Adobe Target Features
What are the features of Adobe Target?
Variation Testing
- A/B Testing
- Conversion Goal
- Percentage of Traffic
- Confidence Level
- Multivariant Testing
Reporting
- Segmentation
- Reports and Dashboards
Personalization
- Standard Targeting
- Custom Targeting
Administration
- QA Testing
- Performance and Reliability
- User, Role, and Access Management
Analytics
- Reporting and Analytics
Experimental Design
- Multivariate testing capacities
Computing
- AI/Machine Learning
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Variation Testing
A/B Testing | Test changes to a screen by administering the change to a portion of visitors and measuring conversion. 13 reviewers of Adobe Target have provided feedback on this feature. | 87% (Based on 13 reviews) | |
WYSIWYG Editor | Quickly create variant web pages with an easy-to-use WYSIWYG editor. This feature was mentioned in 11 Adobe Target reviews. | 68% (Based on 11 reviews) | |
Conversion Goal | Able to set any user action as the conversion goal of the test. This feature was mentioned in 15 Adobe Target reviews. | 82% (Based on 15 reviews) | |
Percentage of Traffic | Able to adjust both the percentage of total traffic being tested and the proportion of the tested traffic that sees A and that sees B. 15 reviewers of Adobe Target have provided feedback on this feature. | 81% (Based on 15 reviews) | |
Confidence Level | Able to view or adjust the necessary confidence level of your test. This feature was mentioned in 15 Adobe Target reviews. | 78% (Based on 15 reviews) | |
Multivariant Testing | Test multiple changes at once by directing traffic to a random combination of all changes being analyzed. 14 reviewers of Adobe Target have provided feedback on this feature. | 74% (Based on 14 reviews) |
Reporting
Segmentation | Break down a population of users by demographics, sequence actions, time, and able to build custom segments. 15 reviewers of Adobe Target have provided feedback on this feature. | 76% (Based on 15 reviews) | |
Reports and Dashboards | Access pre-built and custom reports and dashboards. This feature was mentioned in 15 Adobe Target reviews. | 78% (Based on 15 reviews) |
Personalization
Standard Targeting | Based on 14 Adobe Target reviews. Deploy different versions of app screens based on user demographics, user activity, etc. with out-of-the-box configuration. | 83% (Based on 14 reviews) | |
Custom Targeting | Show different versions based on any variable set up to be tracked on the app's back end. 14 reviewers of Adobe Target have provided feedback on this feature. | 79% (Based on 14 reviews) | |
Data Segmentation | Segment data by various user demographics to find deeper trends within specific user groups. | Not enough data |
Administration
API / Integrations | Based on 12 Adobe Target reviews. Application Programming Interface - Specification for how the application communicates with other software. API's typically enable integration of data, logic, objects, etc. with other software applications. | 78% (Based on 12 reviews) | |
QA Testing | See feature definition | Able to test that event and variable setup are reporting data accurately. This feature was mentioned in 13 Adobe Target reviews. | 81% (Based on 13 reviews) |
Performance and Reliability | Based on 14 Adobe Target reviews. Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond. | 75% (Based on 14 reviews) | |
User, Role, and Access Management | Based on 13 Adobe Target reviews. Grant access to select data, features, objects, etc. based on the users, user role, groups, etc. | 76% (Based on 13 reviews) |
Analytics
Reporting and Analytics | Provides reporting and analytics tools to quantify the results of the experiment. 14 reviewers of Adobe Target have provided feedback on this feature. | 74% (Based on 14 reviews) | |
Heatmaps | Based on 10 Adobe Target reviews. Provides heatmap functionality to assess what parts of the website visitors are engaging with most. | 62% (Based on 10 reviews) |
Experimental Design
Multivariate testing capacities | Based on 14 Adobe Target reviews. Allows for the testing of multiple variables at a time during a single test. | 77% (Based on 14 reviews) | |
Concurrent Testing | Allows multiple experiments to be deployed simultaneously. 12 reviewers of Adobe Target have provided feedback on this feature. | 79% (Based on 12 reviews) | |
Mobile Testing | Based on 12 Adobe Target reviews. Allows mobile web pages to be tested during A/B experiments. | 81% (Based on 12 reviews) |
Computing
WYSIWYG | Based on 10 Adobe Target reviews. What You See is What You Get (WYSIWYG) features allow the editing of web pages without HTML. This means you can directly edit pages with images and text without any coding. | 82% (Based on 10 reviews) | |
AI/Machine Learning | Uses algorithms and continuous data entry to enable the technology to develop insights and optimize testing. This feature was mentioned in 13 Adobe Target reviews. | 79% (Based on 13 reviews) | |
Little to No Coding | Based on 12 Adobe Target reviews. Requires little to no knowledge of coding. Usually this means it comes with prewritten code. | 78% (Based on 12 reviews) |
