Compare Semrush and SpyFu 
At a Glance
Market Segments
Small-Business (66.7% of reviews)
Small-Business (73.0% of reviews)
Entry-Level Pricing
$0.00 Per Month
$39/ month
Semrush
Star Rating
(2,531)4.5 out of 5
Market Segments
Small-Business (66.7% of reviews)
Entry-Level Pricing
$0.00 Per Month
Free Trial is available
Browse all 5 pricing plansSpyFu
Star Rating
(513)4.6 out of 5
Market Segments
Small-Business (73.0% of reviews)
Entry-Level Pricing
$39/ month
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Reviews say that SpyFu excels in its Competitor Analysis feature, scoring 9.0, which users find particularly useful for understanding their market position and strategizing accordingly. In contrast, Semrush, while still strong, has a slightly lower score of 8.9 in the same area.
- Users report that SpyFu's Ease of Setup is rated at 9.1, making it a favorite among small businesses looking for a quick start. Semrush, on the other hand, has a lower score of 8.6, indicating that some users find it more complex to get started with.
- Reviewers mention that SpyFu's Quality of Support is rated at 9.0, with many users praising the responsiveness and helpfulness of the support team. Semrush's support, rated at 8.6, is still good but does not match the level of satisfaction reported by SpyFu users.
- Users on G2 highlight SpyFu's SEO Auditing capabilities, scoring 8.7, as a strong point, particularly for small businesses. Semrush shines in this area with a score of 9.2, indicating a more comprehensive set of tools for users who need in-depth SEO analysis.
- G2 users report that SpyFu's Content Creation Tools score of 8.3 is beneficial for users looking to enhance their content strategy. However, Semrush offers a more robust set of features in this category, with a score of 8.8, making it a better choice for those focused on content marketing.
- Users say that SpyFu's Return on Investment (ROI) Tracking is rated at 7.6, which some find lacking compared to Semrush's higher score of 8.0. This suggests that users may find Semrush more effective for tracking the financial impact of their marketing efforts.
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Pricing
Entry-Level Pricing
Semrush
Free
$0.00
Per Month
You can use Semrush with a free account, but the number of features and amount of data will be limited.
- Position Tracking: 10 keywords, updated daily
- Site Audit: 100 pages per month
- Social Media profiles: track 5, post to 2 (schedule 10 posts)
SpyFu
Basic
$39
/ month
- Unlock full access to all PRO Tools
- Unlimited keywords & domain results
- Unlimited data exports
Free Trial
Semrush
Free Trial is available
SpyFu
No trial information availableRatings
Meets Requirements
8.9
2,020
8.9
426
Ease of Use
8.4
2,037
8.8
433
Ease of Setup
8.6
1,254
9.1
263
Ease of Admin
8.6
1,052
9.0
260
Quality of Support
8.6
1,749
9.0
331
Has the product been a good partner in doing business?
8.8
1,036
9.3
253
Product Direction (% positive)
8.9
1,930
8.3
420
Features by Category
Metrics
8.3
340
Not enough data
8.3
335
Not enough data
7.9
321
Not enough data
7.7
295
Not enough data
7.4
284
Not enough data
7.6
281
Not enough data
7.5
282
Not enough data
7.6
292
Not enough data
7.2
277
Not enough data
Reporting
8.1
332
Not enough data
8.2
320
Not enough data
7.9
304
Not enough data
7.8
307
Not enough data
7.8
303
Not enough data
7.7
283
Not enough data
8.2
319
Not enough data
Other
7.8
295
Not enough data
8.1
308
Not enough data
7.7
298
Not enough data
8.0
300
Not enough data
7.5
268
Not enough data
7.1
249
Not enough data
7.7
267
Not enough data
Administration
7.7
275
Not enough data
7.5
267
Not enough data
8.5
319
Not enough data
8.3
310
Not enough data
Social Analytics
8.8(won by default)
259
Not enough data
8.5(won by default)
241
Not enough data
8.8(won by default)
246
Not enough data
8.2(won by default)
215
Not enough data
Feature Not Available
Not enough data
8.1(won by default)
185
Not enough data
8.1(won by default)
182
Not enough data
Reports & Dashboards
8.4(won by default)
245
Not enough data
8.9(won by default)
252
Not enough data
8.7(won by default)
239
Not enough data
7.9(won by default)
177
Not enough data
Content Creation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Logistics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Grammar
8.8
96
Not enough data
8.5
97
Not enough data
8.6
95
Not enough data
Formatting
8.3
94
Not enough data
8.2
90
Not enough data
8.0
86
Not enough data
Content
8.7
103
Not enough data
8.4
96
Not enough data
7.7
81
Not enough data
Product Type
8.5
90
Not enough data
8.0
89
Not enough data
Generative AI
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Listing Management
8.6
199
|
Verified
