--- title: Amplitude Analytics Reviews meta_title: 'Amplitude Analytics Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 2941 reviews by the users' company size, role or industry to find out how Amplitude Analytics works for a business like yours. aggregate_rating: rating_value: 4.5 review_count: 2941 scale: '5' date_modified: '2026-07-07' parent_category: name: Conversion Rate Optimization Tools url: https://www.g2.com/categories/conversion-rate-optimization-tools --- # Amplitude Analytics Reviews **Vendor:** Amplitude **Category:** [Product Analytics Software](https://www.g2.com/categories/product-analytics) **Average Rating:** 4.5/5.0 **Total Reviews:** 2,941 ## About Amplitude Analytics The core of the Amplitude AI Analytics Platform, Amplitude Analytics lets you dig into the real-time data about what users are doing in your digital products and experiences. These quantitative insights help you quickly and deeply understand what’s working, what’s not, and what to do more of to drive growth. Amplitude Analytics makes it fast and easy for product teams, marketing teams, data teams, or anyone to get actionable insights: • Track every click and metric across the full customer journey to understand conversion, adoption, retention, and more in real time. • Self-serve access lets teams explore insights with simple AI prompts, break down information silos, and free up data teams for higher-impact analysis. • AI Agents automatically surface new trends, unexpected behaviors, and action plans for an unfair advantage. • Marketing analytics gives marketers purpose-built tools to see full-funnel customer behavior, improve ROI, and scale insights with other teams. • Trust your data with precision tracking schema design, AI-enhanced data governance controls, and enterprise-level security. And if you’re new to analytics, don’t worry: you can get started fast with Autocapture event tracking, chat-based interfaces, and expert-built dashboard templates. Coupled with the rest of the Amplitude platform, Analytics’s quantitative insights are just the beginning. Turn behavioral cohorts into A/B test segments, deliver smarter in-app engagement, and activate your data for precise personalization throughout your tech stack. Which you’ll also be able to shrink, thanks to our consolidated platform. Amplitude Analytics lets you understand what your users want so you can give it to them. Use it to get the answers you need to grow relentlessly. ## Amplitude Analytics Pros & Cons **What users like:** - Users highlight the **intuitive interface** of Amplitude Analytics, enhancing data tracking and user behavior analysis effortlessly. (320 reviews) - Users find Amplitude Analytics remarkably **easy to use** , appreciating its powerful insights and intuitive interface for tracking behavior. (295 reviews) - Users value the **intuitive interface** of Amplitude Analytics, enabling fast, self-service insights without technical barriers. (240 reviews) - Users value the **intuitive interface** of Amplitude Analytics, making data tracking and analysis easy for everyone. (147 reviews) - Users enjoy the **intuitive user interface** of Amplitude Analytics, appreciating its seamless integration and comprehensive features. (120 reviews) - Charts (111 reviews) - Users value the **powerful reporting features** of Amplitude Analytics, enhancing data-driven decision-making and insights. (111 reviews) - Capabilities (107 reviews) - Dashboard Usability (94 reviews) - Simple (93 reviews) **What users dislike:** - Users find the **learning curve challenging** , especially for newcomers to analytics, requiring time to understand the platform. (136 reviews) - Users find a **steep learning curve** initially with Amplitude Analytics, requiring time to effectively utilize its features. (132 reviews) - Users are frustrated by the **missing features** in Amplitude Analytics, limiting functionality and customization options. (72 reviews) - Users face **high costs and complicated dashboard creation** issues, impacting their event management and overall experience. (69 reviews) - Users find the **expensive pricing** of Amplitude Analytics limits their ability to analyze data fully. (57 reviews) - Users find Amplitude Analytics' **complex features** challenging to interpret, making data analysis difficult and time-consuming. (54 reviews) - Complexity (54 reviews) - Users find Amplitude Analytics **not intuitive** , struggling with its various charts and steep learning curve for non-technical users. (54 reviews) - Difficult Learning (52 reviews) - Lack of Guidance (49 reviews) ## Amplitude Analytics Reviews ### 1. Fast, Easy Sharing—But Filters and “Group by Segment” Need More Consistency **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Enterprise (> 1000 emp.) **Reviewed Date:** June 01, 2026 **What do you like best about Amplitude Analytics?** It’s easy to use, the data loads quickly, and it’s simple to share. **What do you dislike about Amplitude Analytics?** The filters section is confusing. The “group by segment” option also feels inconsistent: if I use AI to create a chart, the LLM is able to add “group by,” but sometimes I can’t add it manually, especially when multiple segments are applied. Difficult to get pivot style tables using group by, also it is confusing which property applies in segments and which does not. **What problems is Amplitude Analytics solving and how is that benefiting you?** I’m able to visualize data quickly to spot trends without having to run queries. I can also get information about events, create cohorts for analysis and experiments, and easily set up custom events when I need them. ### 2. Powerful Analytics with a Steep Learning Curve **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User **Reviewed Date:** June 04, 2026 **What do you like best about Amplitude Analytics?** I find the analytics and data governance in Amplitude Analytics significantly more powerful than what we had before. The features of definable events, groups, and the power of reports give us the ability to answer every complex business question we throw at the data. We've been able to spin up dashboards for our OKRs that give leaders fast insights into the weekly and monthly changes to our user base, allowing them to better understand the reaction of end users to product changes. **What do you dislike about Amplitude Analytics?** It is large and complex. There are sometimes where I have to help staff build reports or make custom defined events to cater to specific needs. So the strength of complexity comes with the learning curve to accomplish what it is you are looking for. **What problems is Amplitude Analytics solving and how is that benefiting you?** I use Amplitude Analytics to capture usage data, push in-app communications, and gain insights into user behavior. It enhances our analytics and data governance, solving reporting needs and complex business questions. It helps ensure renewals by alerting us to customer issues through adoption rate insights. ### 3. Flexible and User-Friendly with Powerful AI **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Health, Wellness and Fitness | Small-Business (50 or fewer emp.) **Reviewed Date:** June 02, 2026 **What do you like best about Amplitude Analytics?** I like the flexibility Amplitude Analytics offers and the customization that has allowed us to really understand our data for the first time. The AI features are also very useful. The flexibility allows us to add lots of different custom events for different parts of our user journey and focus that down on specific people or organizations. From the AI side of things, it just makes it a lot easier to actually pull out the right insights for reports or meetings. Amplitude was a lot easier to use and helped us create the right types of outputs. The initial setup was very easy, taking our engineering team probably three days. **What do you dislike about Amplitude Analytics?** Navigating between projects gets a bit confusing sometimes. **What problems is Amplitude Analytics solving and how is that benefiting you?** Amplitude Analytics helps us understand complex data about our users and offers flexibility to customize events, making it easier to pull insights for reports. The AI features are very useful, enhancing our understanding of data. ### 4. Great tool for making data-driven product decisions **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** April 06, 2026 **What do you like best about Amplitude Analytics?** The ease of analyzing user behavior with clear and actionable data. The flexibility to create funnels, cohorts, and segmentations without relying on technical teams. The speed to obtain insights that help make data-driven product decisions. **What do you dislike about Amplitude Analytics?