Adobe Advertising Cloud Reviews & Product Details - Page 6

I love the ability to set a budget and allow AMO to determine the optimum media to purchase ads within your set range. Review collected by and hosted on G2.com.

I like most everything about the service. One thing I would like to see is the ability to add in local vendors and their pricing model. Review collected by and hosted on G2.com.

I like how easy it load campaigns. It usually doesn't take longer than 20-30 minutes to launch a campaign. Review collected by and hosted on G2.com.

I dislike how glitchy the platform is. I have run into several problems trying to pull the correct metrics. There have been many times where I've encountered errors uploading creative to the campaign. When you're trying to conduct reporting there is NO 'last month' option, so you have to manually put in the dates. Review collected by and hosted on G2.com.

Using Adobe's media optimizer has been quite the experience. As an online business owner & an author, I was able to use Adobe's Media Optimizer to help balance my online advertising budget and learn new techniques to marketing/advertising. Review collected by and hosted on G2.com.

When I first began using the project, it took some time on learning their platform and figuring out exactly how to use their platform for my target audience. Review collected by and hosted on G2.com.

This program makes the lightest work of pushing your budgets and thus, performance to the max. Instead of dicking around in the Adwords interface and/or AdWords Editor, you can do it all in AMO. Pretty awesome. Plus you can work your way through a variety of customisable reporting templates. It is not as awesome for the likes of Google Shopping campaigns, however what it does do is reallocate budget to the best performing products vs. looking at the categories. We have 50,000 products. Makes sense to have this level of automation on the platform.

It is still early days using this platform so there is still loads to the learn. After getting the basics right, it'll be time to applying more attribution modeling techniques to ensure your paid search is working as efficiently as possible. I can see myself getting quite dependent on this platform in the not too distant future!

Make sure you push for training and lots of continual training for your team! Review collected by and hosted on G2.com.

Training is the biggest challenge. If you are not part of the initial on-boarding, you are left to webinars + experience to see what efficiency you can gain. An Udemy course would be invaluable as it'd be much easier to navigate through the numerous areas of the platform. Review collected by and hosted on G2.com.

The forecasting tools are what sold us and have been the most valuable portion of AMO to maximize the effectiveness of our campaigns in terms of identifying the best spend. Review collected by and hosted on G2.com.

Many of the processes for setting up and managing campaigns could be more streamlined and/or user-friendly. Review collected by and hosted on G2.com.

Adobe media optimizer is very good solution for the optimization of the traffic and check how each channel is performing and make the websites. Get complete view of the campaign and see at bigger picture so that we can act with very good confidence about customers. Review collected by and hosted on G2.com.

This tool has nice features although I had some Concerns that this with the this will how can be done. And make the tool more efficient and make the marketing people lige easier. Review collected by and hosted on G2.com.

It's great for automatically picking out the top products to advertise with especially if you have a large selection. This really helps with the budget and making it stretch. Review collected by and hosted on G2.com.

Learning curve was pretty tough the webinars help but I wish there was more. Review collected by and hosted on G2.com.

The vision portfolio tool is really a very great advantage over other market tools.

Another feature we like enough is predictive model for amount of division according to the channels. This helps us a lot to take decisions which channels should encourage and which channels or campaigns need extra attention. Review collected by and hosted on G2.com.

Well, two points really bother me.

First of all, if you need to make any major changes in the budget, Adobe recommends something like 20%, 30% or less. We have a very dynamic operation and have agility to change this budget is important and sometimes necessary. Have this limitation hinders us.

The second point concerns the lack of possibility of setting a maximum CPA. Often this causes high CPA in our campaigns and only discovered the next day. Review collected by and hosted on G2.com.

What i liked best about the media has a great user interface which makes navigation easy for planning campaigns and budget levels. with great features that allow modeling capabilities allows for future planning on campaigns you wouldn't normally run. the homepage is also very easy to use and the default tool layout is just what you need to get your plans up and running Review collected by and hosted on G2.com.

what i dislike is that sometimes it is hard to change the sizes of the modeling bubbles. If you have too many attributes the chart can seem to busy and hard to read and doesn't allow me to focus on areas

areas simple enough to get down to managing performance. The streamlined workflow is not as easy to navigate between simulation and spend recommendation which makes it hard to make adjustments to the Model Accuracy Reports.

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There are several components of the platform I find very useful. I currently use all three advertising components Search, Display and Social Advertising. Having all the data in a single platform has been very insightful and efficient. The tool also allows me to track display campaigns placed outside the tool. With all the data in a single source and the channel assist reports available I can see how my digital marketing efforts are working in concert and have a better understanding how my customers engage with the various type of advertising media.

The algorithmic portfolio bidding has been beneficial. Having the portfolios manage the bidding allows the team to concentrate on messaging, and testing to improve the quality of our campaigns. AMO also the ability to run simulations which allow us the forecast the effect of budget increases/decrease on our campaigns before making the changes. Lastly, the tool has a regular update schedule so it is continually enhanced.

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The biggest detractor with Adobe Media Optimizer (AMO) is that with the exception of the Paid Search component the tool is a product of multiple acquisitions causing to platform to be pretty buggy at times. The level of integration with other Adobe products like Reports & Analytics, and Adobe Social is not as deep as Adobe likes to say it is. The display component is not integrated with Adobe Reports and Analytics. While there is a data feed from Analytics multiple conversion events needed to be implemented across the website to get key metrics like view thru conversions. If it not for tag management platform, this would have proved very difficult to to our IT dependancies.

Updating paid search through the tool is extremely clunky. The team finds that it is much more efficient to use Adwords Editor or Bing Ads Editor to make changes to our campaigns. Executing display and social ads is not very intuitive and requires Adobe Services to launch campaigns, which limits the agility of the team to execute campaigns. Review collected by and hosted on G2.com.