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# Rubrik vs Veeam Data Platform Comparison - What are their main differences?

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RubrikVeeam Data Platform[+ Add Product](#)

Pricing

**Rubrik**

**Contact Vendor for Pricing** Per Year · Basic

**Veeam Data Platform**
Free Trial

**$428.00** Other Per Year · Veeam Data Platform Essentials

**Pricing Insights**
from reviews

Perceived Cost

**Rubrik**
$$$$$

**Veeam Data Platform**
$$$$$

Average Discount

**Rubrik**
16%4% more

**Veeam Data Platform**
12%

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See it for free

Time to Implement

**Rubrik** 6 months
Based on 100 responses

**Veeam Data Platform** 6 months
Based on 100 responses

Return on Investment

**Rubrik** 6 months
Based on 100 responses

**Veeam Data Platform** 6 months
Based on 100 responses

**Pros & Cons**
from reviews

**Rubrik**

Ease of Use (49)

Backup Solutions (32)

Expensive (17)

Limited Features (11)

**Veeam Data Platform**

Ease of Use (114)

Backup Solutions (111)

Backup Issues (37)

Expensive (36)

Integrations

**Rubrik**
[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_504423766e296a0eeef13491cb738385/aws-cloud-development-kit-aws-cdk.png "Product Avatar Image")

AWS Cloud Development Kit...

](https://www.g2.com/products/aws-cloud-development-kit-aws-cdk/reviews)[
View all
](https://www.g2.com/products/rubrik/integrations)

**Veeam Data Platform**
[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_7a5a22df219b58c72bb8722a9e3affa3/hyper-host.jpg "Product Avatar Image")

Hyper.Host

](https://www.g2.com/products/hyper-host/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_ae5d46296d0f8afa0fd352fc44bf419d/microsoft365.png "Product Avatar Image")

Microsoft 365

](https://www.g2.com/products/microsoft365/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_00ed9359853dde05cd4c34e2bc47ec95/proxmox-ve.png "Product Avatar Image")

Proxmox VE

](https://www.g2.com/products/proxmox-ve/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_2ec0fb3d6001279948ececb9e055314c/red-hat-red-hat-openshift.jpg "Product Avatar Image")

Red Hat OpenShift

](https://www.g2.com/products/red-hat-red-hat-openshift/reviews)[
View all
](https://www.g2.com/products/veeam-data-platform/integrations)

Screenshots

**Rubrik**
 ![Rubrik screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/1343962/rubrik-dashboard.png)

**Veeam Data Platform**
 ![Veeam Data Platform screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/1430507/vdp-.png)

**Ratings**
from reviews

Meets Requirements

**Rubrik**

**8.9** /10

Based on 146 responses

**Veeam Data Platform**

**9.4** /10

Based on 594 responses

Ease of Use

**Rubrik**

**9.1** /10

Based on 229 responses

**Veeam Data Platform**

**9.1** /10

Based on 621 responses

Ease of Setup

**Rubrik**

**9.0** /10

Based on 211 responses

**Veeam Data Platform**

**8.8** /10

Based on 552 responses

Ease of Admin

**Rubrik**

**9.0** /10

Based on 96 responses

**Veeam Data Platform**

**9.0** /10

Based on 513 responses

Quality of Support

**Rubrik**

**8.8** /10

Based on 143 responses

**Veeam Data Platform**

**8.9** /10

Based on 560 responses

Has the product been a good partner in doing business?

**Rubrik**

**9.1** /10

Based on 95 responses

**Veeam Data Platform**

**9.0** /10

Based on 496 responses

Product Direction (% positive)

