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Amplitude Analytics Reviews & Product Details - Page 3

Amplitude Analytics Overview

What is Amplitude Analytics?

Amplitude is a digital analytics platform designed to assist users in understanding and personalizing their digital products while optimizing the business value derived from product innovation. It serves as a comprehensive solution for organizations looking to gain insights into user behavior, feature engagement, and long-term retention strategies. By leveraging Amplitude, businesses can make informed decisions that enhance their digital product strategies and drive growth. This platform is particularly beneficial for product, growth and marketing teams across various industries, including technology, retail, and entertainment. Amplitude's capabilities extend to real-time analytics and cross-platform tracking, making it an essential tool for teams aiming to navigate the complexities of user engagement in today's digital landscape. The platform is tailored to meet the unique needs of modern businesses, providing the tools necessary to analyze user interactions and optimize product offerings effectively. Key features of Amplitude include powerful behavioral analytics that allow users to dissect how customers interact with their products. This feature enables teams to identify which functionalities resonate most with users, thereby informing future development and marketing strategies. Additionally, Amplitude offers enterprise-level security and customer support, ensuring that organizations can trust the platform with their sensitive data while receiving assistance when needed. The value of Amplitude is further underscored by its adoption by numerous high-profile companies, including Atlassian, Zoom, Dropbox, as well as traditional businesses undergoing digital transformation like Ford and Walmart. These organizations utilize Amplitude to not only understand their users better but also to innovate and adapt in a rapidly changing market. By providing actionable insights, Amplitude empowers teams to create more engaging and valuable digital experiences, ultimately leading to improved customer satisfaction and retention. In essence, Amplitude stands out in the analytics category by offering a robust suite of features that cater specifically to the demands of contemporary product teams. Its focus on real-time data, user behavior analysis, and comprehensive support makes it a vital tool for any organization aiming to enhance its digital product strategy and achieve sustainable growth.

Amplitude Analytics Details
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Product Description

Amplitude is an analytics solution built for modern product teams.

How do you position yourself against your competitors?

Amplitude stands out by providing actionable, 360-degree insights into the entire digital product and customer experience, empowering every digital team to make data-driven decisions with confidence. It offers unparalleled breadth and depth of insights, allowing teams to answer both simple and complex questions instantly. With a complete view of the user journey across devices, channels, and products, teams gain a holistic understanding of user behavior.

Data accessibility is at the core of Amplitude’s platform. Its remarkably high adoption rate ensures that teams across the organization can work with shared data and common visibility, improving decision quality and accelerating business velocity.

Built for speed and action, Amplitude’s fully integrated, lightning-fast analytics and personalization suite enables teams to continuously innovate, measure impact, and drive growth. By combining advanced analytics with seamless execution, Amplitude helps teams move from insight to action in record time.


Seller Details
Seller
Amplitude
Company Website
Year Founded
2012
HQ Location
San Francisco, CA
Twitter
@Amplitude_HQ
20,828 Twitter followers
LinkedIn® Page
www.linkedin.com
876 employees on LinkedIn®
Ownership
NASDAQ: AMPL
Description

Amplitude is a leading digital analytics platform that helps companies unlock the power of their products. Over 2,700 customers rely on Amplitude to gain self-service visibility into the entire customer journey. Amplitude guides companies every step of the way as they capture data they can trust, uncover clear insights about customer behavior, and take faster action. When teams understand how people are using their products, they can deliver better product experiences that drive growth. Amplitude is the best-in-class analytics solution for product, data, and marketing teams. Learn how to optimize your digital products and business at amplitude.com.


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Recent Amplitude Analytics Reviews

Verified User
A
Verified UserSmall-Business (50 or fewer emp.)
4.0 out of 5
"Excellent product, expensive for viral b2c"
I loved the ease of use, user interface and experience. Also easy to implement.
NK
Nitin K.Mid-Market (51-1000 emp.)
4.5 out of 5
"A Reliable Product Analytics Tool"
Best part is the detailed view if user activities on the platform, with the addition of session recording feature enhances its analytics capabiliti...
Verified User
C
Verified UserSmall-Business (50 or fewer emp.)
4.5 out of 5
"Advanced Analytics well-integrated with Tech Stack"
Ability to seamlessly integrate with Braze and other third-party tools.
Security Badge
Amplitude Analytics Security
Get security information from Amplitude Analytics to help you buy the right software. View Security Information
Amplitude Analytics security information includes:
GDPR (General Data Protection Regulation)
SOC 2 (System and Organization Controls 2)
HIPAA (Health Insurance Portability and Accountability Act)
SOX (Sarbanes-Oxley Act)
ISO 27001 (International Organization for Standardization)

