly what it should do. 

  ### 16. Excellent Tool for Behavioral Analytics and Backend Integration

**Rating:** 5.0/5.0 stars

**Reviewed by:** DIMANSON P. | Backend Developer / Automation Engineer, Mid-Market (51-1000 emp.)

**Reviewed Date:** February 19, 2026

**What do you like best about Amplitude Analytics?**

The behavioral analysis is powerful, and the granularity of event tracking is exceptional. It is very easy to integrate via REST APIs and SDKs, which is a huge plus for automation and backend workflows.

**What do you dislike about Amplitude Analytics?**

The learning curve can be quite steep for non-technical team members. Additionally, the pricing model can scale very quickly as event volume increases.

**What problems is Amplitude Analytics solving and how is that benefiting you?**

We use Amplitude to identify user drop-off points in our conversion funnels. This allows us to make data-driven decisions to optimize the user journey and significantly improve our conversion rates.

  ### 17. Seamless Data Integration, Intuitive Dashboarding

**Rating:** 4.0/5.0 stars

**Reviewed by:** Isaac L. | Product Lead

**Reviewed Date:** February 11, 2026

**What do you like best about Amplitude Analytics?**

I use Amplitude Analytics for product, cohort, and UX analysis. I like that it allows building intuitive dashboards without needing to know SQL. I appreciate the many native integrations, which enable collating data from multiple platforms. We can easily manage front-end tracking needs, conversion touchpoints on email and other channels, and backend data of clients. This helps us do attribution much better on what channels are working. I also like the drag-and-drop features and found the initial setup pretty easy.

**What do you dislike about Amplitude Analytics?**

I don't like the filtering out of PII for some connectors. It would be great if there was more configurability on the integration channels.

**What problems is Amplitude Analytics solving and how is that benefiting you?**

I use Amplitude Analytics to build intuitive dashboards without needing SQL. It collates data from multiple platforms for cohesive analysis, improving attribution on working channels.

  ### 18. Positive & Insightful: Excellent Tool for Deep User Insights and Growth Analysis

**Rating:** 4.5/5.0 stars

**Reviewed by:** satish n. | Crew Member, Enterprise (> 1000 emp.)

**Reviewed Date:** October 16, 2025

**What do you like best about Amplitude Analytics?**

Amplitude provides a very intuitive interface and powerful behavioral analytics capabilities. It makes it easy to track user journeys, segment audiences, and uncover actionable insights without relying too heavily on engineering support. The visualizations, funnels, and retention charts are interactive and help quickly identify drop-offs or growth opportunities. I especially like how easily it integrates with other marketing and product tools, making performance tracking and cohort analysis much more seamless.

**What do you dislike about Amplitude Analytics?**

While Amplitude is powerful, it can sometimes feel complex for new users — especially when setting up events, properties, or custom dashboards without prior technical knowledge. The data syncing with other platforms can also take time, and large projects may experience slower loading speeds. Additionally, advanced analyses often require precise event taxonomy, which means even small tracking errors can affect results.

**What problems is Amplitude Analytics solving and how is that benefiting you?**

Amplitude helps us understand user behavior across campaigns and platforms, allowing us to track how audiences interact after engaging with ads. It solves the challenge of fragmented data by giving a single view of user journeys, retention, and conversion paths. This helps us identify which channels or creatives drive real engagement, optimize media spends, and make more data-driven marketing decisions. The ability to create cohorts and analyze performance over time has also improved campaign planning and audience targeting.

  ### 19. Intuitive Interface, Needs Better Feature Guidance

**Rating:** 5.0/5.0 stars

**Reviewed by:** Naman G. | Data Analyst, Mid-Market (51-1000 emp.)

**Reviewed Date:** December 31, 2025

**What do you like best about Amplitude Analytics?**

I like the intuitive drag and drop interface of Amplitude Analytics, which makes it easier to create a plethora of charts and conduct extensive analysis. The user interface is very intuitive and simplifies the process of creating charts and drawing insights, unlike other tools where you often have to write queries from scratch. I also appreciate the out-of-the-box analytics it provides, allowing me to create various types of charts, like user engagement, user activation, and user retention charts, without needing to know the backend workings. This helps me make business decisions effectively.

**What do you dislike about Amplitude Analytics?**

There's no guidance on several complicated features. For example, sessions analysis becomes difficult to understand with the various filters and properties. It would help to have better documentation or a tooltip or guide for using these features.

**What problems is Amplitude Analytics solving and how is that benefiting you?**

Amplitude Analytics has an intuitive interface, simplifies chart creation, and provides ready-to-use analytics without needing to write queries. It helps me draw insights and make data-driven business decisions easily.

  ### 20. Funnel progression in best way

**Rating:** 5.0/5.0 stars

**Reviewed by:** Pranay G. | Manager, Small-Business (50 or fewer emp.)

**Reviewed Date:** August 24, 2025

**What do you like best about Amplitude Analytics?**

The funnel progression view in Amplitude provides a clear, step-by-step understanding of how users move across each stage, offering deep visibility into performance metrics. With such detailed analysis, marketers can easily identify what’s working and what needs improvement. Additionally, the segmentation chart highlights gaps and weak areas, empowering marketers to refine their strategies and focus efforts where they can drive stronger, more profitable outcomes.

**What do you dislike about Amplitude Analytics?**

Amplitude is a very powerful analytics tool, but at times it can feel a bit complex for new users and requires technical setup to unlock its full potential. Some advanced features and integrations also take extra effort to configure, and costs can scale quickly with high data volumes. That said, once set up properly, the insights are extremely valuable.

**What problems is Amplitude Analytics solving and how is that benefiting you?**

Amplitude Analytics helps us solve critical visibility gaps across the user journey. By leveraging funnel analysis, we can clearly identify where drop-offs occur and prioritize fixes that directly improve conversion. The platform’s ability to bifurcate campaigns at a product level allows us to measure performance more granularly, ensuring that each campaign is tied to tangible outcomes. Additionally, with integrations through our MMP, we can analyze app user behavior alongside marketing data, which helps us take more informed actions, refine targeting, and ultimately drive stronger engagement and profitability.

**Official Response from Amanda Brush:**

> Thank you for the wonderful feedback! We’re so glad to hear how funnel progression in Amplitude is giving your team the clarity to pinpoint drop-offs, refine campaigns, and drive stronger outcomes. It’s great to know the combination of analytics and segmentation is helping you connect marketing efforts to real impact. We appreciate your note on setup and complexity — we’re always working to make the learning curve smoother and the experience even more accessible.

