Avis et détails du produit de Adobe Advertising Cloud

It comes pre-loaded with some great optimization strategies, but allows for very sophisticated approaches and blended approaches as well. I also enjoy its predictive modeling that allows you to measure impact of strategy changes before you waste time and money on them. Avis collecté par et hébergé sur G2.com.

it does not integrate very well with a lot of 3rd party tools and analytics packages Avis collecté par et hébergé sur G2.com.

It can boost ROI by adjusting mobile bids which is very useful if done correctly, and will become more important in the future. I also like the display management which is useful when targeting by region (e.g. a specific product or service). Avis collecté par et hébergé sur G2.com.

Setup takes longer than expected and could be made simple for the average user. Training/prior experience is needed to use this tool otherwise you will not utilise it fully. Avis collecté par et hébergé sur G2.com.

user interface is intuitive and and is not too dissimilar to other major tools such as Adwords and Analytics. Reporting is easy and workflow straightforward enough. Avis collecté par et hébergé sur G2.com.

Learning patterns did not meet expectations in a gaming environment - struggled to learn and adjust to the complexity of the market and industry. Avis collecté par et hébergé sur G2.com.

They have an easy to use software and offer perks for professionals that do not only focus on search and require a time saver. Avis collecté par et hébergé sur G2.com.

Not the most reliable software and certainly a professional with experience would have higher performance using other methods. Avis collecté par et hébergé sur G2.com.

Tag capabilities and data platform are good. We purchased the product when it was Demdex and it has remained consistent Avis collecté par et hébergé sur G2.com.

Ideally we would want to purchase 3rd party data through Adobe without having to make deals with each provider. The ones they do have in the system are over priced. Avis collecté par et hébergé sur G2.com.

Algorithme d'enchères basé sur le portefeuille. Interface utilisateur et navigation assez intuitives. Avis collecté par et hébergé sur G2.com.

Pourrait être parfois bogué, mais signaler les problèmes au gestionnaire de compte semblait être escaladé comme promis. Avis collecté par et hébergé sur G2.com.

I like clear campaign overviews adobe media optimizer gives. Avis collecté par et hébergé sur G2.com.

Sometimes I feel like the micromanagement ability is not as good as other platforms. Avis collecté par et hébergé sur G2.com.

the ease of use and usefulness. i have been a loyal Adobe customer for many years and their products just keep getting better and better. This is the second company I've standardized with Adobe products on. Avis collecté par et hébergé sur G2.com.

the set up can be time consuming and sometimes frustrating. Avis collecté par et hébergé sur G2.com.

It has great efficiency and is user friendly. Avis collecté par et hébergé sur G2.com.

There are so many other tools out there, that this isn't one I would add to my list. Avis collecté par et hébergé sur G2.com.