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Alida Reviews & Product Details

Renan F.
RF
Customer Intelligence Manager
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Alida?

The platform was designed for users who are both experienced in doing DIY and newbies alike. Its platform management is also easy to learn and use. Most of all, its extremely cost-effective since its package is not based on no. of responses or surveys but to the panel size, which means you need to ensure that your panel is active and you can have good productivity. Customer support of PH team is also helpful and creative in coming up with ways how to make the survey work for our requirement. Review collected by and hosted on G2.com.

What do you dislike about Alida?

It's still web-based so sometimes it misses on saving the progress, especially when you are masking choices. Review collected by and hosted on G2.com.

What problems is Alida solving and how is that benefiting you?

In our company, we have a lot of DIY studies, which would be very expensive if done by an agency. Review collected by and hosted on G2.com.

Alida Overview

What is Alida?

Alida believes in a world where customers are respected as the ultimate source of truth. Because knowing the whole truth about your customers can help companies make better decisions and drive long term loyalty and growth. That’s why Alida helps innovative brands create highly engaged research communities to gather feedback that empowers better customer experiences and product innovation. Leading companies like HBOMax, Adobe, Warner Bros. Discovery, Twitch and lululemon depend on Alida’s community-centered research platform to deliver fast and reliable customer feedback at scale so they can build better products, refine user experiences and test marketing campaigns. Over 176 million people globally have used the Alida platform to inform over 60,000 customer experience initiatives. Learn more at www.alida.com.

Alida Details
Product Website
Discussions
Alida Community
Languages Supported
German, English, French, Japanese, Dutch, Portuguese, Spanish, Swedish
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Product Description

Alida's community-centered research platform allows organizations to stay competitive, build lasting relationships, and drive business value, with a research and insights platform that delivers fast and reliable customer feedback at scale.

How do you position yourself against your competitors?

Alida helps innovative companies build better products, refine user experiences and test marketing campaigns by listening to the voices of their customers.

Alida customers depend on its community research platform to deliver fast and reliable customer feedback at scale, providing better access to audiences, higher engagement and the ability to test and validate without constraints.


Seller Details
Seller
Alida
Company Website
Year Founded
2000
HQ Location
Toronto, Canada
Twitter
@Alida
162 Twitter followers
LinkedIn® Page
www.linkedin.com
413 employees on LinkedIn®
Phone
+1 604 647 1980
Description

Build better products, refine user experiences, and test marketing campaigns, all with the leading community-centered research platform. Alida helps the most innovative brands create highly engaged research communities to gather feedback that fuels better customer experiences, user experiences, and product innovation. With on-demand access to the audiences that matter most, our clients create meaningful relationships, gather feedback at scale through various methods and channels, and gain valuable actionable insights…all on a single platform. Alida works with the most innovative companies in tech, media, retail, banking, and healthcare. Industry leaders like HBOMax, Adobe, Warner Bros. Discovery and lululemon rely on Alida's platform to connect with their customers to get deeper insights, infuse feedback into their organizations, and drive ROI.


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Recent Alida Reviews

Verified User
A
Verified UserEnterprise (> 1000 emp.)
5.0 out of 5
"Alida is an innovative, customer-focused company."
We’ve worked with Alida since 2016 and have been pleased with the innovation and growth of the company. They really listen to their customers to m...
Verified User
I
Verified UserEnterprise (> 1000 emp.)
5.0 out of 5
"Great software"
The different question types like Maxdiff
Verified User
U
Verified UserMid-Market (51-1000 emp.)
5.0 out of 5
"Long time user"
Easy to program and distribute surveys both to the recruited community as well as database customers.
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Alida Media