  ### 21. Flexible, Data-Driven Analytics with Room for UI Improvement

**Rating:** 4.0/5.0 stars

**Reviewed by:** Peter M.

**Reviewed Date:** February 03, 2026

**What do you like best about Amplitude Analytics?**

I like the flexible experimentation and feature flag capabilities, which are basically the same thing and work really well for us, to the point that it's embedded quite deeply into our product. I'm also increasingly a fan of the API and MCP server as we can leverage Amplitude Analytics data through AI and have AI build dashboards. The dashboards themselves are another great feature we use for disseminating results and justifying decisions.

**What do you dislike about Amplitude Analytics?**

The UI is often laggy and I find it quite challenging to find an example of a specific event type. So overall, I'd say the UI could use some performance, navigation, and search improvements.

**What problems is Amplitude Analytics solving and how is that benefiting you?**

Amplitude Analytics assists in making informed feature decisions, optimizing onboarding workflows, enabling data-driven development, and supporting deep data analytics with its flexible experimentation and feature flag capabilities.

  ### 22. Powerful Analytics, Could Use Better Comparison Tools

**Rating:** 4.0/5.0 stars

**Reviewed by:** Waleed S. | Product Analyst, Mid-Market (51-1000 emp.)

**Reviewed Date:** July 02, 2025

**What do you like best about Amplitude Analytics?**

I find the segmentation funnel charts incredibly useful, as they resolve many of my analysis questions. The event streaming feature offers real-time insights into user actions. I also appreciate the integration capabilities, especially the syncing with Snowflake, which serves both as a source and destination.

**What do you dislike about Amplitude Analytics?**

I find it challenging that Amplitude does not provide much help in comparing data across different time periods. When analyzing the same funnel over two different periods, it can be difficult to understand why conversion rates might be high on one day and low on another. Amplitude doesn’t effectively clarify the distinctions in user behavior between these periods, which requires me to delve deeply into the data myself. This lack of guidance in solving the 'whys' behind different user patterns and behaviors is somewhat frustrating.

**What problems is Amplitude Analytics solving and how is that benefiting you?**

Amplitude solves the dilemma of tracking user interactions not captured by BI tools, enhancing understanding with real-time event visibility and segmenting funnel charts. It streamlines onboarding by showcasing events and properties, syncing data for deeper insights and improved conversion strategies.

  ### 23. Insightful Analytics, Occasionally Jumbled Events

**Rating:** 4.5/5.0 stars

**Reviewed by:** Samra K. | Quality Assurance Engineer, Small-Business (50 or fewer emp.)

**Reviewed Date:** March 30, 2026

**What do you like best about Amplitude Analytics?**

I like that we can create a dashboard from Amplitude Analytics to see what's working and what's not, and we can use various filters. It's helpful for showing the real-time use of features. I appreciate how the dashboard can show how many users are eligible for a new feature and how they are using it.

**What do you dislike about Amplitude Analytics?**

Sometimes the events will be jumbled, and the sequence of user actions doesn't always align correctly. Additionally, the Amplitude Analytics server occasionally will be down.

**What problems is Amplitude Analytics solving and how is that benefiting you?**

I use Amplitude Analytics to track user events and resolve issues, monitor new feature usage, and create dashboards to show real-time user activity with filters.

  ### 24. Excellent Graphics, Immediate Results

**Rating:** 5.0/5.0 stars

**Reviewed by:** Jeronimo R.

**Reviewed Date:** December 29, 2025

**What do you like best about Amplitude Analytics?**

I love the number of charts that Amplitude Analytics offers to use. Being able to see conversion and segmentation charts by unique events allows me to quickly reach a conclusion. With the charts, I can understand if my paid media actions are yielding results in terms of visits and also if my SEO strategies make sense. I also appreciate being able to see the performance of my conversion funnels and detect at what point users get stuck and drop off.

**What do you dislike about Amplitude Analytics?**

I think they should encourage you to use the other types of charts by providing real use cases! For example, the Retention chart, or the engagement matrix, user sessions, etc. Perhaps with quick guides to explain how each type of chart works.

**What problems is Amplitude Analytics solving and how is that benefiting you?**

I use Amplitude Analytics to understand the site's performance, improve conversions, capture attributions, and optimize usage funnels. The charts allow me to analyze the results of paid media and SEO strategies, and detect points where users abandon the funnels.

  ### 25. Easy Setup, User-Friendly Onboarding, and Actionable Insights

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Consumer Goods | Mid-Market (51-1000 emp.)

**Reviewed Date:** July 06, 2026

**What do you like best about Amplitude Analytics?**

Easy to set up, with a user-friendly UX and onboarding. It also provides insights—not just raw data.

**What do you dislike about Amplitude Analytics?**

MCP produces inaccurate responses.
Event setup with services like Sengrid is quite confusing

**What problems is Amplitude Analytics solving and how is that benefiting you?**

Cost-effective and quick way to set up tracking for a new product
Track users and product performance and usage across different geographies
Getting quick answers with AI

  ### 26. Powerful Insights with a Learning Curve: My Experience with Amplitude Analytics

**Rating:** 3.5/5.0 stars

**Reviewed by:** Akash S. | Senior Manager - Growth marketing, Mid-Market (51-1000 emp.)

**Reviewed Date:** October 14, 2025

**What do you like best about Amplitude Analytics?**

What I like best about Amplitude Analytics is how easy it makes it to understand user behavior and product performance. The platform provides clear, visual insights through features like funnels, cohorts, and retention analysis, which help teams make smarter, data-driven decisions. It’s intuitive, powerful, and great for turning analytics into actionable insights.

**What do you dislike about Amplitude Analytics?**

While Amplitude Analytics is a powerful tool, it can feel a bit overwhelming at first due to the number of features and depth of options available. Some advanced analyses also require a learning curve to fully understand. Additionally, setting up event tracking and ensuring consistent data quality can take some time and coordination with technical teams.

**What problems is Amplitude Analytics solving and how is that benefiting you?**

Amplitude Analytics helps solve the problem of understanding how users interact with our product. It provides deep insights into user behavior, feature adoption, and retention, allowing us to identify what’s working and what needs improvement. By turning raw event data into actionable insights, it helps our team make data-driven decisions, improve the user experience, and ultimately drive growth

**Official Response from Amanda Brush:**

> Hi Akash, 
Thank you for the thoughtful review. We’re glad Amplitude Analytics makes it easy to understand user behavior with clear insights from funnels, cohorts, and retention, and it helps turn analysis into action. We hear you on the learning curve and the upfront work to get tracking consistent—there’s a lot of power under the hood. We’re continually investing in in‑product guidance and best‑practice templates, and we’re happy to help you streamline event setup and data quality so teams ramp faster.  Thanks again for your feedback!


