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At a Glance
Owler
Owler
Star Rating
(480)4.3 out of 5
Market Segments
Small-Business (37.8% of reviews)
Information
Entry-Level Pricing
$0.00
Browse all 4 pricing plans
ZoomInfo Sales
ZoomInfo Sales
Star Rating
(8,805)4.5 out of 5
Market Segments
Mid-Market (48.1% of reviews)
Information
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about ZoomInfo Sales
AI Generated Summary
AI-generated. Powered by real user reviews.
  • Users report that ZoomInfo Sales excels in Lead Builder with a score of 8.8, allowing for more effective lead generation compared to Owler's score of 7.4, which reviewers mention as a limitation in their lead-building capabilities.
  • Reviewers mention that ZoomInfo Sales offers superior CRM Integration with a score of 8.7, while Owler's score of 7.5 indicates challenges in seamless integration, making it less efficient for users who rely heavily on CRM systems.
  • G2 users highlight that ZoomInfo Sales provides better Data Cleaning/Enrichment features, scoring 8.0, compared to Owler's 7.5. Users say this is crucial for maintaining accurate and up-to-date contact information.
  • Users on G2 report that ZoomInfo Sales has a more robust Lead Analysis feature with a score of 8.6, while Owler's score of 7.4 suggests that users may not receive as comprehensive insights into their leads.
  • Reviewers mention that ZoomInfo Sales shines in Market Insights with a score of 8.6, providing valuable industry data, whereas Owler's score of 8.3 indicates it may not offer the same depth of market intelligence.
  • Users say that ZoomInfo Sales' Segmentation capabilities are rated at 8.6, allowing for more targeted marketing efforts, while Owler's score of 7.9 suggests it may not provide the same level of granularity in audience targeting.
Featured Products
Pricing
Entry-Level Pricing
Owler
Owler Community
$0.00
Browse all 4 pricing plans
ZoomInfo Sales
No pricing available
Free Trial
Owler
No trial information available
ZoomInfo Sales
Free Trial is available
Ratings
Meets Requirements
8.4
358
8.7
7,221
Ease of Use
8.9
370
8.8
7,277
Ease of Setup
9.3
80
8.9
1,933
Ease of Admin
9.1
74
8.7
1,455
Quality of Support
8.5
208
8.7
6,452
Has the product been a good partner in doing business?
8.9
69
8.6
1,466
Product Direction (% positive)
7.7
361
8.7
6,979
Features by Category
7.9
2,510
8.2
48,951
Data Availability
7.8
109
8.3
4088
|
Verified
8.3
201
8.5
4062
|
Verified
8.2
215
|
Verified
8.2
2725
|
Verified
Not enough data
8.0
231
Data Accuracy
7.7
151
7.7
4087
|
Verified
7.9
192
8.2
4052
|
Verified
Not enough data
8.1
230
Platform
8.0
102
Feature Not Available
7.8
105
|
Verified
8.6
1181
|
Verified
8.6
126
8.6
1477
|
Verified
8.0
115
|
Verified
8.2
1226
|
Verified
7.3
90
|
Verified
7.7
919
|
Verified
7.2
76
8.2
1101
|
Verified
Features
7.4
109
8.4
3240
|
Verified
7.5
101
8.4
3250
|
Verified
7.5
111
|
Verified
8.0
3002
|
Verified
7.9
113
8.3
3279
|
Verified
8.6
186
|
Verified
8.6
4001
|
Verified
8.8
195
|
Verified
8.1
3173
|
Verified
Feature Not Available
Feature Not Available
7.8
132
8.0
2541
|
Verified
6.9
81
7.8
1086
|
Verified
Account Data ManagementHide 15 FeaturesShow 15 Features
8.0
372
8.4
17,392
Lead Intelligence
8.3
54
|
Verified
8.6
1244
|
Verified
8.3
47
8.7
1272
7.9
47
8.6
1254
Lead Management
7.9
47
8.6
1235
Feature Not Available
8.3
1199
7.9
47
8.8
1285
Marketing Campaigns
7.5
41
8.0
1082
Feature Not Available
7.9
1072
Feature Not Available
7.9
1028
Feature Not Available
8.1
1073
Feature Not Available
8.4
1126
Campaign Execution
Feature Not Available
8.0
1044
8.3
45
8.6
1184
8.2
44
8.6
1169
Feature Not Available
8.4
1125
Not enough data
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
8.3
4,956
Lead Facilitation
Not enough data
8.0
296
Not enough data
8.6
431
|
Verified
Not enough data
8.5
428
Not enough data
8.0
402
|
Verified
Organization
Not enough data
8.4
417
Not enough data
8.5
438
Not enough data
8.5
428
|
Verified
Performance Analysis
Not enough data
8.3
422
Not enough data
8.4
417
|
Verified
Sales Analysis
Not enough data
8.1
408
Not enough data
8.3
417
Generative AI
Not enough data
7.9
226
Not enough data
7.9
226
Not enough data
8.1
14,156
Integrated Workflows
Not enough data
8.2
833
|
Verified
Not enough data
8.2
842
|
Verified
Not enough data
7.7
804
|
Verified
Not enough data
8.0
785
Not enough data
8.6
847
|
Verified
Not enough data
7.8
782
|
Verified
Not enough data
8.1
801
Repeatability and Reportability
Not enough data
8.3
811
|
Verified
Not enough data
8.3
810
|
Verified
Not enough data
8.3
795
|
Verified
Not enough data
8.1
792
Not enough data
7.4
745
AI and Automation
Not enough data
8.3
797
Not enough data
