QR code generator software produces quick response (QR) labels that encode information, such as website URLs, restaurant menus, or coupons. When a customer scans a QR code with their phone’s camera, the encoded information is loaded from the internet.
Many industries rely on QR codes, including marketing, retail, and restaurants. For example, some mobile marketing software utilize QR codes in digital ads or other campaign strategies, and some restaurant software enable customers to download menus via a QR code scan. However, QR code generator software is distinct from these offerings as its sole function is to create QR labels.
QR code generators allow businesses to customize their QR codes with design elements such as color and logo placement. These tools allow for the creation of static QR codes, which cannot be changed once created. However, some software options offer dynamic codes for an extra cost, which allows for QR codes that can be edited. With dynamic QR codes, the destination URL can be changed after the QR code has been generated, while the URL embedded in the code remains the same. Dynamic QR codes can be used to deliver multiple marketing campaigns and for retargeting. QR code generators also allow the designed codes to be saved in various file formats, such as JPGs or PDFs. Some QR code generators provide analytics to quantify customer engagement with the QR code and low-code to no-code options when embedding QR labels onto websites.
To qualify for inclusion in the QR Code Generator category, a product must:
Create scannable QR codes for mobile usage
Allow for customization and design of unique QR codes
Enable QR codes to be downloaded and published in multiple file formats
