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Compare Traackr and Upfluence

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At a Glance
Traackr
Traackr
Star Rating
(366)4.3 out of 5
Market Segments
Small-Business (37.4% of reviews)
Information
Entry-Level Pricing
No pricing available
Learn more about Traackr
Upfluence
Upfluence
Star Rating
(139)4.5 out of 5
Market Segments
Small-Business (69.6% of reviews)
Information
Entry-Level Pricing
Starting at $478.00 1 Search and Contact Module Per Month
Learn more about Upfluence
AI Generated Summary
AI-generated. Powered by real user reviews.
  • Users report that Traackr excels in its Blogger Database with a score of 9.1, providing a comprehensive list of influencers, while Upfluence's database is not as extensive, leading to some limitations in influencer discovery.
  • Reviewers mention that Upfluence shines in User-Generated Content (UGC) Management, scoring an impressive 9.4, which allows brands to effectively curate and utilize content created by their audience, whereas Traackr's score of 7.1 indicates room for improvement in this area.
  • G2 users highlight Upfluence's superior Influencer Recruitment capabilities, with a score of 8.9, making it easier for brands to find and engage with the right influencers compared to Traackr's lower score of 7.9.
  • Reviewers say that Upfluence's Content Approval process is highly rated at 9.2, streamlining the workflow for brands, while Traackr's score of 6.6 suggests that users face challenges in this aspect.
  • Users on G2 report that Upfluence offers better Campaign Analytics with a score of 9.1, providing detailed insights into campaign performance, while Traackr's score of 8.1 indicates it may not deliver the same depth of analysis.
  • Reviewers mention that Traackr's Influencer Segmentation feature, scoring 8.0, is effective but lacks the advanced capabilities found in Upfluence, which scores 8.8, allowing for more precise targeting and engagement strategies.
Featured Products
Pricing
Entry-Level Pricing
Traackr
No pricing available
Upfluence
Modular Custom Pricing
Starting at $478.00
1 Search and Contact Module Per Month
Learn more about Upfluence
Free Trial
Traackr
No trial information available
Upfluence
Free Trial is available
Ratings
Meets Requirements
8.0
298
8.7
118
Ease of Use
7.9
302
8.7
119
Ease of Setup
8.2
169
8.5
57
Ease of Admin
8.2
141
8.5
50
Quality of Support
8.6
282
9.2
116
Has the product been a good partner in doing business?
8.7
135
8.5
48
Product Direction (% positive)
9.2
290
8.7
104
Features by Category
Not enough data
9.3
277
Identify
Not enough data
9.1
33
Not enough data
9.3
34
Not enough data
9.2
33
Manage
Not enough data
9.2
30
Not enough data
9.4
12
Not enough data
9.0
28
Not enough data
9.3
25
Not enough data
9.7
13
Results
Not enough data
9.5
13
Not enough data
9.4
29
Not enough data
9.4
27
Influencer Marketing PlatformsHide 14 FeaturesShow 14 Features
7.4
2,709
9.0
875
Influencer Marketing
8.0
204
|
Verified
8.9
81
|
Verified
8.2
226
|
Verified
8.9
83
|
Verified
8.4
219
|
Verified
8.9
85
|
Verified
8.0
225
|
Verified
8.8
84
|
Verified
7.8
203
|
Verified
9.0
78
|
Verified
7.1
181
9.3
53
6.6
184
|
Verified
9.2
70
|
Verified
8.2
220
|
Verified
9.1
74
|
Verified
8.0
220
|
Verified
9.0
74
|
Verified
7.3
205
|
Verified
9.0
70
|
Verified
7.0
161
|
Verified
9.2
40
|
Verified
6.7
158
|
Verified
9.1
41
6.6
153
|
Verified
8.9
18
6.3
150
|
Verified
9.0
24
Categories
Categories
Shared Categories
Traackr
Traackr
Upfluence
Upfluence
Traackr and Upfluence are categorized as Influencer Marketing Platforms
Unique Categories
Traackr
Traackr has no unique categories
Upfluence
Upfluence is categorized as Blogger Outreach
Reviews
Reviewers' Company Size
Traackr
Traackr
Small-Business(50 or fewer emp.)
37.4%
Mid-Market(51-1000 emp.)
28.3%
Enterprise(> 1000 emp.)
34.3%
Upfluence
Upfluence
Small-Business(50 or fewer emp.)
69.6%
Mid-Market(51-1000 emp.)
20.3%
Enterprise(> 1000 emp.)
10.1%
Reviewers' Industry
Traackr
Traackr
Marketing and Advertising
30.2%
Cosmetics
22.4%
Public Relations and Communications
12.7%
Consumer Goods
9.1%
Apparel & Fashion
3.3%
Other
22.2%
Upfluence
Upfluence
Marketing and Advertising
18.1%
Retail
6.5%
Health, Wellness and Fitness
6.5%
Consumer Goods
6.5%
Apparel & Fashion
5.8%
Other
56.5%
Most Helpful Reviews
Traackr
Traackr
Most Helpful Favorable Review
Judy T.
JT
Judy T.
Verified User in Internet

I love the ability to easily organize and track large amounts of influencers, and deep-dive into their social activity in one place. Their tool is extremely user-friendly and didn't require too much training to get acclimated. Having purchased other...

Most Helpful Critical Review
Leticia E.
LE
Leticia E.
Verified User in Executive Office

Its slowly in some occasions, and the updated are slowly too

Upfluence
Upfluence
Most Helpful Favorable Review
EX
Even X.
Verified User in Automotive

Saved my team a lot of time on daily campaign process. Made tracking sales results clearer than ever. Support team is top helpful, not just providing robotic answers but truly offering assistance.

Most Helpful Critical Review
Jessica S.
JS
Jessica S.
Verified User in Retail

- We had a 3 person team working full time to make this work plus we spent north of 3k a month on Upfluence fees. We sent out at a minimum 100 influencer outreaches to 4 different brands that we represented during this trial. We used attribution links...

Alternatives
Traackr
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Upfluence
Upfluence Alternatives
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Discussions
Traackr
Traackr Discussions
What does Traackr do?
1 comment
Tori B.
TB
Traackr is the influencer marketing platform for data-driven influencer marketers. The platform enables influencer discovery, campaign management and...Read more
Monty the Mongoose crying
Traackr has no more discussions with answers
Upfluence
Upfluence Discussions
Can I contact influencers directly within the platform?
1 comment
Official Response from Upfluence
Upfluence software is an all-in-one influencer software that allows you to identify influencers, contact them at scale, and manage your campaign all in one...Read more
How can I manage my campaign on Upfluence Software?
1 comment
Official Response from Upfluence
With Upfluence software, you can manage your influencer campaign from start to finish. Once you have defined your campaign objectives, you can create and...Read more
How can I analyze my campaign’s performance?
1 comment
Official Response from Upfluence
Upfluence Software includes a social stream tool that allows you to monitor your brand mentions across social media and measure the impact of your campaign....Read more