8.4
808
|
Verified
Not enough data
7.9
758
Not enough data
8.5
808
Not enough data
7.9
749
Generative AI
Not enough data
7.5
589
Not enough data
8.4
1,162
Dialing Options
Not enough data
8.9
117
|
Verified
Not enough data
8.6
117
|
Verified
Not enough data
8.4
111
Agent Tools
Not enough data
8.0
96
|
Verified
Not enough data
Feature Not Available
Not enough data
8.4
112
|
Verified
Not enough data
8.4
108
|
Verified
Automation
Not enough data
8.3
100
Not enough data
8.2
94
|
Verified
Not enough data
8.3
97
Not enough data
8.5
103
Not enough data
8.3
107
|
Verified
Buyer Intent Data ProvidersHide 8 FeaturesShow 8 Features
Not enough data
8.4
6,429
Data Availability
Not enough data
8.5
991
Not enough data
8.6
991
Not enough data
7.7
657
Platform Additional Functionality
Not enough data
8.7
960
Not enough data
8.4
705
Not enough data
8.1
651
Not enough data
8.5
733
Not enough data
8.4
741
Not enough data
8.6
5,906
Lead Intelligence
Not enough data
8.6
1193
Not enough data
8.6
1183
|
Verified
Not enough data
8.5
1214
|
Verified
Not enough data
8.5
1145
Not enough data
8.7
1171
Not enough data
8.4
15,472
Lead Monitoring
Not enough data
8.8
1340
|
Verified
Not enough data
8.7
1272
|
Verified
Not enough data
8.5
1242
|
Verified
Data Capture
Not enough data
7.9
823
Not enough data
8.6
1203
|
Verified
Not enough data
8.1
1130
|
Verified
Not enough data
8.6
1263
|
Verified
Analytics
Not enough data
8.8
1357
|
Verified
Not enough data
8.5
1241
|
Verified
Customization
Not enough data
8.1
1081
|
Verified
Not enough data
8.2
1133
|
Verified
Not enough data
8.0
1103
|
Verified
Not enough data
8.7
1284
|
Verified
Not enough data
8.4
12,384
Data collection
Not enough data
8.1
607
Not enough data
8.6
730
|
Verified
Not enough data
8.5
717
|
Verified
Not enough data
8.7
755
|
Verified
Not enough data
8.7
737
|
Verified
Segment Trending
Not enough data
8.3
665
|
Verified
Not enough data
8.1
630
Not enough data
8.1
618
|
Verified
Not enough data
8.0
640
Analysis
Not enough data
8.2
662
Not enough data
8.5
699
|
Verified
Not enough data
8.6
722
|
Verified
Platform
Not enough data
8.9
791
|
Verified
Not enough data
8.7
736
|
Verified
Not enough data
7.9
635
|
Verified
Not enough data
8.4
711
|
Verified
Not enough data
8.3
667
|
Verified
Not enough data
8.4
662
|
Verified
Not enough data
7.4
1,086
Generative AI
Not enough data
7.6
544
Not enough data
7.3
542
Sales Acceleration PlatformsHide 1 FeatureShow 1 Feature
Not enough data
8.2
111
Generative AI
Not enough data
8.2
111
Marketing Account IntelligenceHide 13 FeaturesShow 13 Features
7.8
636
8.4
5,434
Lead Intelligence
8.4
142
8.4
960
7.9
123
8.5
979
7.4
100
8.4
950
Lead Management
7.7
91
8.4
895
Feature Not Available
8.1
634
7.8
93
8.5
907
Marketing Campaigns
Feature Not Available
Feature Not Available
Feature Not Available
Feature Not Available
Feature Not Available
Feature Not Available
Feature Not Available
Feature Not Available
7.5
87
Feature Not Available
Data Availability - Marketing Account Intelligence
Not enough data
8.5
54
Data Accuracy - Marketing Account Intelligence
Not enough data
8.5
55
Outbound Call TrackingHide 12 FeaturesShow 12 Features
Not enough data
8.5
3,202
Calling
Not enough data
8.1
267
|
Verified
Not enough data
8.6
250
|
Verified
Not enough data
8.5
269
|
Verified
Not enough data
8.5
280
|
Verified
Contacts
Not enough data
8.5
239
|
Verified
Not enough data
8.7
269
|
Verified
Not enough data
8.8
273
|
Verified
Insights
Not enough data
8.4
269
|
Verified
Not enough data
8.6
274
|
Verified
Not enough data
8.2
266
|
Verified
Not enough data
8.6
276
|
Verified
Not enough data
8.6
270
Not enough data
8.6
4,075
Analytics
Not enough data
8.6
483
Not enough data
8.6
477
Not enough data
8.6
439
Customizations
Not enough data
8.8
485
Not enough data
8.9
473
Not enough data
8.7
491
Not enough data
8.6
474
Not enough data
8.5
481
Generative AI
Not enough data
8.2
272
Reviews
Reviewers' Company Size
Owler
Owler
Small-Business(50 or fewer emp.)
37.8%
Mid-Market(51-1000 emp.)
35.3%
Enterprise(> 1000 emp.)
26.8%
ZoomInfo Sales
ZoomInfo Sales
Small-Business(50 or fewer emp.)
25.9%
Mid-Market(51-1000 emp.)
48.1%
Enterprise(> 1000 emp.)
26.0%
Reviewers' Industry
Owler
Owler
Computer Software
22.4%
Information Technology and Services
14.8%
Marketing and Advertising
6.8%
Financial Services
4.2%
Telecommunications
3.2%
Other
48.6%
ZoomInfo Sales
ZoomInfo Sales
Computer Software
24.3%
Information Technology and Services
22.1%
Marketing and Advertising
5.0%
Staffing and Recruiting
4.7%
Telecommunications
3.5%
Other
40.4%
Most Helpful Reviews
Owler
Owler
Most Helpful Favorable Review
Michael L.
ML
Michael L.
Verified User in Information Technology and Services

