Adobe Target Reviews & Product Details - Page 5

Using audience from DMP and creating customized experience using APIs. New recommendation features which is controlled by AI to measure the performance, gives an edge w.r.t to other tools in the market. Review collected by and hosted on G2.com.

Audience deletion notification is not available if you are using a Adobe stack and integrated with Adobe dmp Review collected by and hosted on G2.com.

Multivariate testing and Mobile App Optimization Review collected by and hosted on G2.com.

Difficult to integrate with Adobe Analytics. Review collected by and hosted on G2.com.

AI powered scale and automation, good UI and UX Review collected by and hosted on G2.com.

not easy to learn, you need some hand holding Review collected by and hosted on G2.com.

The simplicity of Adobe Target in doing personalization (A/B cases, multi variant scenarios) etc. is what makes it unique from other personalization toos like Optimizely. Review collected by and hosted on G2.com.

As such I would not say it is a complete downside of the tool, but costwise, being a Adobe suite of products - small organisations can't adapt to Target as the cost of purchasing would be more than ROI. Review collected by and hosted on G2.com.

Provides real-time data to make strategic decisions, it helps you make the right decisions, I mainly use Adobe analytics, seems to be the best amongst the lot, at least for me. Review collected by and hosted on G2.com.

The user interface is poor, could improve in terms of making the UI better, more seamless, easy to use, less cluttered, more organized, and it's harder to use if you're a newbie. Review collected by and hosted on G2.com.

Integration with Adobe Analytics is seamless and vital Review collected by and hosted on G2.com.

impact on page performance - sometimes causes flicker Review collected by and hosted on G2.com.

It is exceptionally simple to use because of its very intuitive features and functions. According to my opinion, it is one of the best tools to optimize websites to run smoothly. It has good integration with Adobe Analytics, It contains a vast supply of resources and advanced targeting capabilities and features. It is useful for less experienced team members due to the new drags and drops interface for setting up tests is excellent. Review collected by and hosted on G2.com.

Its rearranging feature is somehow complicated because many users find some difficulties to understand it. Some of the swap efforts can also be unsuccessful to work. In some areas, Adobe targeting needs some improvements because many people find it challenging to use it and they need some training to learn and understand how to set up tests. As for small companies, it may appear expensive or costly to be used. Review collected by and hosted on G2.com.

The most help full and best thing about Adobe Target is it's ability to use java scripts as well as jQuery along with it's UI based tweaks. Use of these Technologies to personalize content really to our heart's desire. We can almost recreate a page for a particular Audience.

The second thing I like the most is it's ability to Target users in real time with the help of mbox. It really is amazing that we can target a user in it's first visit to our site. Review collected by and hosted on G2.com.

The most annoying thing about adobe target is solving for it's Flicker issues. it sometimes get's on our nerves. Review collected by and hosted on G2.com.

Changes go through immediately. It's very easy to create a test for simple elements (text on page, colours, font size). Review collected by and hosted on G2.com.

The WYSIWYG editor has limits, and it's not always easy to find ways around it. If you're trying to test something relatively complex, you can use selectors and custom code, but the emphasis in the UI is on the other ways to edit. You end up entering a lot of code in a box made for a few lines of text. If something doesn't work, figuring it out becomes quite tedious. Review collected by and hosted on G2.com.