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- Oracle Responsys-vs-Salesforce Marketing Cloud Engagement
Compare Oracle Responsys and Salesforce Marketing Cloud Engagement 
At a Glance
Market Segments
Mid-Market (48.3% of reviews)
Mid-Market (40.8% of reviews)
Entry-Level Pricing
No pricing available
Starting at $1,250.00 Per Month
Oracle Responsys
Star Rating
(123)3.9 out of 5
Market Segments
Mid-Market (48.3% of reviews)
Entry-Level Pricing
No pricing available
Learn more about Oracle ResponsysSalesforce Marketing Cloud Engagement
Star Rating
(1,766)4.0 out of 5
Market Segments
Mid-Market (40.8% of reviews)
Entry-Level Pricing
Starting at $1,250.00 Per Month
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Salesforce Marketing Cloud Engagement excels in Email and Mobile Preview with a score of 8.2, while Oracle Responsys falls short with a score of 5.9, indicating that Salesforce provides a more robust preview feature for email campaigns.
- Reviewers mention that Salesforce's Integration capabilities are outstanding, scoring 9.5, compared to Oracle Responsys's score of 7.1. This suggests that Salesforce offers a wider range of integration options, making it easier for users to connect with other tools.
- G2 users highlight that Salesforce Marketing Cloud Engagement has a superior Ease of Use rating of 7.7, while Oracle Responsys lags behind at 6.7. This indicates that users find Salesforce more intuitive and user-friendly for everyday tasks.
- Users on G2 report that Salesforce's Campaign Automation feature is highly rated at 9.7, whereas Oracle Responsys scores 8.5. This suggests that Salesforce provides more advanced automation capabilities, which can enhance marketing efficiency.
- Reviewers mention that Salesforce Marketing Cloud Engagement offers better Quality of Support with a score of 7.7 compared to Oracle Responsys's 6.5. This indicates that users may have a more positive experience when seeking assistance with Salesforce.
- Users say that Salesforce's Dynamic Content feature is rated at 8.0, while Oracle Responsys's score is lower at 7.5. This suggests that Salesforce provides more effective tools for personalizing content based on user behavior.
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Pricing
Entry-Level Pricing
Oracle Responsys
No pricing availableSalesforce Marketing Cloud Engagement
Pro
Starting at $1,250.00
Per Month
Personalized marketing automation with email solutions
- Email Marketing
- Content Creation
- Integration with Salesforce Sales Cloud
Free Trial
Oracle Responsys
No trial information availableSalesforce Marketing Cloud Engagement
No trial information availableRatings
Meets Requirements
8.0
96
8.3
1,313
Ease of Use
6.7
95
7.7
1,445
Ease of Setup
5.6
42
7.2
708
Ease of Admin
6.4
45
7.6
542
Quality of Support
6.5
94
7.7
1,242
Has the product been a good partner in doing business?
7.1
45
8.0
536
Product Direction (% positive)
6.6
94
7.5
1,266
Features by Category
Email Marketing
Not enough data
8.2
919
|
Verified
Not enough data
8.1
937
|
Verified
Not enough data
8.6
913
|
Verified
Not enough data
8.1
945
|
Verified
Not enough data
8.6
951
|
Verified
Not enough data
8.3
923
|
Verified
Not enough data
8.2
788
|
Verified
Not enough data
8.6
275
|
Verified
Not enough data
8.5
185
Reporting & Analytics
Not enough data
8.0
748
|
Verified
Not enough data
8.1
881
|
Verified
Platform
Not enough data
8.2
438
|
Verified
Not enough data
8.0
338
Not enough data
8.2
448
|
Verified
Generative AI
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Integration
Not enough data
8.0
423
|
Verified
Not enough data
7.8
378
|
Verified
Not enough data
8.0
358
|
Verified
Not enough data
8.8
164
|
Verified
Not enough data
8.5
157
|
Verified
Not enough data
8.4
147
|
Verified
Email Marketing
8.3
45
|
Verified
Not enough data
8.3
45
|
Verified
Not enough data
8.0
45
|
Verified
Not enough data
8.1
44
|
Verified
Not enough data
Online Marketing
7.0
18
|
Verified
Not enough data
8.0
46
|
Verified
Not enough data
7.8
47
|
Verified
Not enough data
7.5
38
|
Verified
Not enough data
7.7
33
Not enough data
Lead Management
8.0
16
|
Verified
Not enough data
7.6
34
|
