Compare Tealium Customer Data Hub and Treasure Data Customer Data Platform 
At a Glance
Market Segments
Enterprise (58.9% of reviews)
Enterprise (39.1% of reviews)
Entry-Level Pricing
Contact Us
Contact Us
Tealium Customer Data Hub
Star Rating
(332)4.4 out of 5
Market Segments
Enterprise (58.9% of reviews)
Entry-Level Pricing
Contact Us
Learn more about Tealium Customer Data HubTreasure Data Customer Data Platform
Star Rating
(158)4.5 out of 5
Market Segments
Enterprise (39.1% of reviews)
Entry-Level Pricing
Contact Us
Learn more about Treasure Data Customer Data PlatformSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Treasure Data excels in Data Analytics with a score of 9.3, highlighting its robust capabilities in analyzing customer data effectively, while Tealium's score of 7.0 in Marketing Metrics suggests it may not provide the same depth of insights.
- Reviewers mention that Treasure Data's Dynamic Segmentation feature, rated at 8.8, allows for more precise targeting of customer segments compared to Tealium's lower score of 7.0, which may limit segmentation capabilities.
- G2 users appreciate Treasure Data's Journey Mapping functionality, scoring 8.8, as it provides a comprehensive view of customer interactions, whereas Tealium's score of 6.4 indicates a less effective journey visualization.
- Users on G2 highlight the ease of use in Treasure Data, with an 8.5 rating, making it more user-friendly than Tealium, which has a lower ease of use score of 7.6, suggesting a steeper learning curve for new users.
- Reviewers mention that both platforms have strong Data Enrichment capabilities, scoring 8.4 each, but users feel that Treasure Data integrates these features more seamlessly into their workflows.
- Users report that Treasure Data's Quality of Support is exceptional, with a score of 9.0, matching Tealium's score, but many reviewers note that Treasure Data's support team is more responsive and helpful in resolving issues.
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Pricing
Entry-Level Pricing
Tealium Customer Data Hub
Custom
Contact Us
Tealium AudienceStream CDP is priced based on the number of events collected with included service hours based on the volume tier.
- Discounts are available for solution bundles which include Tealium AudienceStream CDP along with the full suite of Tealium products, the Tealium Customer Data Hub.
- For a quote, please contact us to determine pricing at your volume level.
Treasure Data Customer Data Platform
Custom Quote
Contact Us
Pricing to fit your needs
We would love to walk you through pricing. Keep in mind that all of our plans include full onboarding support and can be customized to meet your needs. Contact us to get started!
- Custom Pricing based on your requirements
Free Trial
Tealium Customer Data Hub
No trial information availableTreasure Data Customer Data Platform
No trial information availableRatings
Meets Requirements
8.8
260
8.5
135
Ease of Use
7.7
258
8.4
138
Ease of Setup
7.5
156
8.3
80
Ease of Admin
8.0
154
8.5
78
Quality of Support
9.0
249
8.9
133
Has the product been a good partner in doing business?
9.0
154
9.1
80
Product Direction (% positive)
8.8
255
9.1
131
Features by Category
Administration
7.3
8
Not enough data
7.4
7
Not enough data
7.1
7
Not enough data
6.3
8
Not enough data
Management
6.4
6
Not enough data
7.1
7
Not enough data
7.1
7
Not enough data
5.7
7
Not enough data
7.6
7
Not enough data
Compliance
8.5
8
Not enough data
7.5
8
Not enough data
7.9
8
Not enough data
7.5
8
Not enough data
Security
7.4
7
Not enough data
7.9
7
Not enough data
7.6
7
Not enough data
Data Quality
7.9
7
Not enough data
7.5
6
Not enough data
8.3
7
Not enough data
Maintainence
7.9
7
Not enough data
7.9
7
Not enough data
Generative AI
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Data Sourcing
8.4
76
|
Verified
8.3
102
|
Verified
8.8
74
|
Verified
8.7
98
|
Verified
Feature Not Available
7.5
88
|
Verified
8.4
72
|
Verified
8.2
93
|
Verified
Intelligence
7.0
62
|
Verified
8.0
91
|
Verified
6.4
44
|
Verified
7.8
85
|
Verified
6.3
47
|
Verified
7.8
80
|
Verified
Platform Basics
Not enough data
7.4
25
Not enough data
8.7
29
Not enough data
8.4
29
Not enough data
8.1
25
Not enough data
8.8
28
Functionality
6.2
7
Not enough data
6.2
7
Not enough data
7.9
7
Not enough data
7.9
7
Not enough data
7.9
7
Not enough data
8.1
7
Not enough data
7.1
7
Not enough data
6.2
7
Not enough data
7.2
6
Not enough data
Platform Basics
7.2
6
8.8
36
7.5
6
8.3
34
Platform Data
6.9
7
8.4
33
7.6
7
8.2
33
7.1
7
7.9
35
7.9
7
8.5
35
Platform Additional Functionality
6.4
7
8.5
33
8.3
7
9.3
38
7.1
7
8.3
34
Development
Not enough data
Not enough data
Not enough data
Not enough data
Management
Not enough data
Not enough data
Not enough data
Not enough data
Integration Options
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Functionality