**Rubrik**

**9.6** /10

Based on 138 responses

**Veeam Data Platform**

**9.1** /10

Based on 574 responses

**Features**
ratings from reviews

Server Backup

**8.9** /10

Based on 169 responses

**8.8** /10

Based on 298 responses

Data Replication

**8.8** /10

Based on 48 responses

**8.8** /10

Based on 123 responses

Online Backup

Not enough data

**8.5** /10

Based on 185 responses

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File Recovery

Not enough data

**9.0** /10

Based on 228 responses

Database Backup

**9.8** /10

Based on 19 responses

Not enough data

Cloud Management Platforms

**8.8** /10

Based on 25 responses

Not enough data

Disaster Recovery

Not enough data

**8.7** /10

Based on 182 responses

Data Warehouse

**8.8** /10

Based on 9 responses

Not enough data

User Insights

**Reviewers' Company Size**

Small-Business(50 or fewer emp.)
17.0%

Mid-Market(51-1000 emp.)
35.7%

Enterprise(\> 1000 emp.)
47.3%

Small-Business(50 or fewer emp.)
17.0%

Mid-Market(51-1000 emp.)
35.7%

Enterprise(\> 1000 emp.)
47.3%

Small-Business(50 or fewer emp.)
22.1%

Mid-Market(51-1000 emp.)
59.5%

Enterprise(\> 1000 emp.)
18.4%

Small-Business(50 or fewer emp.)
22.1%

Mid-Market(51-1000 emp.)
59.5%

Enterprise(\> 1000 emp.)
18.4%

**Reviewers' Industry**

[![Rubrik](https://images.g2crowd.com/uploads/product/hd_favicon/9b4e7f81d462a304f9facef2bb74877e/rubrik.svg "Rubrik")](https://www.g2.com/products/rubrik/reviews)
Rubrik

Information Technology and Services
14.3%

Hospital & Health Care
6.3%

Computer & Network Security
5.9%

Higher Education
5.5%

Financial Services
4.6%

Other
63.3%

[![Veeam Data Platform](https://images.g2crowd.com/uploads/product/hd_favicon/a179f521693e62ccbdd5f80b4da072ec/veeam-data-platform.svg "Veeam Data Platform")](https://www.g2.com/products/veeam-data-platform/reviews)
Veeam Data Platform

Information Technology and Services
19.1%

Hospital & Health Care
4.3%

Computer & Network Security
4.2%

Government Administration
3.7%

Financial Services
3.7%

Other
65.0%

Alternatives

**Rubrik Alternatives**

 ![Druva Data Security Cloud](https://images.g2crowd.com/uploads/product/hd_favicon/34523f445f4c9627b92a1a286d23a4ef/druva-data-security-cloud.svg "Druva Data Security Cloud")

[
Druva Data Security Cloud
](/products/druva-data-security-cloud/reviews)

 ![Commvault Cloud](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_73e92ad390543d8d2920da1b3ac7794d/commvault-cloud.png "Commvault Cloud")

[
Commvault Cloud
](/products/commvault-cloud/reviews)

 ![Datto SIRIS](https://images.g2crowd.com/uploads/product/hd_favicon/fcb33f94f2a2359a8f7844ae12f6686d/kaseya-datto-siris.svg "Datto SIRIS")

[
Datto SIRIS
](/products/kaseya-datto-siris/reviews)

 ![NAKIVO Backup & Replication](https://images.g2crowd.com/uploads/product/hd_favicon/cccf00d10d899724ab03af954e705e90/nakivo-backup-replication.svg "NAKIVO Backup & Replication")

[
NAKIVO
](/products/nakivo-backup-replication/reviews)

**Veeam Data Platform Alternatives**

 ![Unitrends Backup and Recovery](https://images.g2crowd.com/uploads/product/hd_favicon/cc813d51b9ce97549eec985eb87daf74/unitrends-backup-and-recovery.svg "Unitrends Backup and Recovery")

[
Unitrends Backup and Recovery
](/products/unitrends-backup-and-recovery/reviews)

 ![Cove Data Protection](https://images.g2crowd.com/uploads/product/hd_favicon/0bf850cdaf81bb2a68b05ee14c673a29/cove-data-protection.svg "Cove Data Protection")

[
Cove Data Protection
](/products/cove-data-protection/reviews)

 ![Arctera Backup Exec](https://images.g2crowd.com/uploads/product/hd_favicon/dc9f48bb757697996c4407a40bb97968/arctera-arctera-backup-exec.svg "Arctera Backup Exec")