Not enough data
8.2
195
|
Verified
Not enough data
8.4
198
|
Verified
Not enough data
8.5
210
|
Verified
Not enough data
Performance
8.3
216
|
Verified
Not enough data
8.7
219
|
Verified
Not enough data
Local Search Optimization
8.9
461
|
Verified
Not enough data
8.5
423
|
Verified
Not enough data
8.5
395
|
Verified
Not enough data
8.4
406
|
Verified
Not enough data
8.1
396
|
Verified
Not enough data
8.9
451
|
Verified
Not enough data
Platform Basics
8.5
421
Not enough data
8.7
437
Not enough data
Platform Data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.2
396
Not enough data
Platform Content
7.5
340
Not enough data
Platform Reporting
8.1
410
Not enough data
8.4
420
Not enough data
Platform Basics
8.7
88
Not enough data
8.2
85
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.2
77
Not enough data
8.5
88
Not enough data
Content Planning
Feature Not Available
Not enough data
8.3
81
Not enough data
8.8
91
Not enough data
Marketing Campaign Performance
8.4
65
Not enough data
8.7
67
Not enough data
Other Features
8.5
89
Not enough data
8.9
75
Not enough data
SEO Auditing & Monitoring
8.8
713
7.9
48
9.2
564
8.6
26
9.0
550
7.9
26
9.0
551
7.7
25
SEO Content & Rankings
8.2
1182
8.1
233
9.1
1281
9.0
317
8.8
1208
8.6
264
8.3
631
7.0
43
8.6
541
7.8
26
SEO Reporting
8.9
1258
9.2
309
8.6
712
8.8
53
8.4
668
7.8
51
8.0
553
7.8
37
Generative AI
Feature Not Available
Feature Not Available
Feature Not Available
Feature Not Available
Content & Collaboration
8.8
172
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.1
160
Not enough data
Feature Not Available
Not enough data
8.2
142
Not enough data
Social Management
8.7
206
Not enough data
8.8
200
Not enough data
Feature Not Available
Not enough data
8.5
197
Not enough data
7.9
174
Not enough data
8.0
148
Not enough data
7.7
120
Not enough data
Media Channels
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.6
98
Not enough data
Geographic Coverage
Feature Not Available
Not enough data
8.2
84
Not enough data
8.1
76
Not enough data
Reporting
8.9
115
Not enough data
Feature Not Available
Not enough data
9.0
104
Not enough data
9.1
113
Not enough data
Generative AI
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Platform Interoperability
8.5
72
Not enough data
Social Functionality
8.8
84
Not enough data
Campaign Management
9.1
82
Not enough data
8.8
81
Not enough data
8.7
82
Not enough data
8.6
75
Not enough data
8.6
76
Not enough data
8.5
77
Not enough data
8.5
75
Not enough data
8.4
77
Not enough data
8.4
76
Not enough data
8.6
80
Not enough data
8.5
76
Not enough data
8.2
74
Not enough data
8.3
77
Not enough data
Targeting
8.6
79
Not enough data
8.5
76
Not enough data
8.5
74
Not enough data
8.7
74
Not enough data
Platform
8.5
77
Not enough data
8.7
84
Not enough data
9.0
83
Not enough data
9.0
84
Not enough data
8.8
80
Not enough data
8.6
79
Not enough data
8.4
74
Not enough data
8.6
76
Not enough data
8.6
79
Not enough data
Grammar Tools
8.4
18
Not enough data
9.0
21
Not enough data
8.0
17
Not enough data
Writing Support
7.4
19
Not enough data
8.3
18
Not enough data
7.4
19
Not enough data
7.7
19
Not enough data
Software Availability
8.5
19
Not enough data
8.3
18
Not enough data
7.1
19
Not enough data
Generative AI
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Data collection
7.8
146
Not enough data
8.3
173
|
Verified
Not enough data
8.3
164
|
Verified
Not enough data
7.7
146
|
Verified
Not enough data
8.3
164
Not enough data
Segment Trending
8.7
194
|
Verified
Not enough data
8.2
184
|
Verified
Not enough data
8.4
189
|
Verified
Not enough data
7.6
152
Not enough data
Analysis
8.4
183
Not enough data
8.7
205
|
Verified
Not enough data
8.4
166
|
Verified
Not enough data
Platform
8.8
207
|
Verified
Not enough data
8.4
187
|
Verified
Not enough data
7.7
163
|
Verified
Not enough data
8.4
185
|
Verified
Not enough data
8.1
160
|
Verified
Not enough data
8.3
156
Not enough data
Platform Basics
8.7
109
8.7
20
7.8
94
7.9
22
8.4
110
8.6
28
Platform Data
8.3
98
6.5
17
8.5
104
8.5
24
8.8
112
8.3
25
8.4
99
7.6
19
Planning
7.8
159
Not enough data
Publishing
7.8
163
Not enough data
Social Media
7.6
162
Not enough data
Planning
7.9
282
Not enough data
Generative AI
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Tools
Feature Not Available
Not enough data
8.2
556
Not enough data
Feature Not Available
Not enough data
Metrics
Feature Not Available
Not enough data
8.2
547
Not enough data
8.3
536
Not enough data
8.1
478
Not enough data
7.9
474
Not enough data
8.9
609
Not enough data
Marketing Operations
7.9
281
|
Verified
Not enough data
8.5
299
|
Verified
Not enough data
8.2
294
|
Verified
Not enough data
8.1
271
|
Verified
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Campaign Activity