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Security
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Tealium Customer Data Hub and Treasure Data Customer Data Platform are categorized as Identity Resolution, Customer Journey Analytics, and Customer Data Platform (CDP)
Unique Categories
Tealium Customer Data Hub is categorized as Consent Management Platform (CMP), Data Governance, Tag Management Systems, Stream Analytics, E-Commerce Data Integration, and Master Data Management (MDM)
Treasure Data Customer Data Platform is categorized as Customer Journey Mapping
Reviews
Reviewers' Company Size
Tealium Customer Data Hub
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Treasure Data Customer Data Platform
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Financial Services
9.6%
Retail
8.3%
Insurance
6.0%
Leisure, Travel & Tourism
5.6%
Telecommunications
5.3%
Other
65.2%
Marketing and Advertising
16.6%
Food & Beverages
9.3%
Information Technology and Services
7.3%
Automotive
7.3%
Retail
6.6%
Other
53.0%
Most Helpful Reviews
Tealium Customer Data Hub
Most Helpful Favorable Review
Arthur B.
Verified User in Health, Wellness and Fitness
The flexibility to create and modify features and configurations easily in real-time.
Most Helpful Critical Review
Verified User in Computer Software
If I could do it over, I would definitely not choose to buy Tealium. The Salesforce connector has been down for 3 months, and the customer support team has been very slow to help. It's basic functionality we need. Tealium introduced a production bug that...
Treasure Data Customer Data Platform
Most Helpful Favorable Review
Harris W.
Verified User in Marketing and Advertising
For me, the best part of Treasure Data is the solution's flexibility. The platform does an excellent job blending a marketer-friendly UI with a powerful backend for engineers. The automation of data ingestion pipelines is one of the most challenging tasks...
Most Helpful Critical Review
Verified User in Consumer Goods
Documentation quality and itss access (advanced and basic features) are simply poor. Lack of technical knowledge of support even though they are very reactive. Some late features released are not tested properly Extra effort to incorporate into CI/CD...
Arthur B.
Verified User in Health, Wellness and Fitness
The flexibility to create and modify features and configurations easily in real-time.
Harris W.
Verified User in Marketing and Advertising
For me, the best part of Treasure Data is the solution's flexibility. The platform does an excellent job blending a marketer-friendly UI with a powerful backend for engineers. The automation of data ingestion pipelines is one of the most challenging tasks...
Verified User in Computer Software
If I could do it over, I would definitely not choose to buy Tealium. The Salesforce connector has been down for 3 months, and the customer support team has been very slow to help. It's basic functionality we need. Tealium introduced a production bug that...
Verified User in Consumer Goods
Documentation quality and itss access (advanced and basic features) are simply poor. Lack of technical knowledge of support even though they are very reactive. Some late features released are not tested properly Extra effort to incorporate into CI/CD...
Discussions
Can you supply any details about the deployment process?
1 comment
Official Response from Tealium Customer Data Hub
Our standard net new deployment of our Universal Data Hub is 90 days. Deployment of AudienceStream alone may be shorter depending on steps already completed...Read more
How many product partnerships do you have?
1 comment
Official Response from Tealium Customer Data Hub
We have over one thousand integration points with close to nine hundred different technologies, covering both client-side and server-side data management...Read more
What constitutes the primary key for your CDP solution?
1 comment
Official Response from Tealium Customer Data Hub
Tealium supports more than one unique ID, and you can declare as many as necessary. In Tealium’s system, there is not one unique or master ID, but rather the...Read more
How i can do a Netsuite Integration with Treasure Data?
1 comment
KM
Hi Rafael. We are sorry to hear that you are having issues with the Netsuite Integration. Please contact our support team through one of the channels...Read more
How do I add more AI/ML features to CDP
1 comment
NS
Hi Aditya,
You can bring in your AI/ML models on to the Platform and use them on the TD itself. It is one of the strongest feature in TD that allows...Read more
What does a customer data platform do?
1 comment
RR
A CDP is an all-in-one customer database solution hosted by a single provider as a packaged software-as-a-service (SaaS). It builds a customer data...Read more
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