Adobe Advertising Cloud Reviews & Product Details - Page 4

It’s great for text ads and automating bids. Another benefit is you can spend more time on strategy. Review collected by and hosted on G2.com.

Implementation is fairly difficult and there’s other places where you can get a better rate. Review collected by and hosted on G2.com.

It's ability to leverage our analytics data for campaigns (i.e. RLSA's), as well as to far more effectively gauge performance, by measuring success against our Adobe Analytics metrics.

The machine learning that is built in has also proven to be a great benefit (based on its proven over time accuracy). Thanks to this capability our SEM spend has become more optimized. Review collected by and hosted on G2.com.

We currently only use it for Search, and not yet for Display/Social.

Until the product is a bit more evolved to adequately leverage our analytics data (i.e. a better Marketing Cloud integration), it doesn't yet make sense for us to leverage it for Display. But we think it will relatively soon. Review collected by and hosted on G2.com.

Saves time and takes out some of the guessing. Review collected by and hosted on G2.com.

I feel like the software could be more aesthetically pleasing. Review collected by and hosted on G2.com.

I love the idea of being able to minimize my budget so easy and convenience. Review collected by and hosted on G2.com.

It’s a little bit frustrating and complex to learn how to use it. Review collected by and hosted on G2.com.

I like that it allows budget to be maximized. There is minute opportunity for misuse of funds. Review collected by and hosted on G2.com.

The cost was steep. The initial use was not easy. Review collected by and hosted on G2.com.

Amazing product easy to use.. great for planning and making sure you provide good content Review collected by and hosted on G2.com.

Runs slow sometimes and can freeze on you Review collected by and hosted on G2.com.

It allows you to get the job done. You can really navigate it easily and it's quick to learn. Review collected by and hosted on G2.com.

The price of usage. It is reasonably expensive. Review collected by and hosted on G2.com.

Adobe media optimizer can be used easily used by anyone from the very first day. This is a professional choice of digital marketers. Review collected by and hosted on G2.com.

UI can be improved. Sometimes bulk editing is difficult. Review collected by and hosted on G2.com.

Adobe Media Optimizer makes it easy to monitor budgets while making sure all of our external marketing campaigns are in sync. Review collected by and hosted on G2.com.

There has been a challenge to connect some of our advertising data and extract specific information / reports Review collected by and hosted on G2.com.

I user Adobe media Optimizer for paid search results from different search engines. It has seamless integration with various media partners like DCM, AAM, Tube Mogul etc. After recent Adobe acquisition of Tube Mogul, AMO has better match rate compared to TubeMogul alone. Review collected by and hosted on G2.com.

So far, I don't have any business use case which where we encounter any specific issue. But as a whole, adobe has many marketing products and all of them are tag based. If we can have one universal tag that would simplify the integration with adobe. Review collected by and hosted on G2.com.