Alida Demo - Community
With Community, customer-centric brands can create a consistent flow of deep customer insights. Collaborate with your most engaged and loyal customers and employees by bringing them into an always-on community.
Alida Demo - Video Discussions
With Video Discussions, collecting qualitative insights through video research has never been easier. Create, schedule, and conduct in-depth interviews (IDIs) and virtual focus groups to bring experiences to life.
Alida Demo - Touchpoint
Deploy Touchpoint to connect your organization to the customer and capture feedback, customer intelligence, and context-rich insights across digital channels. Armed with this data, you can act to deliver experiences that are responsive, delightful, enhance brand loyalty, and ultimately grow your ...
Alida Demo - Customer Journeys
See your customer’s and employee’s journey performance to quickly identify opportunities to improve experiences and business results.
Alida Demo - Actions
Go beyond listening to the voice of your customer. Proactively take actions that respond to their feedback appropriately and on time fostering and deepening brand loyalty and advocacy. Leverage automation to scale initiatives and reduce the number of resources required to close the feedback loop ...
Alida Demo - Conversational Surveys
Leverage the power of conversational design and interactive feedback for frictionless insights from customers.
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Video Reviews

112 out of 113 Total Reviews for Alida

4.4 out of 5
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112 out of 113 Total Reviews for Alida
4.4 out of 5
112 out of 113 Total Reviews for Alida
4.4 out of 5

Alida Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
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Cons

Overall Review Sentiment for AlidaQuestion

Time to Implement
<1 day
>12 months
Return on Investment
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48+ months
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G2 reviews are authentic and verified.
Dale F.
DF
Senior User Research Lab Manager
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Alida?

The fact that we didn't just get a software suite and left to our own devices, but instead have a support team assigned to us has been invaluable. The community management aspect as been extremely helpful. And the software itself is extremely useful as well. Being able to create custom member groups, profile variables, etc. All very helpful. I also find the survey creation tool very usable. Review collected by and hosted on G2.com.

What do you dislike about Alida?

There isn't much focus on mobile testing features. If the mobile app allowed sharing their phone screen while in a call, we'd be able to use Alida for our full testing processe. As it stands, we use Alida to recruit for playtests, but then conduct the playtests through Microsoft Teams on their phone, allowing them to share their screen while in a call. Review collected by and hosted on G2.com.

What problems is Alida solving and how is that benefiting you?

Helps us recruit players for playtests, both locally and remote across North America. Keeps our members engaged, increasing their likelihood to respond to playtest recruitment surveys. Review collected by and hosted on G2.com.

Linda B.
LB
Head of Events, Amazon Smart Vehicles
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Alida?

There's so many benefits to having an Alida community but if I had to pick what I like best, it would be that I feel more connected to my customers. We have a community of power users who are super engaged and interested in our surveys and products. It is very easy to engage with them and get feedback that will help shape our product. Every business needs an Alida community so they can work backwards from their customers. Review collected by and hosted on G2.com.

What do you dislike about Alida?

There's no real downside about having an Alida community. There's so much you can do with your community and its set up so you can build upon the community as your business changes or evolves. Only downside was setup time. This is less of an Alida problem, and more of an internal challenge. But Alida was with us every step in the process and did all they could do to help us move implementation along. While onboarding was painful (and self-inflicted), the results were well worth it. Review collected by and hosted on G2.com.

What problems is Alida solving and how is that benefiting you?

We are trying to understand what our customers love about our product and get their feedback to help us improve upon existing features or help us shape our product roadmap. Direct feedback from our most active customers allows us to build the features our customers want most. Review collected by and hosted on G2.com.

NF
Guest Experience Manager
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Alida?

Alida is an easily accessed tool and useful for daily needs for guest sentiment. Review collected by and hosted on G2.com.

What do you dislike about Alida?

You cannot preset rotational survey changes on the system, leading to difficulty in changing. For example, I am the only person in my team, I do not have anyone else to cover in my absence or day off in a 5/7 business so it can be challenging to change the rotations based on business planning.

I also find it non-user friendly in terms of extracting data and guest comments for an analysis purpose and involves using extra AI platforms.

My needs of the Alida platform is purely to extract data and understand themes, emotions and common problems in comments from guests, alongside NPS etc Review collected by and hosted on G2.com.

What problems is Alida solving and how is that benefiting you?

Alida allows us to rotate surveys based on different themes Review collected by and hosted on G2.com.

