Introducing G2.ai, the future of software buying.Try now
Compare SAP Customer Data Platform and Totango 
Featured Products
Sponsored
You’re seeing this ad based on the product’s relevance to this page. Sponsored content does not receive preferential treatment in any of G2’s ratings.
Pushwoosh
Visit Website
Sponsored
You’re seeing this ad based on the product’s relevance to this page. Sponsored content does not receive preferential treatment in any of G2’s ratings.
The Onapsis Platform
Visit Website
Sponsored
You’re seeing this ad based on the product’s relevance to this page. Sponsored content does not receive preferential treatment in any of G2’s ratings.
Customerscore.io
Visit Website
At a Glance
Market Segments
Enterprise (46.0% of reviews)
Mid-Market (57.2% of reviews)
Entry-Level Pricing
No pricing available
Contact Us Per Year
SAP Customer Data Platform
Star Rating
(56)4.4 out of 5
Market Segments
Enterprise (46.0% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about SAP Customer Data PlatformTotango
Star Rating
(1,146)4.3 out of 5
Market Segments
Mid-Market (57.2% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us Per Year
Browse all 2 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Totango excels in Customer Health Scores with a rating of 8.2, while SAP Customer Data Platform shines in Data Enrichment with a significantly higher score of 9.3, indicating a more robust capability in enhancing customer data.
- Reviewers mention that SAP Customer Data Platform offers superior Predictive Modeling and Recommendation Engine features, both rated at 9.1, compared to Totango's lower scores of 7.4 and 7.2 respectively, suggesting a stronger focus on advanced analytics.
- G2 users highlight that Totango's Playbooks feature is rated at 7.8, which is lower than SAP Customer Data Platform's 8.8 for Content Marketing, indicating that SAP may provide more effective tools for engaging customers through content.
- Users on G2 report that both platforms have similar ratings for Ease of Setup and Ease of Admin at 7.3 and 7.9 respectively, suggesting that users may find both products equally manageable in terms of initial setup and ongoing administration.
- Reviewers say that SAP Customer Data Platform's Multi-Language Support is rated at 6.5, which is notably lower than Totango's 8.2, indicating that Totango may be a better choice for organizations needing multilingual capabilities.
- Users report that Totango's Customer Monitoring feature is rated at 8.5, which is slightly lower than SAP Customer Data Platform's overall customer satisfaction metrics, suggesting that while both platforms are effective, SAP may provide a more comprehensive customer engagement experience.
Pricing
Entry-Level Pricing
SAP Customer Data Platform
No pricing availableTotango
Enterprise
Contact Us
Per Year
Efficiently scale customer success with solutions backed by enterprise-grade privacy, security, and customization.
- 10 users (Practitioner seats)
- 2,000 customer accounts
- 5 teams
Free Trial
SAP Customer Data Platform
No trial information availableTotango
No trial information availableRatings
Meets Requirements
9.2
43
8.3
966
Ease of Use
8.9
44
8.2
980
Ease of Setup
7.3
13
7.4
492
Ease of Admin
7.9
13
7.8
360
Quality of Support
8.7
42
8.4
814
Has the product been a good partner in doing business?
9.1
13
8.6
360
Product Direction (% positive)
9.2
44
8.7
943
Features by Category
Customer Information
Not enough data
8.2
772
|
Verified
Not enough data
8.5
752
|
Verified
Not enough data
8.4
746
|
Verified
Not enough data
7.7
639
|
Verified
Not enough data
8.5
759
|
Verified
Not enough data
8.0
697
|
Verified
Not enough data
7.3
569
|
Verified
Predictions
Not enough data
7.8
664
|
Verified
Not enough data
7.1
632
|
Verified
Not enough data
7.9
674
|
Verified
Not enough data
6.5
495
|
Verified
Platform
Not enough data
8.0
753
|
Verified
Not enough data
7.7
690
|
Verified
Not enough data
7.9
690
|
Verified
Not enough data
8.0
700
|
Verified
Not enough data
7.9
725
|
Verified
Not enough data
7.9
716
|
Verified
Not enough data
8.3
710
|
Verified
Not enough data
8.5
632
|
Verified
Not enough data
8.2
741
|
Verified
Not enough data
8.3
709
|
Verified
Generative AI
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Agentic AI - Customer Success
Not enough data
7.5
53
Not enough data
7.8
52
Not enough data
8.0
51
Not enough data
7.7
51
Not enough data
7.6
52
User Analysis
Not enough data
7.1
50
Not enough data
7.0
55