** The initial learning curve can be steep, especially for non-technical users. Some advanced features may be complex to configure or not very intuitive. The cost can quickly escalate as the volume of data or usage increases. **What problems is Amplitude Analytics solving and how is that benefiting you?** It allows understanding the real behavior of users within the product, identifying where they convert or drop off. It facilitates data-driven decision-making, reducing reliance on intuition or assumptions. It helps detect opportunities for improvement in funnels, retention, and engagement, which directly impacts growth and revenue. ### 5. Enhances Funnel Insights, Easy Setup **Rating:** 4.0/5.0 stars **Reviewed by:** Avi N. | Product Manager, Enterprise (> 1000 emp.) **Reviewed Date:** March 14, 2026 **What do you like best about Amplitude Analytics?** I like how Amplitude Analytics helps me create chats, funnels, and cohorts, which help me identify user behavior on a larger scale. The funnel dashboard is particularly helpful in clearly identifying how many users land on one page versus how many reach the next, showing me the drop-offs and how people are interacting with those pages. It provides a grander detail on the whole user profile, which is really useful for making insightful decisions. Additionally, the initial setup was pretty easy; I just had to fill a form to get access, and then all the data was easily accessible. **What do you dislike about Amplitude Analytics?** I don't think of any, but yeah, if the AI agents don't understand as much as I would want them to. I think since it is early in stage, there would be a lot of improvements in that AI agent area. **What problems is Amplitude Analytics solving and how is that benefiting you?** Amplitude Analytics helps identify user drop-offs and understand user behavior with new features, providing both micro and macro insights. It clearly shows user paths and drop-offs, enabling insightful decisions on user interactions. ### 6. Powerful Insights, Needs Better Real-Time Tracking **Rating:** 4.0/5.0 stars **Reviewed by:** Ulaş F. | Small-Business (50 or fewer emp.) **Reviewed Date:** March 31, 2026 **What do you like best about Amplitude Analytics?** I am using Amplitude Analytics for tracking user interactions and live events in the app. It greatly solves user movement ambiguity in our system, allowing us to track user movements inside the app and make insights. I love that it gives me clear insight on how users visit my websites. It's splendid to be able to customize with our special tracking labels. I can check a user's movement from our database and see how they performed. I can label the users with their database IDs and thus track them more easily. The initial setup was quite easy. **What do you dislike about Amplitude Analytics?** Some customers seem not to be fetched in tracking. When there is too much traffic, some users are not tracked. **What problems is Amplitude Analytics solving and how is that benefiting you?** Using Amplitude Analytics, I can track user interactions and solve user movement ambiguity, providing clear insights on user activities and customization with tracking labels. ### 7. Effortless Data Analysis with Amplitude AI **Rating:** 4.5/5.0 stars **Reviewed by:** Madison T. | Content Strategist, Mid-Market (51-1000 emp.) **Reviewed Date:** June 12, 2026 **What do you like best about Amplitude Analytics?** I really like how Amplitude Analytics' AI makes it really easy to pull the data and synthesize it when I need to get it quickly, which is usually pretty often. Just being able to chat with it and have it pull what I need and analyze it right then and there is super valuable and saves me a ton of time. **What do you dislike about Amplitude Analytics?** Nothing! **What problems is Amplitude Analytics solving and how is that benefiting you?** Amplitude Analytics helps me track blog page views, click-through rates, and conversion rates. It identifies where users drop off in the funnel, showing which articles perform best. Its AI simplifies data retrieval and analysis, allowing quick syntheses, saving me a ton of time. ### 8. Empowers Product Analysis, Needs Better AI Handling **Rating:** 4.5/5.0 stars **Reviewed by:** Karina P. | Small-Business (50 or fewer emp.) **Reviewed Date:** April 08, 2026 **What do you like best about Amplitude Analytics?** I like using the tables in Amplitude Analytics to understand the usage by user and company. The AI agents are useful for sending weekly analysis of our dashboard, which helps with sharing reports across the organization so that people don't need to analyze data themselves. I also find the Guides to be a perfect tool that helps users navigate our product and gather feedback effectively. **What do you dislike about Amplitude Analytics?** Probably AI agents...when there is a lot of data the output is a bit off from the prompt. Also, my colleagues said the initial setup was a bit of a challenge, but I don't know the reasons. **What problems is Amplitude Analytics solving and how is that benefiting you?** I use Amplitude Analytics for product analysis and understanding user interactions. It helps track account health and feature usage. The AI Agent shares reports across the organization, while Guides assist user navigation and feedback collection. ### 9. Empowers Quick Data Visualization with Room for Improvement **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Fund-Raising | Mid-Market (51-1000 emp.) **Reviewed Date:** July 18, 2024 **What do you like best about Amplitude Analytics?** I like the ability to visualize data quickly and build comparisons to custom time periods in Amplitude Analytics. It's great that anyone on the team can build graphs quickly. The support for custom time periods is particularly important for us because our campaigns run over six or seven weeks, so month-on-month comparisons aren't relevant. I also found the initial setup very easy, as our fundraising platform vendor assisted with it. **What do you dislike about Amplitude Analytics?** I want to be able to take a group of people who performed an event today and analyze previous actions. At the moment, Amplitude Analytics can only do that forward looking. **What problems is Amplitude Analytics solving and how is that benefiting you?** Amplitude Analytics helps me know how current campaigns perform versus previous ones and answers new questions quickly. Anyone on the team can build graphs fast, and custom time periods are crucial because our campaigns run over 6 or 7 weeks. ### 10. Powerful Analytics with Room for UI Improvement **Rating:** 3.5/5.0 stars **Reviewed by:** Maxwell M. | Mid-Market (51-1000 emp.) **Reviewed Date:** May 08, 2026 **What do you like best about Amplitude Analytics?** I like the ability to look into users directly with Amplitude Analytics. I find it really useful to use cohorts to understand what a group of users is doing and how this group differs from the rest. The conversion funnels are also very helpful for getting insights on user behavior. **What do you dislike about Amplitude Analytics?** It would be more valuable if the user journey tool could be easier to use. The UI sometimes is very limited, and the agent is able to do things that the UI does not allow me. I wish labels for properties would be easier to see. **What problems is Amplitude Analytics solving and how is that benefiting you?** I use Amplitude Analytics to track feature usage, retention, and conversion funnels for quick insights. It helps identify important user journeys and how features impact behavior. **Official Response from Amanda Brush:** > Hi Maxwell, Cohort analysis and conversion funnels for understanding feature impact is a great use of Amplitude. The gap between what the agent can do and what the UI directly exposes is a sharp observation, and user journey usability and property label visibility are fair UI critiques. If you want to share specific examples of where you're hitting limits, support.amplitude.com is the right place. ### 11. User Timeline and Segmentation Graphs Make Debugging and Trend Analysis Easy **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Financial Services | Mid-Market (51-1000 emp.) **Reviewed Date:** May 22, 2026 **What do you like best about Amplitude Analytics?** I specifically like the feature of User timeline, which helps me as an engineer to debug certain production edge cases and help me understand my app flow. Then creating graphs via segmentation is also something really helpful, which helps in understanding general user trends **What do you dislike about Amplitude Analytics?