Compare Optimove and Xtremepush 
At a Glance
Market Segments
Mid-Market (51.6% of reviews)
Mid-Market (47.2% of reviews)
Entry-Level Pricing
Contact Us
No pricing available
Optimove
Star Rating
(217)4.6 out of 5
Market Segments
Mid-Market (51.6% of reviews)
Entry-Level Pricing
Contact Us
Browse all 3 pricing plansXtremepush
Star Rating
(221)4.4 out of 5
Market Segments
Mid-Market (47.2% of reviews)
Entry-Level Pricing
No pricing available
Learn more about XtremepushSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Optimove excels in email marketing, particularly in "Building and Personalizing Emails" with a score of 9.1, while Xtremepush falls behind with a score of 8.1. Reviewers mention that the intuitive interface and robust personalization options in Optimove make it easier to create targeted campaigns.
- Reviewers mention that Optimove's "Quality of Support" is rated at 9.4, significantly higher than Xtremepush's 9.1. Users on G2 appreciate the responsiveness and helpfulness of Optimove's support team, which they feel enhances their overall experience.
- Users say that Optimove's "A/B Testing" feature stands out with a score of 9.2, compared to Xtremepush's 7.6. Reviewers highlight that the detailed insights provided by Optimove's A/B testing tools allow for more effective campaign optimization.
- G2 users report that Optimove's "Dynamic Segmentation" feature is rated at 9.2, while Xtremepush scores 8.5. Users mention that the advanced segmentation capabilities in Optimove enable them to target specific customer groups more effectively, leading to better engagement rates.
- Reviewers mention that while both platforms offer "Campaign Management" features, Optimove's score of 8.8 surpasses Xtremepush's 7.9. Users appreciate the comprehensive tools available in Optimove for managing and analyzing campaigns, which they find more user-friendly.
- Users on G2 report that Optimove's "Predictive Modeling" feature is rated at 8.7, compared to Xtremepush's 7.3. Reviewers say that the predictive analytics in Optimove provide valuable insights that help in anticipating customer behavior, which is a significant advantage for marketers.
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Pricing
Entry-Level Pricing
Optimove
Build
Contact Us
- Set the foundations of your personalized CRM Marketing with Optimove’s Build package.
- Gain direct access to unified customer data to easily surface valuable insights.
- create rule-based, automated customer journeys.
Xtremepush
No pricing availableFree Trial
Optimove
No trial information availableXtremepush
No trial information availableRatings
Meets Requirements
8.7
183
8.5
181
Ease of Use
8.6
184
8.9
183
Ease of Setup
8.0
99
8.5
85
Ease of Admin
8.9
59
8.9
65
Quality of Support
9.4
182
9.1
174
Has the product been a good partner in doing business?
9.1
60
9.5
64
Product Direction (% positive)
9.3
179
8.9
171
Features by Category
Email Marketing
9.1
118
|
Verified
8.1
36
9.2
126
|
Verified
8.1
33
8.9
120
|
Verified
8.1
32
8.6
113
|
Verified
7.9
32
Online Marketing
7.7
83
6.5
33
8.0
102
|
Verified
7.4
31
9.2
126
|
Verified
7.6
34
8.5
105
|
Verified
8.1
32
8.2
85
Feature Not Available
Lead Management
8.4
96
|
Verified
7.0
31
8.5
101
7.3
30
9.3
124
|
Verified
7.9
36
8.3
90
|
Verified
6.8
29
8.3
91
|
Verified
7.0
29
8.2
93
|
Verified
7.0
29
8.3
94
|
Verified
7.0
29
8.6
103
|
Verified
7.5
30
Campaign Management
8.8
110
|
Verified
7.9
36
8.1
87
6.7
33
8.5
109
|
Verified
7.6
33
7.4
84
6.7
30
Social
7.2
75
6.5
30
7.4
79
6.5
29
7.5
82
6.8
30
7.2
76
6.4
29
7.2
79
6.6
29
Reporting & Analytics
8.9
118