Verified
Not enough data
7.3
41
|
Verified
Not enough data
7.4
21
|
Verified
Not enough data
8.1
25
|
Verified
Not enough data
7.6
26
|
Verified
Not enough data
8.2
30
|
Verified
Not enough data
8.1
28
|
Verified
Not enough data
Campaign Management
8.3
41
|
Verified
Not enough data
8.1
24
Not enough data
8.4
25
|
Verified
Not enough data
7.9
20
Not enough data
Social
8.3
10
Not enough data
8.7
15
|
Verified
Not enough data
8.2
15
|
Verified
Not enough data
8.1
15
|
Verified
Not enough data
8.4
15
Not enough data
Reporting & Analytics
7.9
45
|
Verified
Not enough data
7.9
25
|
Verified
Not enough data
7.5
26
|
Verified
Not enough data
7.4
26
|
Verified
Not enough data
7.9
19
Not enough data
Platform
7.4
21
|
Verified
Not enough data
7.9
20
|
Verified
Not enough data
7.3
22
|
Verified
Not enough data
8.0
14
|
Verified
Not enough data
6.4
17
|
Verified
Not enough data
8.0
20
|
Verified
Not enough data
7.3
15
|
Verified
Not enough data
Integration
7.6
21
|
Verified
Not enough data
7.8
20
|
Verified
Not enough data
7.8
17
|
Verified
Not enough data
Administration
Not enough data
9.5
18
Not enough data
9.3
18
Not enough data
8.4
18
Not enough data
8.9
19
Not enough data
9.0
18
Marketing
Not enough data
9.3
19
Not enough data
9.7
18
Not enough data
9.6
19
Not enough data
9.6
18
Campaigns
7.5
8
9.3
23
8.8
8
9.1
22
8.6
7
9.1
23
8.3
8
9.0
21
8.1
8
9.1
22
Analytics
8.5
8
9.3
22
7.5
8
9.2
21
Optimization
6.7
8
9.0
21
6.7
8
9.4
22
7.1
7
9.4
21
7.1
8
8.7
22
Templates
Not enough data
8.5
39
Not enough data
8.6
40
Not enough data
8.9
38
Not enough data
8.8
39
Edit
Not enough data
8.8
37
Not enough data
8.9
38
Not enough data
9.1
37
Logistics
Not enough data
9.2
38
Not enough data
8.2
37
Not enough data
8.7
39
Not enough data
8.7
39
Generative AI
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Text Messaging
Not enough data
9.4
20
Not enough data
8.7
22
Not enough data
8.9
21
Not enough data
8.9
20
Not enough data
8.8
20
Not enough data
8.4
22
Not enough data
9.2
21
Not enough data
8.9
22
SMS Platform
Not enough data
9.1
20
Not enough data
9.4
21
Not enough data
8.4
22
Not enough data
7.9
22
Not enough data
8.6
20
Not enough data
8.9
21
Platform Basics
Not enough data
8.6
45
Not enough data
8.6
45
Not enough data
8.7
45
Not enough data
8.6
44
Not enough data
8.7
45
Content & Collaboration
Not enough data
9.3(won by default)
24
Not enough data
9.5(won by default)
23
Not enough data
9.1(won by default)
23
Not enough data
9.2(won by default)
23
Not enough data
9.3(won by default)
23
Not enough data
8.9(won by default)
22
Social Management
Not enough data
9.5(won by default)
25
Not enough data
8.8(won by default)
25
Not enough data
9.2(won by default)
24
Not enough data
9.2(won by default)
23
Not enough data
9.0(won by default)
22
Not enough data
9.2(won by default)
23
Not enough data
9.2(won by default)
17
Analysis
8.1
8
|
Verified
8.7
34
8.5
8
|
Verified
9.2
34
8.6
6
|
Verified
8.4
32
7.8
6
|
Verified
9.1
30
Campaigns
8.3
8
8.8
32
7.5
8
|
Verified
9.2
30
8.6
7
9.0
31
8.1
7
|
Verified
9.2
29
9.2
6
|
Verified
9.4
30
8.9
6
|
Verified
9.1
30
Engagement
8.5
8
|
Verified
8.9
29
Platform
8.8
8
|
Verified
9.2
30
8.8
8
9.0
31
8.5
8
|
Verified
8.8
31
Categories
Categories
Shared Categories
Oracle Responsys and Salesforce Marketing Cloud Engagement are categorized as Push Notification and Mobile Marketing
Unique Categories
Oracle Responsys is categorized as Marketing Automation
Salesforce Marketing Cloud Engagement is categorized as Email Marketing, SMS Marketing, Email Template Builder, Customer Journey Mapping, Location-Based Marketing, and Social Media Management
Reviews
Reviewers' Company Size
Oracle Responsys
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Salesforce Marketing Cloud Engagement
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
25.8%
Retail
9.2%
Financial Services
7.5%
Information Technology and Services
5.0%
Sporting Goods
4.2%
Other
48.3%
Marketing and Advertising
14.1%
Information Technology and Services
7.4%
Computer Software
5.4%
Financial Services
5.2%
Non-Profit Organization Management
4.4%
Other
63.5%
Most Helpful Reviews
Oracle Responsys
Most Helpful Favorable Review
Carrie B.