** I think there are certain small things which can be improved, like sometimes in the timeline, the events are not ordered as per the event trigger time, which creates confusion and added manual work which can be avoided. Then in segmentation, if going into details, it highlights all the events and not only the ones matching the query **What problems is Amplitude Analytics solving and how is that benefiting you?** Providing insights into user behaviour and also helping new people understand product flow ### 12. Highly Flexible with Complex Setup **Rating:** 4.0/5.0 stars **Reviewed by:** Dror P. | Small-Business (50 or fewer emp.) **Reviewed Date:** May 24, 2026 **What do you like best about Amplitude Analytics?** I like the ability to connect Amplitude Analytics to different sources, specifically Claude and Claude Code. I'm using Claude to ask questions that can be answered by Amplitude's data. I also connect it to Google Ads and plan to connect more platforms in the future. The initial setup of Amplitude Analytics was very straightforward with Google Tag Manager. Although implementing all the different features may take time, it depends on how complex you want your analytics to be. **What do you dislike about Amplitude Analytics?** Implementation can be a bit complex, needing to add events with code a lot of times. **What problems is Amplitude Analytics solving and how is that benefiting you?** Amplitude Analytics provides a single source of truth, helps with user identification throughout the funnel, and supports cohort analysis. ### 13. Easy to Use, Simple Analytics That’s Easy to Digest **Rating:** 4.5/5.0 stars **Reviewed by:** Maria L. | Researcher, Mid-Market (51-1000 emp.) **Reviewed Date:** June 02, 2026 **What do you like best about Amplitude Analytics?** It’s very easy to use. The data is easy to digest, and overall it feels much simpler to work with than other tools (Piwik, G Analytics, etc.). **What do you dislike about Amplitude Analytics?** I’d like to see a more unified, merged view that brings marketing data and product data together. Also, more research features (surveys, sample extractions based on specific behaviors, etc.) **What problems is Amplitude Analytics solving and how is that benefiting you?** It helps us better understand our prospects and identify potential friction points throughout our funnels. ### 14. Amplifies App Insights Effortlessly **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Small-Business (50 or fewer emp.) **Reviewed Date:** October 16, 2021 **What do you like best about Amplitude Analytics?** I use Amplitude Analytics across all my mobile apps, and I love that it's very easy to implement with a 5 minute setup. It's flexible in setting my own events and parameters, which is great. The user interface on the web to view the data is fantastic, and it's free for me. I get total insight into who is using my apps and their usage patterns, helping me improve the app and make it better. I can create different flows for different users and examine how they are acting within the app. **What do you dislike about Amplitude Analytics?** The user interface used to be quick and simple, they've added a bunch of features over time which I haven't used but cause the user interface to be more sluggish and slow. I say - just keep it simple and quick. **What problems is Amplitude Analytics solving and how is that benefiting you?** I use Amplitude Analytics for total insight into app usage patterns, user actions, and improvements. It allows flexible event settings and provides an easy-to-implement, user-friendly interface, helping me enhance my apps. ### 15. Comprehensive Analytics with Potential Pricing Improvements **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Small-Business (50 or fewer emp.) **Reviewed Date:** May 23, 2026 **What do you like best about Amplitude Analytics?** I like the ability to do everything in one place with Amplitude Analytics. The new AI agents are a great addition, and the prompt tracking visibility is impressive. It's amazing how all these features come together. We're able to send all our product data to Amplitude, generate reports, and get information on the run. It's simpler and more intuitive than what we used before, making it easier to use, set up, and get up and running. **What do you dislike about Amplitude Analytics?** I think the pricing and the usage limits are very confusing, and they're kind of built into a single plan. It racks up very quickly, even if you need just to add certain modules. It needs to have more granular pricing and billing management is a bit confusing. The heat maps feature can be improved. I find FullStory much better than that. The initial setup wasn't very seamless. We lost some data, and things like cohort and retention charts were kind of missing. **What problems is Amplitude Analytics solving and how is that benefiting you?** I use Amplitude Analytics for aggregating all product data and for experiments. It simplifies sending out features with feature flags and provides everything in one place with new AI agents and prompt tracking visibility. It simplifies setting up reports and tracking conversions effectively. ### 16. Intuitive Analytics with Room for Improvement **Rating:** 4.5/5.0 stars **Reviewed by:** Mariam G. | Product Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** May 06, 2026 **What do you like best about Amplitude Analytics?** I like how easy Amplitude Analytics is to use and that it offers multiple ways to examine user flows, tracking how users move from point A to point B. This feature helps me see the day-to-day progress of our product and provides valuable insights into how we can improve. **What do you dislike about Amplitude Analytics?** Maybe if I was able to track network errors better, also was able to much easily find the user - probably by their email and also have more visually understandable charts/tables. Also I wish the AI chat worked better and was more helpful with our product-specific inquiries. **What problems is Amplitude Analytics solving and how is that benefiting you?** I can track user activities, see challenges, and the points of subscribing or churning. It helps me monitor daily progress and provides insights for improvement. ### 17. Effective Data Insights with Setup Learning Curve **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User | Enterprise (> 1000 emp.) **Reviewed Date:** May 22, 2026 **What do you like best about Amplitude Analytics?** I use Amplitude Analytics to understand data and learn how my customers are interacting with our product. It provides higher signals and helps me understand my hypothesis better. I find it valuable because I can quickly query data and figure out how our customers are using the product. One of the features I love is the Amplitude agent, which is really helpful as I can copy and paste it to share with the team for more context about what's going on. **What do you dislike about Amplitude Analytics?** I think the different filters are really confusing, and it's hard to figure out how to get started. There are a lot of overlapping filters and things. Not that easy. It's still very confusing to me. **What problems is Amplitude Analytics solving and how is that benefiting you?** I use Amplitude Analytics to understand data and usage patterns, helping me learn how customers interact with our product. It's valuable for quickly querying data, understanding hypotheses, and improving signals. However, the filters can be confusing, and the initial setup was not easy. **Official Response from Amanda Brush:** > Really glad the Amplitude agent is making it easier to share context with your team. Filter complexity and the initial learning curve are consistent feedback we hear, and it's an area we're actively working on. Amplitude Academy (academy.amplitude.com) has guided resources that can help reduce some of that early friction. ### 18. Customizable Analytics with AI-Powered Insights **Rating:** 4.5/5.0 stars **Reviewed by:** Rachel S. | Marketing Manager, Media Production, Mid-Market (51-1000 emp.) **Reviewed Date:** June 01, 2026 **What do you like best about Amplitude Analytics?** I like how custom Amplitude Analytics is, and how deep it goes into visitor journeys and its improvement and commitment to A.I. I think lots of paid advertising digital platforms work exceptionally well with Amplitude. The customization and depth in visitor journeys help make Amplitude valuable to me because I'm able to get answers to my questions faster, and provide readouts that are rooted in data rather than gut feelings. **What do you dislike about Amplitude Analytics?** Syncing audiences to platforms like Taboola and StackAdapt **What problems is Amplitude Analytics solving and how is that benefiting you?