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Adobe Advertising Cloud Reviews & Product Details - Page 5

Adobe Advertising Cloud Overview

What is Adobe Advertising Cloud?

Adobe Advertising is a digital advertising solution that lets brands plan, buy, measure, and optimize across digital channels. Our tools seamlessly connect marketing and advertising data to create consistent consumer experiences across touchpoints.

Adobe Advertising Cloud Details
Languages Supported
English
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Product Description

The days of siloed media are finally over. Welcome to Adobe Advertising Cloud — the only independent ad platform that unifies and automates all media, screens, data, and creativity at scale.


Seller Details
Seller
Adobe
Year Founded
1982
HQ Location
San Jose, CA
Twitter
@Adobe
973,885 Twitter followers
LinkedIn® Page
www.linkedin.com
42,285 employees on LinkedIn®
Ownership
NASDAQ:ADBE
Phone
+1 (888) 649-2990
Total Revenue (USD mm)
$19,410
Description

Adobe empowers everyone, everywhere to imagine, create, and bring any digital experience to life. From creators and students to small businesses, global enterprises, and nonprofit organizations — customers choose Adobe products to ideate, collaborate, be more productive, drive business growth, and build remarkable experiences.


Marie H.
MH
Overview Provided by:

Recent Adobe Advertising Cloud Reviews

Verified User
A
Verified UserEnterprise (> 1000 emp.)
3.5 out of 5
"Adobe Media Optimizer - Good SEM solution when using Adobe Cloud "
More robust platform for online campaign management. New enhanced feature of in bidding algorithms and user interface changes enables the an improv...
Tanvi P.
TP
Tanvi P.Mid-Market (51-1000 emp.)
4.0 out of 5
"Best tool to leverage brand impressions"
Its ability to offer dynamic advertising space which helps me to show relevant content to relevant audience at the right time. Its indeed a scalabl...
Hilary S.
HS
Hilary S.Mid-Market (51-1000 emp.)
3.5 out of 5
"Expensive, but effective for what we needed"
It was an effective tool, plugged into and integrated with Adobe Analytics - which was the primary benefit for using this platform.
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Adobe Advertising Cloud Media

Adobe Advertising Cloud Demo - Portfolio Analysis
We provide you the tools to dig deeper into the performance of a Portfolio - not only its past performance but also allow you to tailor its future potential.
Adobe Advertising Cloud Demo - Budget Distribution Analysis
The spend/budget recommendation tool gives suggestions on the best way to distribute your budget across campaigns to get the maximum return
Answer a few questions to help the Adobe Advertising Cloud community
Have you used Adobe Advertising Cloud before?
Yes

99 Adobe Advertising Cloud Reviews

3.7 out of 5
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99 Adobe Advertising Cloud Reviews
3.7 out of 5
99 Adobe Advertising Cloud Reviews
3.7 out of 5

Adobe Advertising Cloud Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for Adobe Advertising CloudQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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G2 reviews are authentic and verified.
Verified User in Defense & Space
CD
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Adobe Advertising Cloud?

The ability to covert multiple media formats into web-ready files. Review collected by and hosted on G2.com.

What do you dislike about Adobe Advertising Cloud?

Some conversions take a lengthy period of time and AMO does not work with older file formats. Review collected by and hosted on G2.com.

What problems is Adobe Advertising Cloud solving and how is that benefiting you?

Converting media files to more web-friendly formats. Review collected by and hosted on G2.com.

Verified User in Consumer Services
AC
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Adobe Advertising Cloud?

It seems easy to use and works well to predict sales! Review collected by and hosted on G2.com.

What do you dislike about Adobe Advertising Cloud?

Target markets can change often due to time of year this could be tricky when advertising certain things! Review collected by and hosted on G2.com.

What problems is Adobe Advertising Cloud solving and how is that benefiting you?

I believe it would help keep my company on a Good budget. I have used it previously with work but I have looked into using it with my personal business! Review collected by and hosted on G2.com.

Verified User in Internet
AI
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Adobe Advertising Cloud?

Adobe offers solutions for audience creation and creative storage that help us day to day. Review collected by and hosted on G2.com.

What do you dislike about Adobe Advertising Cloud?

If their system was easier and more straightforward it would be a big help. Review collected by and hosted on G2.com.

What problems is Adobe Advertising Cloud solving and how is that benefiting you?

Creating audiences helps us create and run successful campaigns. Review collected by and hosted on G2.com.

Ryan G.
RG
Search Engine Marketing Manager
Computer Software
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Adobe Advertising Cloud?

The ability to upload changes in bulk across multiple campaigns and/or entities made it stand out compared to similar platforms I used or demoed. Review collected by and hosted on G2.com.

What do you dislike about Adobe Advertising Cloud?

Depending on your business, the budget feature may not be the best for you. For my client that I used with AMO, it was a disaster and we abandoned it. Review collected by and hosted on G2.com.

Recommendations to others considering Adobe Advertising Cloud:

The Adobe stack is a powerful tool but it does come with a cost. When you do the analysis you will see pros and cons on all tools but if the ROI is there, AMO would be perfect for you. Review collected by and hosted on G2.com.