User Support
Not enough data
7.9
55
Not enough data
6.9
39
Not enough data
Feature Not Available
Walkthrough Type
Not enough data
Feature Not Available
Not enough data
6.6
41
Platform Basics - Digital Adoption Platform
Not enough data
7.1
7
Not enough data
6.4
7
Analytics - Digital Adoption Platform
Not enough data
6.2
7
Functions - Digital Adoption Platform
Not enough data
7.1
7
Not enough data
5.8
8
Agentic AI - Digital Adoption Platform
Not enough data
Not enough data
Data Sourcing
9.3
35
8.1
178
|
Verified
9.1
31
8.1
178
|
Verified
8.8
33
7.1
110
9.0
33
7.6
113
Intelligence
9.1
27
Feature Not Available
9.1
32
7.2
157
|
Verified
9.1
31
Feature Not Available
Sales Team
Not enough data
7.4
68
Not enough data
Feature Not Available
Not enough data
7.6
74
Intelligence
Not enough data
7.3
72
Not enough data
6.8
66
Not enough data
6.8
62
Mapping
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Agentic AI - Customer Revenue Optimization
Not enough data
8.6
7
Not enough data
8.6
7
Not enough data
8.1
7
Not enough data
7.9
7
Not enough data
8.3
7
Not enough data
7.9
8
Platform Basics
Not enough data
8.0
143
Not enough data
7.7
146
Not enough data
8.2
139
Not enough data
Feature Not Available
Not enough data
7.6
132
Agentic AI - Customer Journey Mapping
Not enough data
7.1
18
Platform Basics
Not enough data
8.4
228
|
Verified
Not enough data
8.2
227
|
Verified
Platform Data
Not enough data
8.0
221
|
Verified
Not enough data
7.9
222
|
Verified
Not enough data
8.3
242
|
Verified
Not enough data
8.2
227
|
Verified
Platform Additional Functionality
Not enough data
8.2
219
|
Verified
Not enough data
7.9
227
|
Verified
Not enough data
8.1
199
Agentic AI - Customer Journey Analytics
Not enough data
7.3
15
Not enough data
8.4
15
Not enough data
8.0
15
Not enough data
7.8
15
Analytics
Not enough data
8.1
101
Not enough data
8.2
95
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Customization
Not enough data
8.0
90
Not enough data
Feature Not Available
Not enough data
7.6
76
Not enough data
Feature Not Available
Generative AI
Not enough data
6.4
51
Not enough data
6.4
52
Agentic AI - Experience Management
Not enough data
8.1
8
Not enough data
8.5
8
Not enough data
8.5
8
Not enough data
8.5
8
Onboarding Setup
Not enough data
8.2
221
Not enough data
7.9
212
Not enough data
8.0
202
Project Tracking
Not enough data
8.2
199
Not enough data
Feature Not Available
Not enough data
8.0
195
Not enough data
8.4
212
Not enough data
8.0
193
Customer Engagement
Not enough data
7.9
188
Not enough data
8.0
204
Not enough data
7.7
199
Not enough data
8.3
198
Not enough data
Feature Not Available
Agentic AI - SAP Store
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
SAP Customer Data Platform and Totango are categorized as Customer Data Platform (CDP)
Unique Categories
SAP Customer Data Platform has no unique categories
Totango is categorized as Client Onboarding, Customer Revenue Optimization, Customer Success, Experience Management, Customer Journey Mapping, Digital Adoption Platform, Customer Journey Analytics, and SAP Store
Reviews
Reviewers' Company Size
SAP Customer Data Platform
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Totango
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Information Technology and Services
16.0%
Higher Education
10.0%
Computer Software
10.0%
Business Supplies and Equipment
8.0%
Pharmaceuticals
6.0%
Other
50.0%
Computer Software
36.0%
Information Technology and Services
18.9%
Telecommunications
4.3%
Internet
3.5%
Marketing and Advertising
3.4%
Other
33.9%
Alternatives
Discussions
SAP Customer Data Platform has no discussions with answers
What are best practices for CSM assignment process - both dynamic and static?
2 Comments
GN
Hi Tony, can we please move the conversation to forum.totango.com - we don't really track this discussion board that frequentlyRead more
What would be the best way to load the pages faster?
2 Comments
JT
Only way I've seen is to restrict your filters on notifications (the first page for me at least)Read more
How much does Totango cost?
1 Comment
Official Response from Totango
Totango is FREE for small teams and individuals and offers a 30 Day FREE trial, no credit card required to all other packages. You can check it out at...Read more
Hunting for software insights?
With over 3 million reviews, we can provide the specific details that help you make an informed software buying decision for your business. Finding the right product is important, let us help.
