Compare Simon Data and Twilio Segment 
At a Glance
Market Segments
Mid-Market (55.6% of reviews)
Mid-Market (47.4% of reviews)
Entry-Level Pricing
Contact Us Per Year
$120 Per month
Simon Data
Star Rating
(264)4.2 out of 5
Market Segments
Mid-Market (55.6% of reviews)
Entry-Level Pricing
Contact Us Per Year
Browse all 2 pricing plansTwilio Segment
Star Rating
(557)4.5 out of 5
Market Segments
Mid-Market (47.4% of reviews)
Entry-Level Pricing
$120 Per month
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Segment excels in "Data Unification" with a score of 9.3, allowing for seamless integration of data from various sources, while Simon Data, with a score of 8.2 in "Data Enrichment," is noted for its strong capabilities but lacks the same level of comprehensive data integration.
- Reviewers mention that Segment's "Ease of Use" is rated at 8.8, making it user-friendly for teams, whereas Simon Data, with a score of 8.2, is perceived as slightly more complex, which may require additional training for new users.
- G2 users highlight Segment's superior "Email Marketing" features, particularly in "Manage Email Deliverability" with a score of 7.6, which is crucial for effective campaigns. In contrast, Simon Data's email capabilities are less robust, leading to potential challenges in reaching target audiences.
- Users on G2 appreciate Segment's "Quality of Support," rated at 8.6, indicating responsive and helpful customer service, while Simon Data, despite a higher score of 9.0, is noted for its slower response times in certain cases, which can be frustrating for users needing immediate assistance.
- Reviewers say that Segment's "Integrations" score of 9.1 stands out, providing a wide array of pre-built connectors that facilitate easy integration with other tools. Simon Data, while offering good integration options, scores lower at 8.8, which may limit flexibility for some users.
- Users report that Segment's "Data Mapping" capabilities, particularly in "Data Mapping - automated" with a score of 8.7, are highly effective for streamlining data processes, whereas Simon Data's similar feature, while functional, does not match the efficiency and user satisfaction seen with Segment.
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Pricing
Entry-Level Pricing
Simon Data
Simon Activate
Contact Us
Per Year
- Unify customer data from your cloud data warehouse and all other sources
- Create sophisticated audiences in minutes with code or SQL
- Sync audiences to marketing and ad platforms in real-time
Twilio Segment
Team
$120
Per month
- Base includes 10,000 MTU
- Unlimited Sources
- Unlimited Destinations
Free Trial
Simon Data
No trial information availableTwilio Segment
Free Trial is available
Ratings
Meets Requirements
8.1
171
8.9
422
Ease of Use
8.2
178
8.8
423
Ease of Setup
7.9
44
8.5
240
Ease of Admin
8.1
45
9.0
234
Quality of Support
9.0
168
8.6
363
Has the product been a good partner in doing business?
8.8
49
8.8
223
Product Direction (% positive)
7.5
166
8.3
382
Features by Category
Email Marketing
7.7
51
Not enough data
8.0
64
Not enough data
8.1
60
Not enough data
7.9
59
Not enough data
8.0
52
Not enough data
7.6
55
Not enough data
Feature Not Available
Not enough data
8.1
54
Not enough data
7.9
32
Not enough data
Reporting & Analytics
7.8
50
Not enough data
7.4
55
Not enough data
Platform
7.8
31
Not enough data
7.4
21
Not enough data
7.5
36
Not enough data
Generative AI
Not enough data
Not enough data
Feature Not Available
Not enough data
Integration
7.6
34
Not enough data
7.4
25
Not enough data
7.3
23
Not enough data
7.6
26
Not enough data
7.9
21
Not enough data
7.5
21
Not enough data
Administration
Not enough data
8.6
85
Not enough data
8.2
67
Not enough data
8.7
76
Not enough data
8.0
84
Management
Not enough data
8.2
42
Not enough data
8.5
51
Not enough data
8.6
48
Not enough data
8.0
47
Not enough data
8.6
45
Compliance
Not enough data
8.9
95
Not enough data
8.7
79
Not enough data
8.8
84
Not enough data
8.7
82
Security
Not enough data
9.0
55
Not enough data
8.4
53
Not enough data
8.9
49
Data Quality
Not enough data
8.7
98
Not enough data
9.1
97
Not enough data
9.3
97
Maintainence
Not enough data
9.0
52
Not enough data
8.7
45
Generative AI
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Data Sourcing
8.2
84
|
Verified
8.6
139
|
Verified
8.2
89
|
Verified
8.8
142
|
Verified
Feature Not Available
Feature Not Available
8.1
80
|
Verified
8.7
134
|
Verified
Intelligence