|
Verified
7.2
37
8.1
91
|
Verified
7.4
32
8.4
105
|
Verified
6.7
32
8.5
115
|
Verified
7.0
31
7.2
77
6.3
32
Platform
8.4
96
|
Verified
7.4
34
8.3
86
7.6
35
8.9
94
|
Verified
8.0
35
8.3
76
6.7
32
7.8
79
|
Verified
7.5
36
8.5
91
|
Verified
8.2
33
8.3
78
|
Verified
6.8
31
Integration
8.2
94
|
Verified
7.9
36
8.0
91
|
Verified
7.6
35
8.0
81
|
Verified
6.9
34
Content
Not enough data
9.0
5
Not enough data
8.9
6
Not enough data
9.0
5
Not enough data
9.0
5
Not enough data
8.3
5
Not enough data
9.0
8
Not enough data
9.0
5
Not enough data
9.7
6
Not enough data
9.3
5
Design
Not enough data
9.7
6
Not enough data
9.2
8
Not enough data
9.2
6
Not enough data
9.2
6
Platform
Not enough data
9.7
6
Not enough data
Not enough data
Not enough data
9.5
7
Not enough data
9.2
6
Not enough data
8.7
5
Not enough data
8.7
5
Not enough data
8.8
7
Not enough data
9.2
6
Visitor Behavior
Not enough data
7.8
17
Not enough data
7.8
17
Not enough data
7.1
15
Templates
Not enough data
7.6
15
Not enough data
8.8
17
Not enough data
8.2
15
Personalization
Not enough data
8.2
14
Not enough data
7.8
16
Not enough data
7.1
14
Not enough data
Feature Not Available
Not enough data
7.9
13
Not enough data
7.6
12
Not enough data
8.4
15
Not enough data
8.3
16
Multichannel
Not enough data
7.9
14
Not enough data
7.8
15
Not enough data
9.0
14
Administration
Not enough data
8.9
16
Not enough data
8.3
17
Not enough data
8.3
15
Not enough data
7.3
15
Campaigns
Not enough data
8.7
80
Not enough data
9.0
82
Not enough data
8.4
64
Not enough data
8.5
76
Not enough data
8.8
72
Analytics
Not enough data
8.3
82
Not enough data
8.0
74
Optimization
Not enough data
8.2
67
Not enough data
8.6
70
Not enough data
8.4
71
Not enough data
8.5
70
Segmentation
Not enough data
7.6
7
Not enough data
7.6
9
Targeting
Not enough data
8.3
8
Not enough data
8.1
8
Triggered Content
Not enough data
Not enough data
Not enough data
8.3
8
Not enough data
8.1
8
Personalized Content
Not enough data
7.7
5
Not enough data
7.7
5
Not enough data
7.0
5
Text Messaging
Not enough data
9.0
43
Not enough data
7.8
30
Not enough data
8.9
41
Not enough data
8.2
29
Not enough data
8.1
32
Not enough data
8.0
29
Not enough data
8.7
42
Not enough data
8.4
34
SMS Platform
Not enough data
8.0
45
Not enough data
8.8
41
Not enough data
8.3
33
Not enough data
7.4
23
Not enough data
8.2
28
Not enough data
8.6
37
Data Sourcing
8.6
58
|
Verified
8.2
32
8.6
60
|
Verified
8.5
26
8.2
52
8.3
35
8.5
66
|
Verified
8.6
35
Intelligence
8.8
71
|
Verified
8.2
35
8.7
75
|
Verified
7.3
27
8.4
68
|
Verified
7.6
24
Marketing Gamification
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
9.2
88
|
Verified
8.5
34
9.2
92
|
Verified
8.3
33
Platform Data
8.9
87
|
Verified
8.3
34
8.6
93
|
Verified
8.1
31
8.9
95
|
Verified
8.3
35
9.0
91
|
Verified
8.0
31
Platform Additional Functionality
8.9
84
|
Verified
8.3
31
8.4
86
|
Verified
8.2
30
8.4
80
|
Verified
8.2
28
Analysis
Not enough data
7.7
31
Not enough data
8.1
42
Not enough data
7.7
23
Not enough data
7.8
34
Campaigns
Not enough data
7.9
27
Not enough data
9.2
45
Not enough data
8.5
30
Not enough data
7.2
17
Not enough data
9.0
32
Not enough data
8.5
35
Engagement
Not enough data
8.2
21
Platform
Not enough data
8.6
34
Not enough data
8.4
32
Not enough data
8.2
28
Marketing Operations
8.6
86
|
Verified
7.8
21
8.8
92
|
Verified
8.5
26
9.0
92
|
Verified
8.6
26
9.0
85
|
Verified
8.7
25
Feature Not Available
7.1
18
Feature Not Available
7.9
17
Campaign Activity
9.1
96
|
Verified
8.3
34
9.0
93
|
Verified
8.2
35
8.6
84
|
Verified
8.5
22
8.9
88
|
Verified
8.7
28
8.3
77
|
Verified
8.3
24
8.6
75
|
Verified