Amplitude Analytics Media

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2,271 Amplitude Analytics Reviews

4.5 out of 5
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2,271 Amplitude Analytics Reviews
4.5 out of 5
2,271 Amplitude Analytics Reviews
4.5 out of 5

Amplitude Analytics Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for Amplitude AnalyticsQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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G2 reviews are authentic and verified.
assistant manager
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Amplitude Analytics?

For example, being able to analyze the combination of information, such as whether users who took a specific action also took another specific action, has been very helpful. Review collected by and hosted on G2.com.

What do you dislike about Amplitude Analytics?

The part where user distribution cannot be represented in a graph. For example, it would be useful to show the distribution of the number of people within different price ranges for the payment amount per user in December. Review collected by and hosted on G2.com.

What problems is Amplitude Analytics solving and how is that benefiting you?

It helps in selecting targets when planning initiatives such as campaigns. Review collected by and hosted on G2.com.

H
Solution Consultant/Customer Success Manager
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Amplitude Analytics?

Amplitude offers so many insights, so much data, if used correctly it simplifies hunting down specific user streams, and different interactions with our platform. What I appreciate the most is that I don't have to create charts literally from scratch, because there are too many moving parts which I might make a mistake with - if I create one good chart and cover all my bases, I can reuse, copy and readjust endlessly.

Most notably, to me, Amplitude is like a fun puzzle, I thoroughly enjoy experimenting and digging up new features and new insights into our users' engagement on our platform. Review collected by and hosted on G2.com.

What do you dislike about Amplitude Analytics?

The more you learn about what Amplitude can do and how much you find out you'd have use for, the more often it happens that something is either too manual to achieve, or perhaps sometimes impossible with current features. Review collected by and hosted on G2.com.

What problems is Amplitude Analytics solving and how is that benefiting you?

Amplitude is helping us answer very important questions on a regular basis - who uses our product, how much is our product used, which specific features are performing well and which not so much, what are our targets for improving our product, or for supporting our users and giving them direction. Review collected by and hosted on G2.com.

Verified User in Information Technology and Services
UI
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Amplitude Analytics?

My favorite part of Amplitude is the ability to drill into specific user journeys or event streams and pinpoint what events the user triggered, when they did so, and how. It is also very easy to create new charts based on existing templates. The ability to easily rollup a series of charts into a dashboard is another big plus.

I use Amplitude every day in my role and often find myself creating new charts on the fly. Another awesome part about Amplitude is even if I don't save the chart it keeps a draft version of it in my recents feed so I can jump back into it if I want to. Review collected by and hosted on G2.com.

What do you dislike about Amplitude Analytics?

Amplitude isn't always intuitive with how its various charts work. I find myself falling back to using just segmentation and sessions because I don't understand how the other types work and don't always have the time to train myself up. Review collected by and hosted on G2.com.

What problems is Amplitude Analytics solving and how is that benefiting you?

Amplitude helps me understand how my product is being used both an over product KPI level and down to the specific event volumes level. With this data I can quickly produce value or benefit analysis which highlights the value my product is bringing to my organization. Review collected by and hosted on G2.com.

Response from Tamara Kecman of Amplitude

Hi there! Thank you for taking the time to share such an in-depth review. We appreciate you spotlighting the benefits of Amplitude as a daily user, especially how easy it is to create charts using existing templates. It’s great to know that Amplitude has helped you better understand how your product is being used and highlight the value it brings. For any quick tips and tricks, please check out our community at, https://community.amplitude.com. Keep up the great work!

MS
Professional Development in Ecommerce Product & Digital Marketing
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Amplitude Analytics?

