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- Qualtrics Strategy & Research (formerly CoreXM)-vs-Zappi
Compare Qualtrics Strategy & Research (formerly CoreXM) and Zappi 
At a Glance
Market Segments
Enterprise (45.0% of reviews)
Enterprise (45.5% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
Qualtrics Strategy & Research (formerly CoreXM)
Star Rating
(2,927)4.4 out of 5
Market Segments
Enterprise (45.0% of reviews)
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about Qualtrics Strategy & Research (formerly CoreXM)Zappi
Star Rating
(12)4.5 out of 5
Market Segments
Enterprise (45.5% of reviews)
Entry-Level Pricing
No pricing available
Learn more about ZappiSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Qualtrics Strategy & Research excels in its Survey Builder, scoring 9.0, which allows for a highly customizable survey creation experience. In contrast, Zappi's Survey Builder is noted for its user-friendly interface but does not match the same level of customization.
- Reviewers mention that Zappi shines in its AI capabilities, scoring 8.5, which enhances survey insights through advanced analytics. Qualtrics, while strong in analytics, received a slightly lower score of 8.1 for Product Direction, indicating some users feel it could improve in future developments.
- G2 users highlight that Qualtrics offers superior Survey Distribution options, scoring 8.9, which allows for a broader reach and more effective data collection. Zappi, while effective, does not provide the same level of distribution flexibility, which some users find limiting.
- Users on G2 report that Qualtrics' Multilingual Surveys feature, scoring 8.6, is a significant advantage for global research, allowing for seamless survey deployment across different languages. Zappi's multilingual capabilities are less robust, which may hinder international projects.
- Reviewers mention that Zappi's Trend Analysis feature, scoring 8.9, is particularly effective for brand health tracking, providing actionable insights. In comparison, Qualtrics' Brand Health score of 9.1 indicates strong performance, but users feel Zappi's specific analytics tools are more intuitive for brand-focused research.
- Users say that both platforms offer solid Reporting & Analytics, but Qualtrics' score of 8.5 is slightly lower than Zappi's overall performance in this area. Reviewers note that Zappi's integration with BI Tools is more seamless, making it easier for users to incorporate survey data into their existing analytics workflows.
Featured Products
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(5)
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Pricing
Entry-Level Pricing
Qualtrics Strategy & Research (formerly CoreXM)
No pricing availableZappi
No pricing availableFree Trial
Qualtrics Strategy & Research (formerly CoreXM)
Free Trial is available
Zappi
Free Trial is available
Ratings
Meets Requirements
8.9
2,458
9.1
11
Ease of Use
8.5
2,460
9.1
11
Ease of Setup
8.3
1,023
Not enough data
Ease of Admin
8.4
1,011
Not enough data
Quality of Support
8.7
2,140
8.6
11
Has the product been a good partner in doing business?
8.7
937
Not enough data
Product Direction (% positive)
8.1
2,370
8.9
11
Features by Category
Data collection
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Segment Trending
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analysis
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Survey Management
9.0
428
Feature Not Available
9.1
431
Not enough data
8.4
376
Not enough data
8.9
429
Not enough data
Survey Customization
8.9
412
Not enough data
8.5
375
Not enough data
8.6
341
Not enough data
8.6
294
Not enough data
Survey Insights
8.5
420
Not enough data
8.4
270
Not enough data
8.7
418
Not enough data
8.6
367
Not enough data
Brand Signals
9.0
61
Not enough data
8.5
60
Not enough data
9.1
60
Not enough data
Brand Analytics
8.9
63
Not enough data
8.9
64
Not enough data
Categories
Categories
Shared Categories
Qualtrics Strategy & Research (formerly CoreXM) and Zappi are categorized as Survey and Brand Intelligence
Unique Categories
Qualtrics Strategy & Research (formerly CoreXM) has no unique categories
Zappi is categorized as Market Intelligence
Reviews
Reviewers' Company Size
Qualtrics Strategy & Research (formerly CoreXM)
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Zappi
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Higher Education
21.3%
Education Management
11.9%
Research
7.8%
Information Technology and Services
6.6%
Market Research
4.3%
Other
48.1%
Food & Beverages
18.2%
Telecommunications
9.1%
Retail
9.1%
Restaurants
9.1%
Oil & Energy
9.1%
Other
45.5%
Most Helpful Reviews
Qualtrics Strategy & Research (formerly CoreXM)
Most Helpful Favorable Review
Kerry M.
Verified User in Hospital & Health Care
Qualtrics is a powerful and versatile tool that goes way beyond normal a normal survey solution. The great online documentation and the fast, friendly, and comprehensive support provided by the Qualtrics team enable novice and experienced users alike to use...
Most Helpful Critical Review
Verified User in Internet
It was very difficult to manage recruitment and panel distribution within Qualtrics. The implementation was very clunky, and I had to use outside means to fully accomplish this job.
Zappi
Most Helpful Favorable Review
Amy W.
Verified User in Market Research
While Zappi may not be right for every single project a market research professional is tackling, it provides an amazing solution for quick turnaround, reasonably priced test such as monadic concept testing, naming and even TURF. The quality of the data is...
Most Helpful Critical Review
Kerry M.
Verified User in Hospital & Health Care
Qualtrics is a powerful and versatile tool that goes way beyond normal a normal survey solution. The great online documentation and the fast, friendly, and comprehensive support provided by the Qualtrics team enable novice and experienced users alike to use...
Amy W.
Verified User in Market Research
While Zappi may not be right for every single project a market research professional is tackling, it provides an amazing solution for quick turnaround, reasonably priced test such as monadic concept testing, naming and even TURF. The quality of the data is...
Verified User in Internet
It was very difficult to manage recruitment and panel distribution within Qualtrics. The implementation was very clunky, and I had to use outside means to fully accomplish this job.
Alternatives
Discussions
What would be the best way to restart on the basics, as I am having a little trouble on trying to get and start an existing project
3 comments
MK
I highly recommend my users don't open Qualtrics until they've designed their survey/form/process "on paper." you shouldn't bother using Qualtrics until you...Read more
Are we the only organization having email deliverability issues to gmail accounts?
2 comments
JK
Bob - I recall we had similar reliability issues sending to Microsoft accounts a few years ago. It was solved by updating the sending email address for our...Read more
Zappi has no discussions with answers
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