As a free service, Owler is heads and shoulders above Google Alerts. The service provides higher precision and does a much better job of filtering out non-business content. They also recently launched a set of competitor tools for comparing companies and...

Most Helpful Critical Review
Jacob D.
JD
Jacob D.
Verified User in Law Practice

It has duplicative entries for companies that have undergone a transformation/name change. The competitor section is inaccurate in the crypto sector.

ZoomInfo Sales
ZoomInfo Sales
Most Helpful Favorable Review
LB
Lucas B.
Verified User in Computer Software

The usability of ZoomInfo is top tier. I love the extension that overlays right on my SalesForce or SalesLoft so I know I've got the best info for reaching my prospects. ZoomInfo will import contacts directly to my loft and salesforce to make the...

Most Helpful Critical Review
Josh L.
JL
Josh L.
Verified User in Information Technology and Services

Everything. The product is not at all as advertised. While they claim 95% accuracy, that's only for direct dial numbers. Also, that's for the product as a whole so to get out of your contract you need to show less than 95% accuracy for everyone in the...

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Owler
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ZoomInfo Sales
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Discussions
Owler
Owler Discussions
How does the free plan compare to the Paid benefits?
1 comment
JG
The free one suits me well.Read more
What is owler used for?
1 comment
BRUNO C.
BC
Getting news about companiesRead more
What industry/verticals are the best fit for this product?
1 comment
Jay M.
JM
Owler is a community-based business insights platform that provides information on companies, industries, and competitors. It's widely used across various...Read more
ZoomInfo Sales
ZoomInfo Sales Discussions
What is ZoomInfo used for?
6 comments
Derrick  T.
DT
Prospect/Company's insight, role, hierarchy and contact information. Read more
Is ZoomInfo legal?
6 comments
MM
yes, zoominfo is legal.Read more
Are there any plans for updates to the contacts?
3 comments
Bhavyashree J.
BJ
I found ZoomInfo is very useful in getting contacts and companiesRead more