[
Arctera Backup Exec
](/products/arctera-arctera-backup-exec/reviews)

 ![Acronis Cyber Protect](https://images.g2crowd.com/uploads/product/hd_favicon/67ee1bd0204973ed7a53f0864b7846c7/acronis-acronis-cyber-protect.svg "Acronis Cyber Protect")

[
Acronis Cyber Protect
](/products/acronis-acronis-cyber-protect/reviews)

## Rubrik vs Veeam Data Platform FAQs

Generated using AI

Last updated: August 14, 2026

### What is the difference between Veeam Data Platform vs Rubrik?

Veeam Data Platform and Rubrik differ most in their G2 rating, largest market segment, and reviewer-cited strengths, with Veeam Data Platform leading in overall rating and mid-market adoption, while Rubrik is favored in the enterprise segment and for its cyber resilience features.

| [Veeam Data Platform](https://www.g2.com/products/veeam-data-platform/reviews) | [Rubrik](https://www.g2.com/products/rubrik/reviews) |
| --- | --- |
| 4.6/5 (749 reviews) | 4.5/5 (289 reviews) |
| Mid-Market | Enterprise |
| 8.8 | 9.0 |
| 8.9 | 8.8 |
| Unified platform with deep hypervisor integration and industry-standard data protection | Enterprise cyber resilience, zero-trust data protection, and rapid ransomware recovery |

### How do the pricing models of Veeam Data Platform and Rubrik compare?

Veeam Data Platform is rated higher for price satisfaction, indicating reviewers consider it the stronger value compared to Rubrik.

- **Veeam Data Platform:** In recent reviews, many cite high costs and complex licensing as trade-offs, but overall satisfaction with value is higher than Rubrik.
- **Rubrik:** Reviewers frequently mention premium pricing and high total cost of ownership, especially for smaller organizations, with some noting unpredictable pricing as data scales.
- **Switching reasons:** Reviewers moving to Veeam Data Platform highlight cost-effectiveness and control, while those choosing Rubrik emphasize cyber resilience and automation despite higher costs.

### What are the best alternatives to Veeam Data Platform and Rubrik?

The top 3 alternatives to Veeam Data Platform and Rubrik are Druva Data Security Cloud, Unitrends Backup and Recovery, and Cove Data Protection.

| Product | G2 Rating (reviews) | Largest Segment | Pricing Insight | Top Reviewer-Cited Strength |
| --- | --- | --- | --- | --- |
| [Veeam Data Platform](https://www.g2.com/products/veeam-data-platform/reviews) | 4.6/5 (749) | Mid-Market | High cost and complex licensing noted, but strong value for features | Unified platform, deep hypervisor integration, industry-standard data protection |
| [Rubrik](https://www.g2.com/products/rubrik/reviews) | 4.5/5 (289) | Enterprise | Premium pricing, high TCO, but strong cyber resilience and automation | Enterprise cyber resilience, zero-trust data protection, rapid ransomware recovery |
| [Druva Data Security Cloud](https://www.g2.com/products/druva-data-security-cloud/reviews) | 4.7/5 (741) | Mid-Market | — | Cloud-native backup and recovery, strong security features |
| [Unitrends Backup and Recovery](https://www.g2.com/products/unitrends-backup-and-recovery/reviews) | 4.2/5 (462) | Mid-Market | — | Comprehensive backup and disaster recovery, ease of use |
| [Cove Data Protection](https://www.g2.com/products/cove-data-protection/reviews) | 4.5/5 (443) | Small-Business | — | Cloud-first backup, simple management for SMBs |

### Which Online Backup features should I prioritize when comparing Veeam Data Platform and Rubrik?

Buyers should prioritize backup and recovery speed, ransomware protection, integration breadth, ease of use, and automation when comparing Veeam Data Platform and Rubrik.