7.7
22
Categories
Categories
Shared Categories
Optimove and Xtremepush are categorized as Customer Journey Analytics, Customer Data Platform (CDP), Marketing Analytics, and Marketing Automation
Unique Categories
Optimove is categorized as Marketing Platforms and Personalization
Xtremepush is categorized as SMS Marketing, Personalization Engines, Push Notification, E-Commerce Personalization, Mobile Marketing, Web Content Management, and Gamification
Reviews
Reviewers' Company Size
Optimove
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Xtremepush
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Gambling & Casinos
70.9%
Marketing and Advertising
5.2%
Entertainment
4.7%
Financial Services
1.9%
Sports
1.4%
Other
16.0%
Gambling & Casinos
55.7%
Marketing and Advertising
6.1%
Entertainment
3.3%
Hospitality
2.8%
Financial Services
2.4%
Other
29.7%
Most Helpful Reviews
Optimove
Most Helpful Favorable Review
Christine R.
Verified User in Human Resources
Predicting of customer preferences and needs.
Most Helpful Critical Review
Verified User in Entertainment
Business model like an airline. Pay extra for everything and sales team doesn't try to understand your needs, just to push new sales on you.
Xtremepush
Most Helpful Favorable Review
Maksym T.
Verified User in Gambling & Casinos
Regardless of the fact of how the product can be great, people that support it is the key element of the user experience. And that's the case with xtremepush as well, whenever you need help or advice guys from xtremepush will be there for you, from the...
Most Helpful Critical Review
Verified User in Computer Software
It will be better if the user can subscribe to some particular event (choose which type of notification he needs, for example, red cars, full-time, and similar). It is not ok to have this option only on the betslip level, because the user wants to track...
Christine R.
Verified User in Human Resources
Predicting of customer preferences and needs.
Maksym T.
Verified User in Gambling & Casinos
Regardless of the fact of how the product can be great, people that support it is the key element of the user experience. And that's the case with xtremepush as well, whenever you need help or advice guys from xtremepush will be there for you, from the...
Verified User in Entertainment
Business model like an airline. Pay extra for everything and sales team doesn't try to understand your needs, just to push new sales on you.
Verified User in Computer Software
It will be better if the user can subscribe to some particular event (choose which type of notification he needs, for example, red cars, full-time, and similar). It is not ok to have this option only on the betslip level, because the user wants to track...
Discussions
How much does Optimove cost?
1 comment
Official Response from Optimove
Optimove is priced using a monthly subscription model, typically a few thousand dollars per month. Pricing tiers are based on the number of separate customer...Read more
Does Optimove provide professional services?
1 comment
Official Response from Optimove
Yes! Optimove offers a complete set of professional services for clients who want even more assistance with their customer marketing automation journey....Read more
Does Optimove implement predictive analytics?
1 comment
Official Response from Optimove
Absolutely! Optimove’s predictive behavior modeling applies mathematical and statistical techniques to transactional, behavioral and demographic data in...Read more
Xtremepush has no discussions with answers
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