  ### 27. Amplitude review

**Rating:** 5.0/5.0 stars

**Reviewed by:** Rahul G. | Manager: Growth Marketing, Mid-Market (51-1000 emp.)

**Reviewed Date:** October 14, 2025

**What do you like best about Amplitude Analytics?**

Event-based tracking clarity: It makes it incredibly easy to understand how users move through funnels, identify drop-offs, and see which actions drive retention.

Intuitive visualization: The interface is clean and interactive — you can slice, filter, and pivot data without needing to rely on SQL or analysts for every question.

**What do you dislike about Amplitude Analytics?**

Steep learning curve for setup: While dashboards are intuitive once events are flowing, the initial implementation and event taxonomy design can be quite complex. You need a clear data strategy upfront — otherwise, analyses quickly get messy.

Limited data governance tools: As projects grow, maintaining clean, consistent event naming and properties becomes difficult. There’s no strong in-platform system for flagging duplicates or enforcing schema standards.

Sampling and data limits in lower tiers: Some advanced analyses (like long lookback windows or custom formulas) require enterprise-level access, which can be restrictive for smaller teams.

**What problems is Amplitude Analytics solving and how is that benefiting you?**

Amplitude is helping in proper visualisation of data along with Real time data

  ### 28. Live Events & Session Tracking Make User Journeys Crystal Clear

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.)

**Reviewed Date:** February 03, 2026

**What do you like best about Amplitude Analytics?**

I have only been using Amplitude for a few weeks now, but my two favorite features are the live events and the session tracking. It has been a massive help to understand the user journey on our website.

**What do you dislike about Amplitude Analytics?**

The biggest downside of Amplitude so far has been having to track KPIs by unique user counts instead of session counts. This makes it difficult to sum up our metrics at different time grains and will give different answers based on different grains (i.e. a 7 day period vs. a weekly period)

**What problems is Amplitude Analytics solving and how is that benefiting you?**

Amplitude is helping us test new features and implement product changes that have the biggest impact. Rather than having multiple tools (i.e. one for A/B testing, one for event tracking, etc...) we have it all in one and that is extremely beneficial.

  ### 29. Straightforward Analytics with Room for Improvement

**Rating:** 3.5/5.0 stars

**Reviewed by:** Raffaele N.

**Reviewed Date:** January 30, 2026

**What do you like best about Amplitude Analytics?**

I use Amplitude Analytics to build dashboards for my team and to check on revenues, conversion rates, and other important metrics for my job. It fills a data gap we have, as there are no other tools to look at the aggregate results of the multiple data sources. I find it straightforward to use and really value the segmentation and personas features.

**What do you dislike about Amplitude Analytics?**

Sometimes the UI is a bit misleading, which could be improved by using different shades of colors for the different sections. Also, the initial setup was a bit hard, mostly because we wanted to make sure the historical data were retained.

**What problems is Amplitude Analytics solving and how is that benefiting you?**

I use Amplitude Analytics to build dashboards for my team and check revenues, conversion rates, and other metrics. It fills a data gap by integrating multiple data sources for aggregate results.

**Official Response from Amanda Brush:**

> Hi Raffaele, 
Thank you for the thoughtful review and your feedback about improving the UI. It’s great to hear the tool solves your challenges with aggregating data from multiple sources, and you’re getting value from the segmentation and persona features.

  ### 30. Reliable Real-Time Analytics, Needs Better System Stability

**Rating:** 4.0/5.0 stars

**Reviewed by:** Junaid Z. | Mid-Market (51-1000 emp.)

**Reviewed Date:** April 08, 2026

**What do you like best about Amplitude Analytics?**

I like the ease of use of Amplitude Analytics. I also appreciate its accurate and near real-time analytics, which make things easier to track.

**What do you dislike about Amplitude Analytics?**

I don't like the outages on the Amplitude Analytics side as they occasionally impact our business, which could hinder our progress. It would be better if there were proactive notifications on planned work and improved stability to ensure the systems are resilient.

**What problems is Amplitude Analytics solving and how is that benefiting you?**

I use Amplitude Analytics to find data patterns early, alert on important changes, and control the rollout of new products. Its accurate and near real-time analytics make tracking easier, and it's easy to use.

  ### 31. Simple Setup, but Data Refresh Issues

**Rating:** 2.5/5.0 stars

**Reviewed by:** Emma B. | Restaurant Supervisor

**Reviewed Date:** May 04, 2026

**What do you like best about Amplitude Analytics?**

I like that Amplitude Analytics makes it easy to input email addresses and see data, which helps to track if prospects are active on our trials. The initial setup was easy for me to get added.

**What do you dislike about Amplitude Analytics?**

I have to constantly refresh the page because it shows old data. I have to refresh multiple times to confirm what it's showing me is up to date.

**What problems is Amplitude Analytics solving and how is that benefiting you?**

I use Amplitude Analytics to track if prospects are active on our trials, making it easy to input email addresses and see data.

**Official Response from Amanda Brush:**

> Hi Emma, Tracking trial prospect activity through email lookup is a solid use case, and glad the initial setup was smooth. Needing multiple refreshes to confirm you're seeing current data is a real friction point. If it's happening consistently, it's worth reaching out at support.amplitude.com so our team can take a look.

  ### 32. Feature-Rich Yet Amazingly Intuitive

**Rating:** 5.0/5.0 stars

**Reviewed by:** Ritesh A.

**Reviewed Date:** December 26, 2025

**What do you like best about Amplitude Analytics?**

I love how Amplitude Analytics helps me figure out how my product is doing and how users are interacting with it easily. It's very easy to use yet comprehensive. I also appreciate the ability to slice and dice data just the way I want. Despite having a lot of features, it's still approachable and simple, yet a complex powerhouse. The event segmentation feature lets me view data based on any event and see the frequency and quantity of events triggered per user. Additionally, the funnel reporting and user flow features are fantastic, allowing me to filter events or properties to focus on what I need. The retention reports are great as well, letting me segment users based on cohorts or behaviors and see which events lead to retention. The initial setup was very easy, and I have used it with other tools like customer.io and measurement partners for ads. I've switched my teams to Amplitude Analytics from other platforms multiple times, and I highly recommend it.

**What do you dislike about Amplitude Analytics?**

Nothing - its awesome.