Verified User in Insurance
AI
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Alida?

We’ve worked with Alida since 2016 and have been pleased with the innovation and growth of the company. They really listen to their customers to make their products and services the best they can be.

The SPARQ platform is easy to use.

Alida provides top notch customer service. Review collected by and hosted on G2.com.

What do you dislike about Alida?

The company's growth has led to multiple changes in customer success managers assigned to our account, but has stabilized in the past 2 years. The AI functionality for analyzing qualitative, open-ended questions needs to be launched. This type of analysis tool has been a request of mine for many years, and noted on Alida's roadmap as well, but isn't yet operational.

Data analytics in base SPARQ platform could be improved, particularly the ability to run reports by survey completion date. Review collected by and hosted on G2.com.

Recommendations to others considering Alida:

Have a thorough understanding of what you want to use the tool for and how you want to report results and track findings to get the most out of it. Review collected by and hosted on G2.com.

What problems is Alida solving and how is that benefiting you?

We are gaining valuable insights from healthcare consumers and provider partners through use of Alida SPARQ and Power Surveys, which has enabled us to hear what our customers have to say and make changes and improvements where possible. The platform is also versitile in use for 'ad hoc' surveying, in addition to the Community we've established. It also allows us to gain insights relative quickly. Review collected by and hosted on G2.com.

Verified User in Consumer Services
UC
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 Gives Campaign
Incentivized Review
(Original )Information
What do you like best about Alida?

Scripting is very easy, as the UI is clear, and it's easy to create and follow logic - much easier than SurveyMonkey because you can preview any portion of the survey and manipulate profile variables to check different routes and logic. You can also script more types of questions (highlighters, video responses, etc.) and make hidden markers, which are super helpful for analysis on the back end. Alida makes it very easy to monitor field and quotas. Also great for managing communities of users/respondents and sending invites to internal lists of users. Review collected by and hosted on G2.com.

What do you dislike about Alida?

If you need a specific usability/UX testing tool, this is probably not it because the surveys are more rigid and don't allow for users to come and go seamlessly from redirects or stim to survey questions like a platform like usertesting.com does. Review collected by and hosted on G2.com.

What problems is Alida solving and how is that benefiting you?

Alids is my team's main platform for market research. Very easy to survey gen pop respondents via panel partners and our own internal user/customer email lists. We use Alida to track our brand equity, concept test, message test, and A&U studies among others. Review collected by and hosted on G2.com.

Jeremy W.
JW
Product Design Manager
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Alida?

At Sunbelt, we use Alida for all of our VotC research using its embedded Touchpoint survey tool. We also make heavy use of the custom surveys for a variety of user research functions. And we use Alida's community management system to manage a group of over 700 research participants. I've found that it's relatively easy to use and effective in those roles. I especially appreciate the prompt and dedicated customer service we receive from our rep, which made implementation and integration straightforward. We use Alida daily for customer research. Review collected by and hosted on G2.com.

What do you dislike about Alida?

Most of Alida's functions work as needed, but their user interface is a little idiosyncratic and takes some getting used to. The biggest issue I have at the moment is with the reports available in surveys. They have their old "classic" reports and new "modern" reports which are gradually phasing out the old ones – but both have strengths and weaknesses, and neither do everything we want it to. For instance, you can't see verbatims in classic reports, but modern reports don't support all question types. So I find I'm constantly hopping between them and synthesizing the data myself. Other than that, it's been a very useful tool. Review collected by and hosted on G2.com.

What problems is Alida solving and how is that benefiting you?

Alida allows us to get monitor feedback from our customers and measure the health of our user experience via a UMUX-Lite survey. It also enables us to run ad-hoc customer research through its survey tool. Review collected by and hosted on G2.com.

Lynn G.
LG
Managing Partner
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
(Original )Information
What do you like best about Alida?

I have been using Alida for over 8 years, at times for multiple clients It is user-friendly and flexible in how we are able to use it for both panel studies and "external" studies with other user groups and subscribers. The basic survey tool is easy to use. Review collected by and hosted on G2.com.