** I use Amplitude Analytics to track how my team's advertising grows our audience and understand audience behavior. It fills retargeting gaps, improves ROI, and helps provide data-backed insights quickly. ### 19. Powerful product analytics tool that I have used **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** May 11, 2026 **What do you like best about Amplitude Analytics?** honestly amplitude is pretty good like i was skeptical at first but once you get hang of it its actually really useful. the funnel thing is my fav u can see exactly where people drop off without needing to like write any code or ask a dev. retention charts are also nice. only thing is sometime the dashboards feels a bit overwhelming when ur starting out but u get used to it. would def recommend for anyone building a app and wants to actually understand there users​​​​​​​​​​​​​​​​ **What do you dislike about Amplitude Analytics?** The pricing escalates quite steeply beyond the free tier, which makes it difficult for small teams to scale. The interface can feel overwhelming initially given the volume of options. Also, if your event taxonomy isn’t set up correctly from the start, it’s hard to course correct later.​​​​​​​​​​​​​​​​ **What problems is Amplitude Analytics solving and how is that benefiting you?** Amplitude removes the need to rely on engineers for data queries. I can answer product questions myself without writing SQL. It centralizes user behavior tracking, so understanding retention, drop-offs, and feature adoption is much faster. This directly helped in making quicker, more confident product decisions without waiting on data teams.​​​​​​​​​​​​​​​​ ### 20. Phenomenal Support and Powerful Insights **Rating:** 5.0/5.0 stars **Reviewed by:** Soham A. | Data Analyst, Enterprise (> 1000 emp.) **Reviewed Date:** January 11, 2026 **What do you like best about Amplitude Analytics?** Amplitude has so many knobs and whistles. It's built from the ground up to help you answer questions that you didn't even know you could answer. This and their continuous support is phenomenal **What do you dislike about Amplitude Analytics?** The learning curve is high. Shifting from adobe, the UI takes time to get used to. **What problems is Amplitude Analytics solving and how is that benefiting you?** Amplitude helps us understand user behavior and trends for our various marketing campaigns. The asks are numerous and diverse and amplitude helps solve a lot of them. ### 21. Effective for User Segmentation, Needs Funnel Flexibility **Rating:** 3.0/5.0 stars **Reviewed by:** Ryan D. | Product Specialist, Mid-Market (51-1000 emp.) **Reviewed Date:** April 03, 2026 **What do you like best about Amplitude Analytics?** I primarily use Amplitude Analytics for understanding user journeys, funnel visualization, and segmentation. I like the ability to create rule-based user segments that are dynamically populated. Faster and fresher user segmentation helps with understanding our users. The main use case is creating dashboards that are easily sharable, instead of pulling the data down myself and sending around an image. **What do you dislike about Amplitude Analytics?** One particular feature I don't enjoy within the funnel creation is that groups apply to every step of the funnel, not just the step it is grouped from and the subsequent ones. **What problems is Amplitude Analytics solving and how is that benefiting you?** I use Amplitude Analytics for understanding user journeys, funnel visualization, and segmentation. It helps create dashboards that are easily sharable. I like that it allows me to create rule-based user segments that are dynamically populated for faster and fresher user insights. **Official Response from Amanda Brush:** > Hi Ryan, It’s great to hear that dynamic, rule-based segmentation and shareable dashboards help you understand user journeys and keep insights fresh. We hear your feedback on funnels where groups appear to apply to every step—one quick tip: use step-level filters on the specific event step (instead of a global chart filter or Group By) when you want a property to affect only that step and onward. If you’d like to walk through your exact setup, our support team is ready to help at https://support.amplitude.com/. ### 22. Versatile Analytics with Seamless Integration **Rating:** 5.0/5.0 stars **Reviewed by:** Bill J. | Performance Marketing Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** May 21, 2026 **What do you like best about Amplitude Analytics?** I like the fact that Amplitude Analytics is versatile. It's not just product analytics; it's also giving us data about sessions and how users signed up. So, it's actually very helpful. **What do you dislike about Amplitude Analytics?** None, it's perfect. I love everything about amplitude. **What problems is Amplitude Analytics solving and how is that benefiting you?** I use Amplitude Analytics to understand user behavior on our product, track activation and retention metrics, and identify issues. Its versatility offers session data and insights on sign-ups, which really helps us. ### 23. Easy-to-use analytics platform for end-to-end growth experimentation **Rating:** 5.0/5.0 stars **Reviewed by:** Krislyn C. | Head of Growth, Small-Business (50 or fewer emp.) **Reviewed Date:** February 25, 2022 **What do you like best about Amplitude Analytics?** Amplitude has been a reliable source of truth for the growth marketing function as we optimize on first-touch / last-touch hybrid attribution. Every department has access to the analytics and can create their own reporting easily. We're also able to run PLG experiments easily and monitor metrics. It's really easy to get started and use. Every major department uses Amplitude, including engineers and creative strategists! **What do you dislike about Amplitude Analytics?** I currently ingest some topline metrics from ad platforms, but building a chart that reconciles both ad platform & our data is limited/difficult. **What problems is Amplitude Analytics solving and how is that benefiting you?** I'm making performance optimizations across my paid channels using Amplitude data. I'm creating customer data lists & piping it into ad platforms to create high quality seed lists. I'm syncing audience cohorts for email campaigns. I'm analyzing user behavior in-product to design and analyze PLG experiments. ### 24. Powerful Analytics with Helpful Dashboards **Rating:** 4.0/5.0 stars **Reviewed by:** Dan R. | Head of Customer Success, Small-Business (50 or fewer emp.) **Reviewed Date:** December 15, 2025 **What do you like best about Amplitude Analytics?** I love that Amplitude Analytics is a super powerful tool that picks up a huge amount of data and constructs it into easy-to-understand dashboards. I appreciate being able to look at what features specific customers are using or not using, and get a general picture as a whole of how our tool is being used. **What do you dislike about Amplitude Analytics?** Amplitude Analytics is fairly dense and we needed developer assistance to get started. We also had some struggles with attributing account-based analytics vs user-based analytics. Additionally, we were lacking some components that we had with June, in particular the Customer Success elements and Health Scoring **What problems is Amplitude Analytics solving and how is that benefiting you?** Amplitude Analytics solves the problem of not knowing how our product is used by customers and what features are most adopted. It provides powerful data analytics in easy-to-understand dashboards, allowing us to see which features specific customers use and gain a general overview of tool usage. ### 25. Flexible Analytics with Room for UI Improvement **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User | Mid-Market (51-1000 emp.) **Reviewed Date:** June 15, 2026 **What do you like best about Amplitude Analytics?** I appreciate Amplitude Analytics for its flexibility, allowing me to do a lot more than other tools I've used. Also, the documentation is very well done, so whenever I have a question on how to build something, I'm sure I'll be able to find the answer. I often use it to make sense of data flow and create visualizations that are easily readable for non-technical stakeholders and patch up things not available in other web tracking tools. **What do you dislike about Amplitude Analytics?** I don't really find the UI of switching between dashboards and spaces very convenient. It's not very difficult, but it's also not as smooth as I would wish it to be. **What problems is Amplitude Analytics solving and how is that benefiting you?** It helps me transform data into actionable insights, create understandable visualizations for non-technical stakeholders, and fill gaps left by other web tracking tools. ### 26. Visualize and Understand Customer Flow with Ease **Rating:** 4.5/5.0 stars **Reviewed by:** Paloma C. | Enterprise (> 1000 emp.) **Reviewed Date:** March 30, 2026 **What do you like best about Amplitude Analytics?