What problems is Adobe Advertising Cloud solving and how is that benefiting you?

I managed over 100 accounts with 10 or more campaigns in each. the bulk edit feature saved alot of time vs. having to make changes in the search engine UI or upload a bulk sheet one by one. Review collected by and hosted on G2.com.

Verified User in Internet
AI
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about Adobe Advertising Cloud?

1. Attribution Modeling - weighted attribution allows marketers to contribute sales to the right marketing channel. Gives insight on all touch points, which channel introduced the sale all the way up to which channel closed the sale and attributes revenue accordingly.

2. Custom Simulations - allow marketers to run custom simulations based on theoretical ROI, spend, clicks, impressions etc. An easy way to forecast results!

3. Support - you receive a dedicated account representative to answer your questions, strategize and help you succeed. Very responsive and knowledgable!

4. Portfolios - automate campaign optimization using custom portfolios. Also a great way to test different objectives!

5. Interface - easy to use and navigate Review collected by and hosted on G2.com.

What do you dislike about Adobe Advertising Cloud?

Buggy, over the past 3 years of using this software there have been many technical issues. Some still remain unsolved, others were fixed quickly. Review collected by and hosted on G2.com.

What problems is Adobe Advertising Cloud solving and how is that benefiting you?

More insight into campaigns which allow for smarter decisions. Higher accuracy, 90-93% accuracy as opposed to 80% accuracy wit Google Analytics. Review collected by and hosted on G2.com.

Verified User in Government Administration
AG
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
(Original )Information
What do you like best about Adobe Advertising Cloud?

We use it as a simple way to push our content to our YouTube channel, is is fast easy and efficient Review collected by and hosted on G2.com.

What do you dislike about Adobe Advertising Cloud?

it was very daunting to get started. Be sure you have a vision before you try to see what the program can do Review collected by and hosted on G2.com.

Recommendations to others considering Adobe Advertising Cloud:

As with all Adobe products.... patience is needed to get started, and knowing that the tool has many many functions is key to success. Review collected by and hosted on G2.com.

What problems is Adobe Advertising Cloud solving and how is that benefiting you?

it pushes the media with a consistent message to the people who need to see it.

Our viewership has grown by over 200% since implementing it Review collected by and hosted on G2.com.

Verified User in Hospitality
UH
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Adobe Advertising Cloud?

The ability to keep data in one location Review collected by and hosted on G2.com.

What do you dislike about Adobe Advertising Cloud?

There's too much disconnect within the platform.

1. As a previous user, there was a lot of instances where it would not display consistently between users accessing the same data on the same account.

2. Sometimes I had to switch to a different browser just to get it to open. (Google Chrome default)

3. It was not intuitive to use or set up a campaign.

4. Even when placing limits it was not a certain that it would not overspend.

5. The Legacy platform would default through some of the newer selections, not allowing for the proper menu and setting options of a campaign.

... etc. Review collected by and hosted on G2.com.

Recommendations to others considering Adobe Advertising Cloud:

You will need a lot of training as this product is not simple or streamlined to use. Fortunately, the Adobe support team is relatively good at getting connected with you on improving your setup and also offers some insight on how to enhance your marketing. It is a good tool, but has too many system glitches and bugs to be of consistent use without needing to involve a technical support or account rep monthly. There is also no current availability for html5 animated ads support, since the recent move from flash. Review collected by and hosted on G2.com.

What problems is Adobe Advertising Cloud solving and how is that benefiting you?

We were using the platform for RTB based display campaigns. We have just recently switched away from the platform less than a month ago. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
AM
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: Organic
What do you like best about Adobe Advertising Cloud?

Demand Side Platform; Search Management; Dynamic Creative Optimization Review collected by and hosted on G2.com.

What do you dislike about Adobe Advertising Cloud?

nothing nothing nothing nothing nothing nothing Review collected by and hosted on G2.com.

What problems is Adobe Advertising Cloud solving and how is that benefiting you?

Programmatic Ads Review collected by and hosted on G2.com.

Verified User in Financial Services
UF
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Adobe Advertising Cloud?

Keyword level data, forecasting, bidding algorithm, etc Review collected by and hosted on G2.com.

What do you dislike about Adobe Advertising Cloud?

No ad copy testing, day parting, ad extension tracking Review collected by and hosted on G2.com.

What problems is Adobe Advertising Cloud solving and how is that benefiting you?

Keyword level tracking with one integrated solutikn for online and offline conversion data Review collected by and hosted on G2.com.

Todd F.
TF
Digital Marketing
Financial Services
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Adobe Advertising Cloud?

The ability to set up portfolios in order to help optimize campaigns in an efficient and controllable manor. Review collected by and hosted on G2.com.

What do you dislike about Adobe Advertising Cloud?

There isn't any option to create web queries like in Marin, which I found very useful especially for pacing doc monitoring. Review collected by and hosted on G2.com.

What problems is Adobe Advertising Cloud solving and how is that benefiting you?

I am focusing on driving customers through the paid search channel to enter our website.

One of the benefits I have realized are the robust reporting tools and templates that are available within the platform. Review collected by and hosted on G2.com.