Avis et détails du produit de Full Circle Insights

FullCircle est le tissu connecté entre nos équipes de ventes, de marketing et d'opérations. Tous les membres de l'équipe sont alignés sur nos multiples configurations d'entonnoirs, l'alignement des campagnes et les métriques de reporting. En tant qu'entreprise, nous examinons et convenons tous des rapports de conversion et de vitesse des entonnoirs, ce qui nous aide à prendre des décisions intelligentes. Du niveau de la campagne à celui de la direction, nous sommes capables de rendre compte du marketing d'influence, ce qui nous permet de montrer l'impact numérique, de contenu, social et de demande à travers une opportunité entière. Les membres de l'équipe peuvent comprendre leur impact direct et leur contribution à une opportunité tout au long du cycle de vente et lors de l'intégration des clients. Avis collecté par et hébergé sur G2.com.

La mise en œuvre ou la reconstruction peut être intimidante sans connaissance de la manière dont les flux ou les processus seront affectés. Comme toute autre plateforme, des itérations constantes et des changements doivent être effectués. Un employé à temps plein doit être responsable de la compréhension et de la gestion des processus. Avis collecté par et hébergé sur G2.com.

Nous sommes clients de Full Circle depuis plus de 5 ans, et ce n'est pas une exagération de dire que nos rapports seraient à des années-lumière de là où ils sont maintenant si ce n'était pas pour Full Circle. Nous sommes maintenant en train de réimplémenter après avoir été acquis et de l'exploiter pour encore plus de cas d'utilisation qu'auparavant. L'approche consultative ainsi que la volonté de l'équipe de faire un effort supplémentaire pour s'adapter à toutes les "particularités" de notre processus ont été inestimables. Quelques points forts de notre utilisation :

Suivi de plusieurs entonnoirs (marketing, ventes sur le terrain, SDR, CSM, etc.) en temps réel.

Rapports quotidiens, hebdomadaires et trimestriels avec un effort minimal. Ces rapports de réunions de conseil sont maintenant un jeu d'enfant.

Visibilité à la demande sur la performance et l'influence des campagnes, permettant une correction de cap.

Réunions productives avec les ventes, informées par des métriques et des tableaux de bord en temps réel plutôt que par des opinions.

Moins de dépendance aux "anecdonnées".

Full Circle est l'étoile brillante de notre pile technologique marketing/ventes. Nos équipes de marketing, opérations de revenus et ventes sont beaucoup plus productives et alignées grâce à Full Circle. Nous serions perdus sans cela. Avis collecté par et hébergé sur G2.com.

Pas de désagréments auxquels je peux penser, honnêtement. Avis collecté par et hébergé sur G2.com.

It works as designed! It truly has one of the more diverse influence and attribution models when compared to what is relatively on the market. Since the model is built into SFDC, you can leverage custom reporting fairly easily so as your organization grows and changes, you can also easily change the model(s). Avis collecté par et hébergé sur G2.com.

You have to optimize the solution for your business's data structure. If your environment is too complicated you'll need a data manager. I would have appreciated data management best practices or examples from other organizations similar to my own and how they utilized the application after installation. The out-of-the-box dashboards and reports were useful but it took some time to align what FCI could do and how we would find value.

There is also some desire to see the funnel from Contact or Account level in our CRM versus the response level as it would be easier to grasp but uninitiated parties. Avis collecté par et hébergé sur G2.com.

Full Circle's response + funnel management has managed our demand gen funnel for years – it works well for our needs. We used Full Circle for multi-touch attribution as well, although we recently built a custom influence model in Tableau instead. Avis collecté par et hébergé sur G2.com.

Support for issues/questions can take a couple days between responses, and once there was a monthly release that was incompatible with our config and caused our funnel to go down for a week until they pushed a fix to our SFDC instance. They have a small team so we just have to monitor our instance/issues closely. Avis collecté par et hébergé sur G2.com.

In theory, Fullcircle's architecture for funnel tracking and campaign attribution is excellent. It makes a lot of sense how it orients much of the tracking and updates around the existing campaign member object in SFDC. The infrastructure and reporting you get from Fullcircle should honestly come out of the box for all B2B instances of SFDC. It gives you a lot of flexibility in curating how you want to track your business' funnel(s), create a lead lifecycle, and divvy up opportunity pipeline to campaign touchpoints. Avis collecté par et hébergé sur G2.com.

While it's great that Fullcircle lives directly in SFDC, this can be a double-edged sword. On the one hand, this means there is no integration necessary and field updates happen quickly. However, any issue outside of Fullcircle's own configuration panel almost always requires a SFDC admin or developer to troubleshoot. And since Fullcircle is a BIG tool that needs to play nice within a SFDC instance with other integrations and automation, issues can pop up frequently. This can be a real pain if you don't have that resource. While their support can be great, even they can be stumped around issues that pop up. There are still some instances of Fullcircle failing to update fields that remain unsolved for us so things definitely are not perfect and it does require some level of monitoring.

As a marketing ops manager, Fullcircle is probably one of the most complex tools I've utilized (outside of Marketo and SFDC). While it can be flexible and customized to your needs, you just have to know the ins and outs in order to do so.

Lastly, the product is very sticky (for better or for worse). Even if we wanted to migrate to a different tool, the pain of doing so alone might be reason enough not to. Avis collecté par et hébergé sur G2.com.

My favorite part about FCI is the ability to pull all data from contacts and leads views into one singular view on the campaign with campaign members reports. For reporting on the funnel this is incredibly helpful. Avis collecté par et hébergé sur G2.com.

The implementation is extremely time consuming and you definitely need a dedicated SFDC Admin internally for implementation and upkeep. Avis collecté par et hébergé sur G2.com.

Full circle is easy to use once its deployed and is a native salesforce app. It makes it easy to add fields from leads, contacts, account, opportunity and related objects and run all sorts of reporting. We use it for full funnel and influence reporting - Multi-touch, First and Last but it can support other types as well. Avis collecté par et hébergé sur G2.com.

Its based on Campaign Member object so not easy to figure out if the lead or contact is MQL looking at the lead/contract records. Digital tracking is not complete and web visits are hard to track without UTMs. Avis collecté par et hébergé sur G2.com.

Full Circle offers a very robust way to understand how campaigns contribute to closing deals. The ability to create multiple models is a nice way to test new ways to score without interrupting the current process Avis collecté par et hébergé sur G2.com.

There is A LOT of configuration and it is not entirely straightforward. Fortunately, there is a support team that is very helpful and knowledgeable about the product Avis collecté par et hébergé sur G2.com.

The components of the product allow for detailed tracking of marketing outreach. There are many levers within the managed package that can be streamlined for your business. Avis collecté par et hébergé sur G2.com.

To fully utilize the components you will need a dedicated team to successfully implement and then utilize this powerful tool. Give a lot of thought to the implementation process and who will manage the reporting and direction moving forward. Avis collecté par et hébergé sur G2.com.

Very effective at what it does and seems very robust. Has a large feature set. Avis collecté par et hébergé sur G2.com.

The documentation can be improved quite a bit. Also, much of the customization it allows for doesn't seem very obvious or user-friendly. For example, there are several instances that advise against making certain changes unless FCI support is involved. Avis collecté par et hébergé sur G2.com.