Adobe Marketo Engage Reviews & Product Details - Page 2

Marketo is versatile, allowing me to create highly customised workflows and segments for our marketing campaigns. I also love its integrations with APIs, enabling us to connect Marketo with other tools and systems we use. This integration streamlines our processes and enhances overall efficiency. Review collected by and hosted on G2.com.

The interface can be challenging for someone new, however when you get used to it, it makes logical sense. Review collected by and hosted on G2.com.

Marketo is the most sophisticated marketing operations platform I have used. It was easy to impliment, has enterprise scale, more robust feature set for more advanced workflows, easy to use interface, and seemlessly integrates with all of my other MarTech and SaleTech solutions. I use Marketo every day. Review collected by and hosted on G2.com.

I don't have any major complaints. No product is perfect, but Marketo does everything I need it to. It may be a little more expensive than a solution like HubSpot, but for good reason as you can create more complex work flows, utilize a more robust feature set, and opporate at enterpise scale. Review collected by and hosted on G2.com.

It's easy to use when you care using a template. You can integrate with salesforce Review collected by and hosted on G2.com.

If you want to create a most elaborated landing page or email It's very difficult. Basically you can't customize the code. Also it's very difficult to add the social media pixels on the landing pages. The interface is not intuitive Review collected by and hosted on G2.com.

I love how customizable it is. The ability to create detailed customer journeys and automate follow-ups saves so much time. The segmentation and personalization features are top-notch, allowing me to target specific audiences with relevant content. The reporting dashboards are also great for tracking campaign success and tweaking strategies. Review collected by and hosted on G2.com.

It’s not very beginner-friendly. The interface feels a bit outdated, and it takes a while to get the hang of things. Even basic tasks like email creation can feel overly complicated at first. Review collected by and hosted on G2.com.

In my time using Marketo, I feel like I was using a workhorse of a marketing automator. The rule sets and campaigns you can build out are extensive. Review collected by and hosted on G2.com.

Marketo still feels dated and years behind some of its other competitors. The user experience feels similar to that of a Windows 98 computer and the customer support could be more helpful. I oft find myself relying on non-Adobe materials to help me get through the learning curve. Review collected by and hosted on G2.com.

B2B marketing with Event program and A/B test Review collected by and hosted on G2.com.

Nothing to say about that. Before UI need to update now UI also updated Review collected by and hosted on G2.com.

I appreciate the robust automation features that Adobe Marketo Engage offers. The ability to create personalized, multi-channel marketing campaigns with ease is a standout feature. Its integration with CRM systems and detailed analytics tools allows for better targeting and more informed decision-making, ultimately enhancing lead generation and conversion rates. Review collected by and hosted on G2.com.

One of the challenges with Adobe Marketo Engage is the steep learning curve for new users. The platform's interface can feel outdated and unintuitive at times, making it difficult to navigate without extensive training. Additionally, the cost can be prohibitive for smaller businesses, especially when considering the need for additional modules or integrations Review collected by and hosted on G2.com.

Marketo is an outdated product with a user interface that hasn't changed in over 10 years, making it not very user friendly. The management of the files is not convincing, the account management is cumbersome. I have a bad overall experience with the product. Review collected by and hosted on G2.com.

Marketo's automation is not very customisable compared to Hubspot. The reporting is very inefficient. The integration with other tools such as Salesforce, zoominfo, etc. has an impact on performance. In addition, the cost of Marketo is extremely high compared to other marketing automation platforms. Customer support is extremely poor and there are hardly any updates that lead to improved functionality. Review collected by and hosted on G2.com.

Marketo is good at automating compex marketing workflows and personalizing customer journey on large scale. From a developer perspective, I found out that it is easy to integrate with downstream systems with just a few clicks, facilitating seamless data flow to various Crm systems. Review collected by and hosted on G2.com.

Even though integration is easy, it has limited flexibility on how to send data and it could be complex for beginners. User experience can be improved and there is a good scope for it. Review collected by and hosted on G2.com.

As a user, It provides comprehensive suite of marketing automation tools that streamline campaign management, lead nurturing, and customer engagement. The platform's robust analytics provide deep insights into campaign performance, enabling data-driven decision-making. Additionally, its scalability allows businesses to grow without outgrowing the software, ensuring long-term viability and effectiveness in achieving marketing goals Review collected by and hosted on G2.com.

One aspect that could be improved in Adobe Marketo Engage is the complexity of its interface, which might require a learning curve for new users. This complexity can sometimes make it challenging to navigate through all the features and settings efficiently. However, once users become familiar with the platform, they can leverage its powerful capabilities effectively for their marketing efforts Review collected by and hosted on G2.com.