** I like that I can create charts and dashboards to track various A/B tests or initiatives we conduct in Amplitude Analytics on a daily basis. I also value the support of AI, as it guides me or creates the chart for me when I have doubts about how to make a chart or don't understand something. Additionally, it allows me to understand the flow and conversion of my customers by creating charts that help me visually comprehend my customers' funnels. **What do you dislike about Amplitude Analytics?** I find it difficult to fully understand some tools like paths. I also have trouble understanding what I'm seeing and what the texts in the boxes mean, perhaps due to the names we give them. **What problems is Amplitude Analytics solving and how is that benefiting you?** Amplitude Analytics allows me to visually understand my customers' funnels through graphs, facilitating the analysis of flow and conversion. ### 27. Customizable Insights, Challenging Onboarding **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User | Small-Business (50 or fewer emp.) **Reviewed Date:** June 04, 2026 **What do you like best about Amplitude Analytics?** I like how customizable Amplitude Analytics is. It's very easy to make very detailed funnels, charts, and dashboards. It's really valuable because you get visualizations of the data, which makes it very easy to analyze where peak performance is and where performance is lacking. **What do you dislike about Amplitude Analytics?** Onboarding is particularly challenging. I found a very harsh learning curve when I was starting out with it. Had to lean a lot on colleagues to teach me how to do it or to use the distinct variables that we use in our account. It used to be quite geared towards product teams, and there are still some elements of that in the product as it stands. **What problems is Amplitude Analytics solving and how is that benefiting you?** Amplitude Analytics helps us measure marketing campaign successes and opportunities for improvement. It provides customizable visualizations, making it easy to analyze performance peaks and gaps. ### 28. Powerful Analytics and Deep Insights with Amplitude **Rating:** 4.0/5.0 stars **Reviewed by:** Oliver S. | User Researcher, Mid-Market (51-1000 emp.) **Reviewed Date:** December 05, 2025 **What do you like best about Amplitude Analytics?** Amplitude stands out for its depth and the strength of its interlinking features. I can track usage not only by volume but also by time spent, and then connect this data to specific events, which helps me gain a broader understanding of user behavior. Another aspect I appreciate is the ability to create both static and dynamic cohorts, allowing me to tailor my investigations based on what I want to explore. **What do you dislike about Amplitude Analytics?** Amplitude presents a somewhat steeper learning curve compared to other platforms I have used, mainly because of its extensive range of features. It takes a bit more time to become familiar with everything it offers. Additionally, I find the customization options for both charts and dashboards to be limited. In my experience with Looker, I was able to create dashboards with greater flexibility and freedom, such as adding pre-defined filters. When it comes to charting and visual customization, Looker also provides a wider variety of options. **What problems is Amplitude Analytics solving and how is that benefiting you?** Amplitude is providing us with deeper insights into not only which sections of our website and app our users are engaging with most, but also how they are interacting with them. We can now determine whether specific user groups are following certain patterns, such as spending more time in particular areas on certain days of the week, which is important since our user base tends to follow routines. This information allows us to identify which products will be most beneficial to specific cohorts and how we can tailor these offerings to their needs. For example, we might introduce more user-friendly beginner features for some groups, or more advanced options for others, depending on their preferences. ### 29. My Go-To Tool for Product Analytics and KPI Excellence **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Health, Wellness and Fitness | Small-Business (50 or fewer emp.) **Reviewed Date:** July 03, 2025 **What do you like best about Amplitude Analytics?** I like the way events are being tracked, videos on user actions and building effective business tracking KPIs and other conversion funnels. Amplitude has been very helpful in making right business decisions. **What do you dislike about Amplitude Analytics?** I don't dislike but love to see a feature where I can see the events being tracked based on different timezones, because when users are based out of different timezones and tracking them at one place sometimes creates discrepancy in the database records vs amplitude KPIs **What problems is Amplitude Analytics solving and how is that benefiting you?** Using funnels and coherts, amplitude really helps us in tracking conversions and understand where the users might be getting stuck mostly, that helps us streamline the process as well as allows us to help the customers in an effective way. ### 30. Effortless User Understanding and Easy Setup **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User | Small-Business (50 or fewer emp.) **Reviewed Date:** May 25, 2026 **What do you like best about Amplitude Analytics?** I like how easy it is to use Amplitude Analytics, especially when it comes to setting up auto track events. I love that I can set something up as an auto track event and implement it server-side. Really, the ease of use, the quality of the data, and the charts that I can build are great. **What do you dislike about Amplitude Analytics?** I would love it to automatically go through my app or allow me to upload a video of me going through my app and then suggest updates. I think it's a little bit like old school deterministic software, and I think there could be much more of an AI element. **What problems is Amplitude Analytics solving and how is that benefiting you?** Amplitude Analytics allows us to understand our users better. It fills the gap between what customers want and what they actually do, providing insights beyond what our customer success team can offer. ### 31. Detailed Insights, Needs AI Improvements **Rating:** 5.0/5.0 stars **Reviewed by:** América Daniela S. **Reviewed Date:** January 06, 2026 **What do you like best about Amplitude Analytics?** I like how detailed Amplitude Analytics is and how I can segment data. It allows me to track the step conversion and full funnel conversion rate of the product I'm in charge of. I appreciate that I can use the AI for a better understanding of what is causing drops in the funnel. **What do you dislike about Amplitude Analytics?** The AI itself has room for improvement. Sometimes it is inaccurate and it occasionally crashes. Better error handling and an opportunity to choose models would be helpful. **What problems is Amplitude Analytics solving and how is that benefiting you?** I use Amplitude Analytics for funnel analysis, tracking step conversion and full funnel conversion rates. It helps me segment data and use AI to understand what's causing funnel drop-offs. ### 32. Easy Visualization with Stellar Flexibility **Rating:** 5.0/5.0 stars **Reviewed by:** Suneet S. **Reviewed Date:** February 13, 2026 **What do you like best about Amplitude Analytics?** I appreciate the huge functionality of Amplitude Analytics, like visualizing our events on a daily or monthly basis with the ability to filter by properties and group them. I love that it provides a private workspace and lets me share it with anyone anytime. It's easy to use, and I can create a variety of charts or graphs which makes setting it up a breeze, and the documentation is well done. It's super easy to visualize my event data based on different values and frequencies. **What do you dislike about Amplitude Analytics?** I don't like finding device IDs from Amplitude Analytics. We don't know what our device ID is in Amplitude, so maybe it could use similar ID or name kinds. **What problems is Amplitude Analytics solving and how is that benefiting you?** Amplitude Analytics gives us huge functionality like visualizing event data on a daily or monthly basis. We can filter and group data easily. It also provides a private workspace and easy sharing, and it's really intuitive to set up. ### 33. Intuitive Dashboards and Deep Insights Drive Smarter Decisions **Rating:** 5.0/5.0 stars **Reviewed by:** Krishna J. | Quality Analyst, Small-Business (50 or fewer emp.) **Reviewed Date:** January 05, 2026 **What do you like best about Amplitude Analytics?