8.5
284
|
Verified
Not enough data
8.7
321
|
Verified
Not enough data
7.9
260
|
Verified
Not enough data
8.2
274
|
Verified
Not enough data
8.3
296
|
Verified
Not enough data
8.0
250
|
Verified
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Semrush and SpyFu are categorized as Paid Search Intelligence and SEO Tools
Unique Categories
Semrush is categorized as Marketing Calendar, Competitive Intelligence, AI Writing Assistant, Content Creation, Local Listing Management, Local SEO, Marketing Analytics, Market Intelligence, Content Analytics, Media Monitoring, Social Media Advertising, Social Media Analytics, Social Media Suites, Social Media Management, Digital Analytics, and Proofreading
SpyFu has no unique categories
Reviews
Reviewers' Company Size
Semrush
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
SpyFu
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
30.4%
Information Technology and Services
8.7%
Computer Software
7.8%
Internet
4.4%
Retail
3.5%
Other
45.1%
Marketing and Advertising
40.2%
Internet
6.4%
Information Technology and Services
5.8%
Computer Software
5.4%
Retail
2.0%
Other
40.2%
Most Helpful Reviews
Semrush
Most Helpful Favorable Review
Stephen D.
Verified User in Internet
Well I use it mostly for keyword research to find more keywords that my client should be focusing on that they may have missed by looking at what their competitors are doing. However I think my favorite thing is the ability to find quality back-links that...
Most Helpful Critical Review
MacKenzie B.
Verified User in Mechanical or Industrial Engineering
In my years of using SEO tools, I've seen various changes and adaptations to platforms, but SEMrush's latest move to increase fees by 110% in one month left me highly disappointed. SEMrush's UI is cluttered and feels like it was designed in the 1990's....
SpyFu
Most Helpful Favorable Review
Susan M.
Verified User in Marketing and Advertising
Kombat ad and organic terms comparison views are a quick but powerful venn-diagram way to discern the semantic "territories" of competitors. SEO Recon reports are an unparalleled snapshot of client situation and ooppprtunities.
Most Helpful Critical Review
Franck A.
Verified User in Information Technology and Services
SpyFu brings only rough data and does not bring you with actionable actions or some directions. If you are ranking on wrong search terms it is up to you t discover it. You need to deeper analyze the results. So, Spyfu "seems" to deliver information that you...
Stephen D.
Verified User in Internet
Well I use it mostly for keyword research to find more keywords that my client should be focusing on that they may have missed by looking at what their competitors are doing. However I think my favorite thing is the ability to find quality back-links that...
Susan M.
Verified User in Marketing and Advertising
Kombat ad and organic terms comparison views are a quick but powerful venn-diagram way to discern the semantic "territories" of competitors. SEO Recon reports are an unparalleled snapshot of client situation and ooppprtunities.
MacKenzie B.
Verified User in Mechanical or Industrial Engineering
In my years of using SEO tools, I've seen various changes and adaptations to platforms, but SEMrush's latest move to increase fees by 110% in one month left me highly disappointed. SEMrush's UI is cluttered and feels like it was designed in the 1990's....
Franck A.
Verified User in Information Technology and Services
SpyFu brings only rough data and does not bring you with actionable actions or some directions. If you are ranking on wrong search terms it is up to you t discover it. You need to deeper analyze the results. So, Spyfu "seems" to deliver information that you...
Discussions
Nuclear Power & Lighting Electrical Engineers Ltd
3 comments
HM
Nuclear Power Lighting Electrical EngineeringRead more
What can SEMrush do?
3 comments
SR
SEMrush can help you to optimize your website for search engines, including keyword research, site audits, and link building. It offers a variety of features...Read more
Does SEMrush have a free plan?
3 comments
BB
Yes they have a free plan where you can add 1 website.Read more
What’s the best way to use competitor research for SEO?
1 comment
MS
There are a number of ways to use competitive info from SpyFu for SEO:
1. Review a competitor's keywords - where do your keywords or your client's...Read more
How to be a software developer for SpyFu?
1 comment
Official Response from SpyFu
Hi David. Our Developers come from a variety of backgrounds, but they all have these things in common: a few years of developer expertise and very strong...Read more
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