**What problems is Amplitude Analytics solving and how is that benefiting you?**

I use Amplitude Analytics to easily understand how my product is doing and how my users are using it. It's easy to use and comprehensive, with great features like event segmentation, funnel reporting, and retention reports that help control and analyze user behavior.

  ### 33. User-Friendly Amplitude Analytics with Powerful Insights and Custom Dashboards

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Accounting | Small-Business (50 or fewer emp.)

**Reviewed Date:** March 12, 2026

**What do you like best about Amplitude Analytics?**

User-Friendly Interface: Many users find the interface intuitive, allowing non-technical individuals to easily manage and extract useful insights about app performance and user experience. 
2
Instantaneous Insights: The platform provides quick and powerful insights, enabling users to understand user behavior efficiently, even for long-term data. 
1
Event Tracking: Amplitude allows tracking of every user action, which helps in identifying usage patterns and optimizing product features. 
1
Customizable Dashboards: Users can build custom dashboards that visualize data in a clear and interactive manner, making it easier to analyze user journeys and performance.
2
Event Segmentation: The ability to segment users based on their actions and behaviors helps in creating targeted marketing strategies and improving user retention.
1

These features contribute to a comprehensive understanding of user behavior, which is crucial for product development and user experience optimization.

**What do you dislike about Amplitude Analytics?**

Users have expressed several dislikes about Amplitude Analytics, including:
Limited targeting functionality: Some users have noted that the targeting capabilities for Guides & Surveys are limited, which can hinder the ability to analyze user engagement effectively. 
1
Steep learning curve: Advanced analytics features, such as complex behavioral queries and custom instrumentation, often require training and engineering support, making the learning curve steep for users. 
1
Pricing scales quickly: The pricing model can scale quickly with event volume, which can be a concern for teams that do not have careful event governance or sampling in place. 
1
User interface density: The abundance of options in the UI can be overwhelming for novices, and more in-app guided onboarding would be helpful to ease the transition for new users. 
1
Event naming and properties: Maintaining clean and consistent event names and properties might require ongoing processes to avoid noisy or misleading reports. 
1
Customer support: Some users have reported negative experiences with customer support, particularly regarding implementation and upgrade features. 
1

These points highlight some of the common concerns users have with Amplitude Analytics, which they hope to address in future updates and improvements.

**What problems is Amplitude Analytics solving and how is that benefiting you?**

Amplitude Analytics is solving problems related to understanding user behavior, improving product decisions, and enhancing user experiences. By providing real-time insights into user interactions, Amplitude Analytics helps organizations:
Understand user behavior: Amplitude Analytics offers a comprehensive view of user interactions, enabling product teams to understand what users are doing inside their product and why. This understanding helps in making informed decisions to improve product performance. 
1
Improve product decisions: By analyzing user behavior, Amplitude Analytics allows product teams to measure the impact of product changes and optimize product decisions based on data-driven evidence. This leads to better product outcomes and customer satisfaction. 
1
Enhance user experiences: Amplitude Analytics provides actionable analytics and facilitates the identification of user needs and preferences, which helps in creating user-friendly products and services. 
1

Amplitude Analytics benefits organizations by providing a unified view of customer journeys, enabling deeper user segmentation, and offering a unified view of customer journeys. This helps in reducing churn, driving feature adoption, and optimizing product decisions.
1

g2.com
Amplitude Analytics Pros and Cons | User Likes & Dislikes

  ### 34. Great tool for insights on app usage, retention and growth

**Rating:** 5.0/5.0 stars

**Reviewed by:** Bruno C. | Head of Growth, Mid-Market (51-1000 emp.)

**Reviewed Date:** January 25, 2024

**What do you like best about Amplitude Analytics?**

I believe the ease of use is one of the main selling points of Amplitude. After the team configured it and mapped events (pretty quickly, btw), I didn't need to expend a second reading docs or tutorials to start viewing the data I needed and answering the questions I had on app usage, retention, funnels, etc. I use it daily and it's my team's main platform for dashboards regarding our app (we do have GA4, but we rarely use it for this purpose, since Amplitude gives us a better view of our app and users). It has some nice integrations, with Facebook Audiences, for example. Or even sending data back to GA4. It's much more powerful than a simple dashboard and analytics tool. I highly recommend it for any team looking to deeply understand their app usage and customers.

**What do you dislike about Amplitude Analytics?**

There are only 2 things I miss in Amplitude.  ̶T̶h̶e̶ ̶f̶i̶r̶s̶t̶ ̶o̶n̶e̶ ̶i̶s̶ ̶m̶o̶r̶e̶ ̶c̶r̶o̶s̶s̶ ̶c̶h̶a̶r̶t̶ ̶c̶o̶n̶t̶r̶o̶l̶s̶ ̶(̶l̶i̶k̶e̶ ̶i̶n̶ ̶L̶o̶o̶k̶e̶r̶ ̶S̶t̶u̶d̶i̶o̶)̶,̶ ̶b̶e̶i̶n̶g̶ ̶a̶b̶l̶e̶ ̶t̶o̶ ̶a̶p̶p̶l̶y̶ ̶o̶n̶e̶ ̶t̶i̶m̶e̶ ̶f̶i̶l̶t̶e̶r̶,̶ ̶f̶o̶r̶ ̶e̶x̶a̶m̶p̶l̶e̶,̶ ̶t̶h̶a̶t̶ ̶a̶p̶p̶l̶i̶e̶s̶ ̶t̶o̶ ̶a̶l̶l̶ ̶c̶h̶a̶r̶t̶s̶ ̶i̶n̶ ̶a̶ ̶d̶a̶s̶h̶b̶o̶a̶r̶d̶. That part's been solved. Or cohort filters and so on. The other thing is a bit more complicated, I know, but it would be nice to have a visual event setup. Like Facebook Event Setup Tool. A bit of a stretch, I know, but it could work for front-end events.

**What problems is Amplitude Analytics solving and how is that benefiting you?**

Amplitude gives me and my team a clear understanding of our app usage, user funnel and cohorts. Making it easy to understand what drives our users to return and what makes them do what we want them to do.

**Official Response from Amanda Brush:**

> Thanks for the wonderful review, Bruno! We’re so glad you find Analytics easy to use! We love hearing that Amplitude is helping your team understand app usage and user behavior. And thanks for updating your review to share that one of your criticisms has been resolved. Feedback like yours helps us continuously improve!