Verified User in Marketing and Advertising
The program design robust-ness and flexibility, along with the advanced options for pulling in data from key sources (website behavior, purchase data, CRM data, etc.) into the relational database, and both easy-to-use basic targeting/segmentation as well as...
Most Helpful Critical Review
Nikki S.
Verified User in Marketing and Advertising
The UI is the most unintuitive platform I've ever worked in. There is little to no information on how to use the product without paying for additional training. The help files are useless. I've had 3 account reps in a year; one was helpful, the other 2...
Salesforce Marketing Cloud Engagement
Most Helpful Favorable Review
Julie C.
Verified User in Internet
I like that we have all of our emails under one umbrella now. Previously I had no insight to our triggered/event driven emails (a total of 50 high-impact emails). Now I have access to make changes on the fly and can see how many we are sending and how they...
Most Helpful Critical Review
Marisa M.
Verified User in Marketing and Advertising
Glitchy WYSIWYG Its WYSIWYG editor is glitchy and does not seem to wholly support any one browser meaning you may find yourself toggling between IE and Firefox to access different features. Limited SFDC Integration SFDC integration is limited. You can...
Carrie B.
Verified User in Marketing and Advertising
The program design robust-ness and flexibility, along with the advanced options for pulling in data from key sources (website behavior, purchase data, CRM data, etc.) into the relational database, and both easy-to-use basic targeting/segmentation as well as...
Julie C.
Verified User in Internet
I like that we have all of our emails under one umbrella now. Previously I had no insight to our triggered/event driven emails (a total of 50 high-impact emails). Now I have access to make changes on the fly and can see how many we are sending and how they...
Nikki S.
Verified User in Marketing and Advertising
The UI is the most unintuitive platform I've ever worked in. There is little to no information on how to use the product without paying for additional training. The help files are useless. I've had 3 account reps in a year; one was helpful, the other 2...
Marisa M.
Verified User in Marketing and Advertising
Glitchy WYSIWYG Its WYSIWYG editor is glitchy and does not seem to wholly support any one browser meaning you may find yourself toggling between IE and Firefox to access different features. Limited SFDC Integration SFDC integration is limited. You can...
Alternatives
Discussions
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2 comments
KD
The software innovation presented by this particular software sufficiently addresses several problems and the acceleration of customer desires that continue...Read more
Oracle Responsys has no more discussions with answers
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3 comments
SM
Yes, Salesforce can be considered an Email Service Provider (ESP) through its Marketing Cloud, specifically the Engagement Cloud segment. Salesforce...Read more
I'm stuck on setting up automated email campaigns in Salesforce Marketing Cloud Engagement. Any tips?
3 comments
SM
Here are some quick tips to help you set up automated email campaigns in Salesforce Marketing Cloud Engagement:
1. Set Clear Goals: Know what you want to...Read more
What does Salesforce software do?
3 comments
SM
Salesforce is a cloud-based CRM platform designed to help businesses manage customer relationships and streamline operations. Here’s what it does:
1....Read more
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