What do you dislike about Alida?

Alida's client feedback process is not the most transparent, and many requests seem to languish without getting addressed. In their quest for growth, I think they often ignore improving th ecore systems (surveys, IMO) in favor of other activities and platforms. Review collected by and hosted on G2.com.

What problems is Alida solving and how is that benefiting you?

To a large degree because ouf our ability to use it for external user stidues, Alida is a relatively cost-effective way to reach a small group of target consumers, and get regular product and industry feedback. It allows us to provide quick input to many departments, including production, ad sales and marketing. Review collected by and hosted on G2.com.

Raymond M.
RM
UX Research Coordinator
Enterprise(> 1000 emp.)
Validated Reviewer
Review source: Seller invite
Incentivized Review
What do you like best about Alida?

The team's communication is always, always best in class. They are accessible quickly through any number of channels, always willing to jump in and assist, and able to think creatively to find a solution even to unique business issues. They are amazing at predicting our needs and consistently keep our community engaged and active.

The platform itself is easy to use and I find very intuitive. Making a survey and sending it out to just the right cohort is a snap. It's also easy to pull down responses and quickly turn those into insights, whether it be a survey I launched or a quick poll put together by our community management team.

The Analytics tab has been a great way to share metrics out to wider org stakeholders as well, easing our ability to show value to those not on the platform.

I am quite literally on the platform every day and have used other big names in the industry and have really enjoyed using Alida this year. Review collected by and hosted on G2.com.

What do you dislike about Alida?

It would be helpful to have a bit more control over sending research insights off-platform, though I recognize the assocaited risks of this. And there are ways to mitigate those besides. Some of the survey building features can feel a bit redundant at times, such as always having to drag question type back from the main screen to the side panel instead of quickly adding a new question on the side panel itself.

Occasionally sales can be perceived as a bit pushy though this likely goes with the business territory.

Still, my team and I are very happy with the Alida experience and look forward to continuing this partnership in 2025. Review collected by and hosted on G2.com.

What problems is Alida solving and how is that benefiting you?

We had ongoing issues recruting and retaining niche research participants for our field of study. It's not enough to go get these people; you have to work to keep them engaged and in community. Alida continues to do that and has grown our community substantially in the last two quarters. Review collected by and hosted on G2.com.

Karly Jean L.
KL
Customer Insights Specialist
Enterprise(> 1000 emp.)
Validated Reviewer
Review source: Seller invite
Incentivized Review
What do you like best about Alida?

It's been almost 6 years since I started using Alida, and I have seen huge improvements since then. The surveys are really easy to setup and the documentation is very helpful. Our success managers are really experienced and ensures that our projects are running smoothly and recommends best practices for us to drive out better insights with our studies. Review collected by and hosted on G2.com.

What do you dislike about Alida?

If there is one thing that I'd like Alida to improve on, it will be the user interface for survey takers. The spaces are too wide. There is almost no option to customize the entire look and feel of the survey; as compared to the other survey platforms that we use there is no available CSS and HTML scripting in Alida. Also, some of the question types needs to be purchased separately. Review collected by and hosted on G2.com.

What problems is Alida solving and how is that benefiting you?

Alida is a really great tool as it helps us connect with our customers easily. It enables us to ask quick questions whenever we need to decide on something quickly wherein we need our customers insight on the matter. Review collected by and hosted on G2.com.

Verified User in Information Technology and Services
UI
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Alida?

Alida has a great interface that it intuitive and easy to use and when I get stuck, my customer success manager is always wiling to jump in and help me, and teach me how to do it next time. I also love the support we get for communicating with our research group - the team at Alida make it so easy! Review collected by and hosted on G2.com.

What do you dislike about Alida?

Honestly, I've been really happy with the product and the services/support. If I had to pick something, I'd say, I wish it were less expensive, but we get the value out of it. Review collected by and hosted on G2.com.

What problems is Alida solving and how is that benefiting you?

Alida is helping us get closer to our customers. Review collected by and hosted on G2.com.