  ### 35. Simplifies growth tracking for product and marketing teams

**Rating:** 5.0/5.0 stars

**Reviewed by:** Manish K. | Performance Marketing Expert, Small-Business (50 or fewer emp.)

**Reviewed Date:** October 10, 2025

**What do you like best about Amplitude Analytics?**

Amplitude makes it really easy to understand how users engage with our product. I can quickly see which campaigns are driving quality users, build cohorts, and track their entire journey. The dashboards give a clear picture of DAU, MAU, and engagement time, which helps us double down on what’s actually working. For a marketing and growth team, it’s super valuable to connect campaign data with user behavior in one place

**What do you dislike about Amplitude Analytics?**

At times, the data does not align perfectly with the figures displayed in channels such as Google Ads or Facebook Ads, which can be confusing when trying to cross-verify information. Additionally, the user interface may initially seem overwhelming to newcomers due to the abundance of features. However, after spending some time with the platform, it becomes more manageable.

**What problems is Amplitude Analytics solving and how is that benefiting you?**

Amplitude has enabled us to bridge the gap between our marketing campaigns and actual user behavior within the product. Previously, we could monitor ad clicks and signups, but we lacked insight into what users did after signing up. Now, with Amplitude, we are able to track user journeys, create cohorts, and analyze engagement metrics such as DAU, MAU, and retention. This visibility allows us to pinpoint which campaigns attract high-quality users and to identify where users tend to drop off. Ultimately, the greatest advantage for us is the ability to make data-driven decisions that foster growth, optimize our advertising spend, and help keep users engaged for longer periods.

  ### 36. All-in-One Solution for Product Managers with Powerful Customization

**Rating:** 5.0/5.0 stars

**Reviewed by:** Ivan D. | Lead Product Manager, Mid-Market (51-1000 emp.)

**Reviewed Date:** October 22, 2025

**What do you like best about Amplitude Analytics?**

First of all, it includes all the essential features that a product manager like myself requires—from tracking user interactions on my platform, to enabling me to create guides, gather feedback through surveys, and set up feature gates. What I appreciate most is the high degree of customization that Amplitude offers when analyzing usage patterns, as well as the session replays, which have been invaluable for understanding user journeys and identifying points of friction.

**What do you dislike about Amplitude Analytics?**

Sometimes it's hard to understand how certain measurements are taken. Creating user segments doesn't retroactively update the charts statistics if you add or remove things from it.

**What problems is Amplitude Analytics solving and how is that benefiting you?**

It allows me and my team to understand the core user journeys on our platform and make decisions about how they can be improved. It also allows me to produce insights for my senior leadership about product usage and statistics used by other teams.

  ### 37. Easier Analytics Than Google, Insightful Funnels

**Rating:** 5.0/5.0 stars

**Reviewed by:** Johan B.

**Reviewed Date:** February 03, 2026

**What do you like best about Amplitude Analytics?**

I use Amplitude Analytics primarily for the funnel view, which helps me see drop-offs and understand how users engage with our platform. I appreciate that Amplitude makes it much easier for everyone in our company to access the data and create views or charts. It simplifies the process compared to Google Analytics, where it was harder to create custom dashboards or views without going through additional tools like BigQuery or Tableau.

**What do you dislike about Amplitude Analytics?**

I think it's hard to get some of the matrices I want, like viewing all the pages of one view and seeing what were different things people did on that. It's hard to get the tables to work.

**What problems is Amplitude Analytics solving and how is that benefiting you?**

I use Amplitude Analytics to understand user engagement and conversions, especially using the funnel flow to track drop-offs and user behavior.

  ### 38. Great tool for product teams!

**Rating:** 5.0/5.0 stars

**Reviewed by:** Davit M. | Product Manager, Small-Business (50 or fewer emp.)

**Reviewed Date:** January 08, 2026

**What do you like best about Amplitude Analytics?**

Amplitude is exceptionally strong for products with complex interaction patterns. If you care about funnels, retention, engagement, activation flows, and behavioral metrics at scale, it’s one of the best and easiest tools to use once implemented.

**What do you dislike about Amplitude Analytics?**

The main downside is the initial implementation. Setting up Amplitude properly requires meaningful engineering effort, so it’s not something you can “try casually.” Sending high-quality events needs clear tracking design, developer time, and strong company buy-in.

**What problems is Amplitude Analytics solving and how is that benefiting you?**

Amplitude lets us analyze large volumes of product data quickly without overloading our own databases. Computation is fast, visualizations are clear, and non-technical teams can self-serve without relying on SQL or data engineers.

  ### 39. Intuitive Insights, Empowered Decision-Making

**Rating:** 4.5/5.0 stars

**Reviewed by:** Phillip M. | Board Member, Small-Business (50 or fewer emp.)

**Reviewed Date:** February 02, 2026

**What do you like best about Amplitude Analytics?**

Amplitude is the best self-service analytics tool I've used. My team can go from question to answer in minutes without waiting on data science or engineering—what used to be a bottleneck is now just... not. The chart builder is dead simple, and the learning curve is minimal. If you can articulate what you want to know, you can build it.

**What do you dislike about Amplitude Analytics?**

The session replay tool isn't as robust as Fullstory and feels slower to navigate. I also wish the funnel charts had more flexibility—specifically, variable time windows between steps and the ability to hold properties constant across steps.

**What problems is Amplitude Analytics solving and how is that benefiting you?**

It removes the friction between having a question and getting an answer. My team makes faster, more informed decisions because the data is accessible to everyone, not just the people who know SQL.

  ### 40. Clear Insights and great to go for startup

**Rating:** 4.0/5.0 stars

**Reviewed by:** Caterina A. | Co-founder

**Reviewed Date:** January 07, 2026

**What do you like best about Amplitude Analytics?**

I use Amplitude Analytics to track our main KPIs, and it gives me a clear picture of how my business is doing, especially when I want to understand adoption to influence my product roadmap or the funnel to improve our conversion. I find it easy to understand and broadly used, and sometimes the Ask Amplitude feature is useful.

**What do you dislike about Amplitude Analytics?**

It's not always straightforward how to filter data, the data structure is not always shown with clarity. It's sometimes hard to understand how variables are linked. Also, I'd like to have a data table option that's much more flexible and straightforward. If I want to download raw data, sometimes it makes it difficult.

**What problems is Amplitude Analytics solving and how is that benefiting you?**

I use Amplitude Analytics to track our main KPIs, understand adoption for product roadmaps, and analyze the funnel for conversion improvements, giving me a clear picture of how my business is doing.

