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At a Glance
Market Segments
Mid-Market (47.5% of reviews)
Mid-Market (42.3% of reviews)
Entry-Level Pricing
No pricing available
Free Trial
Sensor Tower
Star Rating
(142)4.3 out of 5
Market Segments
Mid-Market (47.5% of reviews)
Pros & Cons
Not enough data
Entry-Level Pricing
No pricing available
Learn more about Sensor TowerSimilarweb
Star Rating
(1,007)4.5 out of 5
Market Segments
Mid-Market (42.3% of reviews)
Pros & Cons
Entry-Level Pricing
Free Trial
Free Trial is available
Browse all 5 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Similarweb excels in "SEO Auditing & Monitoring" with a score of 7.9, while Sensor Tower's score of 7.2 indicates it may not provide as comprehensive an SEO analysis. Reviewers mention that Similarweb's "SEO Change Tracking" feature is particularly useful for keeping tabs on website performance.
- Reviewers mention that Similarweb's "App Store Page Design & Preview" feature stands out with a score of 9.0, making it easier for users to optimize their app listings. In contrast, Sensor Tower's lower score in this area suggests it may not offer the same level of design support.
- Users on G2 highlight that Similarweb's "Content Creation Tools" score of 7.7 is beneficial for marketers, while Sensor Tower lacks in this area, indicating a potential gap in content strategy support. Reviewers say that the tools provided by Similarweb help streamline the content creation process.
- G2 users report that Similarweb's "User Identification" features, particularly "Geolocation" with a score of 8.7, provide valuable insights for targeted marketing. Sensor Tower's lower score of 7.6 in "User Segmentation" suggests it may not be as effective in this critical area.
- Users say that Similarweb's "Dashboards & Reporting" feature, scoring 8.6, offers a more user-friendly experience compared to Sensor Tower's score of 7.9. Reviewers mention that the customizable dashboards in Similarweb allow for better data visualization and reporting.
- Reviewers mention that Similarweb's "Ad Creatives" feature, with a score of 7.6, is less robust than Sensor Tower's impressive score of 8.8, indicating that Sensor Tower may provide more effective tools for ad design and analysis. Users report that this difference can significantly impact advertising strategies.
Pricing
Entry-Level Pricing
Sensor Tower
No pricing availableSimilarweb
Free trial
Free Trial
Ideal for Individual marketers who want to have basic data about their competitors.
- Basic Traffic Overview
Free Trial
Sensor Tower
Free Trial is available
Similarweb
Free Trial is available
Ratings
Meets Requirements
8.2
113
8.5
826
Ease of Use
8.1
118
8.6
834
Ease of Setup
8.1
39
8.7
337
Ease of Admin
8.4
38
8.6
268
Quality of Support
8.6
106
8.7
734
Has the product been a good partner in doing business?
8.4
40
8.7
273
Product Direction (% positive)
8.9
119
8.9
788
Features by Category
Content Creation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Logistics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
User Identification
7.4
65
Not enough data
7.4
60
Not enough data
8.4
62
Not enough data
Tracking & Reporting
6.8
48
Not enough data
7.5
62
Not enough data
7.2
52
Not enough data
8.1
67
Not enough data
7.1
49
Not enough data
7.5
53
Not enough data
Metrics
8.0
49
Not enough data
7.1
38
Not enough data
8.0
46
Not enough data
7.5
38
Not enough data
7.3
41
Not enough data
Optimization
7.4
29
Not enough data
7.7
31
Not enough data
7.8
31
Not enough data
8.1
37
Not enough data
8.8
30
Not enough data
7.5
29
Not enough data
7.1
23
Not enough data
Reporting & Alerts
8.6
31
Not enough data
7.8
21
Not enough data
8.3
25
Not enough data
7.9
22
Not enough data
Competition Monitoring
8.0
21
Not enough data
8.3
25
Not enough data
7.5
21
Not enough data
9.3
27
Not enough data
Platform Additional Functionality
7.3
22
Not enough data
8.2
25
Not enough data
8.5
26
Not enough data
Agentic AI - App Store Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
8.2
32
8.3
472
6.6
30
8.4
234
Agentic AI - Competitive Intelligence
Not enough data
7.6
22
Platform Data
7.5
29
Feature Not Available
8.3
30
Feature Not Available
7.9
28
8.1
499
Platform Content
6.7
31
Feature Not Available
Platform Reporting
8.0
35
8.2
504
8.2
34
8.4
505
SEO Auditing & Monitoring
Not enough data
7.6
53
Not enough data
8.1
54
Not enough data
8.1
136
Not enough data
7.4
48
Agentic AI - SEO Tools
Not enough data
7.7
11
Not enough data
8.2
11
Not enough data
8.3
11
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.6