** Amplitude excels with intuitive dashboards, deep behavioral insights, real-time cohorts, and easy event tracking that drive smarter, data-informed product decisions. **What do you dislike about Amplitude Analytics?** Steep learning curve for advanced features, gets expensive at scale, event schema management can be tricky, and large projects can feel slow to query at times. **What problems is Amplitude Analytics solving and how is that benefiting you?** It helps us understand user behavior, identify drop-offs, and measure feature impact. This improves retention, guides product decisions, and reduces guesswork with data-driven insights. ### 34. Powerful Analytics with Room for UI Improvement **Rating:** 3.0/5.0 stars **Reviewed by:** Larissa M. | Product Management Analyst, Information Technology and Services, Mid-Market (51-1000 emp.) **Reviewed Date:** March 23, 2026 **What do you like best about Amplitude Analytics?** I really like that Amplitude Analytics has great, updated, and easy-to-manage dashboards. These dashboards help me understand where we are and where we need to go. They assist in understanding each feature and event usage, which is useful for predicting or analyzing user problems and solutions. **What do you dislike about Amplitude Analytics?** The user interface could be enhanced to be more friendly or intuitive. Sometimes buttons aren't intuitive, and we spend a lot of time trying to understand where to go to do something. Also, AI could help debug things. Some words on buttons and journeys are not optimized for usage when creating dashboards or graphs. **What problems is Amplitude Analytics solving and how is that benefiting you?** I use Amplitude Analytics to analyze front-end usage, measure event usage, predict next steps, and understand user problems with updated and easy-to-manage dashboards. **Official Response from Amanda Brush:** > Hi Larissa, Thank you for taking the time to share your feedback. It’s great to hear that you're getting a lot of value from Amplitude’s dashboards. We’re sorry that aspects of the user interface haven’t always felt intuitive. If helpful, Ask Amplitude can help create charts and navigate the platform in natural language, and our Dashboard Agent and Debug Analytics tools can also help surface insights and troubleshoot workflows. Thanks again for your review. ### 35. Clear User Behavior Insights and Easy Retention Tracking **Rating:** 5.0/5.0 stars **Reviewed by:** Abhiram S. | Senior Software Engineer, Mid-Market (51-1000 emp.) **Reviewed Date:** June 05, 2026 **What do you like best about Amplitude Analytics?** What I find most helpful about Amplitude Analytics is its ability to provide clear insights into user behavior and product usage. It makes it easy to track user actions, analyze retention, and identify areas for improvement. **What do you dislike about Amplitude Analytics?** It have steep learning cure for new users, especially when working with advanced reports and event tracking. Setting and maintaining a clean analytics also requires careful planning **What problems is Amplitude Analytics solving and how is that benefiting you?** This events help us to understand user behavior, measure product engament, and identify where users drop there journey. it make data driven product decisions. And ultimately enhance the overall customer experience ### 36. Intuitive Analytics with Impressive Flexibility **Rating:** 5.0/5.0 stars **Reviewed by:** Mauricio M. **Reviewed Date:** February 11, 2026 **What do you like best about Amplitude Analytics?** I like Amplitude Analytics because it's easy to use yet provides a lot of depth and data flexibility for experts like data teams. For straightforward work, Amplitude offers extensive documentation that guides you through it. The overall UX of the product is very friendly compared to competitors. It's easy to create metrics that matter to the work, making it straightforward to know if the business is reaching its goals. I find the initial setup very straightforward, thanks to the default events and setup that ease the implementation for developers. **What do you dislike about Amplitude Analytics?** Likely a gap in not having data experts in-house, but I find it challenging to know if my implementation of custom events aligns with best practices. **What problems is Amplitude Analytics solving and how is that benefiting you?** We use Amplitude Analytics to track website and product performance, which helps in prioritizing initiatives. It offers easy metric creation, facilitating goal tracking and decision-making. It's user-friendly, flexible for experts, and provides comprehensive documentation, making it valuable to both novice and experienced users. ### 37. Great for Performance Marketing Assessment **Rating:** 4.0/5.0 stars **Reviewed by:** Anya Z. | Mid-Market (51-1000 emp.) **Reviewed Date:** April 13, 2026 **What do you like best about Amplitude Analytics?** I love the AI functionality in Amplitude Analytics because I don't need to know how to navigate the platform right off the bat and can ask AI to help me answer questions quickly. It saves a lot of time for me, which is invaluable in a business where every minute counts. **What do you dislike about Amplitude Analytics?** I feel that being able to customize certain important features would make Amplitude Analytics more suitable to us. **What problems is Amplitude Analytics solving and how is that benefiting you?** Amplitude Analytics tracks performance, highlights strengths and weaknesses in our marketing funnel, and saves time with AI functionality, allowing quick answers without needing platform expertise. ### 38. Valuable Insights, Despite Steep Learning Curve **Rating:** 4.0/5.0 stars **Reviewed by:** Hardik J. **Reviewed Date:** February 10, 2026 **What do you like best about Amplitude Analytics?** I like running web experiments with Amplitude Analytics because it allows me to do A/B testing quickly on real traffic data and see the impact on key metrics, ensuring decisions are based on outcomes rather than opinions. I also appreciate the ease of creating dashboards and charts; I have a dashboard where I report on key metrics with important filters, letting the audience slice and dice the data as needed. I log in to the dashboard every morning. Additionally, I find the Cohorts feature valuable as it allows me to group users based on the actions they do or don't take and understand the outcomes. **What do you dislike about Amplitude Analytics?** I find the steep learning curve challenging because there are too many options available just to create a simple dashboard. Also, the events taxonomy is difficult to grasp, making it tough to decide what should be classified as events and values. The initial setup of Amplitude Analytics was difficult since it requires an engineer to add code. **What problems is Amplitude Analytics solving and how is that benefiting you?** I use Amplitude Analytics to analyze customer usage, identify gaps in user journeys, and report on key metrics. It helps diagnose changes in conversion or engagement and allows for quick A/B testing based on real traffic data, ensuring decisions are outcome-driven. ### 39. Intuitive Platform with Deep Insights **Rating:** 5.0/5.0 stars **Reviewed by:** Séraphin H. | Advisor, Small-Business (50 or fewer emp.) **Reviewed Date:** February 10, 2026 **What do you like best about Amplitude Analytics?** I really like that Amplitude Analytics is fairly easy to use, which makes it simple to teach and get others started on it. The layout is intuitive, with events on the left and results on the right, and this constancy over the years has been helpful. I appreciate how easy it is to go deep and do a deep dive into features and user behavior. Plus, it's quite user-friendly overall and didn't take much to set up; just track events and users, and you're ready to go. Many features just work, which is why I give it a ten out of ten. **What do you dislike about Amplitude Analytics?** I would say there's a lot of features that go unused. Because it's a lot of adoption or I need to update our implementation. For example, session replay and heat maps aren't used because we're using another tool, and it would be great to combine tools, but that's something I need to put effort into. Another thing is the guides and surveys feature, which seems amazing, but the pricing is way too high. **What problems is Amplitude Analytics solving and how is that benefiting you?