  ### 41. Effortless Operation and Lightning-Fast Data Loading

**Rating:** 5.0/5.0 stars

**Reviewed by:** Satyanarayana B. | solution analyst, Small-Business (50 or fewer emp.)

**Reviewed Date:** January 06, 2026

**What do you like best about Amplitude Analytics?**

Easy to operate and fast at loading large datasets. The graphical representation is also good, and there is no need to use SQL queries to get the data,simply drag and drop, which is a great advantage.

**What do you dislike about Amplitude Analytics?**

The only disadvantage is that it allows viewing only one year of data.

**What problems is Amplitude Analytics solving and how is that benefiting you?**

easy to see the historical data and comparion is also good for cerain periods.

  ### 42. Great value, AI can use some improvements.

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Health, Wellness and Fitness | Small-Business (50 or fewer emp.)

**Reviewed Date:** September 23, 2025

**What do you like best about Amplitude Analytics?**

It’s easy to create and share charts, and just as easy to tweak them visually. I can quickly make dashboards that look good and are genuinely useful. The API is also great. The AI is getting better over time.

**What do you dislike about Amplitude Analytics?**

Lacking extended functionality sometimes; user lifecycle charts could have been better visualized. The AI helper is slow.

**What problems is Amplitude Analytics solving and how is that benefiting you?**

Getting the insights of users behavior, quickly creating charts in bulk, monitoring for insights.

  ### 43. A robust tool that can answer many questions about your users behavior

**Rating:** 4.5/5.0 stars

**Reviewed by:** Martha D. | Head Of Marketing, Information Technology and Services, Mid-Market (51-1000 emp.)

**Reviewed Date:** October 08, 2025

**What do you like best about Amplitude Analytics?**

Amplitude is our primary platform for website marketing analytics, providing us with critical insights into traffic attribution, conversion rates, and the entire user journey. The platform's flexibility allows us to seamlessly shift between a high-level view and granular detail, helping us understand why users convert (or don't) from the very first touchpoint. I particularly value the Funnel feature and the extensive filtering options, which enable precise reporting. It’s an effective daily tool for tracking our website's performance, and the support team has been consistently helpful.

**What do you dislike about Amplitude Analytics?**

While initial setup requires someone knowledgeable, as the platform can be a bit overwhelming at first, the marketing analytics are quite robust. However, it's clear that the system is primarily built to serve the product side, which means distinguishing product and website analytics can require some extra effort. Furthermore, some out-of-the-box events may fire incorrectly. To be honest, I don't always fully trust the data: I've observed discrepancies when using different filters or groupings that should theoretically yield the same information. However, I am hopeful that they will refine the platform, as it's really helpful.

**What problems is Amplitude Analytics solving and how is that benefiting you?**

Answering the question of what our website visitors do or don't do before, if, they convert.

  ### 44. Great for Deep Analytics, But Takes Time to Learn

**Rating:** 3.5/5.0 stars

**Reviewed by:** Mohd J. | Administrative Assistant, Information Technology and Services, Small-Business (50 or fewer emp.)

**Reviewed Date:** October 07, 2025

**What do you like best about Amplitude Analytics?**

Once you get the hang of it, Amplitude is really powerful for understanding user behavior. It's perfect when you need to dig deep into how users interact with your app. The segmentation features are excellent - you can slice and dice your user data in so many ways to find patterns and insights. For complex analyses, it's exactly what we need. But very complicated to navigate - requires a lot of learning.

**What do you dislike about Amplitude Analytics?**

It's definitely not the most intuitive tool. Even checking simple things like basic user behavior requires going through several steps, which can be frustrating when you just want a quick answer. There's a lot to learn before you can use it efficiently, and it can feel overwhelming at first.

**What problems is Amplitude Analytics solving and how is that benefiting you?**

We use Amplitude to track and understand how users navigate our app and what actions they take. The detailed insights help us make better product decisions based on actual user behavior rather than guessing. It's particularly useful for identifying which features work well and where users might be getting stuck.

  ### 45. Easy-to-Understand UI with Fast, Helpful Queries

**Rating:** 4.5/5.0 stars

**Reviewed by:** Abhilash C. | SDET lead, Information Technology and Services, Mid-Market (51-1000 emp.)

**Reviewed Date:** April 08, 2026

**What do you like best about Amplitude Analytics?**

The UI is easy to understand and very helpful. 
i find their queries are faster too

**What do you dislike about Amplitude Analytics?**

Nothing yet but currently i am happy with how the look and feel is

**What problems is Amplitude Analytics solving and how is that benefiting you?**

We used to login to server via command terminal and used to give queries to check logs . But this UI of amplitude does the job and I am happy

  ### 46. Easy to install, everyone can use it

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Restaurants | Mid-Market (51-1000 emp.)

**Reviewed Date:** January 23, 2026

**What do you like best about Amplitude Analytics?**

Amplitude is really easy to use, so anyone in our company can create graphs or dashboards without much effort. With our previous tools, analytics usage was mostly limited to the data and product teams, but now even our engineers are leveraging it a lot.

Setting up the tool is very convenient, and the live view of events helps us debug issues really quickly.

We also have a weekly sync with our contact at Amplitude, which lets us surface questions and tackle any issues fast.

**What do you dislike about Amplitude Analytics?**

After a year of using this tool, I haven’t run into any limitations.

**What problems is Amplitude Analytics solving and how is that benefiting you?**

We use Amplitude analytics to confirm that the products and features we deliver are working as expected. When it’s coupled with Amplitude Experiment, we’re able to run A/B tests and feel confident in the data we’re seeing.

  ### 47. Exhaustive Insights for Understanding User Behavior

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Food & Beverages | Enterprise (> 1000 emp.)

**Reviewed Date:** May 14, 2026

**What do you like best about Amplitude Analytics?**

Very exhaustive in terms of the cuts that we can use to understand user behaviour and insights

**What do you dislike about Amplitude Analytics?**

There is a bit of a learning curve and I am still not using all the features Amplitude has to offer. Another minor improvement could be the ability to tailor some simple use cases at an organisation level account.

**What problems is Amplitude Analytics solving and how is that benefiting you?**

It directly helps us identify reasons for revenue drop or growth. It helps us identify gaps in the current experience and improve conversion

  ### 48. Reliable Metrics and AI-Driven Insights, Slight AI Lag

**Rating:** 5.0/5.0 stars

**Reviewed by:** Alua N.

**Reviewed Date:** January 07, 2026

**What do you like best about Amplitude Analytics?**

I absolutely love the AI feature in Amplitude Analytics. It blew my mind when I found out about it. I've been using Amplitude Analytics for over five months, and the AI really helps me save time by comparing numbers and searching analytics for me. I like that it loads information quickly, and the UI/UX is simple enough for someone like me, who isn’t a programmer, to use and understand. Plus, the initial setup was quite easy.