The involvement of the full customer support & development team behind Amplitude ensures that your path to adoption and VALUE taken from its usage is successful in the short term. I honestly have yet to see a cloud-based solution/platform that dedicates itself to your succesful adoption like Amplitude. Webinars, office hour sessions, pre-recorded traininings, power user showcases, Slack community, wow, it provides a much needed degree of assurance for you to get your feet and hands deep into an innevitable complex solution.

It is easy to implement and integrates pretty easily with pretty much any data streams you may have in your company, allowing you to slice and dice your server-side and/or client-side data with ease. The reporting flexibility used to actually back-fire due to the inherent complexity in the subject matter of this CDP'ish product analytics platform, but with it's newly released UI [August, 2024], Amplitude places it's signature advanced product analytics tools on par with GA4 in regards to ease of use, without sacrificing its data manipulation and reporting strengths. Review collected by and hosted on G2.com.

What do you dislike about Amplitude Analytics?

The inherent complexity of the reporting capabilities may prove to be overwhelming at times, that said though, Amplitude has been making strong advancements in organizing their reporting structure and providing a more intuitive UI that allows the user to easily navigate thu pre-established reporting templates and still allow you to dig into the complex reports if you want/need to. Review collected by and hosted on G2.com.

What problems is Amplitude Analytics solving and how is that benefiting you?

- Visitor segmentation and analysis

- Cohort segmentation and analysis

- Dashboarding client-side analytics Review collected by and hosted on G2.com.

YG
SDE 2
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Amplitude Analytics?

The provide different type of representation options which help us lot to customize the data viewing and creating sense out of data. Review collected by and hosted on G2.com.

What do you dislike about Amplitude Analytics?

Bulky Interface, sometimes feel lost when we try to search for something specific Review collected by and hosted on G2.com.

What problems is Amplitude Analytics solving and how is that benefiting you?

Creating custom events which helps to determine specific features adoption and success rates.

A/B testing results using analytics segregation. Review collected by and hosted on G2.com.

Verified User in Health, Wellness and Fitness
UH
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: Seller invite
Incentivized Review
What do you like best about Amplitude Analytics?

Getting our team onto Amplitude has unlocked so much self-serve understanding about our product's usage from both product, marketing and content teams alike.

So much great insight about user behavior to glean from using the platform that we consider Amplitude like our 3rd business analyst on the team

Ongoing support is also amazing - recently attended their office hours where they answered my specific analytics question. They also have a fairly active Slack community

They are also constantly making us do less work, e.g. it automatically detects when new events come through and what app release it was from and annotates our timelines with this information. Review collected by and hosted on G2.com.

What do you dislike about Amplitude Analytics?

Setup is key and making sure you have clean data

You get what you pay for - it's not cheap but worth the value Review collected by and hosted on G2.com.

What problems is Amplitude Analytics solving and how is that benefiting you?

Helps us better understand user behavior and engagement with our mobile app

Allows us to measure the impact of new features and releases on our business Review collected by and hosted on G2.com.

Response from Tamara Kecman of Amplitude

Hi there, thank you so much for the amazing review! We truly appreciate you taking the time to share your experience. We’re thrilled to hear about how effective Amplitude has been in helping you understand user behavior and measure the impact of your new product features. We’re also grateful for your kind words about our Community and Office Hours!

We agree, a seamless setup is essential to unlocking Amplitude’s full potential. Consider Amplitude your company’s honorary "third business analyst" — always here and ready to help!

We’re celebrating your continued success and cheering you on.

NC
Content Operations Lead
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
(Original )Information
What do you like best about Amplitude Analytics?

How quickly information can be interpreted and actioned due to how cleanly and clearly it is presented. Plus the ability to tweak and expand searches/requests speedily Review collected by and hosted on G2.com.

What do you dislike about Amplitude Analytics?

Some inconsistencies across projects where data can be mismatched Review collected by and hosted on G2.com.

What problems is Amplitude Analytics solving and how is that benefiting you?

Highlighting customer behaviour in a way we couldn't track previously. Segmenting data by time range that wasn't previously possible Review collected by and hosted on G2.com.

Response from Tamara Kecman of Amplitude

Hi Niall, thank you for the raving review! We appreciate your Amplitude support and feedback. We’re so glad to hear that Amplitude has helped revolutionize your customer experience by making real-time data easy to interpret and act on. It’s great to know the clarity of our dashboards and the flexibility of our analysis tools are making a real impact for you.