** Amplitude Analytics solves the problem of understanding user behavior in my product and helps me dive deep into feature usage. It's easy to use yet powerful, allowing our entire company to adopt it quickly. ### 40. Empowers Data-Driven Decisions with Ease **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** July 30, 2025 **What do you like best about Amplitude Analytics?** I love that I can capture data, and it's super simple. The new AI tools that create charts for me make it significantly faster, and it also allows more of my team to make charts and gather data themselves without needing assistance. **What do you dislike about Amplitude Analytics?** I think it's probably more on our team side, but sometimes we aren't sure if the data is 100% accurate. And we also can't always tell what events mean because of our lacking descriptions and unclear names. But that's really more of a problem on our end, rather than Amplitude. **What problems is Amplitude Analytics solving and how is that benefiting you?** I use Amplitude Analytics to understand user events, identify powerful moments and trigger targeted emails. It helps to see what's working and what causes churn, aiding in user retention. ### 41. Empowers Teams with Intuitive Analytics **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Financial Services | Mid-Market (51-1000 emp.) **Reviewed Date:** August 01, 2025 **What do you like best about Amplitude Analytics?** I love Amplitude Analytics for its thoughtful layout and intuitive interface, which lets me spend less time figuring out how the tool works and more time using the insights to take action. The powerful toolset is beneficial, and I appreciate the ability to share insights easily with colleagues. I also like how Amplitude allows me to be more independent when accessing websites and product analytics, without needing help from our engineering team. It helps me gain insights and a better understanding of our customers' behaviors, allowing me to make more informed decisions. Our team having access to Amplitude provides greater independence when accessing data, not having to depend on the Business Insights or data science team. **What do you dislike about Amplitude Analytics?** Some features aren't as powerful or configurable as other tools, like Looker or Google Analytics. It can be overwhelming with the abundance of granular data, making it difficult to get a clear picture of customers' entire user journey. **What problems is Amplitude Analytics solving and how is that benefiting you?** Amplitude Analytics helps me gain insights into customer behaviors, making informed decisions. It provides independence in accessing analytics, reducing reliance on the engineering team. The intuitive interface allows me to focus on using insights effectively. ### 42. Amplitude: Powerful, Flexible User Behavior Analytics That Speeds Decisions **Rating:** 5.0/5.0 stars **Reviewed by:** Luisa C. | Ux researcher, Mid-Market (51-1000 emp.) **Reviewed Date:** February 10, 2026 **What do you like best about Amplitude Analytics?** Amplitude is an extremely powerful tool for user behavior analysis, especially when the goal is to go beyond surface-level metrics and truly understand user journeys, retention, engagement, and churn. Its biggest differentiator lies in the robustness and variety of analysis methods. If you have limited data knowledge, you can rely on simpler visualizations such as segmentation and engagement funnels. If you have more advanced expertise, the sky is the limit: exploratory analysis, simple or multiple correspondence analysis, journey analysis, and more. For product, UX, and growth teams, this significantly speeds up decision-making and brings data closer to the day-to-day reality of the product. **What do you dislike about Amplitude Analytics?** On the other hand, the tool has a considerable learning curve, especially for those without a strong data background. The quality of insights heavily depends on solid event modeling, which requires team maturity and strong alignment between product, engineering, and analytics. Having a dedicated analytics professional to build a well-structured taxonomy and event architecture is essential, as this directly impacts the quality of analyses. Additionally, pricing can be a barrier for smaller companies or early-stage teams. **What problems is Amplitude Analytics solving and how is that benefiting you?** Amplitude Analytics helps solve the problem of understanding why users behave the way they do, not just what is happening in the product. Overall, Amplitude is an excellent choice for companies that already have a data-driven culture (or are seriously investing in one) and want to move beyond descriptive metrics toward more powerful insights, with user behavior clearly reflected on the screen. ### 43. Indispensable for an Accurate Customer Vision **Rating:** 5.0/5.0 stars **Reviewed by:** Julien L. | Small-Business (50 or fewer emp.) **Reviewed Date:** February 10, 2026 **What do you like best about Amplitude Analytics?** I love the ease of having a variety of graphs and charts that really allow us to delve into what's happening in the product. The ability to create dashboards on separate features that the whole team can benefit from is really important. I would say that one of the most powerful features is that of cohorts, which allows us to zoom in on a particular usage and determine the users who make the most use of a feature. This gives us the direction in which we want to go. **What do you dislike about Amplitude Analytics?** What would be great is if, at the AI level, it were possible to brief the AI on what the product is supposed to do, and then the Amplitude agent could study the data in the different dashboards and make a comparison between the usage and the intention of the product. This would help to understand the current gap between what we want to do and how people are using the product. **What problems is Amplitude Analytics solving and how is that benefiting you?** Amplitude Analytics helps us lift the opacity of user usage, provide detailed insights, and allows the entire team to benefit from various graphs and dashboards. The cohort feature is powerful, enhancing our understanding of users and effectively guiding our decisions. ### 44. User-Friendly UI/UX with Effortless Claude MCP Connections **Rating:** 4.5/5.0 stars **Reviewed by:** Vishal . | Product Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** May 27, 2026 **What do you like best about Amplitude Analytics?** The UI/UX is very user-friendly, and the MCP connections make it easier to connect with Claude. It’s straightforward to use, especially with the built-in AI tools included. **What do you dislike about Amplitude Analytics?** Screenview is hard to work with. There are other products that offer screen viewing and feel much more reliable. **What problems is Amplitude Analytics solving and how is that benefiting you?** Getting real-time insights into how our users are interacting with our product across platforms. ### 45. Flexible and Efficient for Analysis with Great Support **Rating:** 4.0/5.0 stars **Reviewed by:** Pedro S. | Product Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** April 07, 2026 **What do you like best about Amplitude Analytics?** I use Amplitude Analytics to perform product usability and user behavior analyses. What I like the most is the flexibility to create analyses, with a wide range of filters and segments. This allows us to understand how various types of customers behave, identifying patterns within specific groups. Additionally, the initial setup was quite easy, and we received a lot of support from the onboarding team. **What do you dislike about Amplitude Analytics?** Be able to download databases for more complete analyses and in a simple way **What problems is Amplitude Analytics solving and how is that benefiting you?** I use Amplitude Analytics for product usability analysis and user behavior, saving time and accuracy in understanding customer issues and valuable features. The flexibility of analysis and filters help identify patterns among customer groups. ### 46. Unified Analytics and Experimentation, But Pricey **Rating:** 4.0/5.0 stars **Reviewed by:** Alberto V. | Senior Product Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** May 07, 2026 **What do you like best about Amplitude Analytics?** I like the integration between Experimentation and Analytics in Amplitude Analytics. It allows me to really investigate things in depth and see the impact of changes with confidence. The common base provided by Amplitude Analytics ensures trust in the instrumentation and experiment results. The initial setup was really easy for getting data in, especially with the help of available documentation. **What do you dislike about Amplitude Analytics?** Pricing is an issue. We would love to get more features but it becomes really expensive. **What problems is Amplitude Analytics solving and how is that benefiting you?