**What do you dislike about Amplitude Analytics?**

I guess AI could work faster in Amplitude Analytics. It seems to think slowly, but I imagine it's a skill that will improve over time.

**What problems is Amplitude Analytics solving and how is that benefiting you?**

I use Amplitude Analytics to track DAU, WAU, MAU, find active user times, observe changes, and solve product issues with analytics. The AI saves me time by handling comparisons, while the quick loading interface ensures I access needed numbers promptly.

  ### 49. Powerful Metrics Tracking but Needs AI Enhancement

**Rating:** 4.5/5.0 stars

**Reviewed by:** Garrett S. | Principal Product Manager, Mid-Market (51-1000 emp.)

**Reviewed Date:** May 04, 2026

**What do you like best about Amplitude Analytics?**

I like Amplitude Analytics for its ability to closely monitor funnels and segmentation. It's great that I can segment by user cohort and keep a close eye on our KPIs. Also, I find the initial setup to be easy.

**What do you dislike about Amplitude Analytics?**

I want to ask Amplitude a question and have Amplitude respond with data, similar to Snowflake.

**What problems is Amplitude Analytics solving and how is that benefiting you?**

I use Amplitude Analytics to track daily user metrics and closely monitor funnels and segmentation, allowing me to segment by user cohort and monitor our KPIs effectively.

  ### 50. Effortless A/B Testing and Accurate Device Tracking

**Rating:** 4.5/5.0 stars

**Reviewed by:** Suyash R.

**Reviewed Date:** January 06, 2026

**What do you like best about Amplitude Analytics?**

I use Amplitude Analytics for web tracking and web experiments like A/B testing, which helps me improve my e-commerce website to boost conversions. I really like the user-friendly dashboards and the device-level tracking, which is very accurate. The no-code A/B tests are incredibly useful, allowing us to easily manipulate a web page and run variants. The device-level tracking combined with multiple data sources is a big help, and integration through the Shopify plugin and HTTP V2 API makes journeys map perfectly. Also, the initial setup for my Shopify website was very, very easy.

**What do you dislike about Amplitude Analytics?**

I don't like that device country identification is not accurate. There are inaccuracies with it.

**What problems is Amplitude Analytics solving and how is that benefiting you?**

I use Amplitude Analytics for web tracking and A/B testing, which helps improve my ecommerce website and conversions. The user-friendly dashboards, accurate device-level tracking, and easy no-code A/B tests streamline my workflow.


## Amplitude Analytics Discussions
  - [What is Amplitude Analytics used for?](https://www.g2.com/discussions/what-is-amplitude-analytics-used-for) - 1 comment, 1 upvote
  - [How do I sign up for your Amplitude Events?](https://www.g2.com/discussions/how-do-i-sign-up-for-your-amplitude-events) - 1 comment, 1 upvote
  - [What are the most underrated features that should get more attention for SaaS companies?](https://www.g2.com/discussions/what-are-the-most-underrated-features-that-should-get-more-attention-for-saas-companies-ab31e4f3-3b40-42da-9661-c07a2f3a3109) - 1 comment, 1 upvote
  - [Is there any way to track users that do not accept cookies?](https://www.g2.com/discussions/is-there-any-way-to-track-users-that-do-not-accept-cookies) - 1 comment, 1 upvote
  - [How to create a table in Amplitude? We have several charts option but not able to plot a basic table to view some data](https://www.g2.com/discussions/how-to-create-a-table-in-amplitude-we-have-several-charts-option-but-not-able-to-plot-a-basic-table-to-view-some-data) - 1 comment, 1 upvote

