Compare Referral Factory and ReferralCandy 
At a Glance
Market Segments
Small-Business (79.7% of reviews)
Small-Business (88.3% of reviews)
Entry-Level Pricing
$95.00 Per Month
Starting at $47.00
Referral Factory
Star Rating
(161)4.8 out of 5
Market Segments
Small-Business (79.7% of reviews)
Entry-Level Pricing
$95.00 Per Month
Free Trial is available
Browse all 4 pricing plansReferralCandy
Star Rating
(103)4.4 out of 5
Market Segments
Small-Business (88.3% of reviews)
Entry-Level Pricing
Starting at $47.00
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that ReferralCandy excels in its custom link options, with a score of 9.4, allowing for tailored referral links that enhance brand visibility. In contrast, Referral Factory's custom link generator also scores high at 9.5, but users mention that its smart link feature, scoring 9.4, provides a more seamless experience for tracking referrals across multiple platforms.
- Reviewers mention that Referral Factory's automation capabilities are particularly strong, scoring 9.2, which helps streamline referral campaigns. However, users on G2 highlight that ReferralCandy's automation features, while effective, do not match the level of customization available in Referral Factory.
- G2 users indicate that Referral Factory's ease of setup is a standout feature, scoring 9.6, making it user-friendly for new users. In comparison, ReferralCandy's ease of setup scores lower at 7.5, with reviewers noting that the initial configuration can be more complex and time-consuming.
- Users say that ReferralCandy's quality of support is commendable, with a score of 8.9, providing timely assistance. However, reviewers mention that Referral Factory outshines in this area with a score of 9.7, highlighting its responsive customer service and extensive support resources.
- Reviewers mention that Referral Factory's data collection and analytics features are robust, scoring 9.5, which allows for in-depth insights into referral performance. In contrast, while ReferralCandy offers solid analytics, it scores lower at 8.8, with users noting that the reporting features could be more comprehensive.
- Users on G2 report that Referral Factory's mobile optimization is superior, scoring 9.4, making it easier to manage campaigns on the go. Conversely, ReferralCandy's mobile optimization scores 8.8, with reviewers mentioning that the mobile experience is functional but lacks some advanced features found in Referral Factory.
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Pricing
Entry-Level Pricing
Referral Factory
Starter
$95.00
Per Month
- 500 users
- 1 campaign
- Rewards & Integrations
ReferralCandy
Premium
Starting at $47.00
For small businesses getting started
- Automated referral program
- Unlimited customers & advocates
- Dashboard & data reports
Free Trial
Referral Factory
Free Trial is available
ReferralCandy
Free Trial is available
Ratings
Meets Requirements
9.4
137
8.2
67
Ease of Use
9.6
141
8.2
68
Ease of Setup
9.6
67
7.5
49
Ease of Admin
9.7
58
8.1
44
Quality of Support
9.7
135
8.9
65
Has the product been a good partner in doing business?
9.8
56
8.9
43
Product Direction (% positive)
9.6
139
8.2
52
Features by Category
Campaign Creation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Collection
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Link Options
9.4
25
Not enough data
9.4
25
Not enough data
9.1
22
Not enough data
Tracking Options
9.2
23
Not enough data
9.4
24
Not enough data
9.1
23
Not enough data
Affiliate Management
9.3
23
Not enough data
9.3
23
Not enough data
9.3
24
Not enough data
Platform Content
9.2
8
Not enough data
9.0
8
Not enough data
9.6
8
Not enough data
Basics
9.0
8
Not enough data
9.0
8
Not enough data
9.0
8
Not enough data
Performance
9.2
8
Not enough data
9.4
8
Not enough data
8.8
8
Not enough data
Additional Functionality
8.8
8
Not enough data
9.4
8
Not enough data
9.0
8
Not enough data
Platform
9.0
8
Not enough data
9.6
8
Not enough data
9.4
8
Not enough data
9.6
8
Not enough data
9.6
8
Not enough data
9.4
8
Not enough data
9.4
8
Not enough data
9.4
8
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Discovery
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Insight
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Mobile
Not enough data
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Referral Factory and ReferralCandy are categorized as Customer Advocacy
Unique Categories
ReferralCandy has no unique categories
Reviews
Reviewers' Company Size
Referral Factory
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
ReferralCandy
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
21.5%
Financial Services
6.3%
Computer Software
6.3%
Information Technology and Services
5.7%
Education Management
5.1%
Other
55.1%
Retail
13.6%
Food & Beverages
8.7%
Consumer Goods
7.8%
Health, Wellness and Fitness
5.8%
Marketing and Advertising
4.9%
Other
59.2%
Most Helpful Reviews
Referral Factory
Most Helpful Favorable Review
Vladyslav K.
Verified User in Accounting
I was able to utilize Referral Factory's power and integrate it with our Salesforce CRM. The application was user-friendly with explicit guidance and excellent assistance from their customer support team. Creating a referral template and sending it to our...
Most Helpful Critical Review
Verified User in Consumer Services
This is the only company I have ever dealt with who does not allow their visitors to delete their credit card information or to delete their profile. I have contacted the United States government and my card issuer to inform them of my concern and to let...
ReferralCandy
Most Helpful Favorable Review
Gugo M.
Verified User in Information Technology and Services
support is awesome, (thank you Katherine)
Most Helpful Critical Review
Verified User in Hospital & Health Care
Firstly it took ages to set up - integration was not straight forward, customer service took ages to help - lots of misunderstanding and back and forth. Then we started getting fraudulent commissions occurring - customer service originally said these were...
Vladyslav K.
Verified User in Accounting
I was able to utilize Referral Factory's power and integrate it with our Salesforce CRM. The application was user-friendly with explicit guidance and excellent assistance from their customer support team. Creating a referral template and sending it to our...
Gugo M.
Verified User in Information Technology and Services
support is awesome, (thank you Katherine)
Verified User in Consumer Services
This is the only company I have ever dealt with who does not allow their visitors to delete their credit card information or to delete their profile. I have contacted the United States government and my card issuer to inform them of my concern and to let...
Verified User in Hospital & Health Care
Firstly it took ages to set up - integration was not straight forward, customer service took ages to help - lots of misunderstanding and back and forth. Then we started getting fraudulent commissions occurring - customer service originally said these were...
Discussions
What is referral feature?
1 comment
KS
A referral feature usually refers to the features you look for when choosing your referral software. Here are some tips on what to look for in your referral...Read more
What is a referral tracking system?
1 comment
Official Response from Referral Factory
A referral tracking system is a collection of tools to track and monitor the ROI of your referral program. You can track things like referrals generated...Read more
What does Referral Factory do?
1 comment
KS
Plug and play software to build, launch, and manage your referral program. Referral Factory has been voted the #1 software to use for customer referral...Read more
Is ReferralCandy good?
2 comments
EB
In our experience it’s good. Some months we got referrals, some other months we didn’t. But it’s a good tool and it automatically helps set up everything for...Read more
ReferralCandy has no more discussions with answers
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