Pros y Contras de Braze

Braze es extremadamente fácil de aprender para cualquiera que tenga familiaridad con plataformas similares. La interfaz de usuario es intuitiva, y los lienzos son muy visuales, lo que facilita entender las configuraciones de otros usuarios. Tuve la suerte en mi trabajo con Braze de contar con excelentes gerentes de éxito del cliente, quienes ofrecieron una gran orientación y apoyo para usar el producto en su máximo potencial. Reseña recopilada por y alojada en G2.com.

No hay nada que me desagradara particularmente de Braze, sin embargo, había áreas donde puedo ver espacio para futuras actualizaciones. La experiencia del usuario podría mejorarse en términos de organización de los lienzos. Usamos mucho las etiquetas, pero no siempre era fácil encontrar dónde se guardaban las cosas. A medida que trabajas con clientes más grandes, puede volverse muy difícil organizar los lienzos, bloques de contenido, etc. Reseña recopilada por y alojada en G2.com.

Realmente intuitivo, claro y fácil de navegar UI/UX. Los representantes de éxito del cliente son excelentes (mención especial a Arjun Kumar y Raf Chowaniec). Muy buenas capacidades de envío, nos sentimos seguros de nuestra capacidad de entrega dentro de Braze y de nuestra buena reputación de dominio/IP. Reseña recopilada por y alojada en G2.com.

Braze podría necesitar mucho trabajo en cuanto a sus capacidades de informes y análisis dentro del sistema. Entiendo que tienen la intención de que migres tus datos y realices análisis en otra plataforma internamente, pero esto crea fricción y trabajo adicional. Realmente necesitan trabajar en sus informes de ingresos, ya que eso es lo más importante para la mayoría de los líderes ejecutivos. Los informes de Último Clic son CRÍTICOS, y Braze carece gravemente de esta funcionalidad. Reseña recopilada por y alojada en G2.com.

Braze es una herramienta fácil de usar y útil para programar alertas push en dispositivos móviles con días e incluso semanas de anticipación. Puedo usarla para programar alertas con éxito en mi rol como Gerente de Contenido Digital y proporcionar a mi audiencia noticias cuando las necesiten directamente en sus dispositivos. Reseña recopilada por y alojada en G2.com.

Braze ha tenido algunas interrupciones de servicio este último año que me impidieron enviar alertas de manera oportuna. Esto fue perjudicial para mi negocio como periodista, particularmente en el espacio en línea. Reseña recopilada por y alojada en G2.com.

First and foremost Braze has an excellent Customer Success team who is always available for correspondence via email or Slack, and they will have monthly check-ins with you to ensure Braze is meeting your goals and expectations. You develop a true 1:1 relationship with your CSM and genuinely feel like you are important to Braze. For me, this is a big difference between Braze and other ESPs.

As for the tool itself, Braze is a tool we use every single day and is a core component of our business. It is easy to get engagement metrics at a glance or by individual campaign, and there are a lot of complex use cases within Braze that we have used to increase user engagement and conversion. These include liquid logic, which has allowed us to take personalization within our communications to new heights and the segment builder, which allows infinite filters so that we can target the right users at the right time.

Canvas Builder makes it easy to create multi-channel touchpoints to the same users, and meet the needs of your customers at every step of the user journey. We have revamped or launched almost 10 completely different canvases just within the last 12 months. Reseña recopilada por y alojada en G2.com.

The Braze Technical Support team is very busy, which is understandable, but I do feel like at times they deprioritize your ticket, even if you feel it is an urgent need for your business. It is important to stay on top of them and to continuously promote a sense of urgency or occasionally your tickets will be treated as less serious than other than have received.

The other area Braze is a little more difficult than other ESPs is with click-through link tracking of specific links. This is not an out-of-the box feature that most ESPs have, and to track clicks of a specific link you must add the link alias product (it is free) and change the way your links look and how the aliases are tracked alongside the UTM tracking. It is something that is overall pretty minor, but genuinely is annoying when you are looking to target users who clicked a specific CTA and not just anywhere in the message.

Braze is also constantly changing how the interface looks, and it gets confusing where to find things everytime they make the change. By the time you understand the menus, they have changed. Reseña recopilada por y alojada en G2.com.

User-friendly interface and the ability to send personalised comms (email & sms) to users based on their behaviour and preferences. I also like the integrations it has with Tealium, Meta and other social platforms. Reseña recopilada por y alojada en G2.com.

Even with personalisation there is always a risk of sending unwanted or irrelevant comms so you need to have your finger on the pulse in these instances. Reseña recopilada por y alojada en G2.com.

Braze is an extremely intuitive and user-friendly platform that allows our teams to execute on our ideas with ease. I've used Braze for more than 5 years throughout my career across multiple industries, and the platform continues to advance and innovate to remain the industry leader in the space. What I appreciate most about Braze outside of it being a great platform, is the level of support we receive from our CS team. They assist with problem solving, campaign ideation, and ensuring that we meet the goals we have set. Reseña recopilada por y alojada en G2.com.

Achieving personlization through liquid logic can be challenging, but this has largely been addressed with the recent addition of the Braze AI Assistant, that can fully code your liquid logic based on a simple text prompt. Reseña recopilada por y alojada en G2.com.

1. Braze is having a very user friendly, intuitive interface, and all the options are available for self-browsing and self-teaching.

2. It's having a lot of possibilites to connect with the rest of company tech stack.

3. Very easily scalabe. Reseña recopilada por y alojada en G2.com.

More sophisticated flows & segments (especially calculating segment sizes) are taking long time to load, which makes work less efficient. Reseña recopilada por y alojada en G2.com.

I have been using Braze for 4 years now and it has exponentially evolved the connection with my clients. It is easy to use and intuitive, it allows me to collect data about my clients and send messages in masses. It's one of the best platform I've found, I love it. Reseña recopilada por y alojada en G2.com.

There is nothing that I dislike about the platform, its integration is easy. Reseña recopilada por y alojada en G2.com.

Braze is an easy and safe platform to use, I have been using this tool for 4 years and it is the best one I have found. It facilitates multichannel marketing and real time campaign management which saves me work time. It allows me to schedule alerts, it's intuitive. That's all I need. Reseña recopilada por y alojada en G2.com.

There is nothing that detests me from this platform. Reseña recopilada por y alojada en G2.com.

It is an easy platform to integrate across the different systems we utilze. Reseña recopilada por y alojada en G2.com.

It is not an easy platform to navigate. And it seemed as though the out-of-the-box features didn't include AI to predict customer behavior (i.e. churning), and the campaign revenue reporting was very limited. Reseña recopilada por y alojada en G2.com.