- [View Amplitude Analytics pricing details and edition comparison](https://www.g2.com/products/amplitude-analytics/reviews?page=5&section=pricing&secure%5Bexpires_at%5D=2026-07-11+02%3A31%3A23+-0500&secure%5Bsession_id%5D=76ba6365-d813-4623-9ca4-80502a15a52d&secure%5Btoken%5D=77652e49db46eae183e531608e8b94935796ec769e81a534bfc72a89751db87f&format=llm_user)
## Amplitude Analytics Integrations
  - [Adapty.io](https://www.g2.com/products/adapty-io/reviews)
  - [Adjust](https://www.g2.com/products/adjust/reviews)
  - [Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews)
  - [Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews)
  - [Airbridge](https://www.g2.com/products/airbridge/reviews)
  - [Amazon AWS Platform](https://www.g2.com/products/amazon-aws-platform/reviews)
  - [Amazon QuickSight](https://www.g2.com/products/amazon-quicksight/reviews)
  - [Amazon Redshift](https://www.g2.com/products/amazon-redshift/reviews)
  - [Amplitude Session Replay](https://www.g2.com/products/amplitude-session-replay/reviews)
  - [Android](https://www.g2.com/products/android/reviews)
  - [Appcues](https://www.g2.com/products/appcues/reviews)
  - [Apple iOS](https://www.g2.com/products/apple-ios/reviews)
  - [AppsFlyer](https://www.g2.com/products/appsflyer/reviews)
  - [Attentive](https://www.g2.com/products/attentive/reviews)
  - [Auction Mobility](https://www.g2.com/products/auction-mobility/reviews)
  - [AWS Glue](https://www.g2.com/products/aws-glue/reviews)
  - [Azure Blob Storage](https://www.g2.com/products/azure-blob-storage/reviews)
  - [Branch](https://www.g2.com/products/branch/reviews)
  - [Braze](https://www.g2.com/products/braze/reviews)
  - [Chargebee](https://www.g2.com/products/chargebee/reviews)
  - [Claude](https://www.g2.com/products/claude-2025-12-11/reviews)
  - [Confidence by Spotify](https://www.g2.com/products/confidence-by-spotify/reviews)
  - [Contentful](https://www.g2.com/products/contentful/reviews)
  - [Cursor](https://www.g2.com/products/cursor/reviews)
  - [Custify](https://www.g2.com/products/custify/reviews)
  - [Customer.io](https://www.g2.com/products/customer-io/reviews)
  - [Databricks](https://www.g2.com/products/databricks/reviews)
  - [Data Studio](https://www.g2.com/products/data-studio/reviews)
  - [DevRev](https://www.g2.com/products/devrev-devrev/reviews)
  - [Dock](https://www.g2.com/products/dock/reviews)
  - [Document360](https://www.g2.com/products/document360/reviews)
  - [Expo](https://www.g2.com/products/expo-dev-expo/reviews)
  - [Facebook](https://www.g2.com/products/facebook/reviews)
  - [Fin](https://www.g2.com/products/fin/reviews)
  - [Firebase](https://www.g2.com/products/firebase/reviews)
  - [Fullstory](https://www.g2.com/products/fullstory/reviews)
  - [Gainsight Customer Success](https://www.g2.com/products/gainsight-customer-success/reviews)
  - [Google Ads](https://www.g2.com/products/google-ads/reviews)
  - [Google Analytics](https://www.g2.com/products/google-analytics/reviews)
  - [Google BigQuery Data Transfer Service](https://www.g2.com/products/google-bigquery-data-transfer-service/reviews)
  - [Google Tag Manager](https://www.g2.com/products/google-tag-manager/reviews)
  - [Google Workspace](https://www.g2.com/products/google-workspace/reviews)
  - [Hightouch](https://www.g2.com/products/hightouch/reviews)
  - [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews)
  - [Iterable](https://www.g2.com/products/iterable/reviews)
  - [June Analytics](https://www.g2.com/products/june-analytics/reviews)
  - [Klaviyo](https://www.g2.com/products/klaviyo/reviews)
  - [Kotlin](https://www.g2.com/products/kotlin/reviews)
  - [LinkedIn Sales Insights](https://www.g2.com/products/linkedin-sales-insights/reviews)
  - [Lucidity](https://www.g2.com/products/lucidity/reviews)
  - [Marketo-Based Systems for Growth-Driven Marketing & Sales Teams](https://www.g2.com/products/marketo-based-systems-for-growth-driven-marketing-sales-teams/reviews)
  - [Matomo (Formerly Piwik)](https://www.g2.com/products/matomo-formerly-piwik/reviews)
  - [Maze](https://www.g2.com/products/maze-2025-09-01/reviews)
  - [Meta Audience Network](https://www.g2.com/products/meta-audience-network/reviews)
  - [Microsoft Excel](https://www.g2.com/products/microsoft-excel/reviews)
  - [Microsoft Power BI](https://www.g2.com/products/microsoft-microsoft-power-bi/reviews)
  - [Miro](https://www.g2.com/products/miro/reviews)
  - [mParticle by Rokt](https://www.g2.com/products/mparticle-by-rokt/reviews)
  - [Notion](https://www.g2.com/products/notion/reviews)
  - [Qualtrics Customer Experience](https://www.g2.com/products/qualtrics-customer-experience/reviews)
  - [Recurly](https://www.g2.com/products/recurly/reviews)
  - [Ruby on Rails](https://www.g2.com/products/ruby-on-rails/reviews)
  - [Salesforce Headless 360 Platform (formerly Salesforce Platform)](https://www.g2.com/products/agentforce-360-platform-formerly-salesforce-platform/reviews)
  - [Shopify](https://www.g2.com/products/shopify/reviews)
  - [Singular](https://www.g2.com/products/singular/reviews)
  - [Slack Connector for Jira](https://www.g2.com/products/slack-connector-for-jira/reviews)
  - [Snowflake](https://www.g2.com/products/snowflake/reviews)
  - [Squarespace](https://www.g2.com/products/squarespace/reviews)
  - [Stripe Connect](https://www.g2.com/products/stripe-connect/reviews)
  - [Superwall](https://www.g2.com/products/superwall/reviews)
  - [Tableau](https://www.g2.com/products/tableau/reviews)
  - [Tealium Customer Data Hub](https://www.g2.com/products/tealium-customer-data-hub/reviews)
  - [Twilio Segment](https://www.g2.com/products/twilio-segment/reviews)
  - [Twilio SendGrid Email API](https://www.g2.com/products/twilio-sendgrid-email-api/reviews)
  - [Typeform](https://www.g2.com/products/typeform/reviews)
  - [unitQ](https://www.g2.com/products/unitq/reviews)
  - [Unity](https://www.g2.com/products/unity/reviews)
  - [WhatsApp Business Platform](https://www.g2.com/products/whatsapp-business-platform/reviews)

## Amplitude Analytics Features
**Metrics**
- Sessions - Digital Analytics
- Engagement
- Entry and Exit Pages
- Standard Event Tracking
- Custom Event Tracking
- Retention
- Return
- Conversions
- Funnels

**User Identification**
- Demographics
- User Segmentation
- Geolocation

**Product Analytics**
- Account-Level Analytics
- User-Level Analytics
- Segmentation
- Funnels
- Alerts
- Multi-Product Analytics
- User Scoring
- Integrations

**Reporting**
- Real-Time Reporting
- Trending
- Retroactive Reporting
- Segmentation
- Mobile Reporting
- Unification Across Devices
- Custom Reports and Dashboards

**Tracking & Reporting**
- Custom Event Tracking
- Real-Time Insights
- Attribution
- Dashboard
- User Path Tracking
- User Activity History

**Agentic AI - Product Analytics**
- Autonomous Task Execution
- Cross-system Integration
- Adaptive Learning
- Proactive Assistance

**Other**
- User Data
- Site Search Reporting
- Load Time Monitoring
- Campaign Tracking
- E-Commerce
- Promotional Messages
- Administration Alerts

**Metrics**
- Engagement
- Exit Tracking
- Retention
- Return
- Conversions

**Behavioral Analytics - Product Analytics**
- Multi-Product Analytics
- User level Analytics
- Account level Analytics
- Segmentation
- Funnels

**Agentic AI - Digital Analytics**
- Autonomous Task Execution
- Cross-system Integration
- Proactive Assistance
- Decision Making

**Platform Infrastructure - Product Analytics**
- Cross System integrations
- Alerts
- Integrations

**AI driven optimization - Product Analytics**
- User scoring
- Adaptive learning
- Automated insights
- Autonomous task execution

**Administration**
- API / Integrations
- QA Testing
- Performance and Reliability
- User, Role, and Access Management

## Top Amplitude Analytics Alternatives
  - [Pendo](https://www.g2.com/products/pendo-io-pendo/reviews) - 4.4/5.0 (1,782 reviews)
  - [Mixpanel](https://www.g2.com/products/mixpanel/reviews) - 4.5/5.0 (1,327 reviews)
  - [Heap by Contentsquare](https://www.g2.com/products/heap-by-contentsquare/reviews) - 4.4/5.0 (1,074 reviews)