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Adobe Advertising Cloud Reviews & Product Details

Rajeev R.
RR
Software Engineering Manager II
Enterprise(> 1000 emp.)
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Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Adobe Advertising Cloud?

Goot tool to run TV advertising campaign, Dynamic ad template, Demand site platform Review collected by and hosted on G2.com.

What do you dislike about Adobe Advertising Cloud?

Pricing in comparison to competitors, performance optimization is lacking Review collected by and hosted on G2.com.

What problems is Adobe Advertising Cloud solving and how is that benefiting you?

Helps in terms of running marketing campaign, easy to track user interaction Review collected by and hosted on G2.com.

Adobe Advertising Cloud Overview

What is Adobe Advertising Cloud?

Adobe Advertising is a digital advertising solution that lets brands plan, buy, measure, and optimize across digital channels. Our tools seamlessly connect marketing and advertising data to create consistent consumer experiences across touchpoints.

Adobe Advertising Cloud Details
Languages Supported
English
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Product Description

The days of siloed media are finally over. Welcome to Adobe Advertising Cloud — the only independent ad platform that unifies and automates all media, screens, data, and creativity at scale.


Seller Details
Seller
Adobe
Year Founded
1982
HQ Location
San Jose, CA
Twitter
@Adobe
973,290 Twitter followers
LinkedIn® Page
www.linkedin.com
42,285 employees on LinkedIn®
Ownership
NASDAQ:ADBE
Phone
+1 (888) 649-2990
Total Revenue (USD mm)
$19,410
Description

Adobe empowers everyone, everywhere to imagine, create, and bring any digital experience to life. From creators and students to small businesses, global enterprises, and nonprofit organizations — customers choose Adobe products to ideate, collaborate, be more productive, drive business growth, and build remarkable experiences.


Marie H.
MH
Overview Provided by:

Recent Adobe Advertising Cloud Reviews

Verified User
A
Verified UserEnterprise (> 1000 emp.)
3.5 out of 5
"Adobe Media Optimizer - Good SEM solution when using Adobe Cloud "
More robust platform for online campaign management. New enhanced feature of in bidding algorithms and user interface changes enables the an improv...
Tanvi P.
TP
Tanvi P.Mid-Market (51-1000 emp.)
4.0 out of 5
"Best tool to leverage brand impressions"
Its ability to offer dynamic advertising space which helps me to show relevant content to relevant audience at the right time. Its indeed a scalabl...
Hilary S.
HS
Hilary S.Mid-Market (51-1000 emp.)
3.5 out of 5
"Expensive, but effective for what we needed"
It was an effective tool, plugged into and integrated with Adobe Analytics - which was the primary benefit for using this platform.
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Adobe Advertising Cloud Media

Adobe Advertising Cloud Demo - Portfolio Analysis
We provide you the tools to dig deeper into the performance of a Portfolio - not only its past performance but also allow you to tailor its future potential.
Adobe Advertising Cloud Demo - Budget Distribution Analysis
The spend/budget recommendation tool gives suggestions on the best way to distribute your budget across campaigns to get the maximum return
Answer a few questions to help the Adobe Advertising Cloud community
Have you used Adobe Advertising Cloud before?
Yes

98 out of 99 Total Reviews for Adobe Advertising Cloud

3.7 out of 5
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Adobe Advertising Cloud Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for Adobe Advertising CloudQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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G2 reviews are authentic and verified.
Arvind M.
AM
developer
Information Technology and Services
Small-Business(50 or fewer emp.)
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Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Adobe Experience Cloud?

The Adobe Experience Cloud is something I like the most because it just brings everything together. By integrating marketing, analytics, and content management tools seamlessly, this makes it very effective and user-friendly. I love that it goes deep into customer habits so that I can create my own customized marketing campaigns. This is a game-changer in terms of real-time data analytics and automation functions which help me to make better decisions about my marketing efforts. Review collected by and hosted on G2.com.

What do you dislike about Adobe Experience Cloud?