11
SEO Content & Rankings
Not enough data
7.6
137
Not enough data
8.5
192
Not enough data
8.2
157
Not enough data
7.9
144
Not enough data
8.2
148
SEO Reporting
Not enough data
9.0
194
Not enough data
8.7
175
Not enough data
8.3
163
Not enough data
Feature Not Available
Generative AI
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Data collection
6.7
26
7.2
270
8.3
29
Feature Not Available
7.7
27
7.8
343
|
Verified
7.0
25
Feature Not Available
8.3
26
7.8
337
|
Verified
Segment Trending
6.5
27
8.4
445
|
Verified
6.5
27
7.5
377
8.2
28
8.3
418
|
Verified
7.1
28
Feature Not Available
Analysis
8.1
30
8.3
419
8.2
30
8.4
444
|
Verified
7.6
28
7.7
325
|
Verified
Platform
8.0
27
8.5
455
|
Verified
8.5
29
8.3
390
|
Verified
8.6
28
7.3
315
|
Verified
8.2
28
7.5
305
|
Verified
8.2
28
7.8
333
|
Verified
8.0
28
8.0
313
Agentic AI - Market Intelligence
Not enough data
8.3
12
Not enough data
Feature Not Available
Platform Insights
8.2
36
7.6
199
7.0
27
7.5
180
8.1
32
7.8
196
6.7
33
7.1
209
7.3
31
8.1
219
7.6
34
8.0
209
7.5
32
7.9
207
Agentic AI - Digital Advertising Intelligence
Not enough data
8.6
7
Not enough data
8.3
7
Not enough data
9.0
7
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Platform Additional Functionality
7.8
33
7.9
206
7.7
32
7.0
165
Platform Basics
Not enough data
8.4
217
Not enough data
7.4
193
Not enough data
8.1
225
Platform Data
Not enough data
7.4
163
Not enough data
8.0
188
Not enough data
8.7
226
Not enough data
7.6
184
Agentic AI - Operational Risk Management
Not enough data
Feature Not Available
Data Management
Not enough data
9.2
6
Not enough data
9.4
6
Not enough data
Feature Not Available
Data as a Service
Not enough data
9.4
6
Not enough data
9.7
6
Architecture
Not enough data
Feature Not Available
Not enough data
Feature Not Available
AI Visibility & Tracking
Not enough data
Not enough data
Not enough data
Not enough data
Sentiment & Brand Analysis
Not enough data
Not enough data
Not enough data
Not enough data
Competitive Benchmarking
Not enough data
Not enough data
Not enough data
Not enough data
AI Content Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Reporting & Alerts
Not enough data
Not enough data
Not enough data
Not enough data
Tools
Not enough data
Feature Not Available
Not enough data
8.7
137
Not enough data
Feature Not Available
Metrics
Not enough data
8.1
116
Not enough data
8.3
126
Not enough data
8.3
128
Not enough data
8.0
119
Not enough data
7.7
117
Not enough data
8.7
129
Agentic AI - Content Analytics
Not enough data
7.7
13
Not enough data
7.6
13
Not enough data
7.9
13
Not enough data
8.3
13
Not enough data
8.8
13
Metrics
8.0
49
Not enough data
7.1
38
Not enough data
8.0
46
Not enough data
7.5
38
Not enough data
7.3
41
Not enough data
Categories
Categories
Shared Categories
Sensor Tower and Similarweb are categorized as Competitive Intelligence, Market Intelligence, and Digital Advertising Intelligence
Unique Categories
Sensor Tower is categorized as App Store Optimization and Mobile App Analytics
Similarweb is categorized as Data as a Service (DaaS), Paid Search Intelligence, Content Analytics, SEO Tools, and Answer Engine Optimization (AEO)
Reviews
Reviewers' Company Size
Sensor Tower
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Similarweb
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Games
23.0%
Information Technology and Services
10.8%
Marketing and Advertising
10.1%
Entertainment
5.8%
Retail
4.3%
Other
46.0%
Marketing and Advertising
26.6%
Retail
7.1%
Financial Services
6.8%
Information Technology and Services
5.8%
Computer Software
4.3%
Other
49.4%
Discussions
What does App Annie do?
1 Comment
AJ
Aggregates Data on app KPI's from the app stores and presents it through graphs and other visuals. It provides estimates on user metrics such as retention...Read more
Sensor Tower has no more discussions with answers
ffffff
2 Comments
PM
It's awesome tool, the only one that helps to have a clear overwiew about traffic and competition.
Read more
When will Similarweb APIs be available for new metrics like Sessions per user, Avg Session time in App analysis catgeory
1 Comment
OB
Hi Kishore, good news! This data is now available through our App Intelligence tool. You can read more about this here:...Read more
Can I see what e-Commerce platform that use by the website?
1 Comment
OB
Hi Lifnur,
Similarweb provides a premium feature called 'Website Technologies' which provides a list of the web plugin applications or integrations...Read more
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