- **Backup and recovery speed:** Veeam Data Platform and Rubrik both receive frequent praise for fast backup and instant recovery, with Veeam Data Platform scoring 9.4 on Meets Requirements and Rubrik at 8.9.
- **Ransomware protection:** Rubrik is highlighted for zero-trust data protection and automated ransomware recovery, while Veeam Data Platform is noted for immutable backups and AI-driven threat detection.
- **Integration breadth:** Veeam Data Platform integrates with Microsoft 365 and VMware vSphere; Rubrik integrates with Azure, Microsoft 365, and Google Cloud, with 10+ all-time Azure mentions.
- **Ease of use:** Both products score 9.1 on Ease of Use, with reviewers citing intuitive interfaces and straightforward management.
- **Automation:** Rubrik is frequently cited for policy-driven automation and reducing manual backup management, while Veeam Data Platform is praised for unified management and automation features.

### What are the pros and cons of Veeam Data Platform vs Rubrik?

Veeam Data Platform's headline strength is unified data protection with deep hypervisor integration, while Rubrik excels in cyber resilience and zero-trust data protection.

- **Veeam Data Platform strengths:** Unified platform, deep integration with all major hypervisors, industry-standard for data protection, fast recovery, and strong compliance features.
- **Veeam Data Platform trade-offs:** High cost and complex licensing, occasional complexity in configuration, and a learning curve for new features.
- **Rubrik strengths:** Enterprise-grade cyber resilience, zero-trust data protection, rapid ransomware recovery, intuitive web-based interface, and policy-driven automation.
- **Rubrik trade-offs:** Premium pricing and high total cost of ownership, limited reporting customization, and a learning curve for advanced features.

### Is Veeam Data Platform or Rubrik better for small businesses?

Cove Data Protection is the best fit for small businesses, but between Veeam Data Platform and Rubrik, Veeam Data Platform is better suited for small-business needs.

- **Veeam Data Platform:** Largest segment is Mid-Market, but recent reviews highlight ease of use, cost-effectiveness, and straightforward management for smaller organizations.
- **Rubrik:** Largest segment is Enterprise, and reviewers frequently cite premium pricing and advanced features that may exceed small-business requirements.

### Which Online Backup platform has better integrations?

Rubrik is favored for integrations, with broader cloud and SaaS coverage cited by reviewers.

- **Veeam Data Platform:** Integrates with Microsoft 365 and VMware vSphere, with 3 all-time mentions each.
- **Rubrik:** Integrates with Azure (10 all-time mentions), Microsoft 365 (8 all-time mentions), and Google Cloud, with reviewers highlighting its ability to protect data across on-premises, cloud, and SaaS applications.

### How do Veeam Data Platform and Rubrik compare on customer support?

Veeam Data Platform and Rubrik are rated nearly identically on Quality of Support, with scores of 8.9 and 8.8 respectively, indicating parity.

- **Veeam Data Platform:** Reviewers describe support as reliable and accessible, with some noting occasional dissatisfaction with multi-layered support and complex ticket resolution.
- **Rubrik:** Reviewers highlight knowledgeable and responsive support, though some mention inconsistent response times and a need for clearer documentation for complex implementations.

### Which is easier to implement, Veeam Data Platform or Rubrik?

Rubrik scores slightly higher on Ease of Setup (9.0 vs 8.8), but both products are praised for straightforward implementation experiences.

- **Veeam Data Platform:** Reviewers frequently cite easy deployment, intuitive onboarding, and clear setup wizards, with some noting a learning curve for advanced configurations.
- **Rubrik:** Reviewers highlight fast setup, a user-friendly interface, and well-guided onboarding, with occasional mentions of complexity in manual deployments or advanced policy configuration.

### Which product has better Backup?

Both Veeam Data Platform and Rubrik are highly rated for Backup, with reviewers consistently citing reliability and fast recovery.

- **Veeam Data Platform:** Backup is the most frequently mentioned feature, with a Meets Requirements score of 9.4 and reviewers praising instant recovery, immutable backups, and comprehensive data protection.
- **Rubrik:** Backup is also the top-cited feature, with a Meets Requirements score of 8.9 and reviewers highlighting automated backups, rapid recovery, and ransomware-proof protection.