Adobe Target Reviews & Product Details

One of the best aspects of Adobe Target is its ability to easily create and run A/B and multivariate tests across various channels. The platform’s robust targeting and segmentation options allow us to personalize user experiences based on detailed data, which improves conversion rates significantly. Additionally, the integration with Adobe Analytics provides powerful insights that help optimize campaigns in real time. The ease of setting up experiments without needing deep technical expertise is also a big plus. Review collected by and hosted on G2.com.

While Adobe Target is powerful, it can be quite complex to set up and configure, especially for teams without dedicated technical resources. The learning curve is steep, and some features feel overcomplicated. Additionally, it can be slow to load, and the interface could be more intuitive. Integration with non-Adobe products sometimes requires additional steps, and the pricing can be high for smaller businesses. Review collected by and hosted on G2.com.

The Adobe Experience Cloud is something I like the most because it just brings everything together. By integrating marketing, analytics, and content management tools seamlessly, this makes it very effective and user-friendly. I love that it goes deep into customer habits so that I can create my own customized marketing campaigns. This is a game-changer in terms of real-time data analytics and automation functions which help me to make better decisions about my marketing efforts. Review collected by and hosted on G2.com.

These are the things I hate about Adobe Experience Cloud; it is too expensive and complicated. The numerous options can be confusing, particularly towards people who are not very conversant with technology. The learning curve is steep, and you will find that a lot of time and effort go into getting to grips with all the tools available here. Further, there is the issue of cost which might become a challenge especially for smaller businesses or start-ups operating on limited budgets. Investing in setup, training and other ongoing support work could quickly accumulate to tons of cash. On top of this, it would be nice if there existed more pocket-friendly pricing plans or scaled-down versions of these products meant for small ventures. Review collected by and hosted on G2.com.

Adobe Target is great for our personalization efforts and ultimately does what it needs to. Review collected by and hosted on G2.com.

Setting up the targets can be very manual, and a bit of an eyesore. If there's a way to improve the UI or make it less manual (without the addition of more Adobe products), that would be a game changer. Review collected by and hosted on G2.com.

It is quite comprehensive as a tool and a platform Review collected by and hosted on G2.com.

Rigidness of not being able to use some of their AI features when you are optimizing for multiple metrics Review collected by and hosted on G2.com.

Optimization, Auto Target and recommendations Review collected by and hosted on G2.com.

Need investments on updating Auto Target and Recommendations engine and more visibility on specifics of what made a test win or standout Review collected by and hosted on G2.com.

fast integration and relatively easy of use for users Review collected by and hosted on G2.com.

server side testing is not simply available without large amount of integration Review collected by and hosted on G2.com.

Has lots of capabilities and allows you to personalize experiences, run A/B tests and more. Review collected by and hosted on G2.com.

Adobe Target is very buggy, especially after the latest UI update. Adobe support for Target is also very unhelpful and frequently not able to provide adequate support in a timely manner. Review collected by and hosted on G2.com.

Personalization - Anonymous and profile based Review collected by and hosted on G2.com.

the support for aggregation with additional price Review collected by and hosted on G2.com.

We are able to go after audience members who are business buyers/decision makers, and serve our specific ABM content to those personas. Review collected by and hosted on G2.com.

Wish Target could help more with identifying leads from visitors. Review collected by and hosted on G2.com.

What I like best about Adobe Target is its advanced personalization and AI-driven insights, which enhance user engagement. The seamless integration with Adobe Experience Cloud, user-friendly interface, and robust A/B testing features make it an essential tool for optimizing marketing campaigns and boosting conversion rates. Review collected by and hosted on G2.com.

Adobe Target has little longer learning curve for new users and the complexity of setting up advanced tests. Review collected by and hosted on G2.com.