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- Salesforce Marketing Cloud Engagement-vs-WhatCounts
Compare Salesforce Marketing Cloud Engagement and WhatCounts 
At a Glance
Market Segments
Mid-Market (40.8% of reviews)
Mid-Market (64.3% of reviews)
Entry-Level Pricing
Starting at $1,250.00 Per Month
No pricing available
Salesforce Marketing Cloud Engagement
Star Rating
(1,767)4.0 out of 5
Market Segments
Mid-Market (40.8% of reviews)
Entry-Level Pricing
Starting at $1,250.00 Per Month
Browse all 3 pricing plansWhatCounts
Star Rating
(14)3.4 out of 5
Market Segments
Mid-Market (64.3% of reviews)
Entry-Level Pricing
No pricing available
Learn more about WhatCountsSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Salesforce Marketing Cloud Engagement excels in Email and Mobile Preview with a score of 8.2, while WhatCounts falls short with a score of 6.2, indicating that Salesforce provides a more robust preview feature for email campaigns.
- Reviewers mention that Salesforce's Integration capabilities are outstanding, scoring 9.5, compared to WhatCounts' score of 8.7. This suggests that Salesforce offers a wider range of integration options, making it easier to connect with other tools and platforms.
- G2 users highlight that Salesforce Marketing Cloud Engagement has superior Campaign Automation features, scoring 9.7, while WhatCounts scores 8.8. This indicates that Salesforce provides more advanced automation capabilities, which can enhance marketing efficiency.
- Users on G2 report that Salesforce's Segmentation capabilities score 9.0, while WhatCounts scores 8.0. This suggests that Salesforce allows for more precise audience targeting, which is crucial for effective marketing campaigns.
- Reviewers mention that WhatCounts shines in Ease of Setup with a score of 8.3, compared to Salesforce's score of 7.2. This indicates that users find WhatCounts easier to implement, which can be a significant factor for teams looking to get started quickly.
- Users say that Salesforce Marketing Cloud Engagement offers better Product Direction with a score of 7.5, while WhatCounts has a low score of 3.2. This suggests that Salesforce is perceived as having a more promising roadmap for future development, which can be important for long-term planning.
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Pricing
Entry-Level Pricing
Salesforce Marketing Cloud Engagement
Pro
Starting at $1,250.00
Per Month
Personalized marketing automation with email solutions
- Email Marketing
- Content Creation
- Integration with Salesforce Sales Cloud
WhatCounts
No pricing availableFree Trial
Salesforce Marketing Cloud Engagement
No trial information availableWhatCounts
No trial information availableRatings
Meets Requirements
8.3
1,313
7.8
12
Ease of Use
7.7
1,445
6.7
12
Ease of Setup
7.2
708
8.3
5
Ease of Admin
7.6
542
8.7
5
Quality of Support
7.7
1,242
7.7
11
Has the product been a good partner in doing business?
8.0
536
8.3
5
Product Direction (% positive)
7.5
1,266
3.2
12
Features by Category
Email Marketing
8.2
919
|
Verified
6.2
7
|
Verified
8.1
937
|
Verified
7.6
7
|
Verified
8.6
913
|
Verified
8.5
8
|
Verified
8.1
945
|
Verified
7.5
8
|
Verified
8.6
951
|
Verified
7.5
8
|
Verified
8.3
923
|
Verified
8.3
7
|
Verified
8.2
788
|
Verified
8.3
5
|
Verified
8.6
275
|
Verified
Not enough data
8.5
185
Feature Not Available
Reporting & Analytics
8.0
748
|
Verified
8.8
8
|
Verified
8.1
881
|
Verified
8.1
7
|
Verified
Platform
8.2
438
|
Verified
Not enough data
8.0
338
Not enough data
8.2
448
|
Verified
Not enough data
Generative AI
Feature Not Available
Feature Not Available
Feature Not Available
Feature Not Available
Integration
8.0
423
|
Verified
Not enough data
7.8
378
|
Verified
Not enough data
8.0
358
|
Verified
Not enough data
8.8
164
|
Verified
Not enough data
8.5
157
|
Verified
Not enough data
8.4
147
|
Verified
Not enough data
Diagnosis
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Tracking
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Reporting
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
9.5
18
Not enough data
9.3
18
Not enough data
8.4
18
Not enough data
8.9
19
Not enough data
9.0
18
Not enough data
Marketing
9.3
19
Not enough data
9.7
18
Not enough data
9.6
19
Not enough data
9.6
18
Not enough data
Campaigns
9.3
23
Not enough data
9.1
22
Not enough data
9.1
23
Not enough data
9.0
21
Not enough data
9.1
22
Not enough data
Analytics
9.3
22
Not enough data
9.2
21
Not enough data
Optimization
9.0
21
Not enough data
9.4
22
Not enough data
9.4
21
Not enough data
8.7
22
Not enough data
Templates
8.5
39
Not enough data
8.6
40
Not enough data
8.9
38
Not enough data
8.8
39
Not enough data
Edit
8.8
37
Not enough data
8.9
38
Not enough data
9.1
37
Not enough data
Logistics
9.2
38
Not enough data
8.2
37
Not enough data
8.7
39
Not enough data
8.7
39
Not enough data
Generative AI
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Text Messaging
9.4
20
Not enough data
8.7
22
Not enough data
8.9
21
Not enough data
8.9
20
Not enough data
8.8
20
Not enough data
8.4
22
Not enough data
9.2
21
Not enough data
8.9
22
Feature Not Available
SMS Platform
9.1
20
Not enough data
9.4
21
Not enough data
