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Compare Zoho Campaigns and Zoho Marketing Plus 
Featured Products
At a Glance
Market Segments
Small-Business (79.5% of reviews)
Small-Business (46.2% of reviews)
Entry-Level Pricing
Free
No pricing available
Zoho Campaigns
Star Rating
(1,015)4.3 out of 5
Market Segments
Small-Business (79.5% of reviews)
Pros & Cons
Entry-Level Pricing
Free
Browse all 5 pricing plansZoho Marketing Plus
Star Rating
(14)4.3 out of 5
Market Segments
Small-Business (46.2% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Zoho Marketing PlusZoho Campaigns vs Zoho Marketing Plus
When assessing the two solutions, reviewers found Zoho Campaigns easier to use, set up, and do business with overall. However, reviewers preferred the ease of administration with Zoho Marketing Plus.
- Reviewers felt that Zoho Campaigns meets the needs of their business better than Zoho Marketing Plus.
- When comparing quality of ongoing product support, reviewers felt that Zoho Marketing Plus is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of Zoho Marketing Plus over Zoho Campaigns.
Pricing
Entry-Level Pricing
Zoho Campaigns
Forever free
Free
Get started with the free version of Zoho Campaigns. This version has all the right features required to get your email marketing plan started. You can then choose other plans as your business needs grow.
- 6000 emails per month to 2000 contacts
- Admin + 4 users
- Signup and popup forms
Zoho Marketing Plus
No pricing availableFree Trial
Zoho Campaigns
Free Trial is available
Zoho Marketing Plus
Free Trial is available
Ratings
Meets Requirements
8.7
795
8.5
12
Ease of Use
8.5
800
7.9
12
Ease of Setup
8.5
507
8.2
10
Ease of Admin
8.6
481
9.0
5
Quality of Support
8.3
739
8.6
12
Has the product been a good partner in doing business?
8.6
470
8.0
5
Product Direction (% positive)
8.5
776
9.0
12
Features by Category
Email Marketing
8.4
613
|
Verified
Not enough data
8.5
644
|
Verified
Not enough data
8.6
570
|
Verified
Not enough data
8.5
635
|
Verified
Not enough data
8.7
627
|
Verified
Not enough data
8.3
615
|
Verified
Not enough data
8.4
524
|
Verified
Not enough data
8.5
294
|
Verified
Not enough data
8.3
280
Not enough data
Reporting & Analytics
8.3
431
|
Verified
Not enough data
8.7
585
|
Verified
Not enough data
Generative AI
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Agentic AI - Email Marketing
7.9
15
Not enough data
7.7
15
Not enough data
7.7
15
Not enough data
8.1
15
Not enough data
7.9
15
Not enough data
Integration
8.7
401
|
Verified
Not enough data
8.4
302
|
Verified
Not enough data
8.4
298
|
Verified
Not enough data
8.7
212
|
Verified
Not enough data
8.7
200
|
Verified
Not enough data
8.4
150
|
Verified
Not enough data
Email Marketing
Not enough data
8.3
6
Not enough data
9.3
5
Not enough data
9.7
5
Not enough data
9.3
5
Online Marketing
Not enough data
9.7
5
Not enough data
8.9
6
Not enough data
9.3
5
Not enough data
8.6
6
Not enough data
9.7
6
Lead Management
Not enough data
9.7
6
Not enough data
9.0
5
Not enough data
8.3
5
Not enough data
9.3
5
Not enough data
8.7
5
Not enough data
8.0
5
Not enough data
8.0
5
Not enough data
9.4
6
Campaign Management
Not enough data
8.0
5
Not enough data
9.4
6
Not enough data
9.0
5
Not enough data
9.3
5
Social
Not enough data
9.3
5
Not enough data
8.7
5
Not enough data
8.3
5
Not enough data
8.3
5
Not enough data
8.7
5
Reporting & Analytics
Not enough data
8.7
5
Not enough data
8.6
6
Not enough data
9.7
5
Not enough data
9.0
5
Not enough data
8.0
5
Platform
Not enough data
9.0
5
Not enough data
Not enough data
Not enough data
9.7
5
Not enough data
Not enough data
Not enough data
8.3
5
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Marketing Automation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integration
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
7.7
5
Metrics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Reporting
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Other
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Digital Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Feature Not Available
Not enough data
Not enough data
Administration
Not enough data
Not enough data
Not enough data
Feature Not Available
Not enough data
Not enough data
Not enough data
Not enough data
Host Tools
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Attendee Tools
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Post-Event Tools
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Webinar
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Templates
8.3
204
|
Verified
Not enough data
7.7
179
|
Verified
Not enough data
8.1
187
|
Verified
Not enough data
7.9
78
Not enough data
Edit
8.0
196
|
Verified
Not enough data
8.2
100
Not enough data
8.3
188
|
Verified
Not enough data
Logistics
8.6
192
|
Verified
Not enough data
7.6
175
|
Verified
Not enough data
8.4
173
|
Verified
Not enough data
8.2
73
Not enough data
Generative AI
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Agentic AI - Email Template Builder
7.7
5
Not enough data
7.7
5
Not enough data
Text Messaging
9.1
13
Not enough data
Feature Not Available
Not enough data
9.1
13
Not enough data
8.3
12
Not enough data
7.6
12
Not enough data
Feature Not Available
Not enough data
9.2
12
Not enough data
Feature Not Available
Not enough data
SMS Platform
8.8
13
Not enough data
9.3
12
Not enough data
8.9
12
Feature Not Available
Feature Not Available
Feature Not Available
Feature Not Available
Not enough data
9.3
12
Not enough data
Agentic AI - SMS Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Survey Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Survey Customization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Survey Insights
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Survey
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Marketing Resource Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
Not enough data
8.6
7
Not enough data
8.1
7
Not enough data
8.6
7
Not enough data
7.9
7
Not enough data
7.6
7
Not enough data
Feature Not Available
Campaign Activity
Not enough data
9.3
7
Not enough data
9.5
7
Not enough data
8.3
7
Not enough data
8.3
6
Not enough data
9.5
7
Not enough data
8.6
7
Agentic AI - Marketing Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Zoho Campaigns and Zoho Marketing Plus are categorized as SMS Marketing
Unique Categories
Zoho Campaigns is categorized as Email Template Builder and Email Marketing
Zoho Marketing Plus is categorized as Marketing Automation, Survey, Digital Analytics, Marketing Analytics, Webinar, and Marketing Resource Management
Reviews
Reviewers' Company Size
Zoho Campaigns
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Zoho Marketing Plus
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Information Technology and Services
12.0%
Marketing and Advertising
9.9%
Computer Software
7.2%
Retail
3.8%
Education Management
3.6%
Other
63.6%
Internet
23.1%
Marketing and Advertising
15.4%
Computer Software
15.4%
Professional Training & Coaching
7.7%
Hospitality
7.7%
Other
30.8%
Alternatives
Discussions
How can I make my campaigns disappear in spam folders?
2 Comments
CP
Have you enabled a DMARC policy for your domain ?
You must set up DKIM and SPF records in order to send emails and do a better deliverability result. Read more
Can you implement the SURVEYS directly into the email that is sent?
2 Comments
JM
Yes you can. Read more
Should contacts be managed within zoho camaign or zoho crm once a campaign is launched?
2 Comments
GP
Hi Angelo,
It depends on your needs. Both CRM and Campigns can be the master database.
Scenario 1. If you receive leads on CRM. You can sync those...Read more
Zoho Marketing Plus has no discussions with answers
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