7.7
88
|
Verified
8.1
120
|
Verified
6.4
51
|
Verified
7.0
82
|
Verified
6.8
51
Feature Not Available
Functionality
Not enough data
9.1
27
Not enough data
8.4
18
Not enough data
8.8
26
Not enough data
9.0
24
Not enough data
8.7
25
Not enough data
9.1
25
Not enough data
9.0
26
Not enough data
8.7
25
Not enough data
8.6
24
Not enough data
8.7
29
Not enough data
9.0
27
Not enough data
9.0
28
Functionality
Not enough data
9.0
20
Not enough data
8.6
20
Not enough data
9.1
23
Not enough data
8.3
20
Not enough data
8.4
17
Not enough data
8.5
22
Not enough data
8.6
19
Not enough data
8.2
14
Not enough data
8.6
17
Development
Not enough data
8.9
47
Not enough data
8.1
39
Management
Not enough data
8.0
46
Not enough data
8.6
43
Integration Options
Not enough data
8.4
23
Not enough data
8.4
23
Not enough data
8.8
39
Not enough data
8.5
20
Data Management
Not enough data
7.3
5
Not enough data
7.7
5
Not enough data
6.3
5
Not enough data
Not enough data
Not enough data
Not enough data
Functionality
Not enough data
7.7
5
Not enough data
7.7
5
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
6.3
5
Security
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Feature Not Available
Functionality
Not enough data
8.4
18
Not enough data
8.6
13
Not enough data
8.6
11
Not enough data
8.8
12
Categories
Categories
Shared Categories
Simon Data and Twilio Segment are categorized as Customer Data Platform (CDP)
Unique Categories
Simon Data is categorized as Email Marketing
Twilio Segment is categorized as Consent Management Platform (CMP), Data Subject Access Request (DSAR), Data Privacy Management, Data Governance, E-Commerce Data Integration, and Reverse ETL
Reviews
Reviewers' Company Size
Simon Data
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Twilio Segment
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Retail
13.5%
Marketing and Advertising
13.1%
Leisure, Travel & Tourism
10.0%
Consumer Goods
9.3%
Health, Wellness and Fitness
6.2%
Other
47.9%
Computer Software
21.6%
Information Technology and Services
12.8%
Financial Services
9.0%
Internet
7.3%
Marketing and Advertising
5.3%
Other
44.0%
Most Helpful Reviews
Simon Data
Most Helpful Favorable Review
Verified User in Consumer Goods
User Interface is great and easy to use.
Most Helpful Critical Review
Emmanuel P.
Verified User in Real Estate
Lots of bugs and time-out sessions (at least through Segments). Basic things, such as reporting, had to be requested through meetings with the Simon team we're working with or through the ticketing system within Support Center. Features such as Link...
Twilio Segment
Most Helpful Favorable Review
Chase R.
Verified User in Restaurants
I've integrated Segment into multiple projects in different languages and environments. It is incredibly easy to use both their snippets and libraries; the documentation for their platforms has also improved significantly over the last two years. The...
Most Helpful Critical Review
Verified User in E-Learning
The pricing. The jump from free to paid is very big, and as a small startup we don't feel comfortable doing it at all.
Verified User in Consumer Goods
User Interface is great and easy to use.
Chase R.
Verified User in Restaurants
I've integrated Segment into multiple projects in different languages and environments. It is incredibly easy to use both their snippets and libraries; the documentation for their platforms has also improved significantly over the last two years. The...
Emmanuel P.
Verified User in Real Estate
Lots of bugs and time-out sessions (at least through Segments). Basic things, such as reporting, had to be requested through meetings with the Simon team we're working with or through the ticketing system within Support Center. Features such as Link...
Verified User in E-Learning
The pricing. The jump from free to paid is very big, and as a small startup we don't feel comfortable doing it at all.
Alternatives
Discussions
Simon Data has no discussions with answers
What is the best way to do QA of tracking implementation?
1 comment
CR
My experience tells me that I always need to do end-to-end testing, just relying on that whenever an event ends up in segment, it will also end up in the...Read more
I used segment in different organizations as I was the one suggesting it, but then
1 comment
AB
There is if you become a referral partner, but is an involved process with approval....Read more
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