We also appreciate your feedback about inconsistencies across projects. If you ever run into specific issues, our support team would love to help dig in and ensure your data is aligned across projects.

We’re celebrating your continued success and cheering you on, keep up the great work!

TP
Product Marketing Manager na Databox, Informática SA
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Amplitude Analytics?

Is its intuitive interface and powerful tools for tracking user behavior, especially the funnel and cohort analyses. It makes identifying trends and optimizing product performance seamless. Review collected by and hosted on G2.com.

What do you dislike about Amplitude Analytics?

Is the initial learning curve, as some advanced features can feel overwhelming for new users. Additionally, the cost can be a challenge for smaller teams or startups. Review collected by and hosted on G2.com.

What problems is Amplitude Analytics solving and how is that benefiting you?

Amplitude Analytics helps solve the challenge of understanding user behavior by providing detailed insights into how users interact with our product. It enables us to track retention, identify drop-offs in funnels, and create data-driven strategies to improve the user experience. This has directly benefited us by increasing engagement and optimizing key product features. Review collected by and hosted on G2.com.

CP
Director of Product Management
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: Seller invite
Incentivized Review
What do you like best about Amplitude Analytics?

Amplitude has great visualizations. It also allows for multi-dimensional analysis better than any other analytics platform I've used. Review collected by and hosted on G2.com.

What do you dislike about Amplitude Analytics?

Amplitude doesn't have much as far as prepackaged reporting. So if you're coming from a tool like GA4 be prepared to recreate all of the basic reporting that you get out of the box from GA4 or most other platforms. Review collected by and hosted on G2.com.

What problems is Amplitude Analytics solving and how is that benefiting you?

Amplitude helps us get a good view of customer behavior on our website. It really allows us to analyze discreet segments of customers and what they are doing on our site which has provided a lot of value. Review collected by and hosted on G2.com.

Verified User in Computer Software
UC
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: Organic
What do you like best about Amplitude Analytics?

Amplitude says that it provides a straightforward setup for its all in 1 analytics platform, but in reality, it can be quite difficult.

They say that the integration process takes just two hours (that is assuming the data is perfectly organized) , but in reality, the process was frustrating and time-consuming.

The platform says that the tool will assist us with experiments but mostly it did not deliver good and actionable insights, especially in the product development process. Although yes it offers daily and weekly dashboards, the user experience was not great and the new design and UI were inefficient so we had a tough time making the most of it Review collected by and hosted on G2.com.

What do you dislike about Amplitude Analytics?

The platform restricted us to a rigid set of chart options, making it impossible to explore data freely. For example , if I wanted to visualize user counts based on certain key properties, I was limited to basic donut or bar charts and there was no flexibility to see trends over time, at least in not a way that was helpful.

Creating cohorts was another hassle. I had to navigate through multiple screens just to filter specific segments. Customer support is also lacking especially on the starter plans.

Overall as per me, Amplitude feels outdated and inefficient for the data needs of small businesses. Review collected by and hosted on G2.com.

What problems is Amplitude Analytics solving and how is that benefiting you?

I used Amplitude to track adoption, feature engagement, and subscription retention for some of our key products. Amplitude helped us in analyzing backend events like signups and purchases and product usage.

However the visualisation capabilities are lacking. Amplitude can be used for basic tracking but the lack of support from customer service made it challenging when I needed assistance. Review collected by and hosted on G2.com.

Response from Tamara Kecman of Amplitude

Hi there! Thank you for taking the time to share your feedback with us. We’re truly sorry to hear that your experience with Amplitude hasn’t been as seamless as we’d like. We completely understand your frustration with the setup, visualization limitations, and cohort creation, and we're actively working to improve these features for greater flexibility and ease of use.

We also hear your concerns about support, and we are committed to enhancing our resources, particularly for our Starter Plan users. If you still need assistance, our support team is ready to help at https://support.amplitude.com/.

If you haven't had the chance yet, we highly recommend trying Amplitude Made Easy, which is packed with ready-to-use insights for marketing and product teams.

Thanks again for sharing your thoughts. We truly appreciate your input!