These are the things I hate about Adobe Experience Cloud; it is too expensive and complicated. The numerous options can be confusing, particularly towards people who are not very conversant with technology. The learning curve is steep, and you will find that a lot of time and effort go into getting to grips with all the tools available here. Further, there is the issue of cost which might become a challenge especially for smaller businesses or start-ups operating on limited budgets. Investing in setup, training and other ongoing support work could quickly accumulate to tons of cash. On top of this, it would be nice if there existed more pocket-friendly pricing plans or scaled-down versions of these products meant for small ventures. Review collected by and hosted on G2.com.

What problems is Adobe Experience Cloud solving and how is that benefiting you?

Integrating numerous tools into a single platform, centralizing data and streamlining processes are some of the challenges that Adobe Experience Cloud addresses. Adobe Marketing Campaigns for Adobe Marketo Engage, Simplified Content Management Using Adobe Experience Manager, and Advertising Optimization on Multiple Channels with Adobe Advertising Cloud are some of the things it does. Moreover, it enables personalized experiences through its use in adobe target as well as the optimization of ad campaigns on various channels by using adobe advertising cloud. By integrating these factors and automating them, efficiency is improved; better decision making is achieved leading to enhanced marketing strategies which eventually provide me with a consolidated set of powerful tools to manage and optimize digital marketing efforts. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
AM
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
Products used within Adobe Experience Cloud: Adobe Advertising Cloud
What do you like best about Adobe Experience Cloud?

All integration through the apps and the syncing files.

It's collaborative, it's integrated, it's top of the top! Review collected by and hosted on G2.com.

What do you dislike about Adobe Experience Cloud?

The apps aren't easy to the community to create complements as the competitors Review collected by and hosted on G2.com.

What problems is Adobe Experience Cloud solving and how is that benefiting you?

Our biggest problem was solved, creativity integration to our marketing strategies.

Increasing our productivity 8x in the last 2 years Review collected by and hosted on G2.com.

Stephanie H.
SH
Marketing Specialist
Enterprise(> 1000 emp.)
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Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Adobe Advertising Cloud?

The program's integrated data management capabilities, coupled with cross-device targeting, ensure a cohesive and personalized ad experience for our audience. The transparency in reporting and analytics is a game-changer, providing real-time insights that empower data-driven decision-making. The transparency and real-time analytics empower us to track campaign performance accurately, optimize strategies on the fly, and maximize our advertising ROI. In essence, Adobe Advertising Cloud is a catalyst for efficiency, precision, and success in our digital advertising endeavors. Review collected by and hosted on G2.com.

What do you dislike about Adobe Advertising Cloud?

The learning curve, particularly for users new to programmatic advertising, can be steep. Additional educational resources or more intuitive onboarding processes would be beneficial. Review collected by and hosted on G2.com.

What problems is Adobe Advertising Cloud solving and how is that benefiting you?

Adobe Advertising Cloud addresses the complexities of digital advertising by providing a unified platform for planning, executing, and optimizing campaigns. The program streamlines our advertising workflows, saving time and resources. The robust data management features enhance our targeting precision, ensuring our ads reach the right audience across devices. Review collected by and hosted on G2.com.

Tanvi P.
TP
Manager, Customer Success
Mid-Market(51-1000 emp.)
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Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Adobe Advertising Cloud?

Its ability to offer dynamic advertising space which helps me to show relevant content to relevant audience at the right time. Its indeed a scalable solution Review collected by and hosted on G2.com.

What do you dislike about Adobe Advertising Cloud?

Some restrictions in the email build tool were a bit hard to decipher at first. Also I have faced issues setting up the tool as learning to use the tool smoothly is a steep learning curve and there were many components which training team couldn't cover although it took almost a month to get done with the trainings Review collected by and hosted on G2.com.

What problems is Adobe Advertising Cloud solving and how is that benefiting you?

Its ability to seamlessly integrate with other Adobe products like its DMP, Adobe Analytics is top-notch. I am also convinced our organisation will use the tool because it offers pretty much every ad inventory and available network with amazing buying options easily comparable with other DSP tools out there Review collected by and hosted on G2.com.

Hilary S.
HS
Sr. Director, Marketing
Mid-Market(51-1000 emp.)
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Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Adobe Advertising Cloud?