** With Amplitude Analytics, we have a common base for metrics, ensuring trust in instrumentation and experiment results. The integration between Analytics and Experimentation provides confidence in impacting metrics and direction. ### 47. Amazing Customization and Flexibility for Tailored Dashboards and Funnels **Rating:** 5.0/5.0 stars **Reviewed by:** A K. | Digital Marketing Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** June 01, 2026 **What do you like best about Amplitude Analytics?** Amazing customization and flexibility. I can build custom dashboards and funnels exactly the way I need them, which makes it easy to tailor everything to my workflow. **What do you dislike about Amplitude Analytics?** There are too many options, and you really need to be an expert to use it effectively. **What problems is Amplitude Analytics solving and how is that benefiting you?** It’s working better than GA4 for me, and it’s a good alternative. ### 48. Highly Customizable with Easy Setup **Rating:** 5.0/5.0 stars **Reviewed by:** Lomig C. | Mid-Market (51-1000 emp.) **Reviewed Date:** May 13, 2026 **What do you like best about Amplitude Analytics?** I use Amplitude Analytics to better understand user journeys and behaviors on our products, which helps strengthen UX research with real behavioral insights. I like the plug and play yet very customizable implementation, which allows us to choose the zoom of the analytics lens we want to play with. Additionally, I appreciate being able to define what is relevant to track, implementing minimal but very valuable tracking. The initial setup was pretty easy. **What do you dislike about Amplitude Analytics?** There are discrepancies between custom tracking, auto capture, and AI-labeled events on session replays. The taxonomy management interface is not very user-friendly. UI and capabilities could be improved there. **What problems is Amplitude Analytics solving and how is that benefiting you?** n/a ### 49. Review from perspective of a complex product **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** February 06, 2026 **What do you like best about Amplitude Analytics?** Clever way of joining event information that saves an analyst a lot of time: eg user journeys and flows, ability to build funnels with flexible time frames. Visualisations are mostly clear and I do not remember a lot of viz types that I felt were missing **What do you dislike about Amplitude Analytics?** There’s a 2000 event limit. We track the logged-in user experience, and we need more events than that. The problem is that once we start grouping events together to stay under the limit, we lose important context. For example, if we group all page views into a single event like “viewed a page,” then the user journey ends up looking like someone went from a page to a page, with no information about which page they came from and which page they went to. The navigation also feels pretty clunky. I often find myself clicking around just to locate basic information, and it’s not easy to find what I need. On top of that, some information gets cut off with no way to view the full text. For instance, our event names can be quite specific and therefore long, but I can’t see the full name. Even when I click into an event to view the details, I only see a few more characters, and still not the complete event name. **What problems is Amplitude Analytics solving and how is that benefiting you?** Usage of features from product tribes, a self service manner for the product to access information without having to always relay on the data team. It saves around half FTE time ### 50. Responsive Interface, Easy Integration **Rating:** 5.0/5.0 stars **Reviewed by:** Arak C. | Python Software Engineer, Mid-Market (51-1000 emp.) **Reviewed Date:** February 21, 2026 **What do you like best about Amplitude Analytics?** I like the interface a lot—it’s clean, very responsive, and works fast. The JS SDK is also straightforward to implement and use, which makes integration easy. They offer solid reporting capabilities with templates, so it’s simple to set things up and track what I need. Funnel tracking is well done too, and you can add custom events there that match specific criteria. **What do you dislike about Amplitude Analytics?** Before the JS SDK was not that great out of the box so you have to implement web page visit tracking yourself, but looking now at it, they fixed it already **What problems is Amplitude Analytics solving and how is that benefiting you?** I use Amplitude Analytics to track visitor actions and reliably collect events, including custom ones. Its event-based system makes it easy for me to search through the data and generate reports, so I can access specific user profiles, see the exact actions they performed, and track sales funnels. ## Amplitude Analytics Discussions - [What is Amplitude Analytics used for?](https://www.g2.com/discussions/what-is-amplitude-analytics-used-for) - 1 comment, 1 upvote - [How do I sign up for your Amplitude Events?](https://www.g2.com/discussions/how-do-i-sign-up-for-your-amplitude-events) - 1 comment, 1 upvote - [What are the most underrated features that should get more attention for SaaS companies?](https://www.g2.com/discussions/what-are-the-most-underrated-features-that-should-get-more-attention-for-saas-companies-ab31e4f3-3b40-42da-9661-c07a2f3a3109) - 1 comment, 1 upvote - [Is there any way to track users that do not accept cookies?](https://www.g2.com/discussions/is-there-any-way-to-track-users-that-do-not-accept-cookies) - 1 comment, 1 upvote - [How to create a table in Amplitude? We have several charts option but not able to plot a basic table to view some data](https://www.g2.com/discussions/how-to-create-a-table-in-amplitude-we-have-several-charts-option-but-not-able-to-plot-a-basic-table-to-view-some-data) - 1 comment, 1 upvote - [View Amplitude Analytics pricing details and edition comparison](https://www.g2.com/products/amplitude-analytics/reviews?page=3§ion=pricing&secure%5Bexpires_at%5D=2026-07-07+05%3A38%3A28+-0500&secure%5Bsession_id%5D=d2a89db1-fd86-44e6-b428-2a5557ce77ff&secure%5Btoken%5D=394c139ab89154f70f48644760f358306e5c93eb5e6a269f32cad2c95974fd0b&format=llm_user) ## Amplitude Analytics Integrations - [Adapty.io](https://www.g2.com/products/adapty-io/reviews) - [Adjust](https://www.g2.com/products/adjust/reviews) - [Agentforce 360 Platform (formerly Salesforce Platform)](https://www.g2.com/products/agentforce-360-platform-formerly-salesforce-platform/reviews) - [Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews) - 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[WhatsApp Business Platform](https://www.g2.com/products/whatsapp-business-platform/reviews) ## Amplitude Analytics Features **Metrics** - Sessions - Digital Analytics - Engagement - Entry and Exit Pages - Standard Event Tracking - Custom Event Tracking - Retention - Return - Conversions - Funnels **User Identification** - Demographics - User Segmentation - Geolocation **Product Analytics** - Account-Level Analytics - User-Level Analytics - Segmentation - Funnels - Alerts - Multi-Product Analytics - User Scoring - Integrations **Reporting** - Real-Time Reporting - Trending - Retroactive Reporting - Segmentation - Mobile Reporting - Unification Across Devices - Custom Reports and Dashboards **Tracking & Reporting** - Custom Event Tracking - Real-Time Insights - Attribution - Dashboard - User Path Tracking - User Activity History **Agentic AI - Product Analytics** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance **Other** - User Data - Site Search Reporting - Load Time Monitoring - Campaign Tracking - E-Commerce - Promotional Messages - Administration Alerts **Metrics** - Engagement - Exit Tracking - Retention - Return - Conversions **Behavioral Analytics - Product Analytics** - Multi-Product Analytics - User level Analytics - Account level Analytics - Segmentation - Funnels **Agentic AI - Digital Analytics** - Autonomous Task Execution - Cross-system Integration - Proactive Assistance - Decision Making **Platform Infrastructure - Product Analytics** - Cross System integrations - Alerts - Integrations **AI driven optimization - Product Analytics** - User scoring - Adaptive learning - Automated insights - Autonomous task execution **Administration** - API / Integrations - QA Testing - Performance and Reliability - User, Role, and Access Management ## Top Amplitude Analytics Alternatives - [Pendo](https://www.g2.com/products/pendo-io-pendo/reviews) - 4.4/5.0 (1,776 reviews) - [Mixpanel](https://www.g2.com/products/mixpanel/reviews) - 4.5/5.0 (1,326 reviews) - [Heap by Contentsquare](https://www.g2.com/products/heap-by-contentsquare/reviews) - 4.4/5.0 (1,074 reviews)