8.4
22
Not enough data
7.9
22
Feature Not Available
8.6
20
Feature Not Available
8.9
21
Not enough data
Platform Basics
8.6
45
Not enough data
8.6
45
Not enough data
8.7
45
Not enough data
8.6
44
Not enough data
8.7
45
Not enough data
Content & Collaboration
9.3(won by default)
24
Not enough data
9.5(won by default)
23
Not enough data
9.1(won by default)
23
Not enough data
9.2(won by default)
23
Not enough data
9.3(won by default)
23
Not enough data
8.9(won by default)
22
Not enough data
Social Management
9.5(won by default)
25
Not enough data
8.8(won by default)
25
Not enough data
9.2(won by default)
24
Not enough data
9.2(won by default)
23
Not enough data
9.0(won by default)
22
Not enough data
9.2(won by default)
23
Not enough data
9.2(won by default)
17
Not enough data
Analysis
8.7
34
Not enough data
9.2
34
Not enough data
8.4
32
Not enough data
9.1
30
Not enough data
Campaigns
8.8
32
Not enough data
9.2
30
Not enough data
9.0
31
Not enough data
9.2
29
Not enough data
9.4
30
Not enough data
9.1
30
Not enough data
Engagement
8.9
29
Not enough data
Platform
9.2
30
Not enough data
9.0
31
Not enough data
8.8
31
Not enough data
Categories
Categories
Shared Categories
Salesforce Marketing Cloud Engagement and WhatCounts are categorized as Email Marketing and SMS Marketing
Unique Categories
Salesforce Marketing Cloud Engagement is categorized as Push Notification, Email Template Builder, Customer Journey Mapping, Mobile Marketing, Location-Based Marketing, and Social Media Management
WhatCounts is categorized as Personalization and Email Deliverability
Reviews
Reviewers' Company Size
Salesforce Marketing Cloud Engagement
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
WhatCounts
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
14.1%
Information Technology and Services
7.4%
Computer Software
5.4%
Financial Services
5.2%
Non-Profit Organization Management
4.4%
Other
63.5%
Newspapers
21.4%
Media Production
21.4%
Wireless
7.1%
Utilities
7.1%
Marketing and Advertising
7.1%
Other
35.7%
Most Helpful Reviews
Salesforce Marketing Cloud Engagement
Most Helpful Favorable Review
Julie C.
Verified User in Internet
I like that we have all of our emails under one umbrella now. Previously I had no insight to our triggered/event driven emails (a total of 50 high-impact emails). Now I have access to make changes on the fly and can see how many we are sending and how they...
Most Helpful Critical Review
Marisa M.
Verified User in Marketing and Advertising
Glitchy WYSIWYG Its WYSIWYG editor is glitchy and does not seem to wholly support any one browser meaning you may find yourself toggling between IE and Firefox to access different features. Limited SFDC Integration SFDC integration is limited. You can...
WhatCounts
Most Helpful Favorable Review
Verified User in Computer Software
The Lifecycle Marketing feature as well as the drag and drop template editor make it great and easy to create emails and set automatic campaigns up.
Most Helpful Critical Review
Noah S.
Verified User in Newspapers
We use this service to send out our e-mail alerts. It has all of the common benefits of your average e-mail blast provider -- analytics, a/b testing -- but many drawbacks as well. The interface is clunky and unintuitive. We frequently lose work because it...
Julie C.
Verified User in Internet
I like that we have all of our emails under one umbrella now. Previously I had no insight to our triggered/event driven emails (a total of 50 high-impact emails). Now I have access to make changes on the fly and can see how many we are sending and how they...
Verified User in Computer Software
The Lifecycle Marketing feature as well as the drag and drop template editor make it great and easy to create emails and set automatic campaigns up.
Marisa M.
Verified User in Marketing and Advertising
Glitchy WYSIWYG Its WYSIWYG editor is glitchy and does not seem to wholly support any one browser meaning you may find yourself toggling between IE and Firefox to access different features. Limited SFDC Integration SFDC integration is limited. You can...
Noah S.
Verified User in Newspapers
We use this service to send out our e-mail alerts. It has all of the common benefits of your average e-mail blast provider -- analytics, a/b testing -- but many drawbacks as well. The interface is clunky and unintuitive. We frequently lose work because it...
Alternatives
Discussions
Is Salesforce an ESP?
3 comments
SM
Yes, Salesforce can be considered an Email Service Provider (ESP) through its Marketing Cloud, specifically the Engagement Cloud segment. Salesforce...Read more
I'm stuck on setting up automated email campaigns in Salesforce Marketing Cloud Engagement. Any tips?
3 comments
SM
Here are some quick tips to help you set up automated email campaigns in Salesforce Marketing Cloud Engagement:
1. Set Clear Goals: Know what you want to...Read more
What does Salesforce software do?
3 comments
SM
Salesforce is a cloud-based CRM platform designed to help businesses manage customer relationships and streamline operations. Here’s what it does:
1....Read more
WhatCounts has no discussions with answers
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