It was an effective tool, plugged into and integrated with Adobe Analytics - which was the primary benefit for using this platform. Review collected by and hosted on G2.com.

What do you dislike about Adobe Advertising Cloud?

It was incredibly expensive and required a certain threshold for advertising spend that wasn't always attainable for us. If we were unable to meet that spending threshold, it resulted in a significant additional charge. Review collected by and hosted on G2.com.

What problems is Adobe Advertising Cloud solving and how is that benefiting you?

Adobe Ad Cloud allowed my team to optimize automated ad bidding according to our company metrics and goals. It benefited us because it made the process of buying ads much more automated and it was tied directly to our Adobe Analytics instance for easy reviewing. Review collected by and hosted on G2.com.

Jacob  S.
JS
Project Manager
Enterprise(> 1000 emp.)
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Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Adobe Advertising Cloud?

I like it because it has comprehensive advertising solutions, including multi-channel ad management and optimization. Its analytics and targeting capabilities contribute to effective, data-driven advertising campaigns. Review collected by and hosted on G2.com.

What do you dislike about Adobe Advertising Cloud?

One thing that bothers me about Adobe Advertising Cloud is how high the learning curve can be. There is room for improvement in the user interface and the intricacy of the functions, which can make using the product difficult for novice users. Review collected by and hosted on G2.com.

What problems is Adobe Advertising Cloud solving and how is that benefiting you?

This program has helped me manage campaigns more efficiently, improve audience segmentation and obtain detailed analysis, which can increase advertising effectiveness and Review collected by and hosted on G2.com.

RJ
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Adobe Advertising Cloud?

Our business has been using Adobe Advertising Cloud for over 6 months now, and we are very impressed with the functionalities and the flexibility of the platform. The platform has helped us manage campaigns across a variety of channels and that has been the main standpoint. Review collected by and hosted on G2.com.

What do you dislike about Adobe Advertising Cloud?

Nothing negative. Overall, Adobe advertising cloud is a powerful and verstatile advertising platform. It is easy to use, flexible, and affordable. Review collected by and hosted on G2.com.

What problems is Adobe Advertising Cloud solving and how is that benefiting you?

Adobe Advertising Cloud provides comprehensive reporting and analytics. It has helped our business to optimize campaigns and improve results over time. Review collected by and hosted on G2.com.

KA
Import and Export
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Adobe Advertising Cloud?

The best thing that I love about this software is its reliability as it provides a reliable environment where I can work efficiently without any interference. also it offers a variety of services, so users don't need to search for different websites for tools as everything resides at one place Review collected by and hosted on G2.com.

What do you dislike about Adobe Advertising Cloud?

The thing that I disliked about this is complexity as this software is very complex to use if the user tries it for the first time, they will find it difficult and costly. It sometimes works slowly when uploading large files Review collected by and hosted on G2.com.

What problems is Adobe Advertising Cloud solving and how is that benefiting you?

The problem that adobe is solving is the ease of access as several tools reside here, making it easier to work as it saves a lot of time. also it helps me in gaining performance in my work Review collected by and hosted on G2.com.

Vaishnavi  M.
VM
Graphic Designer
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Adobe Advertising Cloud?

With the Adobe advertising cloud ,you can automate and access rich performance data for search , display,and ad campaigns. Review collected by and hosted on G2.com.

What do you dislike about Adobe Advertising Cloud?

I think the biggest mistake adobe has made thus far is ignoring that group that only wants one piece of software and not the whole one. Review collected by and hosted on G2.com.

What problems is Adobe Advertising Cloud solving and how is that benefiting you?

It dilivers a rules based bidding solutions that improve the performance of search engine marketing campaigns. Review collected by and hosted on G2.com.

Vishwajeet S.
VS
Business Development Associate
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Adobe Advertising Cloud?

One place to access all the data,easy to use Review collected by and hosted on G2.com.

What do you dislike about Adobe Advertising Cloud?

Eveything is perfect, there is nothing better to offer Review collected by and hosted on G2.com.

What problems is Adobe Advertising Cloud solving and how is that benefiting you?

i have to acces cloud variious time the lesser the ads are helping me Review collected by and hosted on G2.com.