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Compare Oracle BlueKai Data Management Platform and Permutive 
At a Glance
Market Segments
Enterprise (47.1% of reviews)
Mid-Market (48.8% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
Oracle BlueKai Data Management Platform
Star Rating
(19)3.9 out of 5
Market Segments
Enterprise (47.1% of reviews)
Pros & Cons
Not enough data
Entry-Level Pricing
No pricing available
Learn more about Oracle BlueKai Data Management PlatformPermutive
Star Rating
(84)4.5 out of 5
Market Segments
Mid-Market (48.8% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about PermutiveSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Oracle BlueKai excels in 1st-Party Data Integration with a score of 8.3, while Permutive offers a slightly higher score of 8.7, indicating a stronger capability in integrating first-party data seamlessly into campaigns.
- Reviewers mention that Permutive shines in Audience Segmentation, scoring 9.1 compared to Oracle BlueKai's 8.4, highlighting Permutive's advanced features that allow for more precise targeting and segmentation of audiences.
- G2 users note that the Quality of Support for Permutive is significantly higher at 9.1, while Oracle BlueKai lags behind at 6.4, suggesting that users of Permutive experience more responsive and effective customer service.
- Users on G2 report that Oracle BlueKai's Custom Reports feature scores lower at 6.4 compared to Permutive's 7.8, indicating that Permutive provides more robust and user-friendly reporting capabilities that cater to diverse business needs.
- Reviewers mention that while both platforms have strong performance and reliability, Permutive stands out with a score of 8.6, compared to Oracle BlueKai's 7.1, suggesting that users may experience fewer issues and better uptime with Permutive.
- Users say that the ease of use is a significant differentiator, with Permutive scoring 8.7 versus Oracle BlueKai's 7.5, indicating that Permutive's interface and user experience are more intuitive and accessible for everyday users.
Pricing
Entry-Level Pricing
Oracle BlueKai Data Management Platform
No pricing availablePermutive
No pricing availableFree Trial
Oracle BlueKai Data Management Platform
No trial information availablePermutive
No trial information availableRatings
Meets Requirements
8.0
19
8.6
63
Ease of Use
7.5
19
8.7
62
Ease of Setup
7.3
8
8.2
37
Ease of Admin
7.4
9
8.9
28
Quality of Support
6.4
17
9.0
61
Has the product been a good partner in doing business?
6.9
9
9.1
30
Product Direction (% positive)
7.5
19
9.4
55
Features by Category
Data Integration
8.3
12
8.8
49
7.4
11
7.7
40
8.4
18
7.1
39
7.8
10
7.3
33
7.0
15
7.9
37
7.9
11
7.7
38
Agentic AI - Data Management Platform (DMP)
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Analysis & Optimization
8.4
19
9.1
49
7.2
17
8.0
42
6.8
16
8.2
45
Feature Not Available
7.5
38
Platform
7.7
15
7.7
41
7.5
17
8.1
47
Feature Not Available
8.6
47
7.7
16
8.7
44
8.2
11
7.7
37
Centralized computation
Not enough data
8.7
5
Localized computation
Not enough data
8.3
5
Categories
Categories
Shared Categories
Oracle BlueKai Data Management Platform and Permutive are categorized as Data Management Platform (DMP)
Unique Categories
Oracle BlueKai Data Management Platform has no unique categories
Permutive is categorized as Data Clean Room
Reviews
Reviewers' Company Size
Oracle BlueKai Data Management Platform
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Permutive
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
42.1%
Insurance
10.5%
Publishing
5.3%
Newspapers
5.3%
Media Production
5.3%
Other
31.6%
Publishing
38.8%
Marketing and Advertising
23.8%
Online Media
18.8%
Newspapers
6.3%
Media Production
6.3%
Other
6.3%
Alternatives
Discussions
Offline data upload in bluekai
1 Comment
CC
Hi, Monica. You can reference the Help documentation found in the link below. Let me know if you need additional help. ...Read more
Oracle BlueKai Data Management Platform has no more discussions with answers
How are you getting on educating the agency side of the benefits to Permutive?
1 Comment
MO
Thanks for the question, Robyn. We have seen great interest from the agency side of the market on the importance of 1st Party publisher data and the benefits...Read more
What does Permutive do?
1 Comment
MO
The Permutive Audience platform offers more than traditional DMPs. It empowers publishers and advertisers to address their full audience, in-the-moment,...Read more
What is Hello amp Permutive?
1 Comment
MO
Permutive's AMP solution allows targeting without third-party cookies on Google AMP. This means publishers can now enjoy the benefits of Permutive's...Read more
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